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題名 #Fitspiration？Instagram健身照片對女性身體意象、強迫運動傾向與幸福感影響
#Fitspiration？The effect of Instagram fitness images on women`s body image, compulsive exercise, and well-being作者 張嘉育
Teo, Jia-Yee貢獻者 林淑芳
張嘉育
Teo, Jia-Yee關鍵詞 身體意象
強迫運動傾向
幸福感
健身照片
社會比較
自我憐憫
Fitspiration
Fitspiration
Body Image
Compulsive exercise
Well-being
Self compassion日期 2020 上傳時間 3-May-2021 10:35:44 (UTC+8) 摘要 「#Fitspiration」是目前Instagram上熱門的標籤之一，是由健身（Fits）及鼓勵（Inspiration）組合的網絡新詞彙，意指帶有激勵人們去運動和追求健康生活的圖像和訊息。許多健身名人會在Instagram中分享自己的健身照，希望能透過自己的身材激勵他人多運動以達到理想中的身材。而台灣目前仍缺乏Fitspiration相關研究，因此本研究將以「Fitspiration訊息對女性閱聽人的影響」為切入點，探討Fitspiration訊息對女性的身體意象、強迫運動傾向及幸福感的影響，並將「社會比較」及「自我憐憫」納入研究架構，釐清這兩者在Fitspiration中所扮演的角色。本研究採用實驗法平均將受試者分為三組，分別觀賞三組在Instagram上不同帳號之下的組合照片：Fitspiration訊息（例：健身照片組）、非Fitspiration訊息（例：旅行照片組）及具有自我憐憫意涵的Fitspiration訊息（例：健身照搭配自我憐憫語錄）。研究結果顯示，觀看「Fitspiration訊息」的女性受試者與觀看「非Fitspiration訊息」女性受試者相較起來，前者的正向身體意象及主觀幸福感較低，強迫運動傾向則較高。再者，觀看「Fitspiration訊息」的女性與觀看「具有自我憐憫意涵Fitspiration訊息」的女性相較下發現，後者的正向身體意象及主觀幸福感較高，強迫運動傾向較低。最後，本研究發現「社會比較」只在強迫運動傾向中發揮其中介角色，但在正向身體意象及主觀幸福感上則無中介效果；「自我憐憫」則在正向身體意象、強迫運動傾向及主觀幸福感間具有中介影響力。由此可見，Fitspiration訊息的確會對女性閱聽人帶來負面影響，而自我憐憫能在其中做為有效的保護機制，降低因Fitspiration訊息所帶來的負面影響。 參考文獻 參考資料中文部分尤嫣嫣（2001）。《大學生體型及其身體意象相關因素之研究-以中原大學新生為例》。國立台灣師範大學衛生教育研究所博士論文。OpView 社群口碑資料庫（2018年6月28日）。〈健身風潮興起-2018年健身輿情分析〉。上網日期：2019年12月20日。取自：https://www.opview.com.tw/media_report/20180628/4534I運動資訊平台（2017年）。〈中華民國108年運動現況調查〉。上網日期：2019年12月28日。取自：https://reurl.cc/7XDyg5英文部分Andrews, F. 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國立政治大學
傳播學院傳播碩士學位學程
107464056資料來源 http://thesis.lib.nccu.edu.tw/record/#G0107464056 資料類型 thesis dc.contributor.advisor 林淑芳 zh_TW dc.contributor.author (Authors) 張嘉育 zh_TW dc.contributor.author (Authors) Teo, Jia-Yee en_US dc.creator (作者) 張嘉育 zh_TW dc.creator (作者) Teo, Jia-Yee en_US dc.date (日期) 2020 en_US dc.date.accessioned 3-May-2021 10:35:44 (UTC+8) - dc.date.available 3-May-2021 10:35:44 (UTC+8) - dc.date.issued (上傳時間) 3-May-2021 10:35:44 (UTC+8) - dc.identifier (Other Identifiers) G0107464056 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/134881 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 傳播學院傳播碩士學位學程 zh_TW dc.description (描述) 107464056 zh_TW dc.description.abstract (摘要) 「#Fitspiration」是目前Instagram上熱門的標籤之一，是由健身（Fits）及鼓勵（Inspiration）組合的網絡新詞彙，意指帶有激勵人們去運動和追求健康生活的圖像和訊息。