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題名 企業非研發部門導入敏捷管理之研究： 以台灣企業個案為例
A Study on Agile Management Adoption in the Non-Research and Development Department: A Case Study on Taiwan’s Enterprises作者 劉香君
Liu, Hsiang-Chun貢獻者 黃國峯<br>酈芃羽
Huang, Kuo-Feng<br>Li, Peng-Yu
劉香君
Liu, Hsiang-Chun關鍵詞 敏捷管理
Scrum
組織變革
非研發
Agile Management
Scrum
Organizational Change
Non-research and development department日期 2021 上傳時間 2-Mar-2021 14:58:16 (UTC+8) 摘要 在過去的幾十年中，管理方式並未發生重大變化。但是，外部環境、相關利害關係人、企業競爭和用戶需求在不斷變化。企業面對的是一個不穩定（Volatile）、不確定（Uncertain）、複雜（Complex）且模糊（Ambiguous）的外部環境，許多企業過往所設想不到的生活與工作方式都成為新常態（The New Normal）。為此，一些台灣公司正嘗試於非研發部門導入敏捷管理模式，以提高他們的競爭力並為他們的客戶和自己增加附加值。本文研究了台灣企業非研發功能導入敏捷管理辦法的施行。在進行案例研究時，涉及以下問題：探討敏捷管理（agile management）之管理精神與管理框架的運作流程。個案公司如何導入敏捷管理於組織團隊中？可能面臨哪些管理上的問題？研究結果表明，敏捷管理在行銷、企劃部門中應用具有巨大的潛力。綜合幾個案例的應用訪談以及訪問敏捷相關專家意見，同步也了解導入時可能遇到的問題。最後，本文提供了有關非研發功能採用敏捷管理的建議，並提出了在非研發功能導入敏捷管理相關的後續研究建議。
Management methods have few critical changes in the past few decades. However, the external environment, such as relevant stakeholders, competition between enterprises, and the needs of users have changed constantly. Companies face a volatile, uncertain, complex, and ambiguous external environment. This environment has turned living and working styles into a new normal. Therefore, to expand companies’ customers and own additional value, some Taiwanese companies try to adopt “Agile Management” to their non-research and developing departments. Furthermore, to improve companies’ competitiveness by employing this method in the long term.This study investigates the implementation of agile management in non-research and developing department in Taiwan.These following issues are answered by the case study: Discussing about the mindset of agile management and the operation procedure of the management framework. Exploring how did case companies introduce agile management into their organizations and teams? What management problems might they encounter?According to the research, agile management has a great potential in the departments of marketing and planning. Base on expert`s opinions and interviews of several cases, we also realize that potential problems may happen during the adoption. Finally, this research provides suggestions upon non-research and developing department adopting agile management, and proposes follow-up research suggestions on the adoption of agile management into non-R&D functions.參考文獻 Agile Manifesto. Retrieved June 20, 2020, from http://agilemanifesto.orgAntonio Nieto-Rodriguez. (2019). The Project Revolution: How to Succeed in a Project-Driven WorldBeck, K. (2000). Extreme programming explained: embrace change. addison-wesley professional.Beck, K., Beedle, M., Van Bennekum, A., Cockburn, A., Cunningham, W., Fowler, M., ... & Thomas, D. (2001). The agile manifesto.Berkley B.J. (1992), "A review of the kanban production control research literature," Production and Operations Management 1(4), 393-411.Boston University Agile Innovation Lab.（2020）Agile in Education ConferenceCockburn, A. (2004). Crystal clear: A human-powered methodology for small teams: A human-powered methodology for small teams. Pearson Education.Forbes insights.