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題名 好好健身商業計劃書
Business Plan of WellFit Fitness Studio
作者 鄭智庸
Cheng, Chih-Yung
貢獻者 吳文傑
Wu, Jack
鄭智庸
Cheng, Chih-Yung
關鍵詞 商業計劃書
健康
建身房
Business Plan
Fitness
Fitness Studio
日期 2021
上傳時間 4-Aug-2021 15:04:34 (UTC+8)
摘要 In this business plan, a well-planned fitness studio is addressed. This business plan includes the current market situation, purpose of the business, marketing, and all planning of the business. The business is competitive and different from the existing competitors. Compared to existing top three gyms, WellFit provide a better service combining health care service, pressure release with training course. WellFit works with nutritionists, physical therapists, and doctors giving an overall health comment, and trains trainers with multi-expertise giving customer the training as a composite of yoga, boxing, weight training, aerobic exercise, etc. With different product provided to the market, we believe WellFit could be successful and sustainable. From the financial projection, it shows the business generates positive income streams from the second year of operation, and meet the break even point in the 3rd year.
參考文獻 Reference
[1] 林佩瑜(2020)，109年運動現況調查成果，體育部體育署

[2] 台中市運動局(2020)，109年性別分析_臺中市全民運動參與之性別分析，台中市運動局
描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
107933007
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0107933007
資料類型 thesis
dc.contributor.advisor 吳文傑zh_TW
dc.contributor.advisor Wu, Jacken_US
dc.contributor.author (Authors) 鄭智庸zh_TW
dc.contributor.author (Authors) Cheng, Chih-Yungen_US
dc.creator (作者) 鄭智庸zh_TW
dc.creator (作者) Cheng, Chih-Yungen_US
dc.date (日期) 2021en_US
dc.date.accessioned 4-Aug-2021 15:04:34 (UTC+8)-
dc.date.available 4-Aug-2021 15:04:34 (UTC+8)-
dc.date.issued (上傳時間) 4-Aug-2021 15:04:34 (UTC+8)-
dc.identifier (Other Identifiers) G0107933007en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/136424-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 107933007zh_TW
dc.description.abstract (摘要) In this business plan, a well-planned fitness studio is addressed. This business plan includes the current market situation, purpose of the business, marketing, and all planning of the business. The business is competitive and different from the existing competitors. Compared to existing top three gyms, WellFit provide a better service combining health care service, pressure release with training course. WellFit works with nutritionists, physical therapists, and doctors giving an overall health comment, and trains trainers with multi-expertise giving customer the training as a composite of yoga, boxing, weight training, aerobic exercise, etc. With different product provided to the market, we believe WellFit could be successful and sustainable. From the financial projection, it shows the business generates positive income streams from the second year of operation, and meet the break even point in the 3rd year.en_US
dc.description.tableofcontents TABLE OF CONTENTS
1. Executive Summary 1
1.1. What 1
1.2. Why 1
1.3. Where 1
1.4. How 1
2. Introduction 2
2.1. Business overview 2
2.2. Mission and vision 2
2.3. Company ownership 3
2.4. Management and functional teams 4
2.4.1. Trainer team 4
2.4.2. Health caring team 5
2.4.3. Marketing team 5
2.4.4. HR and general affairs team 5
2.4.5. Finance team 5
2.5. Naming 6
3. Business environment and industry analysis 7
3.1. Market analysis 7
3.1.1. Exercise environment and trends analysis 7
3.1.2. Market analysis in 7th redevelopment zone, Taichung, Taichung 9
3.1.3. Population ages in 7th redevelopment zone, Taichung, Taichung 9
3.2. Customer analysis 9
3.2.1. Exercise population in 7th redevelopment zone 9
3.2.2. Customer segments analysis 10
3.3. Key partner analysis 13
3.3.1. Suppliers 13
3.3.2. Trainers 13
3.3.3. Health care teams 14
3.3.4. Other key partners 14
3.4. Competitor analysis 15
3.4.1. Marketing and operation strategies comparison to key competitors 15
3.4.2. Direct competitors analysis 16
3.4.3. Indirect competitors analysis 16
3.5. SWOT analysis 16
4. Marketing 18
4.1. Product 18
4.1.1. Product and service offered 18
4.1.2. Customer experience design 19
4.1.3. Industrial product comparison and product differentiation 20
4.2. Price 21
4.2.1. Price list and discount 21
4.2.2. Price comparison with competitors 22
4.2.3. Costs and margins 26
4.3. Place 28
4.3.1. Studio location and facilities 28
4.3.2. Communication channels 28
4.4. Promotion 28
4.4.1. Awareness building by fitness and health care related knowledge seminars 28
4.4.2. KOL building and self-media 29
4.4.3. Other KOL collaborates 29
5. Business model 30
5.1. Value proposition 31
5.2. Customer segments 31
5.3. Channels 32
5.3.1. Line 32
5.3.2. Facebook and Instagram 32
5.3.3. Youtube channel 33
5.3.4. Google searching engine advertisement 33
5.3.5. Official website 33
5.4. Customer relationships 34
5.5. Revenue streams 34
5.6. Key resources 34
5.6.1. Trainers 34
5.6.2. Health care related team 35
5.6.3. Training facilities 35
5.7. Key partners 35
5.7.1. Landlord of the studio 35
5.7.2. Interior designer 36
5.7.3. Sport brands 36
5.7.4. Other administration partners and suppliers 36
5.8. Key activities 36
5.9. Cost Structure 37
5.9.1. Fixed costs 37
5.9.2. Variable costs 37
6. Financial 38
6.1. Initial investments and funding 38
6.2. Fixed costs 39
6.3. Variable costs 40
6.4. Estimated income and profitability 41
6.5. Estimated income statement 43
6.6. Estimated balance sheet 44
6.7. Estimated cash flow 45
7. Summary 46
8. Reference 47
9. Appendix 48		zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0107933007en_US
dc.subject (關鍵詞) 商業計劃書zh_TW
dc.subject (關鍵詞) 健康zh_TW
dc.subject (關鍵詞) 建身房zh_TW
dc.subject (關鍵詞) Business Planen_US
dc.subject (關鍵詞) Fitnessen_US
dc.subject (關鍵詞) Fitness Studioen_US
dc.title (題名) 好好健身商業計劃書zh_TW
dc.title (題名) Business Plan of WellFit Fitness Studioen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) Reference
[1] 林佩瑜(2020)，109年運動現況調查成果，體育部體育署

[2] 台中市運動局(2020)，109年性別分析_臺中市全民運動參與之性別分析，台中市運動局		zh_TW
dc.identifier.doi (DOI) 10.6814/NCCU202100776en_US