| dc.contributor.advisor | 張大為 | zh_TW |
| dc.contributor.advisor | Chang, David | en_US |
| dc.contributor.author (Authors) | 張雪兒 | zh_TW |
| dc.contributor.author (Authors) | Michelle Sagastume Escobar | en_US |
| dc.creator (作者) | 張雪兒 | zh_TW |
| dc.creator (作者) | Escobar, Michelle Sagastume | en_US |
| dc.date (日期) | 2021 | en_US |
| dc.date.accessioned | 1-Jul-2021 19:22:39 (UTC+8) | - |
| dc.date.available | 1-Jul-2021 19:22:39 (UTC+8) | - |
| dc.date.issued (上傳時間) | 1-Jul-2021 19:22:39 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0108933053 | en_US |
| dc.identifier.uri (URI) | https://ah.lib.nccu.edu.tw/item?item_id=155098 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 108933053 | zh_TW |
| dc.description.abstract (摘要) | “ZAS”, is an E-commerce Platform in Honduras that provides Micro, Small, and Medium Enterprises “MSMEs” a solution to transform their on-site business into an online one and provides a space for trade, where enterprises, institutions, suppliers, and the final customer can connect from nationwide, creating an ecosystem where MSMEs can thrive. For our final customer, ZAS is the Online Marketplace that offers a personalized and complete online buying service, from purchase to delivery at their door, not yet seen in Honduras. Even though this type of commerce is still young in the country, COVID-19 in 2020, accelerates the development of this industry and the telecommunications sector, providing more opportunities for investors to reach a potential market of 4.8 million current active social media users. In addition, ZAS will create network effects in the supply side (MSMEs) and demand side (Final customers) by implementing attractive business strategies to reach them. | en_US |
| dc.description.tableofcontents | TABLE OF CONTENTS\n\n1. BUSINESS MOTIVATION 1\n1.1. Company Overview 1\n1.2. Vision 2\n1.3. Mission 2\n1.4. Core Values 2\n1.5. Name and Company Logo 3\n2. MARKET ANALYSIS 5\n2.1. E-commerce Global Market: MSME industry in emerging markets and digital platforms 5\n2.2. Honduras: Economy and Country Overview 8\n2.3. MSME’s in Honduras 10\n2.4. E-commerce legal environment in Honduras 12\n2.4.1. E-commerce Law 12\n2.4.2. . Electronic Billing Regulation 12\n2.4.3. Law on Electronic Signatures 13\n2.5. The behavior of Hondurans towards e-commerce 14\n2.6. Market Opportunity 15\n2.7. General Summary of Customers 16\n2.7.1. Market Survey: “MSME’s current stage and needs related to an e-commerce platform” 16\n2.7.2. Market Survey: “Defining Target Audience needs and wants” 18\n3. SERVICES AND PRODUCTS 22\n3.1. MSMEs Products and Services in ZAS by Category 22\n3.1.1. Food and Beverages and Spirits 22\n3.1.2. Beauty and Skin Care Category 22\n3.1.3. Clothing and Shoes 22\n3.1.4. Jewelry and accessories 23\n3.1.5. Leather products and handicrafts 23\n3.1.6. Home 23\n3.1.7. Services 23\n3.2. ZAS Services offered to MSMEs 23\n3.2.1. Digital 24\n3.2.2. E-commerce 24\n3.2.3. Supply Chain Management 24\n3.3. Social Impact 25\n4. BUSINESS MODEL 27\n4.1. Business Canvas Model 27\n4.1.1. Customer Segment 27\n4.1.2. Value Proposition 28\n4.1.3. Channels 28\n4.1.4. Customer Relationship 29\n4.1.5. Revenue Streams 30\n4.1.6. Key Partners 31\n4.1.7. Key Activities 32\n4.1.8. Key Resources 33\n4.1.9. Cost Structure 33\n5. MARKETING PLAN AND SALES STRATEGY 34\n5.1. Competitors’ Analysis 34\n5.2. SWOT Analysis 41\n5.3. Porter’s Five Forces Analysis 41\n5.3.1. Bargaining the Power of Suppliers 41\n5.3.2. . Bargaining the Power of Buyers 42\n5.3.3. .Threat of Substitution 42\n5.3.4. Threat of New Entrants 42\n5.4. Perceptual Map 43\n5.5. Marketing Mix 44\n5.5.1. Services 44\n5.5.2. Price 44\n5.5.3. . Place 44\n5.5.4. Promotion 45\n5.5.4.1. Advertisement Campaign 45\n5.5.4.2. ZAS Recommendation Program and incentives 46\n6. OPERATIONAL PLAN 47\n6.1. Research and Development of the Digital E-commerce platform 47\n6.1.1. ZAS Marketplace features and costs 48\n6.2. Shipping and delivery 49\n6.3. Warehouse and inventory system 49\n7. MANAGEMENT AND ORGANIZATION 50\n8. FINANCIAL PLAN 52\n8.1. Startup Expenses 53\n8.2. Wages, Salaries, and Liabilities 54\n8.3. Sales Forecast 55\n8.4. Property, Plant, and Equipment (PPE) 56\n8.5. Pro-Forma Income Statement 57\n9. SCALABILITY 58\n9.1. Market Expansion 58\n9.2. Product and Service Expansion 58\n9.3. Social Impact Expansion 58\n10. CONCLUSIONS 59\n11. REFERENCES 61\n12. APPENDIX 64\n12.1. A. Market Survey: “MSME’s current stage and needs related to an e-commerce platform” -- Survey Template 64\n12.2. B. Market Survey: “MSME’s current stage and needs related to an e-commerce platform” – Tabulation / Statistics 67\n12.3. C. Market Survey: “Defining Target Audience needs and wants” -- Survey Template 74\n12.4. D. Market Survey: “Defining Target Audience needs and wants” – Tabulation / Statistics 78\n12.5. E. Forecast sales yearly breakdown. 89 | zh_TW |
