1. NCCU Academic Hub
  2. 學術產出
  3. 商學院
  4. 學位論文
  5. Item

學術產出-學位論文

文章檢視/開啟

書目匯出

Google ScholarTM

政大圖書館

引文資訊

TAIR相關學術產出

題名 社會企業企劃書：Felices Los Apios
Felices Los Apios: Business Plan of a Social Enterprise
作者 陳綺玲
Jo, Monica Aileen Calix
貢獻者 劉秀明
Liu, Sandra
陳綺玲
Monica Aileen Calix Jo
關鍵詞 女性
賦權
社會責任
公平交易
天然蔬菜
餐廳
社區
Women
Empowerment
Social responsibility
Fair-trade
Natural vegetables
Restaurant
Communities
日期 2021
上傳時間 1-七月-2021 19:19:00 (UTC+8)
摘要 Abstract
Felices Los Apios: Business Plan of a Social Enterprise
By
Monica Aileen Calix Jo
This thesis illustrates a business plan to develop a social enterprise that will serve as a platform to connect underserved women with micro and small-sized restaurants in Guatemala City through sales of vegetables.
We will identify women living in social risk communities and facilitate the tools and seeds to grow vegetables in their gardens. Through Felices Los Apios, these women will sell to restaurants and have a steady income, as they will be part of our ecosystem. We will strengthen this ecosystem so that there is always demand for the produced crops.
We will identify the underserved communities in the outskirts of Guatemala City. The location of our distribution center will be between the outskirts and the center of the city to facilitate access. We will run all logistics and administrative work from that center, including cleaning, labeling, and re-distributing the vegetables.
We value our employees and the underserved women as the main assets to run a successful business. Therefore, we will practice fair trade in every part of the supply chain by giving them fair wages and a safe environment to work in and diverse workshops to empower them and help them succeed beyond Felices Los Apios.
參考文獻 References
América Latina y el Caribe - Guatemala. (2019). ONU Mujeres. https://lac.unwomen.org/es/donde-estamos/guatemala
BARRIGA VERDE - Fruit and Vegetable Store. (2020, February 17). [Facebook Page]. Facebook. https://www.facebook.com/barrigaverdeguatemala
¿Cuánto representó la economía informal en Guatemala en 2019? (2019). Prensa Libre. https://www.prensalibre.com/economia/cuanto-represento-la-economia-informal-en-guatemala-en-2019/
¿En qué países hay más mujeres que se dedican a emprender? (2020). Statista. https://es.statista.com/grafico/19263/paises-con-mas-mujeres-emprendedoras/
FRESH FOODS - Fruit and Vegetable Store. (2020, March 27). [Facebook Page]. Facebook. https://www.facebook.com/Fresh-Foods-112451223731603/?ref=page_internal
Guatemala - Poverty and Wealth. (2000). Encyclopedia of the Nations. https://www.nationsencyclopedia.com/economies/Americas/Guatemala-POVERTY-AND-WEALTH.html
Guatemala Demographics. (2020). 2020. https://www.worldometers.info/demographics/guatemala-demographics/
Guatemala es uno de los 50 países con más mujeres emprendedoras. (2020). Guatemala.Com. https://www.guatemala.com/noticias/sociedad/guatemala-uno-50-paises-mas-mujeres-emprendedoras.html
Knight, R., & Bertoneche, M. (2001). Financial Performance. British Library Cataloguing in Publication Data.
La receta para “levantar” al sector de restaurantes en Guatemala. (2020). Deloitte S.C. https://www2.deloitte.com/content/dam/Deloitte/gt/Documents/consumer-business/La%20receta%20para%20levantar%20el%20sector%20de%20restaurantes%20en%20Guatemala%20VF.pdf
MercaDoorGT - Fruit and Vegetable Store. (2020, March 23). [Facebook Page]. Facebook. https://www.facebook.com/MercaDoorGt/
Penman, S. H. (2009). Accounting for Intangible Assets: There is Also an Income Statement. ABACUS A Journal of Accounting, Finance and Business Studies. Published.
