| dc.contributor.advisor | 宋皇志 | zh_TW |
| dc.contributor.advisor | Song, Huang-Zhi | en_US |
| dc.contributor.author (Authors) | 吳明宗 | zh_TW |
| dc.contributor.author (Authors) | Wu, Ming-Tsung | en_US |
| dc.creator (作者) | 吳明宗 | zh_TW |
| dc.creator (作者) | Wu, Ming-Tsung | en_US |
| dc.date (日期) | 2020 | en_US |
| dc.date.accessioned | 4-Jan-2021 10:48:10 (UTC+8) | - |
| dc.date.available | 4-Jan-2021 10:48:10 (UTC+8) | - |
| dc.date.issued (上傳時間) | 4-Jan-2021 10:48:10 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0107932094 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/133417 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 經營管理碩士學程(EMBA) | zh_TW |
| dc.description (描述) | 107932094 | zh_TW |
| dc.description.abstract (摘要) | 紅利點數在電子商務平台與實體店面已經成為必要資源。點數發行在消費者行為上如同習慣在消費之後索取發票一樣重要。點數發行原意為希望消費者可以回頭至同一商家消費，目的為提高顧客的回購率。在點數濫用的情形之下，顧客是否會再回購或使用點數消費將不再是保證，因此衍生出不同的贈與模式，諸如信用卡現金回饋、點數換購商品或點數交換服務。各平台所發行之點數皆有價值，如何讓點數效益更大且價值更高將成為未來點數發行平台需要面臨的課題。現行的點數管理平台皆由會員管理系統衍生，但消費行為漸漸地改變，消費者不一定會因為點數而再度上門消費。會員管理系統的功能除了訊息或優惠通知之外，如何更有效地讓消費者認同點數價值，這是一個值得探討的課題。除此之外，區塊鏈的點數系統與區塊鏈支付系統整合之後可以創造出不同的商業模式，包含但不限於跨境儲值點數或跨境微商整合議題，這將會是在金融創新領域中一個新的研究題材。本研究對於點數如何創造價值與點數之間的有效交換進行技術分析，並提供一個利用區塊鏈進行金融整合方法來活化點數與提升點數價值。未來將可以與各種數位貨幣交換，以供需要點數加值服務的業者參考。 | zh_TW |
| dc.description.abstract (摘要) | It has been being a necessary resource for e-commerce and physical store in their applying bonus point. It is important for point publication on consumptive behavior as if a consumer gets an invoice after his consumption. The original intention for point publication is to recall a consumer to re-consume in a store. Apparently, our purpose is to increase recall rate of consumption. However, under the circumstance of point abuse, it will not be a guarantee for point publication to ensure if a consumer intends to consume again or to use points. Thereby, some grant modes are derived from point publication, such as credit card cash feedback, point redeeming of commodity or point exchange service.Each point publication platform has its own positioning in the market. It is a critical topic for point publication to know how to make points more effective and more valuable. All of the current point publication platforms in the global market are generated from member only management, but the consumptive behavior is changing gradually, and a consumer may not be sure to consume again for using points. Because there might be not any more functions for member management system except messaging and offers informing, it would be worthy of discussion on how to efficiently let consumer recognize the value of points. Besides, after the integration between point publication platform and blockchain-based payment system, we may create various innovative business models, including but not limited to such issues of cross-border trade for point top-up or cross-border micro business. These issues will be brand-new research materials for future financial innovation domains.This study is focused on technical analysis about how to create value-added points and effective exchange among points from different platforms. We provide a blockchain-based financial integrated method to activate points and to enhance value of points. In the future, we expect that we can connect to exchange points from the other digital currencies. We also expect that these research results may be useful for value-added point service traders. | en_US |
