| dc.contributor.advisor | 張大為 | zh_TW |
| dc.contributor.advisor | Chang, David | en_US |
| dc.contributor.author (作者) | 張雪兒 | zh_TW |
| dc.contributor.author (作者) | Michelle Sagastume Escobar | en_US |
| dc.creator (作者) | 張雪兒 | zh_TW |
| dc.creator (作者) | Escobar, Michelle Sagastume | en_US |
| dc.date (日期) | 2021 | en_US |
| dc.date.accessioned | 1-七月-2021 19:22:39 (UTC+8) | - |
| dc.date.available | 1-七月-2021 19:22:39 (UTC+8) | - |
| dc.date.issued (上傳時間) | 1-七月-2021 19:22:39 (UTC+8) | - |
| dc.identifier (其他 識別碼) | G0108933053 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/135969 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 108933053 | zh_TW |
| dc.description.abstract (摘要) | “ZAS”, is an E-commerce Platform in Honduras that provides Micro, Small, and Medium Enterprises “MSMEs” a solution to transform their on-site business into an online one and provides a space for trade, where enterprises, institutions, suppliers, and the final customer can connect from nationwide, creating an ecosystem where MSMEs can thrive. For our final customer, ZAS is the Online Marketplace that offers a personalized and complete online buying service, from purchase to delivery at their door, not yet seen in Honduras. Even though this type of commerce is still young in the country, COVID-19 in 2020, accelerates the development of this industry and the telecommunications sector, providing more opportunities for investors to reach a potential market of 4.8 million current active social media users. In addition, ZAS will create network effects in the supply side (MSMEs) and demand side (Final customers) by implementing attractive business strategies to reach them. | en_US |
| dc.description.tableofcontents | TABLE OF CONTENTS1. BUSINESS MOTIVATION 11.1. Company Overview 11.2. Vision 21.3. Mission 21.4. Core Values 21.5. Name and Company Logo 32. MARKET ANALYSIS 52.1. E-commerce Global Market: MSME industry in emerging markets and digital platforms 52.2. Honduras: Economy and Country Overview 82.3. MSME’s in Honduras 102.4. E-commerce legal environment in Honduras 122.4.1. E-commerce Law 122.4.2. . Electronic Billing Regulation 122.4.3. Law on Electronic Signatures 132.5. The behavior of Hondurans towards e-commerce 142.6. Market Opportunity 152.7. General Summary of Customers 162.7.1. Market Survey: “MSME’s current stage and needs related to an e-commerce platform” 162.7.2. Market Survey: “Defining Target Audience needs and wants” 183. SERVICES AND PRODUCTS 223.1. MSMEs Products and Services in ZAS by Category 223.1.1. Food and Beverages and Spirits 223.1.2. Beauty and Skin Care Category 223.1.3. Clothing and Shoes 223.1.4. Jewelry and accessories 233.1.5. Leather products and handicrafts 233.1.6. Home 233.1.7. Services 233.2. ZAS Services offered to MSMEs 233.2.1. Digital 243.2.2. E-commerce 243.2.3. Supply Chain Management 243.3. Social Impact 254. BUSINESS MODEL 274.1. Business Canvas Model 274.1.1. Customer Segment 274.1.2. Value Proposition 284.1.3. Channels 284.1.4. Customer Relationship 294.1.5. Revenue Streams 304.1.6. Key Partners 314.1.7. Key Activities 324.1.8. Key Resources 334.1.9. Cost Structure 335. MARKETING PLAN AND SALES STRATEGY 345.1. Competitors’ Analysis 345.2. SWOT Analysis 415.3. Porter’s Five Forces Analysis 415.3.1. Bargaining the Power of Suppliers 415.3.2. . Bargaining the Power of Buyers 425.3.3. .Threat of Substitution 425.3.4. Threat of New Entrants 425.4. Perceptual Map 435.5. Marketing Mix 445.5.1. Services 445.5.2. Price 445.5.3. . Place 445.5.4. Promotion 455.5.4.1. Advertisement Campaign 455.5.4.2. ZAS Recommendation Program and incentives 466. OPERATIONAL PLAN 476.1. Research and Development of the Digital E-commerce platform 476.1.1. ZAS Marketplace features and costs 486.2. Shipping and delivery 496.3. Warehouse and inventory system 497. MANAGEMENT AND ORGANIZATION 508. FINANCIAL PLAN 528.1. Startup Expenses 538.2. Wages, Salaries, and Liabilities 548.3. Sales Forecast 558.4. Property, Plant, and Equipment (PPE) 568.5. Pro-Forma Income Statement 579. SCALABILITY 589.1. Market Expansion 589.2. Product and Service Expansion 589.3. Social Impact Expansion 5810. CONCLUSIONS 5911. REFERENCES 6112. APPENDIX 6412.1. A. Market Survey: “MSME’s current stage and needs related to an e-commerce platform” -- Survey Template 6412.2. B. Market Survey: “MSME’s current stage and needs related to an e-commerce platform” – Tabulation / Statistics 6712.3. C. Market Survey: “Defining Target Audience needs and wants” -- Survey Template 7412.4. D. Market Survey: “Defining Target Audience needs and wants” – Tabulation / Statistics 7812.5. E. Forecast sales yearly breakdown. 89 | zh_TW |
