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題名 “來人啊”：結合運動，交友與建立人脈的社交平台軟體之商業計劃
A business plan of building a social app named “Need You Here” which combined exercise, friending, and networking
作者 賴俊宇
Lai, Jim
貢獻者 吳文傑
Wu, Jack
賴俊宇
Lai, Jim
關鍵詞 即時配對
交友
上班族
社交軟體
眾籌
instant matching
friending
office worker
social app
crowdfunding
日期 2021
上傳時間 4-八月-2021 15:04:36 (UTC+8)
摘要 The sports market in Taiwan is soaring in recent years, but office worker doesn’t exercise enough which could cause unhealthy life. This business plan is to deliver the app named “來人啊Need You Here” to office workers. The goal is to solve their unhealthy problems. The company’s vision is to bring healthier and happier life to office workers.
Three motivations provided to office works are, flexible time and place, meet new friends and expand networking circle, and match with similar skill exercise partners.
Taipei City, New Taipei City and Kaohsiung are the first locations. Basketball, Jogging, Gym Fitness, Badminton, and Home Fitness are the first five exercises. Two thousand crowdfunding angels are the key factor to success because they are the funders, users, and promoters. As a return, the profit of the second and third years will share with those angels. Meanwhile, 1% of premium users’ monthly subscription fee will donate to charity foundation. The donation activity can let users know they can make the world better while using this app.
參考文獻 [1]. (2021年6月15日). 擷取自 至善基金會: https://www.zhi-shan.org/
[2]. (2021, 6 21). Retrieved from Mindi World News: https://www.mindiworldnews.com/
[3]. AdSense 說明. (2021年6月21日). 擷取自 AdSense 收益分成: https://support.google.com/adsense/answer/180195?hl=zh-Hant
[4]. China(Taiwan)ofRepublic. (2018). 民眾會增加運動消費支出的情況. 107 年度我國民眾運動消費支出調查 (頁 271). Sports Administration, Ministry of Education.
[5]. China(Taiwan)ofRepublic. (中華民國 108 年 6 月). 107 年各縣市整體消費支出總額與平均金額. 107 年度我國民眾運動消費支出調查 (頁 279). Sports Administration, Ministry of Education.
[6]. CreativeMaxieWhitsett. (2020年6月11日). How to Gain Your First 5k Instagram Followers in 6 Months. 擷取自 Whitsett Maxie: https://www.wmcreativemarketing.com/2020/06/11/how-to-gain-your-first-5k-instagram-followers-in-6-months/
[7]. DeanBrian. (2021年5月10日). How Many Users Does Clubhouse Have? 40+ Clubhouse Stats. 擷取自 BACKLINKO: https://backlinko.com/clubhouse-users
[8]. Dept. of Household Registrationof the Interior. Republic of China(Taiwan)Ministry. (2011年6月). 人口統計資料. 擷取自 中華民國內政部戶政司全球資訊網: https://www.ris.gov.tw/app/portal/346
[9]. Google Cloud. (2021年6月21日). 擷取自 Cloud SQL Contact Us : https://cloud.google.com/sql/pricing
[10]. Kemp, S. (2021, Feb. 11). DIGITAL 2021: TAIWAN. Retrieved from DATAREPORTAL: https://datareportal.com/reports/digital-2021-taiwan
[11]. Small and Medium Enterprise Administrationof Economic Affairs R.O.C.Ministry. (2021年6月15日). 擷取自 青年創業及啟動金貸款專區: https://www.moeasmea.gov.tw/article-tw-2570-4238
[12]. 中華民國交通部公路總局. (2021年6月). 機動車輛登記數－按行政區別分. 擷取自 交通部公路總局: https://stat.thb.gov.tw/hb01/webMain.aspx?sys=210&kind=21&type=1&funid=1110007&rdm=dtjloeNU
[13]. 世新大學. (中華民國 109 年). 運動 i 台灣. 運動現況調查結案報告書 (頁 34). 中華民國教育部體育署.