| dc.description.tableofcontents | 第一章 緒論-----------------------1第一節 研究動機-------------------1第二節 研究目的-------------------3第三節 研究方法-------------------4第四節 研究範圍與限制-------------5第五節 研究流程-------------------6第二章 文獻探討-------------------7第一節 區塊鏈產業應用發展---------7第二節 區塊鏈創新金融-------------9第三節 網路效應-------------------10第三章 研究方法-------------------11第一節 研究架構-------------------11第二節 現有點數平台之問題---------11第三節 點數增值問題---------------12第四節 活動點數應用問題-----------13第五節 與現行平台之差異-----------14第四章 區塊鏈點數平台之架構-------17第一節 技術規劃-------------------17第二節 發展策略-------------------22第三節 具體行動-------------------45第四節 未來展望-------------------50第五章 結論與建議-----------------53第一節 結論-----------------------53第二節 研究建議-------------------53參考書目----------------------------55 | zh_TW |
| dc.format.extent | 4039136 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0107932094 | en_US |
| dc.subject (關鍵詞) | 點數加值 | zh_TW |
| dc.subject (關鍵詞) | 活化點數 | zh_TW |
| dc.subject (關鍵詞) | 區塊鏈 | zh_TW |
| dc.subject (關鍵詞) | 點數平台 | zh_TW |
| dc.subject (關鍵詞) | Value-Added Points | en_US |
| dc.subject (關鍵詞) | Activated Points | en_US |
| dc.subject (關鍵詞) | Blockchain | en_US |
| dc.subject (關鍵詞) | Point Platform | en_US |
| dc.title (題名) | 區塊鏈點數系統之應用發展 | zh_TW |
| dc.title (題名) | The Applied Development of Blockchain-Based Point System | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | 書籍李震華、林柏齊、高志昕、許加政、陳凱迪、陳賜賢、張曉珍、郭家蓉、顧馨文、區域研究組、智慧城市研究團隊、NIKKEI ECOLOGY，(2019) 。區塊鏈技術之產業趨勢暨應用案例。台北：財團法人資訊工業策進會產業情報研究所MIC。郭宇航，(2018) 。極致金融。大陸：浙江大學出版社。陳威如、余卓軒，(2013)。平台革命。台北：城邦(馬新)出版集團。博碩士學位論文簡岑庭(2013)。跨業紅利點數交換平台之可行性研究。未出版之博(碩)士論文，國立中山大學，財務管理學系，高雄。網際網路MBA智庫百科，SWOT分析模型，上網日期109年8月1日，檢自：http://wiki.mbalib.com/zh-tw/SWOT%E5%88%86%E6%9E%90%E6%A8%A1%E5%9E%8BMIC產業情報研究所，2020資訊軟體產業10大趨勢，上網日期109年8月1日，檢自：https:// mic.iii.org.tw/news.aspx?id=545金管會，比特幣並非貨幣，接受者務請注意風險承擔問題，上網日期109年8月1日，檢自：https://www.fsc.gov.tw/ch/home.jsp?id=96&parentpath=0,2&mcustomize=news_view.jsp&dataserno=201312300002&aplistdn=ou=news,ou=multisite,ou=chinese,ou=ap_root,o=fsc,c=tw&toolsflag=Y&dtable=News金管會，金融監督管理委員會函，上網日期109年8月1日，檢自：https://www.google.com/url?client=internal-element-cse&cx=010377852726869191246:mh-jqihww-0&q=http://www.fsc.gov.tw/fckdowndoc%3Ffile%3D/%25E9%2587%2591%25E8%259E%258D%25E6%25A9%259F%25E6%25A7%258B%25E6%258E%25A5%25E5%258F%2597%25E8%2599%259B%25E6%2593%25AC%25E8%25B2%25A8%25E5%25B9%25A3%25E4%25BA%25A4%25E6%2598%2593%25E5%25B9%25B3%25E5%258F%25B0%25E6%25A5%25AD%25E8%2580%2585%25E7%2582%25BA%25E5%25AE%25A2%25E6%2588%25B6%25E4%25B9%258B%25E6%2594%25BF%25E7%25AD%2596%25E5%258E%259F%25E5%2589%2587.pdf%26flag%3Ddoc&sa=U&ved=2ahUKEwjKqrKUnMzsAhXMGKYKHfg_CDsQFjABegQICRAB&usg=AOvVaw1IpkzLEszPV6SCiLQdd9Nt高凱聲，網路經營與網路經濟理論分析，上網時間109年12月19日，檢自：http://www.myhome.net.tw/2008_05/interner_management_3rd.pdf商周，什麼是區塊鏈，上網時間109年8月1日，檢自：http://www.businessweekly.com.tw/focus/indep/31010 | zh_TW |
| dc.identifier.doi (DOI) | 10.6814/NCCU202001845 | en_US |