| dc.format.extent | 3106245 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0108933053 | en_US |
| dc.subject (關鍵詞) | 電子商務 | zh_TW |
| dc.subject (關鍵詞) | 宏都拉斯 | zh_TW |
| dc.subject (關鍵詞) | 市場 | zh_TW |
| dc.subject (關鍵詞) | 中小微企業 | zh_TW |
| dc.subject (關鍵詞) | 平台 | zh_TW |
| dc.subject (關鍵詞) | E-commerce | en_US |
| dc.subject (關鍵詞) | Honduras | en_US |
| dc.subject (關鍵詞) | Marketplace | en_US |
| dc.subject (關鍵詞) | MSME | en_US |
| dc.subject (關鍵詞) | Platform | en_US |
| dc.title (題名) | " ZAS ": 宏都拉斯的中小企業電子商務平台 | zh_TW |
| dc.title (題名) | “ZAS”: A Business Plan for an MSME E-commerce Platform in Honduras | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | REFERENCESAcosta, G. (2020, May 14). Retrieved from LINC, LLC: https://linclocal.org/2020/05/14/honduras-mipymes-afectadas-por-el-covid-19/Agencia EFE. (2020, October 5). Retrieved from AGENCIA EFE S.A.: https://www.efe.com/efe/america/economia/las-mipymes-requieren-liquidez-para-apoyar-la-recuperacion-economica-de-honduras/20000011-4360419#:~:text=Las%20MiPymes%20contribuyen%20con%20el,el%20pa%C3%ADs%2C%20seg%C3%BAn%20cifras%20oficiales.DataReportal. (2021, February 11). Retrieved from DataReportal: https://datareportal.com/reports/digital-2021-honduras?rq=hondurasForbes Centroamérica. (2020, May 21). Retrieved from Forbes Centroamérica: https://forbescentroamerica.com/2020/05/21/una-de-cada-tres-mipymes-hondurenas-camina-hacia-la-muerte-por-la-pandemia/#:~:text=Pese%20a%20los%20desaf%C3%ADos%20que,900%2C000%20personas%2C%20seg%C3%BAn%20cifras%20oficiales.La Tribuna. (2018, April 17). Retrieved from La Tribuna: https://www.latribuna.hn/2018/04/17/las-mujeres-lideran-sector-mipymes/Laurance Morvan, F. H. (2016). Retrieved from Accenture: https://www.accenture.com/us-en/_acnmedia/pdf-29/accenture-five-ways-to-win-with-digital-platforms-full-report.pdfObservatory of Economic Complexity (OEC). (2019). Retrieved from Observatory of Economic Complexity (OEC): https://oec.world/en/profile/country/hndOECD. (2021). Retrieved from OECD iLibrary: https://www.oecd-ilibrary.org/sites/1386638a-en/index.html?itemId=/content/component/1386638a-enPaldesk. (2020). Retrieved from Paldesk: https://www.paldesk.com/how-much-does-it-cost-to-build-an-online-marketplace/#:~:text=Generally%2C%20the%20online%20marketplace%20can,eCommerce%20business%20is%20not%20wrongPoder Legislativo. (2013). Retrieved from Tribunal Superior de Cuentas, Gobierno de Honduras: https://www.tsc.gob.hn/biblioteca/index.php/leyes/521-ley-sobre-firmas-electronicasPoder Legislativo. (2014). Retrieved from Tribunal Supeior de Cuentas, Gobierno de Honduras: https://www.tsc.gob.hn/biblioteca/index.php/leyes/613-ley-sobre-comercio-electronicoPopov, A. (2021, March 15). Retrieved from United Nations Conference on Trade and Development: https://unctad.org/news/how-covid-19-triggered-digital-and-e-commerce-turning-pointPrensa Libre. (2020, August 6). Retrieved from CentralAmericaData: https://www.centralamericadata.com/es/article/home/Ventas_Qu_canales_surgieron_en_la_nueva_normalidadRoach, A. (2020, December 3). Retrieved from Oberlo UAB: https://www.oberlo.com/blog/future-of-ecommerceSecretaria de Finanzas. (2013). Retrieved from Tribunal Superior de Cuentas, Gobierno de Honduras: https://www.tsc.gob.hn/biblioteca/index.php/reglamentos/555-reglamento-del-regimen-de-facturacion-otros-documentos-fiscales-y-registro-fiscal-de-imprentasSecretaría de Gobernación y Justicia. (2009, January 14). Retrieved from Asociación Nacional de Industriales de Honduras (ANDI): http://www.andi.hn/wp-content/uploads/2012/11/ley_del_fomento_para_las_mipyme.pdfSENPRENDE. (2015). Retrieved from MIPYME, Honduras: http://mipyme.hn/grafica.htmlStatista. (2020, November). Retrieved from Statista: https://www.statista.com/outlook/dmo/ecommerce/worldwideThe World Bank Group. (2020, Octuber 9). Retrieved from The World Bank Group: https://www.worldbank.org/en/country/honduras/overviewThe World Bank Group. (2020). Retrieved from The World Bank Group: https://databank.worldbank.org/reports.aspx?source=2&country=HNDWorldometer. (2020). Retrieved from Worldometer: https://www.worldometers.info/world-population/honduras-population/ | zh_TW |
| dc.identifier.doi (DOI) | 10.6814/NCCU202100630 | en_US |