（2018）.The Elusive Agile Enterprise：How the Right Leadership Mindset, Workforce and Culture Can Transform Your Organization.Humble, J., & O`Reilly, B. (2015). Lean enterprise: adopting continous delivery, devops, and lean startup at scale. O`Reilly Media.Kniberg, H., & Skarin, M. (2009). Kanban vs. Scrum: How to make the most of both.KPMG. (2019). Agile Transformation. From Agile experiments to operating model transformation: How do you compare to others ?Lei, H., Ganjeizadeh, F., Jayachandran, P. K., & Ozcan, P. (2017). A statistical analysis of the effects of Scrum and Kanban on software development projects. Robotics and Computer-Integrated Manufacturing, 43, 59-67.Lucidchart Content Team. What the Waterfall Project Management Methodology Can (and Can’t) Do for You. Retrieved December 18, 2020, from https://www.lucidchart.com/blog/waterfall-project-management-methodologyNicholas Marsicano. (2018). The Change Diaries：What is the Agile approach to Change Management?O’Reilly, C. A., & Tushman, M. L. (1997). Using culture for strategic advantage: promoting innovation through social control. Managing strategic innovation and change: A collection of readings, 200-216.PMI. (2008). A Guide to the Project Management Book of Knowledge (PMBOK). 4th Edition, Project Management Institute, Newtown Square.Pries, K. H., & Quigley, J. M. (2010). Scrum project management. CRC press.Prosci. (2017). Change Management and Agile: The intersection of the people side of change and Agile development processesRising, L., & Janoff, N. S. (2000). The Scrum software development process for small teams. IEEE software, 17(4), 26-32.Royce, W. W. (1970). Managing the Development of Large Software Systems. En: Proceedings of IEEE WESCON.Royce, W. W. (1987, March). Managing the development of large software systems: concepts and techniques. In Proceedings of the 9th international conference on Software Engineering (pp. 328-338).Rubin, K. S. (2012). Essential Scrum: A practical guide to the most popular Agile process. Addison-Wesley.Satir, V., Banmen, J., Gomori, M., & Gerber, J. (1991). The Satir model: Family therapy and beyond. Palo Alto, Calif.: Science and Behavior Books.Schwaber, K. (1997). Scrum development process. In Business object design and implementation (pp. 117-134). Springer, London.Scrum Alliance. (2018). State of Scrum 2017-2018Stellman, A., & Greene, J. (2014). Learning agile: Understanding scrum, XP, lean, and kanban. " O`Reilly Media, Inc.".Stewart, D. W., & Kamins, M. A. (1993). Secondary research: Information sources and methods (Vol. 4). Sage.Streule, T., Miserini, N., Bartlomé, O., Klippel, M., & De Soto, B. G. (2016). Implementation of scrum in the construction industry. Procedia engineering, 164, 269-276.Sutherland, J. (1995). Business object design and implementation workshop. In Addendum to the proceedings of the 10th annual conference on Object-oriented programming systems, languages, and applications (Addendum) (pp. 170-175).Sutherland, J., & Schwaber, K. (2013). The scrum guide. The definitive guide to scrum: The rules of the game. Scrum. org, 268.Sutherland, J., & Schwaber, K. (2017). The scrum guide. The definitive guide to scrum: The rules of the game. Scrum. Org.Sutherland, J., & Schwaber, K. (2020). The scrum guide. The definitive guide to scrum: The rules of the game. Scrum. Org.Sutherland, J., & Sutherland, J. J. (2014). Scrum: the art of doing twice the work in half the time. Currency.Sutherland, J. V., & Schwaber, K. (1995). The