Publications-Theses
Article View/Open
Publication Export
-
題名 台灣醫療器材製造商的發展困境及因應策略
The challenges faced by Taiwan’s medical device manufacturers and ways to tackle them作者 羅卉婷
Lo, Hui-Ting貢獻者 吳文傑
Wu, Jack
羅卉婷
Lo, Hui-Ting關鍵詞 醫療器材
中小企業
台灣製造商
Medical device
SME
Taiwanese manufacturers日期 2021 上傳時間 1-Jul-2021 19:04:08 (UTC+8) 摘要 The worldwide medical device manufacturing industry has been continuously growing due to the aging population and increasing awareness of healthcare. Though the medical device market is primarily dominated by the U.S and Europe, Taiwanese manufacturers have established their reputation by providing medical products of good quality. However, medical device manufacturing is a highly capital-intensive industry, while most of the medical device manufacturers in Taiwan are small and medium-sized companies. This situation had forced Taiwanese manufacturers to heavily rely on offering contract manufacturing services for large global corporations which led to fierce price competition and low gross margin.Therefore, this business proposal uses a case company (A company) as an example and analyzes this company and its industry by using several methods and planning techniques, to provide executable and practical business strategy recommendations for Taiwanese medical device manufacturers. 參考文獻 ReferenceTaiwan- Country Commercial Guide (2020 September). Medical Devices. Retrieved from: https://www.trade.gov/knowledge-product/taiwan-medical-devices張慈映, 林怡欣 (2019), 2019 Medical devices industry yearbook, Retrieved from:https://service.ebook.hyread.com.tw/ebookservice/epubreader/hyread/v3/reader.jspMedical Depot, Inc. Heavy-Duty Suction Machine. Retrieved from:https://www.drivemedical.com/us/en/products/respiratory/suction-therapy-%26-accessories/suction-therapy/heavy-duty-suction-machine/p/362-1 Yu Yue medical. 7E-C/G Portable phlegm suction unit. Retrieved from:https://www.yuwell.com/index_en.php/Product/read/id/274.Market Research Future (2021, February). Asia-Pacific Medical Suction Device, by Types (Movable and Electrical and others) by Usage (Airway suctioning, Gastrointestinal decompression, Pleural Suctioning, Operative suctioning and others), by Suction parts (Vacuum pump, Bacterial filter, Vacuum gauge, moisture or debris trap, Suction catheter and others)- Forecast to 2023.Retrieved from: https://www.marketresearchfuture.com/reports/asia-pacific-medical-suction-device-market-620Market Research Future (2021, February). Medical Suction Device Market Size And Growth Analysis By Types (Electric Powered, Battery-Powered, Dual, Manual), By Applications (Surgical, Research, Others), By Suction Parts (Vacuum Pump, Bacterial Filter, Vacuum Gauge, Moisture Or Debris Trap, Suction Catheter And Others), By End Users (Homecare, Hospitals, Clinics) - Global Forecast Till 2023.Retrieved from: https://www.marketresearchfuture.com/reports/medical-suction-device-market-546Mordor Intelligence. Medical suction devices market – Growth, trends, Covid-19 impact, and forecasts (2021-2026) Retrieved from: https://www.mordorintelligence.com/industry-reports/medical-suction-devices-market/Crotti, N. (2020, May 19). Medical Design & Outsourcing. Medela to produce 10,000 suction. pumps for COVID-19 patients.Retrieved from: https://www.medicaldesignandoutsourcing.com/medela-to-produce-10000-suction-pumps-for-covid-19-patients/Markets and Markets. Veterinary Equipment and Disposables Market by Product (Consumables, Anesthesia Machines, Ventilators, Patient Monitoring, Oxygen Masks, Infusion Pumps), Animal (Cats, Dogs, Equines, Bovines), End User (Hospitals, Clinics) - Global Forecast to 2023. Retrieved from: https://www.marketsandmarkets.com/Market-Reports/veterinary-equipment-disposables-market-14169630.htmlNanji, A. (2018, February, 28). B2B Demand Generation: Marketers Favorite Tactics.Retrieved from: https://www.brandknewmag.com/b2b-demand-generation-marketers-favorite-tactics/ 描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
107933015資料來源 http://thesis.lib.nccu.edu.tw/record/#G0107933015 資料類型 thesis dc.contributor.advisor 吳文傑 zh_TW dc.contributor.advisor Wu, Jack en_US dc.contributor.author (Authors) 羅卉婷 zh_TW dc.contributor.author (Authors) Lo, Hui-Ting en_US dc.creator (作者) 羅卉婷 zh_TW dc.creator (作者) Lo, Hui-Ting en_US dc.date (日期) 2021 en_US dc.date.accessioned 1-Jul-2021 19:04:08 (UTC+8) - dc.date.available 1-Jul-2021 19:04:08 (UTC+8) - dc.date.issued (上傳時間) 1-Jul-2021 19:04:08 (UTC+8) - dc.identifier (Other Identifiers) G0107933015 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/135962 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 國際經營管理英語碩士學位學程(IMBA) zh_TW dc.description (描述) 107933015 zh_TW dc.description.abstract (摘要) The worldwide medical device manufacturing industry has been continuously growing due to the aging population and increasing awareness of healthcare. Though the medical device market is primarily dominated by the U.S and Europe, Taiwanese manufacturers have established their reputation by providing