Porter, M. E. (1998). Competitive Advantage: Creating and Sustaining Superior Performance. Free Press.
SOMOS LA SOLUCIÓN SALUDABLE Y FÁCIL PARA COMPRAR PRODUCTOS FRESCOS! (2009). Greens by Esparraguss. https://greens.com.gt/
VEGGIES - Fruit and Vegetable Store. (2020, January 23). [Facebook Page]. Facebook. https://www.facebook.com/Veggies-102359934652056/
The World Bank Guatemala. (2020).
https://www.worldbank.org/en/country/guatemala/overview
描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
108933050
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0108933050
資料類型 thesis
dc.contributor.advisor 劉秀明zh_TW
dc.contributor.advisor Liu, Sandraen_US
dc.contributor.author (作者) 陳綺玲zh_TW
dc.contributor.author (作者) Monica Aileen Calix Joen_US
dc.creator (作者) 陳綺玲zh_TW
dc.creator (作者) Jo, Monica Aileen Calixen_US
dc.date (日期) 2021en_US
dc.date.accessioned 1-七月-2021 19:19:00 (UTC+8)-
dc.date.available 1-七月-2021 19:19:00 (UTC+8)-
dc.date.issued (上傳時間) 1-七月-2021 19:19:00 (UTC+8)-
dc.identifier (其他 識別碼) G0108933050en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/135968-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 108933050zh_TW
dc.description.abstract (摘要) Abstract
Felices Los Apios: Business Plan of a Social Enterprise
By
Monica Aileen Calix Jo
This thesis illustrates a business plan to develop a social enterprise that will serve as a platform to connect underserved women with micro and small-sized restaurants in Guatemala City through sales of vegetables.
We will identify women living in social risk communities and facilitate the tools and seeds to grow vegetables in their gardens. Through Felices Los Apios, these women will sell to restaurants and have a steady income, as they will be part of our ecosystem. We will strengthen this ecosystem so that there is always demand for the produced crops.
We will identify the underserved communities in the outskirts of Guatemala City. The location of our distribution center will be between the outskirts and the center of the city to facilitate access. We will run all logistics and administrative work from that center, including cleaning, labeling, and re-distributing the vegetables.
We value our employees and the underserved women as the main assets to run a successful business. Therefore, we will practice fair trade in every part of the supply chain by giving them fair wages and a safe environment to work in and diverse workshops to empower them and help them succeed beyond Felices Los Apios.		en_US
dc.description.tableofcontents Table of Contents
1. Company Description 1
1.1. Name and Logo 2
1.2. Value Proposition 2
1.3. Mission 2
1.4. Vision 3
1.5. Social Values 3
1.6. Service Overview 3
1.7. Social Impact 4
2. Business Model Analysis 6
2.1. Customer Relations and Channels 6
2.2. Key Activities 8
2.3. Key Partners 8
3. Market Analysis 10
3.1. Guatemala’s Population Landscape 10
3.2. Guatemala’s Poverty and Labour Landscape 13
3.3. Customer Profile: Micro and Small Sized Restaurants 15
3.3.1. Micro, Small and Medium Sized Enterprises 15
3.3.2. Our Customer Profile 16
3.4. Guatemalan Gastronomy and Restaurant Industry 18
3.5. Business Opportunity 18
4. Marketing Plan and Sales 20
4.1. Competitor Analysis 20
4.1.1. Direct Competitors 20
4.1.2. Indirect Competitors 22
4.2. Porter’s Model 23
4.3. SWOT Analysis 24
4.3.1. Strengths 24
4.3.2. Weaknesses 24
4.3.3. Opportunities 24
4.3.4. Threats 25
5. Strategy & Company’s Position 26
5.1. Customer Segmentation 26
5.1.1. Customer Empathy Map 26
5.2. Positioning 27
5.3. Marketing Mix 30
5.3.1. Product / Service 30
5.3.2. Price 30
5.3.3. Place 31
5.3.4. Promotion 36
5.3.5. Competitive Advantage 37
6. Operational Plan 38
6.1. Primary Activities 39
6.1.1. Inbound Logistics 39