[14]. 永盛聯合會計師事務所. (2019年2月17日). 擷取自 永盛聯合會計師事務所: https://hocom.tw/h/index?key=7216762770
[15]. 自動化廣告. (2021年6月21日). 擷取自 Facebook: https://www.facebook.com/ad_center/create/automatedads?ad_account_id=2017399381893651&entry_point=www_consolidated_promote_button&page_id=102079832115315
[16]. 推廣粉絲專頁. (2021年6月21日). 擷取自 Facebook: https://www.facebook.com/ad_center/create/pagead?entry_point=www_consolidated_promote_button&page_id=102079832115315
[17]. 理常法律事務所. (2021年3月22日). 擷取自 理常法律事務所: https://dplaw.taipei/
[18]. 產業數據. (2021年May月). 擷取自 Taipei Digital Index: https://index.taipeiads.com/select-category.php/get-type.php?type1=7.01&year=2021&month=05&d_month=05
[19]. 經濟部. (2021年5月24日). 公司名稱暨所營事業預查輔助查詢. 擷取自 公司名稱暨所營事業預查輔助查詢: https://serv.gcis.nat.gov.tw/pub/cmpy/nameSearchAction.do?method=detail&prefixNo=110042615
[20]. 機車使用狀況調查報告. (2019年10月). 擷取自 中華民國交通部: https://www.motc.gov.tw/uploaddowndoc?file=survey/201911011142510.pdf&filedisplay=201911011142510.pdf&flag=doc
[21]. 機動車輛登記數－按行政區別分. (2021). 擷取自 交通部公路總局: https://stat.thb.gov.tw/hb01/webMain.aspx?sys=210&kind=21&type=1&funid=1110007&rdm=dtjloeNU
[22]. 環保署發布2018年環保車車型，提供民眾購車參考. (2018年4月24日). 擷取自 行政院環保署環保新聞專區: https://enews.epa.gov.tw/Page/3B3C62C78849F32F/633a9c8a-294e-4d13-9d09-3fde67145920
描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
107933008
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0107933008
資料類型 thesis
dc.contributor.advisor 吳文傑zh_TW
dc.contributor.advisor Wu, Jacken_US
dc.contributor.author (作者) 賴俊宇zh_TW
dc.contributor.author (作者) Lai, Jimen_US
dc.creator (作者) 賴俊宇zh_TW
dc.creator (作者) Lai, Jimen_US
dc.date (日期) 2021en_US
dc.date.accessioned 4-八月-2021 15:04:36 (UTC+8)-
dc.date.available 4-八月-2021 15:04:36 (UTC+8)-
dc.date.issued (上傳時間) 4-八月-2021 15:04:36 (UTC+8)-
dc.identifier (其他 識別碼) G0107933008en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/136425-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 107933008zh_TW
dc.description.abstract (摘要) The sports market in Taiwan is soaring in recent years, but office worker doesn’t exercise enough which could cause unhealthy life. This business plan is to deliver the app named “來人啊Need You Here” to office workers. The goal is to solve their unhealthy problems. The company’s vision is to bring healthier and happier life to office workers.
Three motivations provided to office works are, flexible time and place, meet new friends and expand networking circle, and match with similar skill exercise partners.
Taipei City, New Taipei City and Kaohsiung are the first locations. Basketball, Jogging, Gym Fitness, Badminton, and Home Fitness are the first five exercises. Two thousand crowdfunding angels are the key factor to success because they are the funders, users, and promoters. As a return, the profit of the second and third years will share with those angels. Meanwhile, 1% of premium users’ monthly subscription fee will donate to charity foundation. The donation activity can let users know they can make the world better while using this app.		en_US
dc.description.tableofcontents TABLE OF CONTENTS
1. Executive Summary 1
2. Market Insight 2
2.1. The general market index in Taiwan 2
2.2. Exercise market in Taiwan 3
2.2.1. Regular exercise citizen population in each city of Taiwan 3
2.2.2. Citizen’s annual average expenses on sport in every city 5
2.3. Average exercise times from different careers 6
2.4. Factors motivate people to increase budget on sports 7
2.5. Top 10 sports which office-workers do the most 8
2.6. Conclusion of market insight 9
3. Introduce “來人啊Need You Here” App 10
3.1. Overview 10
3.2. Execution Flow of this application 10
3.3. Login 12
