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題名 精準定位輔具產品開發應用商業計劃書
The Business Plan of Walking Assistance Device with Electronic Detection
作者 黃敬硯
Huang, Ching-Yen
貢獻者 吳文傑
Wu, Jack
黃敬硯
Huang, Ching-Yen
關鍵詞 超寬頻
定位
錨
室內
視障者
Ultra-Wideband
Positioning
Anchor
Indoors
Visually Impaired
日期 2021
上傳時間 2-Mar-2021 14:26:58 (UTC+8)
摘要 The research aims to explore how to establish and prepare a startup company, develop, and use new Ultra-Wideband (UWB) technology integration products to sell to government agencies, and work with government agencies to develop positioning product equipment so that visually impaired people can use them indoors. And through the development of this UWB positioning technology products to expand to other industries and markets. The research on this topic provides a research reference for the early-stage startup company`s market entry plan and the analysis of operating profit before product development. Through observations and research references based on current market trends, the company can determine the business model strategy that the company should implement in the next 5 years and achieve the goal of good management and operation processes at each stage, so that the company can achieve profitable growth.
參考文獻 [1] Gharpurey, R. and Kinget, P., 2008. Ultra Wideband. Springer Science & Business Media.

[2] Nguyen, C. and Han, J., 2014. Time-Domain Ultra-Wideband Radar, Sensor and Components. Springer Science & Business Media.

[3] Phoenix Medical Systems (P) Ltd. 2021. Medical Device Companies, Baby Incubator Suppliers, Phototherapy Equipment Manufacturer. [ONLINE] Available at: https://www.phoenixmedicalsystems.com/. [Accessed 27 January 2021].

[4] OrCam. 2021. OrCam MyEye 2.0. [ONLINE] Available at: https://www.orcam.com/en/myeye2/. [Accessed 27 January 2021].

[5] Statistics- Ministry of Health and Welfare. 2021. Statistics- Ministry of Health and Welfare. [ONLINE] Available at: https://www.mohw.gov.tw/np-126-2.html. [Accessed 27 January 2021].

[6] Maps | Changi Airport Singapore. 2021. Maps | Changi Airport Singapore. [ONLINE] Available at: https://www.changiairport.com/en/maps.html. [Accessed 27 January 2021].
描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
107933021
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0107933021
資料類型 thesis
dc.contributor.advisor 吳文傑zh_TW
dc.contributor.advisor Wu, Jacken_US
dc.contributor.author (Authors) 黃敬硯zh_TW
dc.contributor.author (Authors) Huang, Ching-Yenen_US
dc.creator (作者) 黃敬硯zh_TW
dc.creator (作者) Huang, Ching-Yenen_US
dc.date (日期) 2021en_US
dc.date.accessioned 2-Mar-2021 14:26:58 (UTC+8)-
dc.date.available 2-Mar-2021 14:26:58 (UTC+8)-
dc.date.issued (上傳時間) 2-Mar-2021 14:26:58 (UTC+8)-
dc.identifier (Other Identifiers) G0107933021en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/134058-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 107933021zh_TW
dc.description.abstract (摘要) The research aims to explore how to establish and prepare a startup company, develop, and use new Ultra-Wideband (UWB) technology integration products to sell to government agencies, and work with government agencies to develop positioning product equipment so that visually impaired people can use them indoors. And through the development of this UWB positioning technology products to expand to other industries and markets. The research on this topic provides a research reference for the early-stage startup company`s market entry plan and the analysis of operating profit before product development. Through observations and research references based on current market trends, the company can determine the business model strategy that the company should implement in the next 5 years and achieve the goal of good management and operation processes at each stage, so that the company can achieve profitable growth.en_US
dc.description.tableofcontents TABLE OF CONTENTS
1. Executive Summary 1
2. Company Summary 3
2.1. Company Profile 3
2.2. Vision and Mission 6
2.3. Key of Success 8
2.4. Objectives 12
2.5. Company Operation & SWOT analysis 13
2.5.1. Company Operation 13
2.5.2. SWOT Analysis 16
2.5.3. Competitors Analysis 19
2.5.4. Product Life Cycle Expectations 25
2.6. Strategy and Implementation Summary 26
3. Product Information 29
3.1. What Is The Product 29
3.2. How Is The Product Supposed To Work 30
3.3. User Scenarios 30
3.4. Features 32
3.5. User Information 33
3.5.1. Target User 33
3.5.2. What Is The Market Like / Problem They Are Facing 33
3.5.3. How Is The Device Supposed To Help Them 34
3.5.4. Another Relevant User Information 34
3.6. Product Specification 35
3.6.1. Size, weight, and interfaces 35
3.6.2. Technical Requirements 36
3.6.3. Design Inspirations and references 38
3.7. Construction Specifications 42
3.7.1. Electronics 42
3.7.2. Mechanics 43
3.7.3. Firmware and Software Specifications 45
3.8. Certifications 49
3.9. Deployment Plan Execution 50
4. Marketing Strategy 57
4.1. Positioning Statement 57
4.2. Market Size 58
4.3. Growth Rate of the Market 60
4.4. Market Trends 60
4.5. Market Profitability 62
4.6. Distribution Channels 66
4.7. Price Strategy 67
4.8. Promotion Strategy 71
4.9. Future Planning and Development 73
4.9.1. Diversified Industrial Service Areas 73
5. Financial Analysis 77
5.1. Cost Structure (BOM) 77
5.2. Financial Statement 78
5.2.1. Operating Expenses 78
5.2.2. Sales Forecast 80
6. Scope and Conclusion 82
7. Reference 86
8. Appendix 87		zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0107933021en_US
dc.subject (關鍵詞) 超寬頻zh_TW
dc.subject (關鍵詞) 定位zh_TW
dc.subject (關鍵詞) 錨zh_TW
dc.subject (關鍵詞) 室內zh_TW
dc.subject (關鍵詞) 視障者zh_TW
dc.subject (關鍵詞) Ultra-Widebanden_US
dc.subject (關鍵詞) Positioningen_US
dc.subject (關鍵詞) Anchoren_US
dc.subject (關鍵詞) Indoorsen_US
dc.subject (關鍵詞) Visually Impaireden_US
dc.title (題名) 精準定位輔具產品開發應用商業計劃書zh_TW
dc.title (題名) The Business Plan of Walking Assistance Device with Electronic Detectionen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) [1] Gharpurey, R. and Kinget, P., 2008. Ultra Wideband. Springer Science & Business Media.

[2] Nguyen, C. and Han, J., 2014. Time-Domain Ultra-Wideband Radar, Sensor and Components. Springer Science & Business Media.

[3] Phoenix Medical Systems (P) Ltd. 2021. Medical Device Companies, Baby Incubator Suppliers, Phototherapy Equipment Manufacturer. [ONLINE] Available at: https://www.phoenixmedicalsystems.com/. [Accessed 27 January 2021].

[4] OrCam. 2021. OrCam MyEye 2.0. [ONLINE] Available at: https://www.orcam.com/en/myeye2/. [Accessed 27 January 2021].

[5] Statistics- Ministry of Health and Welfare. 2021. Statistics- Ministry of Health and Welfare. [ONLINE] Available at: https://www.mohw.gov.tw/np-126-2.html. [Accessed 27 January 2021].

[6] Maps | Changi Airport Singapore. 2021. Maps | Changi Airport Singapore. [ONLINE] Available at: https://www.changiairport.com/en/maps.html. [Accessed 27 January 2021].		zh_TW
dc.identifier.doi (DOI) 10.6814/NCCU202100207en_US