Scrum methodology. In Business object design and implementation: OOPSLA workshop.Schwaber, K., & Beedle, M. (2001). Agile software development with Scrum (Vol. 1). Upper Saddle River: Prentice Hall.Takeuchi, H., & Nonaka, I. (1986). The new new product development game. Harvard business review, 64(1), 137-146.The Federal Aviation Administration. (2016). Agile Acquisition Principles and PracticesU.S. Government Accountability Office. (2020). Agile Assessment GuideYounas, M., Jawawi, D. N., Ghani, I., Fries, T., & Kazmi, R. (2018). Agile development in the cloud computing environment: A systematic review. Information and Software Technology, 103, 142-158.Andy, W.，2018。SCRUM: 早期小型新創公司終極開發方式，國立政治大學，國際經營管理英語碩士學位學程 (IMBA) 學位論文，1-78.林金定，嚴嘉楓，陳美花，2005。質性研究方法: 訪談模式與實施步驟分析，身心障礙研究季刊, 3(2), 122-136.張綺庭，2016。 以敏捷專案管理執行新產品開發: 以 A 公司為例，國立政治大學，科技管理與智慧財產研究所學位論文黃薇如，2017。網際網路企業對敏捷軟體開發程序採用的成功案例 : 以autotradecenter為例，國立政治大學，經營管理碩士學程(EMBA)學位論文林志華，1996。企業文化，領導風格，與企業再造關鍵成功因素認知之關係：對國內大型企業的實證研究，國立臺灣科技大學，管理技術研究所 描述 碩士
國立政治大學
企業管理研究所(MBA學位學程)
107363023資料來源 http://thesis.lib.nccu.edu.tw/record/#G0107363023 資料類型 thesis dc.contributor.advisor 黃國峯<br>酈芃羽 zh_TW dc.contributor.advisor Huang, Kuo-Feng<br>Li, Peng-Yu en_US dc.contributor.author (Authors) 劉香君 zh_TW dc.contributor.author (Authors) Liu, Hsiang-Chun en_US dc.creator (作者) 劉香君 zh_TW dc.creator (作者) Liu, Hsiang-Chun en_US dc.date (日期) 2021 en_US dc.date.accessioned 2-Mar-2021 14:58:16 (UTC+8) - dc.date.available 2-Mar-2021 14:58:16 (UTC+8) - dc.date.issued (上傳時間) 2-Mar-2021 14:58:16 (UTC+8) - dc.identifier (Other Identifiers) G0107363023 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/134208 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 企業管理研究所(MBA學位學程) zh_TW dc.description (描述) 107363023 zh_TW dc.description.abstract (摘要) 在過去的幾十年中，管理方式並未發生重大變化。但是，外部環境、相關利害關係人、企業競爭和用戶需求在不斷變化。企業面對的是一個不穩定（Volatile）、不確定（Uncertain）、複雜（Complex）且模糊（Ambiguous）的外部環境，許多企業過往所設想不到的生活與工作方式都成為新常態（The New Normal）。為此，一些台灣公司正嘗試於非研發部門導入敏捷管理模式，以提高他們的競爭力並為他們的客戶和自己增加附加值。本文研究了台灣企業非研發功能導入敏捷管理辦法的施行。在進行案例研究時，涉及以下問題：探討敏捷管理（agile management）之管理精神與管理框架的運作流程。個案公司如何導入敏捷管理於組織團隊中？可能面臨哪些管理上的問題？研究結果表明，敏捷管理在行銷、企劃部門中應用具有巨大的潛力。綜合幾個案例的應用訪談以及訪問敏捷相關專家意見，同步也了解導入時可能遇到的問題。最後，本文提供了有關非研發功能採用敏捷管理的建議，並提出了在非研發功能導入敏捷管理相關的後續研究建議。 zh_TW dc.description.abstract (摘要) Management methods have few critical changes in the past few decades. However, the external environment, such as relevant stakeholders, competition between enterprises, and the needs of users have changed constantly. Companies face a volatile, uncertain, complex, and ambiguous external environment. This environment has turned living and working styles into a new normal. Therefore, to expand companies’ customers and own additional value, some Taiwanese companies try to adopt “Agile Management” to their non-research and developing departments. Furthermore, to improve companies’ competitiveness by employing this method in the long term.This study investigates the implementation of agile management in non-research and developing department in Taiwan.These following issues are answered by the case study: Discussing about the mindset of agile management and the operation procedure of the management framework. Exploring how did case companies introduce agile management into their organizations and teams? What management problems might they encounter?According