| dc.contributor | 企管系 | - |
| dc.creator (作者) | 陳冠儒 | - |
| dc.creator (作者) | Chen, Kuan-Ju | - |
| dc.creator (作者) | Lin, Jhih-Syuan | - |
| dc.date (日期) | 2021-04 | - |
| dc.date.accessioned | 17-Jun-2021 14:16:31 (UTC+8) | - |
| dc.date.available | 17-Jun-2021 14:16:31 (UTC+8) | - |
| dc.date.issued (上傳時間) | 17-Jun-2021 14:16:31 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/135843 | - |
| dc.description.abstract (摘要) | Given the thriving attention paid to brand personification in marketing, this paper aims to delve into consumers’ psychological traits that may moderate the positive anthropomorphic effects on brand outcomes specific to relationship marketing. | - |
| dc.format.extent | 112205 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.relation (關聯) | European Journal of Marketing, Vol. 55 No. 8, pp. 2174-2200 | - |
| dc.subject (關鍵詞) | Anthropomorphism; Need for cognition; Need for belonging; Parasocial interaction; Brand attachment; Brand experience | - |
| dc.title (題名) | Revisiting the effects of anthropomorphism on brand relationship outcomes: the moderating role of psychological disposition | - |
| dc.type (資料類型) | article | - |
| dc.identifier.doi (DOI) | 10.1108/EJM-07-2018-0471 | - |
| dc.doi.uri (DOI) | https://doi.org/10.1108/EJM-07-2018-0471 | - |
