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題名 為低收入青年提供財務諮詢與規劃
Financial Planning and Educational Coaching for lower-income young adults
作者 賴奕峰
McDaniels, Phillip
貢獻者 周行一
Chow, Hsing-Yi
賴奕峰
Phillip McDaniels
關鍵詞 財務
輔導
規劃
教育
社會
Finance
Coaching
Planning
Education
Social
日期 2020
上傳時間 1-Feb-2021 14:06:14 (UTC+8)
摘要 
Abstract
Fin Lit Academy: Financial Planning & Educational Coaching for Young Adults
By
Phillip C. McDaniels
Fin Lit Academy (FLA) business concept is an opportunity for educational financial coaching & planning for young adults and high schoolers. It is modeled as traditional financial coaching & planning with a social entrepreneurship philosophy to provide and promote financial education.
FLA emphasizes educational financial coaching and providing a safe online platform to assist individuals with financial planning, coaching, and educational courses. The primary scope of FLA is to provide a social benefit in the form of financial education that improves outcomes of individual and associated clients by wealth growth and improved financial acumen. As a Certified Financial Planner with a teaching background, FLA leverages partnering with local schools to promote social awareness of financial literacy and potentially build client profiles.
The target demographics are young adults and high schools by way of school partnering and parents in the Greater Kansas City area. The niche is those who have been priced out of improving their financial health by the traditional financial planning, advising, and consulting industry. FLA is positioned as a teacher first, financial coach second. The education system at large doesn’t teach the necessary skills nor are teachers equipped to do so. Traditional financial planning is costly and many lack trust, funds, knowledge, or a combination of these.
The social impact of FLA is most important to the growth of the company. This allows the company to leverage its unique approach to reach the target demographic and strategic affiliations with local schools, educational platforms, and possible financial institutions for further financial literacy growth and awareness.
Keywords: Finance, Coaching, Planning, Education, Social
參考文獻 References

1. Council for Economic Education. (2020, February 5). Survey of the States. https://www.councilforeconed.org/survey-of-the-states-2020/#:~:text=Every%20two%20years%2C%20the%20Council,and%20the%20District%20of%20Columbia.

2. Coleman, Hank. (n.d.). Why It’s a Mistake Teaching Financial Literacy in Schools. Money Qanda. ( https://moneyqanda.com/mistake-teaching-financial-literacy-in-schools/

3. Fox, Michelle. (2019, November 11). 99% of Americans Don’t Use a Financial Advisor – Here’s Why. CNBC. https://www.cnbc.com/2019/11/11/99percent-of-americans-dont-use-a-financial-advisor-heres-why.html

4. Dietrich, Paul. (n.d.). Almost Two-Thirds of Clients Don’t Trust Advisors to Act in Their Best Interest: Poll. https://advisorhub.com/resources/almost-two-thirds-of-clients-dont-trust-advisors-to-act-in-their-best-interest-poll/

5. The Advisor Coach. (n.d.). 5 Things People Really Want From Financial Advisors. Retrieved December 2020. https://www.theadvisorcoach.com/5-things-people-really-want-from-financial-advisors.html

6. Lusardi, Annamaria, & Mitchell, Olivia (2011, June). Financial Literacy and Retirement Planning in the United States, Working Paper 17108. National Bureau of Economic Research. http://www.nber.org/papers/w17108
7. Moss, Wes. (Updated 2020, December 7). Is it Worth the Money to Hire a Financial Advisor?. The Balance. Retrieved September 27, 2020, from https://www.thebalance.com/should-you-hire-a-financial-advisor-4120717

8. What is Social Enterprise? (n.d.). Social Enterprise Alliance. Retrieved November 8, 2020, from https://socialenterprise.us/about/social-enterprise/

9. O’Chucks, Solomon. (n.d.). A Sample Financial Coaching Business Plan Template. Profitable Venture. Retrieved September 12, 2020, from https://www.profitableventure.com/financial-coaching-business-plan/

10. IBIS World. (2020, July 30). Financial Planning & Advice in the US – Market Size 2002 – 2026. https://www.ibisworld.com/industry-statistics/market-size/financial-planning-advice-united-states/#:~:text=The%20market%20size%2C%20measured%20by,is%20%2457.2bn%20in%202020.

