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題名 探討台灣網紅母親在Instagram上的自我呈現
Are We Perfect Mothers Yet? Exploring Taiwanese Mother Influencers’ Self-presentation on Instagram作者 王希予
Wang, Hsi-Yu貢獻者 王淑美
Wang, Sumei
王希予
Wang, Hsi-Yu關鍵詞 母職
父權
網紅
社群媒體
東亞
自我呈現
Patriarchy
Motherhood
maternal identity
influencers
Instagram
Taiwanese
Self-presentation
social media
East Asia日期 2021 上傳時間 1-Feb-2021 14:15:32 (UTC+8) 摘要 Instagram在台灣已有高度使用率，而使用社群媒體的人數更是逐年攀升，其中Instagram以影像為主的環境和使用者原創的特性與網紅的產生息息相關，因此，Instagram網紅值得更深入地探究。使用社群媒體的族群在現今也不僅限於青少年。相較於父親，母親傾向使用社群平台汲取養育資訊，也成為此項研究著重的對象。尤其在台灣社會以及文化影響之下，母親呈現自己的方式與圖像也會有所不同。研究中以線上觀察以及深度訪談作為研究方法揭開網紅母親自我呈現。此項研究揭露父權體制下的母親如何呈現自我並商品化本身成為父權的產物。
Taiwan has become a country with high mobile usages on Instagram. The increasing population engaging in the social media platform has led to the proliferation of influencers. The user-generated content and its image-based environment allow individuals to present themselves. The reflective features of exploring self-presentation targeted this research towards exploring the social-cultural meanings behind the visual pictures on Instagram profiles. Moreover, social media has transformed into a platform where parents could seek parenting information. In this research, mothers were the primary target group since their comparatively-high engagements among parents on social media.Overarching self-presentation in this research, the analysis was based on decoding the mothers’ manifestations on Instagram and unveiling the motivations of manifesting themselves from their narratives. In this qualitative research, online observation and in-depth interviews on seven Taiwanese mother influencers on Instagram. Findings of the two-staged investigations explained the mother influencers’ phenomenon of constructing ideal self-presentation on Instagram. Results revealed that Taiwanese mothers on Instagram were unaware of they were under the tremendous influencer of patriarchal beliefs and thus commodified themselves as the products of patriarchy.參考文獻 伊慶春、簡文吟（2001）。已婚婦女的持續就業：家庭制度與勞動市場的妥協。台灣社會學，（1），149-182。DOI: http://dx.doi.org/10.6676%2fTS.2001.1.149 [Yi, C. C. & Chien, W. Y. (2001). The Continual Employment Patterns of Married Women in Taiwan: A Compromise between Family and Work. 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國立政治大學
國際傳播英語碩士學位學程(IMICS)
106461010資料來源 http://thesis.lib.nccu.edu.tw/record/#G0106461010 資料類型 thesis dc.contributor.advisor 王淑美 zh_TW dc.contributor.advisor Wang, Sumei en_US dc.contributor.author (Authors) 王希予 zh_TW dc.contributor.author (Authors) Wang, Hsi-Yu en_US dc.creator (作者) 王希予 zh_TW dc.creator (作者) Wang, Hsi-Yu en_US dc.date (日期) 2021 en_US dc.date.accessioned 1-Feb-2021 14:15:32 (UTC+8) - dc.date.available 1-Feb-2021 14:15:32 (UTC+8) - dc.date.issued (上傳時間) 1-Feb-2021 14:15:32 (UTC+8) - dc.identifier (Other Identifiers) G0106461010 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/133914 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 國際傳播英語碩士學位學程(IMICS) zh_TW dc.description (描述) 106461010 zh_TW dc.description.abstract (摘要) Instagram在台灣已有高度使用率，而使用社群媒體的人數更是逐年攀升，其中Instagram以影像為主的環境和使用者原創的特性與網紅的產生息息相關，因此，Instagram網紅值得更深入地探究。使用社群媒體的族群在現今也不僅限於青少年。相較於父親，母親傾向使用社群平台汲取養育資訊，也成為此項研究著重的對象。尤其在台灣社會以及文化影響之下，母親呈現自己的方式與圖像也會有所不同。研究中以線上觀察以及深度訪談作為研究方法揭開網紅母親自我呈現。此項研究揭露父權體制下的母親如何呈現自我並商品化本身成為父權的產物。 