許多健身名人會在Instagram中分享自己的健身照，希望能透過自己的身材激勵他人多運動以達到理想中的身材。而台灣目前仍缺乏Fitspiration相關研究，因此本研究將以「Fitspiration訊息對女性閱聽人的影響」為切入點，探討Fitspiration訊息對女性的身體意象、強迫運動傾向及幸福感的影響，並將「社會比較」及「自我憐憫」納入研究架構，釐清這兩者在Fitspiration中所扮演的角色。本研究採用實驗法平均將受試者分為三組，分別觀賞三組在Instagram上不同帳號之下的組合照片：Fitspiration訊息（例：健身照片組）、非Fitspiration訊息（例：旅行照片組）及具有自我憐憫意涵的Fitspiration訊息（例：健身照搭配自我憐憫語錄）。研究結果顯示，觀看「Fitspiration訊息」的女性受試者與觀看「非Fitspiration訊息」女性受試者相較起來，前者的正向身體意象及主觀幸福感較低，強迫運動傾向則較高。再者，觀看「Fitspiration訊息」的女性與觀看「具有自我憐憫意涵Fitspiration訊息」的女性相較下發現，後者的正向身體意象及主觀幸福感較高，強迫運動傾向較低。最後，本研究發現「社會比較」只在強迫運動傾向中發揮其中介角色，但在正向身體意象及主觀幸福感上則無中介效果；「自我憐憫」則在正向身體意象、強迫運動傾向及主觀幸福感間具有中介影響力。由此可見，Fitspiration訊息的確會對女性閱聽人帶來負面影響，而自我憐憫能在其中做為有效的保護機制，降低因Fitspiration訊息所帶來的負面影響。 zh_TW dc.description.tableofcontents 第壹章 緒論 1第一節 研究背景與動機 1第二節 研究目的 3第貳章 文獻探討 6第一節 Instagram上的Fitspiration文化 6第二節 Fitspiration中的女性身體意象 8第三節 Fitspiration中的強迫運動傾向 11第四節 Fitspiration中的幸福感 13第五節 Fitspiration中的社會比較 16第六節 Fitspiration中的自我憐憫 19第參章 研究方法 25第一節 研究假設與研究架構 25第二節 研究方法與研究設計 27第三節 實驗刺激物選擇與設計 28第四節 正式實驗與對象流程 32第五節 研究變項定義與測量 33第六節 前測 41第肆章 研究結果分析 51第一節 實驗受試者樣本分布 51第二節 樣本數量統計 52第三節 操弄檢定 54第四節 量表信度檢驗 57第五節 初步分析 58第六節 假設檢定 59第伍章 結論 74第一節 發現與討論 74第二節 學術與實務貢獻 79第三節 研究限制及研究建議 81參考資料 83附錄：正式施測問卷 96 zh_TW dc.format.extent 1995747 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0107464056 en_US dc.subject (關鍵詞) 身體意象 zh_TW dc.subject (關鍵詞) 強迫運動傾向 zh_TW dc.subject (關鍵詞) 幸福感 zh_TW dc.subject (關鍵詞) 健身照片 zh_TW dc.subject (關鍵詞) 社會比較 zh_TW dc.subject (關鍵詞) 自我憐憫 zh_TW dc.subject (關鍵詞) Fitspiration en_US dc.subject (關鍵詞) Fitspiration en_US dc.subject (關鍵詞) Body Image en_US dc.subject (關鍵詞) Compulsive exercise en_US dc.subject (關鍵詞) Well-being en_US dc.subject (關鍵詞) Self compassion en_US dc.title (題名) #Fitspiration？Instagram健身照片對女性身體意象、強迫運動傾向與幸福感影響 zh_TW dc.title (題名) #Fitspiration？The effect of Instagram fitness images on women`s body image, compulsive exercise, and well-being en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 參考資料中文部分尤嫣嫣（2001）。《大學生體型及其身體意象相關因素之研究-以中原大學新生為例》。國立台灣師範大學衛生教育研究所博士論文。OpView 社群口碑資料庫（2018年6月28日）。〈健身風潮興起-2018年健身輿情分析〉。上網日期：2019年12月20日。取自：https://www.opview.com.tw/media_report/20180628/4534I運動資訊平台（2017年）。〈中華民國108年運動現況調查〉。上網日期：2019年12月28日。取自：https://reurl.cc/7XDyg5英文部分Andrews, F. 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