11. TRUiC. (n.d.). How to Start a Financial Consulting Firm. Retrieved August 28, 2020, from https://howtostartanllc.com/business-ideas/financial-consulting

12. Google Workspace. (n.d.). [Pricing] p. Retrieved September 27, 2020, from https://workspace.google.com/pricing.html?source=gafb-homepage-body-ga_lang%3Den

13. Martin, Emmie. (2019, June 26). Here’s How Much Americans Have Saved for Retirement. CNBC. https://www.cnbc.com/2019/06/26/how-much-americans-have-saved-for-retirement.html#:~:text=Americans%20are%20still%20struggling%20to,have%20saved%20%24200%2C000%20or%20more.Pesce, Nicole L. (2020, January 11). A Shocking Number of Americans are Living Paycheck to Paycheck. Market Watch. https://www.marketwatch.com/story/a-shocking-number-of-americans-are-living-paycheck-to-paycheck-2020-01-07

14. Prosperity Center for Financial Opportunity. (n.d.) [Bundled Services] page. Retrieved October 17, 2020, from http://www.prosperitycenterkc.org/content/services
KC Women’s Employment Network. (n.d.). [What We Do] page. Retrieved October 17, 2020, from http://kcwen.org/what_we_do/financial_coaching
http://guadalupecenters.org/
https://www.cslcares.org/financialcoaching

15. Money Smart. (n.d.). http://www.moneysmartkc.org/. Retrieved November 21, 2020.

16. O’Shea, Arielle, Coombes, Andrea. (2020, November 20). How Much Does a Financial Advisor Cost? Nerd Wallet. https://www.nerdwallet.com/blog/investing/how-much-does-a-financial-advisor-cost/

17. Anspach, Dana. (2020, July 17). How to Evaluate the Cost of Hiring a Financial Planner. The Balance. https://www.thebalance.com/ways-financial-advisors-charge-fees-2388441

18. Consulting Success. (n.d.). Consulting Fees Calculator. Retrieved September 29, 2020 from https://www.consultingsuccess.com/consulting-fees-calculator

19. Kitces, Michael. (2018, September 24). Financial Advisor Success Requires Just 50 Great Clients. Kitces. https://www.kitces.com/blog/50-great-clients-how-many-clients-does-a-financial-advisor-need/#:~:text=The%20bottom%20line%2C%20though%2C%20is,typical%20revenue%20you%20generate%20from


20. Loudenback, Tanza. (2020, February 16). Here’s How Much a Financial Advisor Costs. Business Insider. https://www.businessinsider.com/personal-finance/how-much-is-a-financial-advisor-fee-structure

21. Stanek, Becca. (2020, July 27). How Much Does a Financial Advisor Cost?. Smart Asset. https://smartasset.com/financial-advisor/financial-advisor-cost


22. ZenBusiness. (n.d.). Create Your LLC in Kansas. Retrieved August 28, 2020, from https://shareasale.com/r.cfm?b=1229325&u=1005106&m=81890&urllink=www%2Ezenbusiness%2Ecom%2Ftruic%2Fllc%2Fkansas&afftrack=htsl%20kansas%2Dllc%20regag

23. QuickBooks. (2020). [Pricing] page. https://quickbooks.intuit.com/global/pricing/


24. Burn-Callander, Rebecca. (2016, June 20). How Much Money Does Your Start-Up Need to Survive the First Year? The Telegraph. https://www.telegraph.co.uk/business/sme-home/start-up-costs/

25. Financial Samurai. (2010, October 20). (Updated 2020, August 31). How to Become a Certified Financial PlannerTM (CFP ®). https://www.financialsamurai.com/how-to-become-a-certified-financial-planner-cfp/#:~:text=The%20CFP%C2%AE%20exam%20costs,depending%20on%20what%20you%20choose.

