| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (Authors) | 黃敬硯 | zh_TW |
| dc.contributor.author (Authors) | Huang, Ching-Yen | en_US |
| dc.creator (作者) | 黃敬硯 | zh_TW |
| dc.creator (作者) | Huang, Ching-Yen | en_US |
| dc.date (日期) | 2021 | en_US |
| dc.date.accessioned | 2-Mar-2021 14:26:58 (UTC+8) | - |
| dc.date.available | 2-Mar-2021 14:26:58 (UTC+8) | - |
| dc.date.issued (上傳時間) | 2-Mar-2021 14:26:58 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0107933021 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/134058 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 107933021 | zh_TW |
| dc.description.abstract (摘要) | The research aims to explore how to establish and prepare a startup company, develop, and use new Ultra-Wideband (UWB) technology integration products to sell to government agencies, and work with government agencies to develop positioning product equipment so that visually impaired people can use them indoors. And through the development of this UWB positioning technology products to expand to other industries and markets. The research on this topic provides a research reference for the early-stage startup company`s market entry plan and the analysis of operating profit before product development. Through observations and research references based on current market trends, the company can determine the business model strategy that the company should implement in the next 5 years and achieve the goal of good management and operation processes at each stage, so that the company can achieve profitable growth. | en_US |
| dc.description.tableofcontents | TABLE OF CONTENTS1. Executive Summary 12. Company Summary 32.1. Company Profile 32.2. Vision and Mission 62.3. Key of Success 82.4. Objectives 122.5. Company Operation & SWOT analysis 132.5.1. Company Operation 132.5.2. SWOT Analysis 162.5.3. Competitors Analysis 192.5.4. Product Life Cycle Expectations 252.6. Strategy and Implementation Summary 263. Product Information 293.1. What Is The Product 293.2. How Is The Product Supposed To Work 303.3. User Scenarios 303.4. Features 323.5. User Information 333.5.1. Target User 333.5.2. What Is The Market Like / Problem They Are Facing 333.5.3. How Is The Device Supposed To Help Them 343.5.4. Another Relevant User Information 343.6. Product Specification 353.6.1. Size, weight, and interfaces 353.6.2. Technical Requirements 363.6.3. Design Inspirations and references 383.7. Construction Specifications 423.7.1. Electronics 423.7.2. Mechanics 433.7.3. Firmware and Software Specifications 453.8. Certifications 493.9. Deployment Plan Execution 504. Marketing Strategy 574.1. Positioning Statement 574.2. Market Size 584.3. Growth Rate of the Market 604.4. Market Trends 604.5. Market Profitability 624.6. Distribution Channels 664.7. Price Strategy 674.8. Promotion Strategy 714.9. Future Planning and Development 734.9.1. Diversified Industrial Service Areas 735. Financial Analysis 775.1. Cost Structure (BOM) 775.2. Financial Statement 785.2.1. Operating Expenses 785.2.2. Sales Forecast 806. Scope and Conclusion 827. Reference 868. Appendix 87 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0107933021 | en_US |
| dc.subject (關鍵詞) | 超寬頻 | zh_TW |
| dc.subject (關鍵詞) | 定位 | zh_TW |
| dc.subject (關鍵詞) | 錨 | zh_TW |
| dc.subject (關鍵詞) | 室內 | zh_TW |
| dc.subject (關鍵詞) | 視障者 | zh_TW |
| dc.subject (關鍵詞) | Ultra-Wideband | en_US |
| dc.subject (關鍵詞) | Positioning | en_US |
| dc.subject (關鍵詞) | Anchor | en_US |
| dc.subject (關鍵詞) | Indoors | en_US |
| dc.subject (關鍵詞) | Visually Impaired | en_US |
| dc.title (題名) | 精準定位輔具產品開發應用商業計劃書 | zh_TW |
| dc.title (題名) | The Business Plan of Walking Assistance Device with Electronic Detection | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | [1] Gharpurey, R. and Kinget, P., 2008. Ultra Wideband. Springer Science & Business Media.[2] Nguyen, C. and Han, J., 2014. Time-Domain Ultra-Wideband Radar, Sensor and Components. Springer Science & Business Media.[3] Phoenix Medical Systems (P) Ltd. 2021. Medical Device Companies, Baby Incubator Suppliers, Phototherapy Equipment Manufacturer. [ONLINE] Available at: https://www.phoenixmedicalsystems.com/. [Accessed 27 January 2021].[4] OrCam. 2021. OrCam MyEye 2.0. [ONLINE] Available at: https://www.orcam.com/en/myeye2/. [Accessed 27 January 2021].[5] Statistics- Ministry of Health and Welfare. 2021. Statistics- Ministry of Health and Welfare. [ONLINE] Available at: https://www.mohw.gov.tw/np-126-2.html. [Accessed 27 January 2021].[6] Maps | Changi Airport Singapore. 2021. Maps | Changi Airport Singapore. [ONLINE] Available at: https://www.changiairport.com/en/maps.html. [Accessed 27 January 2021]. | zh_TW |
| dc.identifier.doi (DOI) | 10.6814/NCCU202100207 | en_US |
