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題名 Instagram使用者人格特質、自我展示策略與幸福感之關聯研究
Examining the Relationships between Instagram User’s Personality, Self-presentation Tactics and Subjective Well-being
作者 呂浩綱
Lu, Hao-Kang
貢獻者 郭貞
呂浩綱
Lu, Hao-Kang
關鍵詞 自尊
自戀
害怕遺漏傾向
自我展示策略
感知社會支持
幸福感
Self-presentation Tactics
Perceived Social Support
Subjective Well-being
Self-esteem
Narcissism
Fear of Missing Out
日期 2020
上傳時間 1-Feb-2021 14:33:26 (UTC+8)
摘要 本研究針對Instagram使用者的自我展示策略、感知社會支持與幸福感之間的關係進行討論，並加入自尊、自戀和害怕遺漏傾向（FOMO）的人格特質，以探討Instagram使用者的人格特質如何影響展示策略使用，以及不同展示策略是否透過感知社會支持影響幸福感。
本研究共回收317份有效問卷，使用線性迴歸分析和Hayes Process Model進行中介效果的檢驗，結果發現自尊與迎合型和自我提升型呈正向關聯，自戀與害怕遺漏傾向兩特質皆與迎合型、自我提升型和尋求支持型策略呈正向關聯，最後三種展示策略皆有透過感知社會支持的中介正向影響幸福感。
The goal of this study is to examine the relationships between Instagram user’s self-presentation tactic, perceived social support, and subjective well-being. In addition, this study investigates the relationships between the use of self-presentation tactics and Instagram user’s personality traits, including self-esteem, narcissism, and fear of missing out (FOMO).
A total of 317 valid questionnaires were collected through an online survey. The results show that self-esteem is positively related to higher level of using ingratiation and self-promotion tactics. Narcissism and FOMO both are positively related to higher level of using ingratiation, self-promotion, and supplication tactic. Furthermore, the use of these three tactics is positively related to subjective well-being through the mediation effect of perceived social support.
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描述 碩士
國立政治大學
傳播學院傳播碩士學位學程
106464040
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0106464040
資料類型 thesis
dc.contributor.advisor 郭貞zh_TW
dc.contributor.author (Authors) 呂浩綱zh_TW
dc.contributor.author (Authors) Lu, Hao-Kangen_US
dc.creator (作者) 呂浩綱zh_TW
dc.creator (作者) Lu, Hao-Kangen_US
dc.date (日期) 2020en_US
dc.date.accessioned 1-Feb-2021 14:33:26 (UTC+8)-
dc.date.available 1-Feb-2021 14:33:26 (UTC+8)-
dc.date.issued (上傳時間) 1-Feb-2021 14:33:26 (UTC+8)-
dc.identifier (Other Identifiers) G0106464040en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/133993-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 傳播學院傳播碩士學位學程zh_TW
dc.description (描述) 106464040zh_TW
dc.description.abstract (摘要) 本研究針對Instagram使用者的自我展示策略、感知社會支持與幸福感之間的關係進行討論，並加入自尊、自戀和害怕遺漏傾向（FOMO）的人格特質，以探討Instagram使用者的人格特質如何影響展示策略使用，以及不同展示策略是否透過感知社會支持影響幸福感。
本研究共回收317份有效問卷，使用線性迴歸分析和Hayes Process Model進行中介效果的檢驗，結果發現自尊與迎合型和自我提升型呈正向關聯，自戀與害怕遺漏傾向兩特質皆與迎合型、自我提升型和尋求支持型策略呈正向關聯，最後三種展示策略皆有透過感知社會支持的中介正向影響幸福感。		zh_TW
dc.description.abstract (摘要) The goal of this study is to examine the relationships between Instagram user’s self-presentation tactic, perceived social support, and subjective well-being. In addition, this study investigates the relationships between the use of self-presentation tactics and Instagram user’s personality traits, including self-esteem, narcissism, and fear of missing out (FOMO).
A total of 317 valid questionnaires were collected through an online survey. The results show that self-esteem is positively related to higher level of using ingratiation and self-promotion tactics. Narcissism and FOMO both are positively related to higher level of using ingratiation, self-promotion, and supplication tactic. Furthermore, the use of these three tactics is positively related to subjective well-being through the mediation effect of perceived social support.		en_US
dc.description.tableofcontents 第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的與問題 5
第二章 文獻探討 6
第一節 自我展示理論 6
第二節 人格特質 14
第三節 害怕遺漏傾向（FOMO) 20
第四節 社會支持與幸福感 25
第三章 研究方法 33
第一節 研究架構與假設 33
第二節 研究變項定義與測量 35
第三節 問卷設計與資料搜集 43
第四章 資料分析 45
第一節 樣本輪廓 45
第二節 信度分析 50
第三節 研究假設檢定 57
第四節 假設驗證整理 66
第五章 結論 67
第一節 研究發現與討論 67
第二節 研究貢獻 73
第三節 研究限制與未來建議 76
參考文獻 79
附錄 91		zh_TW
dc.format.extent 1125649 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0106464040en_US
dc.subject (關鍵詞) 自尊zh_TW
dc.subject (關鍵詞) 自戀zh_TW
dc.subject (關鍵詞) 害怕遺漏傾向zh_TW
dc.subject (關鍵詞) 自我展示策略zh_TW
dc.subject (關鍵詞) 感知社會支持zh_TW
dc.subject (關鍵詞) 幸福感zh_TW
dc.subject (關鍵詞) Self-presentation Tacticsen_US
dc.subject (關鍵詞) Perceived Social Supporten_US
dc.subject (關鍵詞) Subjective Well-beingen_US
dc.subject (關鍵詞) Self-esteemen_US
dc.subject (關鍵詞) Narcissismen_US
dc.subject (關鍵詞) Fear of Missing Outen_US
dc.title (題名) Instagram使用者人格特質、自我展示策略與幸福感之關聯研究zh_TW
dc.title (題名) Examining the Relationships between Instagram User’s Personality, Self-presentation Tactics and Subjective Well-beingen_US
dc.type (資料類型) thesisen_US
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dc.identifier.doi (DOI) 10.6814/NCCU202100044en_US