26. https://www.irs.gov/pub/irs-pdf/p587.pdf

27. https://turbotax.intuit.com/tax-tips/small-business-taxes/business-use-of-vehicles/L6hi0zzzh

28. https://turbotax.intuit.ca/tips/computer-software-deductions-for-business-owners-6173
描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
108933048
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0108933048
資料類型 thesis
dc.contributor.advisor 周行一zh_TW
dc.contributor.advisor Chow, Hsing-Yien_US
dc.contributor.author (Authors) 賴奕峰zh_TW
dc.contributor.author (Authors) Phillip McDanielsen_US
dc.creator (作者) 賴奕峰zh_TW
dc.creator (作者) McDaniels, Phillipen_US
dc.date (日期) 2020en_US
dc.date.accessioned 1-Feb-2021 14:06:14 (UTC+8)-
dc.date.available 1-Feb-2021 14:06:14 (UTC+8)-
dc.date.issued (上傳時間) 1-Feb-2021 14:06:14 (UTC+8)-
dc.identifier (Other Identifiers) G0108933048en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/133877-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 108933048zh_TW
dc.description.abstract (摘要) zh_TW
dc.description.abstract (摘要) Abstract
Fin Lit Academy: Financial Planning & Educational Coaching for Young Adults
By
Phillip C. McDaniels
Fin Lit Academy (FLA) business concept is an opportunity for educational financial coaching & planning for young adults and high schoolers. It is modeled as traditional financial coaching & planning with a social entrepreneurship philosophy to provide and promote financial education.
FLA emphasizes educational financial coaching and providing a safe online platform to assist individuals with financial planning, coaching, and educational courses. The primary scope of FLA is to provide a social benefit in the form of financial education that improves outcomes of individual and associated clients by wealth growth and improved financial acumen. As a Certified Financial Planner with a teaching background, FLA leverages partnering with local schools to promote social awareness of financial literacy and potentially build client profiles.
The target demographics are young adults and high schools by way of school partnering and parents in the Greater Kansas City area. The niche is those who have been priced out of improving their financial health by the traditional financial planning, advising, and consulting industry. FLA is positioned as a teacher first, financial coach second. The education system at large doesn’t teach the necessary skills nor are teachers equipped to do so. Traditional financial planning is costly and many lack trust, funds, knowledge, or a combination of these.
The social impact of FLA is most important to the growth of the company. This allows the company to leverage its unique approach to reach the target demographic and strategic affiliations with local schools, educational platforms, and possible financial institutions for further financial literacy growth and awareness.
Keywords: Finance, Coaching, Planning, Education, Social
en_US
dc.description.tableofcontents TABLE OF CONTENTS
1. Executive Summary 1
2. Introduction & Motivation 3
3. General Company Description 6
3.1. Business 6
3.2. Mission 7
3.3. Philosophy 7
3.4. Objectives 7
3.5. Target Market 7
3.6. Industry 8
3.7. Strengths and Competencies 9
3.8. Limited Liability Corporation (LLC) and Company Ownership 10
4. Products and Services 12
4.1. Personalized Financial Planning & Coaching. 12
4.2. Personal Financial Health Assessment 12
4.3. Fin Lit 101 Classes and Courses 13
4.4. Fin Lit Today & Online Budgeting Tools 13
4.5. Banking Partners and Investment Partners 14
4.6. Custom Courses 14
4.7. Jungle Works Panther Platform 14
4.8. Advantages 16
4.9. Disadvantages 16
5. Marketing Plan 17
6. Economics 20
6.1. Industry Facts 20
6.2. Research 21
6.3. Financial Literacy and Retirement Planning in the United States 22
6.4. Personal Network Questionnaire 24
6.5. Barriers to Entry 26
6.6. Product 27
7. Client Market 29
7.1. Target Market 29
7.2. General Market 30
8. Competition 31
8.1. Traditional Financial Planning 31
8.2. Kansas City Low-Cost Financial Planning 31
8.3. Other Competitors 32
8.4. Competitive Analysis Table 35
8.5. Niche 36
9. Promotion 37
10. Pricing 39
10.1. Pricing Research 39
10.2. FLA Pricing 41
10.3. How FLA Calculates 42
10.4. Personalized Financial Planning & Coaching 43
10.5. Fin Lit 101 Courses 45
10.6. Considerations 47
10.7. Payment Options 47
11. Location and Distribution 48
11.1. Location 48
11.2. Distribution Channels 49
12. Operational Plan 50
12.1. Services Overview 50
12.2. Legal Environment 51
12.3. Personnel 52
12.4. Management and Organization 53
13. Financials 55
13.1. Start-Up Costs 55
13.1.1. Training and Education_ 56
13.1.2. Business Fees & Expenses 57
13.1.3. Advertising and Marketing 58
13.1.4. Equipment, Supplies, & Hardware 60
13.1.5. Software, Website, & App 61
13.1.6. Home Office and Car Expenses 62
13.2. Start-Up Assets and Funding 64
13.3. Sales Forecast 65
13.3.1. Assumptions 65
13.3.2. Year 1 66
13.3.3. Year 2 67
13.3.4. Year 3 68
13.4. Profit and Loss Projection 69
13.4.1. Assumptions 69
13.4.2. 3-Year Profit and Loss Projection 70
13.5. Projected Cash Flow 71
13.5.1. Assumptions 71
13.5.2. Cash Flow Projection 72
13.6. Opening Day Balance Sheet 73
13.6.1. Assumptions 73
13.6.2. Opening Day Balance Sheet 74
13.7. Break-Even Analysis 75
13.7.1. Assumptions 75
13.7.2. BE Hourly 75
13.7.3. BE Retainer 76
13.7.4. BE Fin Lit 101 77
14. Conclusion 78
15. Appendices 81
16. References 92
zh_TW
dc.format.extent 3576471 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0108933048en_US
dc.subject (關鍵詞) 財務zh_TW
dc.subject (關鍵詞) 輔導zh_TW
dc.subject (關鍵詞) 規劃zh_TW
dc.subject (關鍵詞) 教育zh_TW
dc.subject (關鍵詞) 社會zh_TW
dc.subject (關鍵詞) Financeen_US
dc.subject (關鍵詞) Coachingen_US
dc.subject (關鍵詞) Planningen_US
dc.subject (關鍵詞) Educationen_US
dc.subject (關鍵詞) Socialen_US
dc.title (題名) 為低收入青年提供財務諮詢與規劃zh_TW
dc.title (題名) Financial Planning and Educational Coaching for lower-income young adultsen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) References

