Becoming A Real-fan Or A Non-fan for The Augmented Reality Mobile Games

Title	Becoming A Real-fan Or A Non-fan for The Augmented Reality Mobile Games
Creator	周致遠 Chou, Chih-Yuan
Contributor	資管系
Date	2020-08
Date Issued	26-Jan-2021 15:17:33 (UTC+8)
Summary	This study proposed to investigate the fandom development mechanism in the augmented reality (AR) mobile games. A field observation in a physical fan festival and a virtual interest forum was adopted. Based on the reviews from past literature with the supports from the results collected from the field, a conceptual framework was developed in this study. Future development plans and potential research directions were illustrated conclusively. It is expected that this study will not only help readers understand the phenomenon of fandom development through the AR games but also attract the attentions from scholars in the field of information systems to begin a new research stream on the topic of fandom development in available diverse perspectives.
Relation	Proceeding of the 26th Americas Conference on Information Systems (AMCIS 2020), Association for Information Systems
Type	conference

dc.contributor	資管系
dc.creator (作者)	周致遠
dc.creator (作者)	Chou, Chih-Yuan
dc.date (日期)	2020-08
dc.date.accessioned	26-Jan-2021 15:17:33 (UTC+8)	-
dc.date.available	26-Jan-2021 15:17:33 (UTC+8)	-
dc.date.issued (上傳時間)	26-Jan-2021 15:17:33 (UTC+8)	-
dc.identifier.uri (URI)	http://nccur.lib.nccu.edu.tw/handle/140.119/133780	-
dc.description.abstract (摘要)	This study proposed to investigate the fandom development mechanism in the augmented reality (AR) mobile games. A field observation in a physical fan festival and a virtual interest forum was adopted. Based on the reviews from past literature with the supports from the results collected from the field, a conceptual framework was developed in this study. Future development plans and potential research directions were illustrated conclusively. It is expected that this study will not only help readers understand the phenomenon of fandom development through the AR games but also attract the attentions from scholars in the field of information systems to begin a new research stream on the topic of fandom development in available diverse perspectives.
dc.format.extent	146 bytes	-
dc.format.mimetype	text/html	-
dc.relation (關聯)	Proceeding of the 26th Americas Conference on Information Systems (AMCIS 2020), Association for Information Systems
dc.title (題名)	Becoming A Real-fan Or A Non-fan for The Augmented Reality Mobile Games
dc.type (資料類型)	conference