medical products of good quality. However, medical device manufacturing is a highly capital-intensive industry, while most of the medical device manufacturers in Taiwan are small and medium-sized companies. This situation had forced Taiwanese manufacturers to heavily rely on offering contract manufacturing services for large global corporations which led to fierce price competition and low gross margin.Therefore, this business proposal uses a case company (A company) as an example and analyzes this company and its industry by using several methods and planning techniques, to provide executable and practical business strategy recommendations for Taiwanese medical device manufacturers. en_US dc.description.tableofcontents TABLE OF CONTENTS1. Introduction 11.1. Background 11.2. Motivation and Objective 21.3 Methodology 31.4 Framework 32. Company Description 52.1. Company Overview 52.2. Medical Device Division 62.2.1. Development 62.2.2. Product 82.2.3. Customer and Distribution 92.2.4. Sales Revenue 103. Industry Overview: The medical suction device 113.1. Market Overview 113.2. Competitors 124. Company and Industry Analysis 144.1. SWOT analysis 144.2. Porter’s Competitive Forces Analysis 174.3. Summary of Key Issues 195. Overview of Possible Solutions 225.1. Marketing 225.1.1. Product 225.1.2. Promotion 235.1.3. Pricing 235.1.4. Distribution channels/Customers 245.2. Operational 255.2.1. Production 255.2.2. Personnel 255.2.3. Inventories and Suppliers 256. Evaluation of Possible Solutions 266.1. Objectives 266.2. Evaluation of Marketing Solutions 276.2.1. Product 276.2.2. Promotion 296.2.3. Pricing 316.2.4. Distribution channels/Customers 326.3. Evaluation of Operational Solutions 356.3.1. Production 356.3.2. Personnel 366.3.3. Inventories and Suppliers 387. Proposed Solutions and Implementation 398. Financial Plan 449. Conclusion 4610. Reference 48 zh_TW dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0107933015 en_US dc.subject (關鍵詞) 醫療器材 zh_TW dc.subject (關鍵詞) 中小企業 zh_TW dc.subject (關鍵詞) 台灣製造商 zh_TW dc.subject (關鍵詞) Medical device en_US dc.subject (關鍵詞) SME en_US dc.subject (關鍵詞) Taiwanese manufacturers en_US dc.title (題名) 台灣醫療器材製造商的發展困境及因應策略 zh_TW dc.title (題名) The challenges faced by Taiwan’s medical device manufacturers and ways to tackle them en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) ReferenceTaiwan- Country Commercial Guide (2020 September). Medical Devices. Retrieved from: https://www.trade.gov/knowledge-product/taiwan-medical-devices張慈映, 林怡欣 (2019), 2019 Medical devices industry yearbook, Retrieved from:https://service.ebook.hyread.com.tw/ebookservice/epubreader/hyread/v3/reader.jspMedical Depot, Inc. Heavy-Duty Suction Machine. Retrieved from:https://www.drivemedical.com/us/en/products/respiratory/suction-therapy-%26-accessories/suction-therapy/heavy-duty-suction-machine/p/362-1 Yu Yue medical. 7E-C/G Portable phlegm suction unit. Retrieved from:https://www.yuwell.com/index_en.php/Product/read/id/274.Market Research Future (2021, February). Asia-Pacific Medical Suction Device, by Types (Movable and Electrical and others) by Usage (Airway suctioning, Gastrointestinal decompression, Pleural Suctioning, Operative suctioning and others), by Suction parts (Vacuum pump, Bacterial filter, Vacuum gauge, moisture or debris trap, Suction catheter and others)- Forecast to 2023.Retrieved from: https://www.marketresearchfuture.com/reports/asia-pacific-medical-suction-device-market-620Market Research Future (2021, February). Medical Suction Device Market Size And Growth Analysis By Types (Electric Powered, Battery-Powered, Dual, Manual), By Applications (Surgical, Research, Others), By Suction Parts (Vacuum Pump, Bacterial Filter, Vacuum Gauge, Moisture Or Debris Trap, Suction Catheter And Others), By End Users (Homecare, Hospitals, Clinics) - Global Forecast Till 2023.Retrieved from: https://www.marketresearchfuture.com/reports/medical-suction-device-market-546Mordor Intelligence. Medical suction devices market – Growth, trends, Covid-19 impact, and forecasts (2021-2026) Retrieved from: https://www.mordorintelligence.com/industry-reports/medical-suction-devices-market/Crotti, N. (2020, May 19). Medical Design & Outsourcing. Medela to produce 10,000 suction. pumps for COVID-19 patients.Retrieved from: https://www.medicaldesignandoutsourcing.com/medela-to-produce-10000-suction-pumps-for-covid-19-patients/Markets and Markets. Veterinary Equipment and Disposables Market by Product (Consumables, Anesthesia Machines, Ventilators, Patient Monitoring, Oxygen Masks, Infusion Pumps), Animal (Cats, Dogs, Equines, Bovines), End User (Hospitals, Clinics) - Global Forecast to 2023. Retrieved from: https://www.marketsandmarkets.com/Market-Reports/veterinary-equipment-disposables-market-14169630.htmlNanji, A. (2018, February, 28). B2B Demand Generation: Marketers Favorite Tactics.Retrieved from: https://www.brandknewmag.com/b2b-demand-generation-marketers-favorite-tactics/ zh_TW dc.identifier.doi (DOI) 10.6814/NCCU202100599 en_US