| dc.format.extent | 3106245 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0108933053 | en_US |
| dc.subject (關鍵詞) | 電子商務 | zh_TW |
| dc.subject (關鍵詞) | 宏都拉斯 | zh_TW |
| dc.subject (關鍵詞) | 市場 | zh_TW |
| dc.subject (關鍵詞) | 中小微企業 | zh_TW |
| dc.subject (關鍵詞) | 平台 | zh_TW |
| dc.subject (關鍵詞) | E-commerce | en_US |
| dc.subject (關鍵詞) | Honduras | en_US |
| dc.subject (關鍵詞) | Marketplace | en_US |
| dc.subject (關鍵詞) | MSME | en_US |
| dc.subject (關鍵詞) | Platform | en_US |
| dc.title (題名) | " ZAS ": 宏都拉斯的中小企業電子商務平台 | zh_TW |
| dc.title (題名) | “ZAS”: A Business Plan for an MSME E-commerce Platform in Honduras | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | REFERENCES\nAcosta, G. (2020, May 14). Retrieved from LINC, LLC: https://linclocal.org/2020/05/14/honduras-mipymes-afectadas-por-el-covid-19/\nAgencia EFE. (2020, October 5). Retrieved from AGENCIA EFE S.A.: https://www.efe.com/efe/america/economia/las-mipymes-requieren-liquidez-para-apoyar-la-recuperacion-economica-de-honduras/20000011-4360419#:~:text=Las%20MiPymes%20contribuyen%20con%20el,el%20pa%C3%ADs%2C%20seg%C3%BAn%20cifras%20oficiales.\nDataReportal. (2021, February 11). Retrieved from DataReportal: https://datareportal.com/reports/digital-2021-honduras?rq=honduras\nForbes Centroamérica. (2020, May 21). Retrieved from Forbes Centroamérica: https://forbescentroamerica.com/2020/05/21/una-de-cada-tres-mipymes-hondurenas-camina-hacia-la-muerte-por-la-pandemia/#:~:text=Pese%20a%20los%20desaf%C3%ADos%20que,900%2C000%20personas%2C%20seg%C3%BAn%20cifras%20oficiales.\nLa Tribuna. (2018, April 17). Retrieved from La Tribuna: https://www.latribuna.hn/2018/04/17/las-mujeres-lideran-sector-mipymes/\nLaurance Morvan, F. H. (2016). Retrieved from Accenture: https://www.accenture.com/us-en/_acnmedia/pdf-29/accenture-five-ways-to-win-with-digital-platforms-full-report.pdf\nObservatory of Economic Complexity (OEC). (2019). Retrieved from Observatory of Economic Complexity (OEC): https://oec.world/en/profile/country/hnd\nOECD. (2021). Retrieved from OECD iLibrary: https://www.oecd-ilibrary.org/sites/1386638a-en/index.html?itemId=/content/component/1386638a-en\nPaldesk. (2020). Retrieved from Paldesk: https://www.paldesk.com/how-much-does-it-cost-to-build-an-online-marketplace/#:~:text=Generally%2C%20the%20online%20marketplace%20can,eCommerce%20business%20is%20not%20wrong\nPoder Legislativo. (2013). Retrieved from Tribunal Superior de Cuentas, Gobierno de Honduras: https://www.tsc.gob.hn/biblioteca/index.php/leyes/521-ley-sobre-firmas-electronicas\nPoder Legislativo. (2014). Retrieved from Tribunal Supeior de Cuentas, Gobierno de Honduras: https://www.tsc.gob.hn/biblioteca/index.php/leyes/613-ley-sobre-comercio-electronico\nPopov, A. (2021, March 15). Retrieved from United Nations Conference on Trade and Development: https://unctad.org/news/how-covid-19-triggered-digital-and-e-commerce-turning-point\nPrensa Libre. (2020, August 6). Retrieved from CentralAmericaData: https://www.centralamericadata.com/es/article/home/Ventas_Qu_canales_surgieron_en_la_nueva_normalidad\nRoach, A. (2020, December 3). Retrieved from Oberlo UAB: https://www.oberlo.com/blog/future-of-ecommerce\nSecretaria de Finanzas. (2013). Retrieved from Tribunal Superior de Cuentas, Gobierno de Honduras: https://www.tsc.gob.hn/biblioteca/index.php/reglamentos/555-reglamento-del-regimen-de-facturacion-otros-documentos-fiscales-y-registro-fiscal-de-imprentas\nSecretaría de Gobernación y Justicia. (2009, January 14). Retrieved from Asociación Nacional de Industriales de Honduras (ANDI): http://www.andi.hn/wp-content/uploads/2012/11/ley_del_fomento_para_las_mipyme.pdf\nSENPRENDE. (2015). Retrieved from MIPYME, Honduras: http://mipyme.hn/grafica.html\nStatista. (2020, November). Retrieved from Statista: https://www.statista.com/outlook/dmo/ecommerce/worldwide\nThe World Bank Group. (2020, Octuber 9). Retrieved from The World Bank Group: https://www.worldbank.org/en/country/honduras/overview\nThe World Bank Group. (2020). Retrieved from The World Bank Group: https://databank.worldbank.org/reports.aspx?source=2&country=HND\nWorldometer. (2020). Retrieved from Worldometer: https://www.worldometers.info/world-population/honduras-population/ | zh_TW |
| dc.identifier.doi (DOI) | 10.6814/NCCU202100630 | en_US |