6.1.2. Operations 39
6.1.3. Outbound Logistics 40
6.2. Supporting Activities 40
6.2.1. Human Resource Management 40
6.2.2. Technology Development 41
6.2.3. Social Activities 41
7. Management & Organization 42
7.1. Organizational Structure 42
8. Financial Plan 45
8.1. Assumptions in the Financial Performance 45
8.2. Initial funding 45
8.3. Sales Forecast 46
8.4. Wages and Salaries 48
8.5. Cost Structure 49
8.6. Income Statement 49
9. References 51
10. Appendix 54
10.1. Altruistas Good 54
10.2. Organización 7 de Noviembre 56
10.3. Restaurant Ming Court Menu 57
10.4. Felices Los Apios Website 60		zh_TW
dc.format.extent 5159947 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0108933050en_US
dc.subject (關鍵詞) 女性zh_TW
dc.subject (關鍵詞) 賦權zh_TW
dc.subject (關鍵詞) 社會責任zh_TW
dc.subject (關鍵詞) 公平交易zh_TW
dc.subject (關鍵詞) 天然蔬菜zh_TW
dc.subject (關鍵詞) 餐廳zh_TW
dc.subject (關鍵詞) 社區zh_TW
dc.subject (關鍵詞) Womenen_US
dc.subject (關鍵詞) Empowermenten_US
dc.subject (關鍵詞) Social responsibilityen_US
dc.subject (關鍵詞) Fair-tradeen_US
dc.subject (關鍵詞) Natural vegetablesen_US
dc.subject (關鍵詞) Restauranten_US
dc.subject (關鍵詞) Communitiesen_US
dc.title (題名) 社會企業企劃書：Felices Los Apioszh_TW
dc.title (題名) Felices Los Apios: Business Plan of a Social Enterpriseen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) References
América Latina y el Caribe - Guatemala. (2019). ONU Mujeres. https://lac.unwomen.org/es/donde-estamos/guatemala
BARRIGA VERDE - Fruit and Vegetable Store. (2020, February 17). [Facebook Page]. Facebook. https://www.facebook.com/barrigaverdeguatemala
¿Cuánto representó la economía informal en Guatemala en 2019? (2019). Prensa Libre. https://www.prensalibre.com/economia/cuanto-represento-la-economia-informal-en-guatemala-en-2019/
¿En qué países hay más mujeres que se dedican a emprender? (2020). Statista. https://es.statista.com/grafico/19263/paises-con-mas-mujeres-emprendedoras/
FRESH FOODS - Fruit and Vegetable Store. (2020, March 27). [Facebook Page]. Facebook. https://www.facebook.com/Fresh-Foods-112451223731603/?ref=page_internal
Guatemala - Poverty and Wealth. (2000). Encyclopedia of the Nations. https://www.nationsencyclopedia.com/economies/Americas/Guatemala-POVERTY-AND-WEALTH.html
Guatemala Demographics. (2020). 2020. https://www.worldometers.info/demographics/guatemala-demographics/
Guatemala es uno de los 50 países con más mujeres emprendedoras. (2020). Guatemala.Com. https://www.guatemala.com/noticias/sociedad/guatemala-uno-50-paises-mas-mujeres-emprendedoras.html
Knight, R., & Bertoneche, M. (2001). Financial Performance. British Library Cataloguing in Publication Data.
La receta para “levantar” al sector de restaurantes en Guatemala. (2020). Deloitte S.C. https://www2.deloitte.com/content/dam/Deloitte/gt/Documents/consumer-business/La%20receta%20para%20levantar%20el%20sector%20de%20restaurantes%20en%20Guatemala%20VF.pdf
MercaDoorGT - Fruit and Vegetable Store. (2020, March 23). [Facebook Page]. Facebook. https://www.facebook.com/MercaDoorGt/
Penman, S. H. (2009). Accounting for Intangible Assets: There is Also an Income Statement. ABACUS A Journal of Accounting, Finance and Business Studies. Published.
Porter, M. E. (1998). Competitive Advantage: Creating and Sustaining Superior Performance. Free Press.
SOMOS LA SOLUCIÓN SALUDABLE Y FÁCIL PARA COMPRAR PRODUCTOS FRESCOS! (2009). Greens by Esparraguss. https://greens.com.gt/
VEGGIES - Fruit and Vegetable Store. (2020, January 23). [Facebook Page]. Facebook. https://www.facebook.com/Veggies-102359934652056/
The World Bank Guatemala. (2020).
https://www.worldbank.org/en/country/guatemala/overview		zh_TW
dc.identifier.doi (DOI) 10.6814/NCCU202100570en_US