| dc.contributor | 企管系 | |
| dc.creator (作者) | 白佩玉 | |
| dc.creator (作者) | Pai, Peiyu | |
| dc.creator (作者) | Arnott, David C. | |
| dc.date (日期) | 2013-05 | |
| dc.date.accessioned | 25-May-2021 11:09:08 (UTC+8) | - |
| dc.date.available | 25-May-2021 11:09:08 (UTC+8) | - |
| dc.date.issued (上傳時間) | 25-May-2021 11:09:08 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/135102 | - |
| dc.description.abstract (摘要) | This research examines users’ motives for adopting and using social networking sites (SNSs), with the aim of providing a better understanding of the fundamental reasons behind SNS adoption behavior. To uncover the relationship between the attributes of SNSs and users’ perceptions of their consequences and values, this study integrates a means–end approach with uses and gratifications theory and thereby extends the technique to a communication media selection context. Laddering interviews identify users’ perceptions of five attributes, 10 consequences, and four values associated with SNS adoption (i.e., Facebook). The results show that belonging, hedonism, self-esteem, and reciprocity are the four main values users attain through SNS adoption. Furthermore, the chains associated with SNS adoption can be represented in a hierarchical value map. This study should help practitioners design online communication platforms that more closely fit their users’ needs and provide users with safer, more friendly, and thus more attractive environments. | |
| dc.format.extent | 2188844 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.relation (關聯) | Computers in Human Behavior, Vol.29, No.3, pp.1039-1053 | |
| dc.subject (關鍵詞) | Laddering interviews ; Means–end chains ; Social networking sites ; Uses and gratifications theory | |
| dc.title (題名) | User adoption of social networking sites | |
| dc.type (資料類型) | article | |
| dc.identifier.doi (DOI) | 10.1016/j.chb.2012.06.025 | |
| dc.doi.uri (DOI) | https://doi.org/10.1016/j.chb.2012.06.025 | |
