| dc.contributor.advisor | 劉秀明 | zh_TW |
| dc.contributor.advisor | Liu, Sandra | en_US |
| dc.contributor.author (Authors) | 陳綺玲 | zh_TW |
| dc.contributor.author (Authors) | Monica Aileen Calix Jo | en_US |
| dc.creator (作者) | 陳綺玲 | zh_TW |
| dc.creator (作者) | Jo, Monica Aileen Calix | en_US |
| dc.date (日期) | 2021 | en_US |
| dc.date.accessioned | 1-Jul-2021 19:19:00 (UTC+8) | - |
| dc.date.available | 1-Jul-2021 19:19:00 (UTC+8) | - |
| dc.date.issued (上傳時間) | 1-Jul-2021 19:19:00 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0108933050 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/135968 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 108933050 | zh_TW |
| dc.description.abstract (摘要) | AbstractFelices Los Apios: Business Plan of a Social EnterpriseByMonica Aileen Calix JoThis thesis illustrates a business plan to develop a social enterprise that will serve as a platform to connect underserved women with micro and small-sized restaurants in Guatemala City through sales of vegetables.We will identify women living in social risk communities and facilitate the tools and seeds to grow vegetables in their gardens. Through Felices Los Apios, these women will sell to restaurants and have a steady income, as they will be part of our ecosystem. We will strengthen this ecosystem so that there is always demand for the produced crops.We will identify the underserved communities in the outskirts of Guatemala City. The location of our distribution center will be between the outskirts and the center of the city to facilitate access. We will run all logistics and administrative work from that center, including cleaning, labeling, and re-distributing the vegetables.We value our employees and the underserved women as the main assets to run a successful business. Therefore, we will practice fair trade in every part of the supply chain by giving them fair wages and a safe environment to work in and diverse workshops to empower them and help them succeed beyond Felices Los Apios. | en_US |
| dc.description.tableofcontents | Table of Contents1. Company Description 11.1. Name and Logo 21.2. Value Proposition 21.3. Mission 21.4. Vision 31.5. Social Values 31.6. Service Overview 31.7. Social Impact 42. Business Model Analysis 62.1. Customer Relations and Channels 62.2. Key Activities 82.3. Key Partners 83. Market Analysis 103.1. Guatemala’s Population Landscape 103.2. Guatemala’s Poverty and Labour Landscape 133.3. Customer Profile: Micro and Small Sized Restaurants 153.3.1. Micro, Small and Medium Sized Enterprises 153.3.2. Our Customer Profile 163.4. Guatemalan Gastronomy and Restaurant Industry 183.5. Business Opportunity 184. Marketing Plan and Sales 204.1. Competitor Analysis 204.1.1. Direct Competitors 204.1.2. Indirect Competitors 224.2. Porter’s Model 234.3. SWOT Analysis 244.3.1. Strengths 244.3.2. Weaknesses 244.3.3. Opportunities 244.3.4. Threats 255. Strategy & Company’s Position 265.1. Customer Segmentation 265.1.1. Customer Empathy Map 265.2. Positioning 275.3. Marketing Mix 305.3.1. Product / Service 305.3.2. Price 305.3.3. Place 315.3.4. Promotion 365.3.5. Competitive Advantage 376. Operational Plan 386.1. Primary Activities 396.1.1. Inbound Logistics 396.1.2. Operations 396.1.3. Outbound Logistics 406.2. Supporting Activities 406.2.1. Human Resource Management 406.2.2. Technology Development 416.2.3. Social Activities 417. Management & Organization 427.1. Organizational Structure 428. Financial Plan 458.1. Assumptions in the Financial Performance 458.2. Initial funding 458.3. Sales Forecast 468.4. Wages and Salaries 488.5. Cost Structure 498.6. Income Statement 499. References 5110. Appendix 5410.1. Altruistas Good 5410.2. Organización 7 de Noviembre 5610.3. Restaurant Ming Court Menu 5710.4. Felices Los Apios Website 60 | zh_TW |