1. Council for Economic Education. (2020, February 5). Survey of the States. https://www.councilforeconed.org/survey-of-the-states-2020/#:~:text=Every%20two%20years%2C%20the%20Council,and%20the%20District%20of%20Columbia.

2. Coleman, Hank. (n.d.). Why It’s a Mistake Teaching Financial Literacy in Schools. Money Qanda. ( https://moneyqanda.com/mistake-teaching-financial-literacy-in-schools/

3. Fox, Michelle. (2019, November 11). 99% of Americans Don’t Use a Financial Advisor – Here’s Why. CNBC. https://www.cnbc.com/2019/11/11/99percent-of-americans-dont-use-a-financial-advisor-heres-why.html

4. Dietrich, Paul. (n.d.). Almost Two-Thirds of Clients Don’t Trust Advisors to Act in Their Best Interest: Poll. https://advisorhub.com/resources/almost-two-thirds-of-clients-dont-trust-advisors-to-act-in-their-best-interest-poll/

5. The Advisor Coach. (n.d.). 5 Things People Really Want From Financial Advisors. Retrieved December 2020. https://www.theadvisorcoach.com/5-things-people-really-want-from-financial-advisors.html

6. Lusardi, Annamaria, & Mitchell, Olivia (2011, June). Financial Literacy and Retirement Planning in the United States, Working Paper 17108. National Bureau of Economic Research. http://www.nber.org/papers/w17108
7. Moss, Wes. (Updated 2020, December 7). Is it Worth the Money to Hire a Financial Advisor?. The Balance. Retrieved September 27, 2020, from https://www.thebalance.com/should-you-hire-a-financial-advisor-4120717

8. What is Social Enterprise? (n.d.). Social Enterprise Alliance. Retrieved November 8, 2020, from https://socialenterprise.us/about/social-enterprise/

9. O’Chucks, Solomon. (n.d.). A Sample Financial Coaching Business Plan Template. Profitable Venture. Retrieved September 12, 2020, from https://www.profitableventure.com/financial-coaching-business-plan/

10. IBIS World. (2020, July 30). Financial Planning & Advice in the US – Market Size 2002 – 2026. https://www.ibisworld.com/industry-statistics/market-size/financial-planning-advice-united-states/#:~:text=The%20market%20size%2C%20measured%20by,is%20%2457.2bn%20in%202020.