zh_TW dc.description.abstract (摘要) Taiwan has become a country with high mobile usages on Instagram. The increasing population engaging in the social media platform has led to the proliferation of influencers. The user-generated content and its image-based environment allow individuals to present themselves. The reflective features of exploring self-presentation targeted this research towards exploring the social-cultural meanings behind the visual pictures on Instagram profiles. Moreover, social media has transformed into a platform where parents could seek parenting information. In this research, mothers were the primary target group since their comparatively-high engagements among parents on social media.Overarching self-presentation in this research, the analysis was based on decoding the mothers’ manifestations on Instagram and unveiling the motivations of manifesting themselves from their narratives. In this qualitative research, online observation and in-depth interviews on seven Taiwanese mother influencers on Instagram. Findings of the two-staged investigations explained the mother influencers’ phenomenon of constructing ideal self-presentation on Instagram. Results revealed that Taiwanese mothers on Instagram were unaware of they were under the tremendous influencer of patriarchal beliefs and thus commodified themselves as the products of patriarchy. en_US dc.description.tableofcontents Acknowledgement iAbstract iiTable of Contents ivList of Figures and Tables vii1 Introduction 11.1 Research Background 11.2 Motivations 62.3 Scope and Objectives 72 Literature Review 82.1 Influencers’ Self-presentation on Visual-based Instagram 82.1.1 Self-presentation in an online environment 92.2 Uncovering the Good Mother Ideologies 112.2.1 The common theme 112.3 Being Mothers in East Asia 132.3.1 Modern women in patriarchal systems 142.4 Taiwanese Mothers in the Modern Era 162.4.1 Working mothers and the existing ideologies 172.5 Summary 203 Research Questions and Methods 223.1 Research Questions 223.2 Research Design 233.2.1 Online observation 233.2.2 In-depth interviews 243.3 ParticipantSample 263.4 Procedure 293.5 Data Collection 313.5.1 Online observation 313.5.2 In-depth interviews 393.6 Data Analysis 403.6.1 Ethical considerations 413.6.2 Reflexivity 424 Interviewees and Their Instagram Profiles 434.1 Rose 444.2 Emma 474.3 Annie 504.4 Cathy 524.5 Katie 554.6 Anna 594.7 Cara 614.8 Summary: The Commonalities and Discrepancies 634.8.1 The participants 634.8.2 The revealing of children 644.8.3 The settings of the pictures 655 The Mothers’ Perspectives and Motivations 665.1 Benefits and Rewards 675.1.1 Overcoming the mother isolation with social support 675.1.2 Benefiting economically even in different financial echelons 715.1.3 Transforming the traditional mother beliefs 745.2 Summary 786 Do New Images Mean New Mothers? 796.1 The Maternal Identity Construction 796.2 The Mother-blaming Culture 846.3 Commodification of the New Maternal Images 896.4 Summary 927 Conclusion 937.1 The Consequences and Implications of the Phenomenon of Instagram Mother Influencers 967.1.1 Creating a spontaneous mother fantasy 977.1.2 Othering the mothers who have failed to meet social expectations 977.1.3 Circulating pressure 997.1.4 Double-binding the mothers 1007.2 Contribution 1017.3 Suggestions for Future Research 1027.4 Limitation 102References 104Appendix 120 zh_TW dc.format.extent 13438865 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0106461010 en_US dc.subject (關鍵詞) 母職 zh_TW dc.subject (關鍵詞) 父權 zh_TW dc.subject (關鍵詞) 網紅 zh_TW dc.subject (關鍵詞) 社群媒體 zh_TW dc.subject (關鍵詞) 東亞 zh_TW dc.subject (關鍵詞) 自我呈現 zh_TW dc.subject (關鍵詞) Patriarchy en_US dc.subject (關鍵詞) Motherhood en_US dc.subject (關鍵詞) maternal identity en_US dc.subject (關鍵詞) influencers en_US dc.subject (關鍵詞) Instagram en_US dc.subject (關鍵詞) Taiwanese en_US dc.subject (關鍵詞) Self-presentation en_US dc.subject (關鍵詞) social media en_US dc.subject (關鍵詞) East Asia en_US dc.title (題名) 探討台灣網紅母親在Instagram上的自我呈現 zh_TW dc.title (題名) Are We Perfect Mothers Yet? 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