to the research, agile management has a great potential in the departments of marketing and planning. Base on expert`s opinions and interviews of several cases, we also realize that potential problems may happen during the adoption. Finally, this research provides suggestions upon non-research and developing department adopting agile management, and proposes follow-up research suggestions on the adoption of agile management into non-R&D functions. en_US dc.description.tableofcontents 致謝 I摘要 II目次 IV表次 V圖次 VI第一章 緒論 1第一節 研究背景與動機 1第二節 研究問題與目的 5第二章 文獻回顧 7第一節 傳統專案式管理 7第二節 敏捷管理 9第三章 研究方法 26第一節 研究設計流程 26第二節 研究方法 27第三節 研究參與者 31第四章 個案分析與研究發現 34第一節 個案背景 34第二節 個案分析與研究發現 35第五章 結論與建議 50第一節 研究結論 50第二節 管理實務上之建議 53第三節 研究限制及後續建議 55參考文獻 56 zh_TW dc.format.extent 1760146 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0107363023 en_US dc.subject (關鍵詞) 敏捷管理 zh_TW dc.subject (關鍵詞) Scrum zh_TW dc.subject (關鍵詞) 組織變革 zh_TW dc.subject (關鍵詞) 非研發 zh_TW dc.subject (關鍵詞) Agile Management en_US dc.subject (關鍵詞) Scrum en_US dc.subject (關鍵詞) Organizational Change en_US dc.subject (關鍵詞) Non-research and development department en_US dc.title (題名) 企業非研發部門導入敏捷管理之研究： 以台灣企業個案為例 zh_TW dc.title (題名) A Study on Agile Management Adoption in the Non-Research and Development Department: A Case Study on Taiwan’s Enterprises en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) Agile Manifesto. Retrieved June 20, 2020, from http://agilemanifesto.orgAntonio Nieto-Rodriguez. (2019). The Project Revolution: How to Succeed in a Project-Driven WorldBeck, K. (2000). Extreme programming explained: embrace change. addison-wesley professional.Beck, K., Beedle, M., Van Bennekum, A., Cockburn, A., Cunningham, W., Fowler, M., ... & Thomas, D. (2001). The agile manifesto.Berkley B.J. (1992), "A review of the kanban production control research literature," Production and Operations Management 1(4), 393-411.Boston University Agile Innovation Lab.（2020）Agile in Education ConferenceCockburn, A. (2004). Crystal clear: A human-powered methodology for small teams: A human-powered methodology for small teams. Pearson Education.Forbes insights.（2018）.The Elusive Agile Enterprise：How the Right Leadership Mindset, Workforce and Culture Can Transform Your Organization.Humble, J., & O`Reilly, B. (2015). Lean enterprise: adopting continous delivery, devops, and lean startup at scale. O`Reilly Media.Kniberg, H., & Skarin, M. (2009). Kanban vs. Scrum: How to make the most of both.KPMG. (2019). Agile Transformation. From Agile experiments to operating model transformation: How do you compare to others ?Lei, H., Ganjeizadeh, F., Jayachandran, P. K., & Ozcan, P. (2017). A statistical analysis of the effects of Scrum and Kanban on software development projects. Robotics and Computer-Integrated Manufacturing, 43, 59-67.Lucidchart Content Team. What the Waterfall Project Management Methodology Can (and Can’t) Do for You. Retrieved December 18, 2020, from https://www.lucidchart.com/blog/waterfall-project-management-methodologyNicholas Marsicano. (2018). The Change Diaries：What is the Agile approach to Change Management?O’Reilly, C. A., & Tushman, M. L. (1997). Using culture for strategic advantage: promoting innovation through social control. Managing strategic innovation and change: A collection of readings, 200-216.PMI. (2008). A Guide to the Project Management Book of Knowledge (PMBOK). 