11. TRUiC. (n.d.). How to Start a Financial Consulting Firm. Retrieved August 28, 2020, from https://howtostartanllc.com/business-ideas/financial-consulting

12. Google Workspace. (n.d.). [Pricing] p. Retrieved September 27, 2020, from https://workspace.google.com/pricing.html?source=gafb-homepage-body-ga_lang%3Den

13. Martin, Emmie. (2019, June 26). Here’s How Much Americans Have Saved for Retirement. CNBC. https://www.cnbc.com/2019/06/26/how-much-americans-have-saved-for-retirement.html#:~:text=Americans%20are%20still%20struggling%20to,have%20saved%20%24200%2C000%20or%20more.Pesce, Nicole L. (2020, January 11). A Shocking Number of Americans are Living Paycheck to Paycheck. Market Watch. https://www.marketwatch.com/story/a-shocking-number-of-americans-are-living-paycheck-to-paycheck-2020-01-07

14. Prosperity Center for Financial Opportunity. (n.d.) [Bundled Services] page. Retrieved October 17, 2020, from http://www.prosperitycenterkc.org/content/services
KC Women’s Employment Network. (n.d.). [What We Do] page. Retrieved October 17, 2020, from http://kcwen.org/what_we_do/financial_coaching
http://guadalupecenters.org/
https://www.cslcares.org/financialcoaching

15. Money Smart. (n.d.). http://www.moneysmartkc.org/. Retrieved November 21, 2020.

16. O’Shea, Arielle, Coombes, Andrea. (2020, November 20). How Much Does a Financial Advisor Cost? Nerd Wallet. https://www.nerdwallet.com/blog/investing/how-much-does-a-financial-advisor-cost/

17. Anspach, Dana. (2020, July 17). How to Evaluate the Cost of Hiring a Financial Planner. The Balance. https://www.thebalance.com/ways-financial-advisors-charge-fees-2388441

18. Consulting Success. (n.d.). Consulting Fees Calculator. Retrieved September 29, 2020 from https://www.consultingsuccess.com/consulting-fees-calculator

19. Kitces, Michael. (2018, September 24). Financial Advisor Success Requires Just 50 Great Clients. Kitces. https://www.kitces.com/blog/50-great-clients-how-many-clients-does-a-financial-advisor-need/#:~:text=The%20bottom%20line%2C%20though%2C%20is,typical%20revenue%20you%20generate%20from


20. Loudenback, Tanza. (2020, February 16). Here’s How Much a Financial Advisor Costs. Business Insider. https://www.businessinsider.com/personal-finance/how-much-is-a-financial-advisor-fee-structure

21. Stanek, Becca. (2020, July 27). How Much Does a Financial Advisor Cost?. Smart Asset. https://smartasset.com/financial-advisor/financial-advisor-cost


22. ZenBusiness. (n.d.). Create Your LLC in Kansas. Retrieved August 28, 2020, from https://shareasale.com/r.cfm?b=1229325&u=1005106&m=81890&urllink=www%2Ezenbusiness%2Ecom%2Ftruic%2Fllc%2Fkansas&afftrack=htsl%20kansas%2Dllc%20regag

23. QuickBooks. (2020). [Pricing] page. https://quickbooks.intuit.com/global/pricing/


24. Burn-Callander, Rebecca. (2016, June 20). How Much Money Does Your Start-Up Need to Survive the First Year? The Telegraph. https://www.telegraph.co.uk/business/sme-home/start-up-costs/

25. Financial Samurai. (2010, October 20). (Updated 2020, August 31). How to Become a Certified Financial PlannerTM (CFP ®). https://www.financialsamurai.com/how-to-become-a-certified-financial-planner-cfp/#:~:text=The%20CFP%C2%AE%20exam%20costs,depending%20on%20what%20you%20choose.

26. https://www.irs.gov/pub/irs-pdf/p587.pdf

27. https://turbotax.intuit.com/tax-tips/small-business-taxes/business-use-of-vehicles/L6hi0zzzh

28. https://turbotax.intuit.ca/tips/computer-software-deductions-for-business-owners-6173
zh_TW
dc.identifier.doi (DOI) 10.6814/NCCU202100042en_US