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題名 可持續商業模式發展-以汽車共享為例
Sustainable Business Model Development - The Case of Carsharing Services作者 許振華
Hsu, Chen-Hua貢獻者 尚孝純
Shang, Shari S. C.
許振華
Hsu, Chen-Hua關鍵詞 永續性
永續發展
永續性商業模式
共享經濟
汽車共享
Sustainability
Sustainable development
Sustainable business model
Sharing economy
Car sharing日期 2021 上傳時間 4-Aug-2021 14:58:42 (UTC+8) 摘要 以追求經濟發展的商業模式沒有效率的生產消費模式，產生的資源浪費，及過度開發造成的資源匱乏，溫室氣體的排放造成氣候變遷，引發風災及海平面升高的結果，已明顯造成環境生態的傷害；全球化的經濟商業活動，使生產製造集中於經濟發展落後的區域及國家，勞務收入比例的不均，區域性的環境汙染對健康的危害，及社會資源不對等的使用，產生社會的不平等，種種的現象促使各政府及公民對企業於社會環境責任的重視，永續性發展必然成為企業未來經營的發展方向。企業永續的發展涉及社會人文、生態環境、商業經濟及科技多元面向的綜合應用，其中永續性、共享經濟等術語在不同情境各有不同的解釋，造成企業難以為其即將投入的永續發展定義合宜的價值主張，再則，永續發展方法及工具的缺乏，更阻礙企業投入永續的發展。本文提出永續性商業模式發展的框架，從本質面探討共享經濟商業模式對永續性商業模式的影響，並以汽車共享做為永續性商業模式發展的研究案例，為企業提供發展永續性商業模式的指引。
Pursuing economic development business model inefficient production and consumption model, waste of resources, and resource scarcity caused by over-exploitation, greenhouse gas emissions cause climate change, trigger wind disasters and rise in sea level as a result, have obviously caused environmental ecology’s damage; Globalized economic and commercial activities have concentrated production and manufacturing in regions and countries with underdeveloped economies. The uneven labor income ratio, the health hazards of regional environmental pollution, and the unequal use of social resources have resulted in social inequality. Various phenomena have prompted governments and citizens to attach importance to corporate social and environmental responsibilities, and sustainable development will inevitably become the development direction of corporate operations in the future. The sustainable development of enterprises involves the comprehensive application of social and humanities, ecological environment, business economy, and technology. Terms such as sustainability and sharing economy have different interpretations in different situations, making it difficult for enterprises to invest in sustainability. The development of a value proposition with appropriate definitions, and the lack of sustainable development methods and tools, hinders companies from investing in sustainable development. This article proposes a framework for the development of sustainable business models, discusses the impact of the sharing economy business model on sustainable business models from the essence, and uses car sharing as a case of sustainable business model development to provide guidance for companies to develop sustainable business models.參考文獻 中文部分[1]. 馬化騰, 張孝榮, 孫怡, 蔡雄山, 2017, 共享經濟：改變全世界的新經濟方案[2]. 黃新薰, 朱珮芸, 張芳旭, 張益城, 楊智凱, 林忠欽, 陳國岳, 蕭為元, 毛皖亭, 王佳鈴 交通部運輸研究所, 2012, 從生命週期觀點探討國內私人小客車之能源消耗與溫室氣體排放之研究[3]. CarStuff, 2020, 又一家日系車廠不玩了！Mitsubishi 停止柴油引擎動力研發、專注 PHEV/EV 新能源車, https://www.carstuff.com.tw/car-news/item/30730-mitsubishi-phev-ev.html[4]. Topcar, 2020, 連續第三年得獎(2018~2020年)，品牌形象持續獲得肯定, https://www.topcar.tw/article/2020/03/02/[5]. U指數(2020), 共享汽車服務調查，網友喜歡或討厭的原因是什麼？, https://feature.u-car.com.tw/feature/article/62207[6]. Wikipedia, 永續性, https://zh.wikipedia.org/wiki/可持續性[7]. 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Kockelman, 2016, Carsharing’s life-cycle impacts on energy use and greenhouse gas emissions 描述 碩士
國立政治大學
經營管理碩士學程(EMBA)
107932077資料來源 http://thesis.lib.nccu.edu.tw/record/#G0107932077 資料類型 thesis dc.contributor.advisor 尚孝純 zh_TW dc.contributor.advisor Shang, Shari S. C. en_US dc.contributor.author (Authors) 許振華 zh_TW dc.contributor.author (Authors) Hsu, Chen-Hua en_US dc.creator (作者) 許振華 zh_TW dc.creator (作者) Hsu, Chen-Hua en_US dc.date (日期) 2021 en_US dc.date.accessioned 4-Aug-2021 14:58:42 (UTC+8) - dc.date.available 4-Aug-2021 14:58:42 (UTC+8) - dc.date.issued (上傳時間) 4-Aug-2021 14:58:42 (UTC+8) - dc.identifier (Other Identifiers) G0107932077 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/136395 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 經營管理碩士學程(EMBA) zh_TW dc.description (描述) 107932077 zh_TW dc.description.abstract (摘要) 以追求經濟發展的商業模式沒有效率的生產消費模式，產生的資源浪費，及過度開發造成的資源匱乏，溫室氣體的排放造成氣候變遷，引發風災及海平面升高的結果，已明顯造成環境生態的傷害；全球化的經濟商業活動，使生產製造集中於經濟發展落後的區域及國家，勞務收入比例的不均，區域性的環境汙染對健康的危害，及社會資源不對等的使用，產生社會的不平等，種種的現象促使各政府及公民對企業於社會環境責任的重視，永續性發展必然成為企業未來經營的發展方向。