4th Edition, Project Management Institute, Newtown Square.Pries, K. H., & Quigley, J. M. (2010). Scrum project management. CRC press.Prosci. (2017). Change Management and Agile: The intersection of the people side of change and Agile development processesRising, L., & Janoff, N. S. (2000). The Scrum software development process for small teams. IEEE software, 17(4), 26-32.Royce, W. W. (1970). Managing the Development of Large Software Systems. En: Proceedings of IEEE WESCON.Royce, W. W. (1987, March). Managing the development of large software systems: concepts and techniques. In Proceedings of the 9th international conference on Software Engineering (pp. 328-338).Rubin, K. S. (2012). Essential Scrum: A practical guide to the most popular Agile process. Addison-Wesley.Satir, V., Banmen, J., Gomori, M., & Gerber, J. (1991). The Satir model: Family therapy and beyond. Palo Alto, Calif.: Science and Behavior Books.Schwaber, K. (1997). Scrum development process. In Business object design and implementation (pp. 117-134). Springer, London.Scrum Alliance. (2018). State of Scrum 2017-2018Stellman, A., & Greene, J. (2014). Learning agile: Understanding scrum, XP, lean, and kanban. " O`Reilly Media, Inc.".Stewart, D. W., & Kamins, M. A. (1993). Secondary research: Information sources and methods (Vol. 4). Sage.Streule, T., Miserini, N., Bartlomé, O., Klippel, M., & De Soto, B. G. (2016). Implementation of scrum in the construction industry. Procedia engineering, 164, 269-276.Sutherland, J. (1995). Business object design and implementation workshop. In Addendum to the proceedings of the 10th annual conference on Object-oriented programming systems, languages, and applications (Addendum) (pp. 170-175).Sutherland, J., & Schwaber, K. (2013). The scrum guide. The definitive guide to scrum: The rules of the game. Scrum. org, 268.Sutherland, J., & Schwaber, K. (2017). The scrum guide. The definitive guide to scrum: The rules of the game. Scrum. Org.Sutherland, J., & Schwaber, K. (2020). The scrum guide. The definitive guide to scrum: The rules of the game. Scrum. Org.Sutherland, J., & Sutherland, J. J. (2014). Scrum: the art of doing twice the work in half the time. Currency.Sutherland, J. V., & Schwaber, K. (1995). The Scrum methodology. In Business object design and implementation: OOPSLA workshop.Schwaber, K., & Beedle, M. (2001). Agile software development with Scrum (Vol. 1). Upper Saddle River: Prentice Hall.Takeuchi, H., & Nonaka, I. (1986). The new new product development game. Harvard business review, 64(1), 137-146.The Federal Aviation Administration. (2016). Agile Acquisition Principles and PracticesU.S. Government Accountability Office. (2020). Agile Assessment GuideYounas, M., Jawawi, D. N., Ghani, I., Fries, T., & Kazmi, R. (2018). Agile development in the cloud computing environment: A systematic review. Information and Software Technology, 103, 142-158.Andy, W.，2018。SCRUM: 早期小型新創公司終極開發方式，國立政治大學，國際經營管理英語碩士學位學程 (IMBA) 學位論文，1-78.林金定，嚴嘉楓，陳美花，2005。質性研究方法: 訪談模式與實施步驟分析，身心障礙研究季刊, 3(2), 122-136.張綺庭，2016。 以敏捷專案管理執行新產品開發: 以 A 公司為例，國立政治大學，科技管理與智慧財產研究所學位論文黃薇如，2017。網際網路企業對敏捷軟體開發程序採用的成功案例 : 以autotradecenter為例，國立政治大學，經營管理碩士學程(EMBA)學位論文林志華，1996。企業文化，領導風格，與企業再造關鍵成功因素認知之關係：對國內大型企業的實證研究，國立臺灣科技大學，管理技術研究所 zh_TW dc.identifier.doi (DOI) 10.6814/NCCU202100360 en_US