| dc.format.extent | 5159947 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0108933050 | en_US |
| dc.subject (關鍵詞) | 女性 | zh_TW |
| dc.subject (關鍵詞) | 賦權 | zh_TW |
| dc.subject (關鍵詞) | 社會責任 | zh_TW |
| dc.subject (關鍵詞) | 公平交易 | zh_TW |
| dc.subject (關鍵詞) | 天然蔬菜 | zh_TW |
| dc.subject (關鍵詞) | 餐廳 | zh_TW |
| dc.subject (關鍵詞) | 社區 | zh_TW |
| dc.subject (關鍵詞) | Women | en_US |
| dc.subject (關鍵詞) | Empowerment | en_US |
| dc.subject (關鍵詞) | Social responsibility | en_US |
| dc.subject (關鍵詞) | Fair-trade | en_US |
| dc.subject (關鍵詞) | Natural vegetables | en_US |
| dc.subject (關鍵詞) | Restaurant | en_US |
| dc.subject (關鍵詞) | Communities | en_US |
| dc.title (題名) | 社會企業企劃書：Felices Los Apios | zh_TW |
| dc.title (題名) | Felices Los Apios: Business Plan of a Social Enterprise | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | ReferencesAmérica Latina y el Caribe - Guatemala. (2019). ONU Mujeres. https://lac.unwomen.org/es/donde-estamos/guatemalaBARRIGA VERDE - Fruit and Vegetable Store. (2020, February 17). [Facebook Page]. Facebook. https://www.facebook.com/barrigaverdeguatemala¿Cuánto representó la economía informal en Guatemala en 2019? (2019). Prensa Libre. https://www.prensalibre.com/economia/cuanto-represento-la-economia-informal-en-guatemala-en-2019/¿En qué países hay más mujeres que se dedican a emprender? (2020). Statista. https://es.statista.com/grafico/19263/paises-con-mas-mujeres-emprendedoras/FRESH FOODS - Fruit and Vegetable Store. (2020, March 27). [Facebook Page]. Facebook. https://www.facebook.com/Fresh-Foods-112451223731603/?ref=page_internalGuatemala - Poverty and Wealth. (2000). Encyclopedia of the Nations. https://www.nationsencyclopedia.com/economies/Americas/Guatemala-POVERTY-AND-WEALTH.htmlGuatemala Demographics. (2020). 2020. https://www.worldometers.info/demographics/guatemala-demographics/Guatemala es uno de los 50 países con más mujeres emprendedoras. (2020). Guatemala.Com. https://www.guatemala.com/noticias/sociedad/guatemala-uno-50-paises-mas-mujeres-emprendedoras.htmlKnight, R., & Bertoneche, M. (2001). Financial Performance. British Library Cataloguing in Publication Data.La receta para “levantar” al sector de restaurantes en Guatemala. (2020). Deloitte S.C. https://www2.deloitte.com/content/dam/Deloitte/gt/Documents/consumer-business/La%20receta%20para%20levantar%20el%20sector%20de%20restaurantes%20en%20Guatemala%20VF.pdfMercaDoorGT - Fruit and Vegetable Store. (2020, March 23). [Facebook Page]. Facebook. https://www.facebook.com/MercaDoorGt/Penman, S. H. (2009). Accounting for Intangible Assets: There is Also an Income Statement. ABACUS A Journal of Accounting, Finance and Business Studies. Published.Porter, M. E. (1998). Competitive Advantage: Creating and Sustaining Superior Performance. Free Press.SOMOS LA SOLUCIÓN SALUDABLE Y FÁCIL PARA COMPRAR PRODUCTOS FRESCOS! (2009). Greens by Esparraguss. https://greens.com.gt/VEGGIES - Fruit and Vegetable Store. (2020, January 23). [Facebook Page]. Facebook. https://www.facebook.com/Veggies-102359934652056/The World Bank Guatemala. (2020).https://www.worldbank.org/en/country/guatemala/overview | zh_TW |
| dc.identifier.doi (DOI) | 10.6814/NCCU202100570 | en_US |
