| dc.contributor | 傳播學院 | |
| dc.creator (作者) | 陳瑜 | |
| dc.creator (作者) | Chen, Yu | |
| dc.date (日期) | 2019-06 | |
| dc.date.accessioned | 21-Dec-2020 15:40:08 (UTC+8) | - |
| dc.date.available | 21-Dec-2020 15:40:08 (UTC+8) | - |
| dc.date.issued (上傳時間) | 21-Dec-2020 15:40:08 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/133184 | - |
| dc.description.abstract (摘要) | 中國當代的運動明星之特徵在於「社群媒體」的自我展演,從過去媒體 單向將運動員的形象播送給大眾,作為時代的英雄,為國家在國際賽場上努力拼搏,被賦予崇高、敬重的人格;至今主動地進行自我展演,顛覆了對於運動員的既定印象,在社群媒體上得以抒發自我,顯現出更為親民、活潑的一面。本文藉由微博上的自我展演內容進行文本分析,透過運動明星在社群媒體下的自我展演,藉以歸納並建構當代中國的運動明星可能之特徵與功能。 | |
| dc.description.abstract (摘要) | The characteristics of China`s contemporary sports stars are the selfpresentation of "social media". From the past, the media broadcasts the image of athletes to the public in one-way communication. As a hero of the times, they fought hard for their country in the international stadium and endowed with adorable and respectful personality. So far, they can active self-presentation, overturning the established impression of athletes and expressing themselves on social media, and showing more friendly and lively side. Based on the text analysis of the self-presentation on weibo, the study summarizes and constructs the possible characteristics and functions of sports stars in contemporary China, through the self-performance of sports stars on social media. Keywords: self-presentation、social media、sports stars、sports infotainment | |
| dc.format.extent | 111 bytes | - |
| dc.format.mimetype | text/html | - |
| dc.relation (關聯) | 2019中華傳播年會, 中華傳播學會 | |
| dc.subject (關鍵詞) | 自我展演 ; 社群媒體 ; 運動明星 ; 體育娛樂化 | |
| dc.subject (關鍵詞) | self-presentation ; social media ; sports stars ; sports infotainment | |
| dc.title (題名) | 從運動英雄到運動明星：在社群媒體下的自我展演 | |
| dc.title (題名) | From Sports Heroes to Sports Stars: Self-Presentation in Social Media | |
| dc.type (資料類型) | conference | |