企業永續的發展涉及社會人文、生態環境、商業經濟及科技多元面向的綜合應用，其中永續性、共享經濟等術語在不同情境各有不同的解釋，造成企業難以為其即將投入的永續發展定義合宜的價值主張，再則，永續發展方法及工具的缺乏，更阻礙企業投入永續的發展。本文提出永續性商業模式發展的框架，從本質面探討共享經濟商業模式對永續性商業模式的影響，並以汽車共享做為永續性商業模式發展的研究案例，為企業提供發展永續性商業模式的指引。 zh_TW dc.description.abstract (摘要) Pursuing economic development business model inefficient production and consumption model, waste of resources, and resource scarcity caused by over-exploitation, greenhouse gas emissions cause climate change, trigger wind disasters and rise in sea level as a result, have obviously caused environmental ecology’s damage; Globalized economic and commercial activities have concentrated production and manufacturing in regions and countries with underdeveloped economies. The uneven labor income ratio, the health hazards of regional environmental pollution, and the unequal use of social resources have resulted in social inequality. Various phenomena have prompted governments and citizens to attach importance to corporate social and environmental responsibilities, and sustainable development will inevitably become the development direction of corporate operations in the future. The sustainable development of enterprises involves the comprehensive application of social and humanities, ecological environment, business economy, and technology. Terms such as sustainability and sharing economy have different interpretations in different situations, making it difficult for enterprises to invest in sustainability. The development of a value proposition with appropriate definitions, and the lack of sustainable development methods and tools, hinders companies from investing in sustainable development. This article proposes a framework for the development of sustainable business models, discusses the impact of the sharing economy business model on sustainable business models from the essence, and uses car sharing as a case of sustainable business model development to provide guidance for companies to develop sustainable business models. en_US dc.description.tableofcontents 第一章 緒論 1第一節 研究背景 1第二節 研究動機 3第三節 研究問題 4第四節 研究流程 5第二章 文獻回顧 6第一節 永續性商業模式 6一、 永續性與永續發展 6二、 企業永續發展的理由 8三、 商業模式與永續性商業模式 13四、 永續性商業模式發展框架 17五、 永續性商業模式發展框架的擴展 26第二節 共享經濟 30一、 共享經濟的內涵 30二、 共享經濟商業模式 35三、 共享經濟的影響 38四、 共享經濟的問題與挑戰 39五、 永續共享經濟商業模式框架 40六、 永續共享商業案例發展動因與策略 42第三章 研究方法 46第一節 研究方法 46第二節 資料蒐集 46第三節 研究設計說明 47第四節 個案概述 48第四章 研究與分析 50第一節 移動共享服務市場 50第二節 汽車共享服務 52一、 共享汽車案例 52二、 汽車共享模式 59三、 汽車共享商業組織 62第三節 汽車共享價值網路 66第四節 汽車共享商業模式 76一、 商業模式 76二、 永續性評估模型 84第五節 汽車共享永續性評估 92一、 經濟永續性評估 92二、 社會永續性評估 94三、 環境永續性評估 97第六節 汽車共享的永續擴展 99一、 經濟的永續擴展 99二、 社會的永續擴展 101三、 環境的永續擴展 102第五章 結論與建議 105第一節 結論 105第二節 建議 106第六章 參考文獻 111第七章 附錄 118 zh_TW dc.format.extent 2859299 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0107932077 en_US dc.subject (關鍵詞) 永續性 zh_TW dc.subject (關鍵詞) 永續發展 zh_TW dc.subject (關鍵詞) 永續性商業模式 zh_TW dc.subject (關鍵詞) 共享經濟 zh_TW dc.subject (關鍵詞) 汽車共享 zh_TW dc.subject (關鍵詞) Sustainability en_US dc.subject (關鍵詞) Sustainable development en_US dc.subject (關鍵詞) Sustainable business model en_US dc.subject (關鍵詞) Sharing economy en_US dc.subject (關鍵詞) Car sharing en_US dc.title (題名) 可持續商業模式發展-以汽車共享為例 zh_TW dc.title (題名) Sustainable Business Model Development - The Case of Carsharing Services en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 中文部分[1]. 馬化騰, 張孝榮, 孫怡, 蔡雄山, 2017, 共享經濟：改變全世界的新經濟方案[2]. 黃新薰, 朱珮芸, 張芳旭, 張益城, 楊智凱, 林忠欽, 陳國岳, 蕭為元, 毛皖亭, 王佳鈴 交通部運輸研究所, 2012, 從生命週期觀點探討國內私人小客車之能源消耗與溫室氣體排放之研究[3]. 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