3.4. Register 13
3.4.1. Create Own Player Card 13
3.4.2. Fill profession information 14
3.4.3. Basic information 15
3.4.4. Visitor’s view 16
3.4.5. Triple Verifications: Real ID card, SMS code, Invitation Codes 16
3.5. Choose Sports 17
3.6. Choose Role 18
3.6.1. Input conditions after clicked “I need a partner” 19
3.6.2. Input conditions after clicked “Being a partner” 20
3.6.3. In App Advertising 21
3.7. Matching 22
3.7.1. Exercise Together 23
3.7.2. Exercise Records 23
3.7.3. Post Act 24
3.7.4. Premium Functions 25
4. Company introduction 26
4.1. Vision Statement 26
4.2. Mission Statement 26
4.3. The meaning of company name 27
4.4. Name registration 27
4.5. Organization 28
4.6. Company logo 28
4.7. Homepage 29
4.8. Facebook Fan Page 30
4.9. Capital 31
4.9.1. Crowdfunding, NT$2Mn 31
4.9.2. Entrepreneurship Loan in Taiwan, NT$2Mn 32
4.9.3. Own investment, NT$0.5 Mn 32
4.10. Profit share distribution 33
4.11. Company Objective 33
5. Value Proposition 34
6. Demand Side Analysis 35
6.1. Customer Segmentation 35
6.2. Customer Relationship 36
6.3. Channel (To communicate with our target audience) 37
6.3.1. Our application 37
6.3.2. Existing social networking platform (Facebook, Instagram…) 37
6.3.3. Advertisement platform (Radio, Podcast, Bus, Subway) 37
7. Supply Side Analysis 38
7.1. Key Partners 38
7.1.1. Application Development & Maintenance 38
7.1.2. Legal Consultant Partner 38
7.1.3. Accounting Firm Partner 38
7.1.4. Charity Foundation Partner 38
7.2. Key Activities 39
7.2.1. Accumulate followers on social media 39
7.2.2. Build up MVP (Minimum Value Product) 39
7.2.3. Get funded 39
7.2.4. Create premium member list 40
7.2.5. Develop then launch our product 40
7.2.6. Marketing activities 40
7.2.7. Optimization 40
8. Key Resources 41
8.1.1. Crowdfunding angels 41
8.1.2. Followers(fans) on social media 41
8.1.3. Initial Capital 41
8.1.4. Four strategic partners 41
8.1.5. Excellent app content 41
9. SWOT analysis 42
9.1. Strength 42
9.1.1. Two thousand promotion team members 42
9.1.2. Dedicate App design 42
9.1.3. Strategic Partners 42
9.1.4. KOL influence and Private networking effect 42
9.1.5. Easy extendable for future exercise 42
9.2. Weakness 43
9.2.1. One-Man-Company 43
9.2.2. Only 5 exercise options in the beginning 43
9.2.3. Inexperience of data analysis 43
9.2.4. Outsource app development 43
9.2.5. Fitness membership limitation 43
9.3. Opportunities 43
9.3.1. Exercise vibe soars in Taiwan 43
9.3.2. Undiscover, niche and unique market segment 43
9.3.3. Cross-Industries alliance chances 43
9.4. Threats 44
9.4.1. Pandemic period relies on Home Fitness only 44
9.4.2. Upstream suppliers’ policy change 44
9.4.3. Copycat 45
9.5. Rival comparison 45
10. Marketing Activities 47
10.1.1. Marketing activity-1: KOL effect 47
10.1.2. Marketing activity-2: MVP trial tests 48
10.1.3. Marketing activity-3: Facebook Fan-Page Advertising 48
10.1.4. Marketing activity-4: Facebook, Instagram, WhatsApp Advertising 49
10.1.5. Marketing activity-5: Podcasters’ promotion 50
10.1.6. Marketing activity-8: Bus advertising 51
10.1.7. Marketing activity-7: Feedback Gift (Optional) 53
11. Cost Structure 54
11.1. General operation expense 54
11.1.1. Employee salary 54
11.1.2. Payment to legal consultant and accounting firm 54
11.1.3. Crowdfunding expense 54
11.2. Product (Our app) relevant expense 54
11.3. Marketing activities expense 54
11.4. Donation to charity foundation 54
12. Income channels 55
12.1. Subscription 55
12.2. In-App Advertising, Impression 55
12.3. In-App Advertising, Per Click to the Ad. 55
13. Donation to charity foundation 56
14. Business Canvas & Business Model Summary 57
15. Financing 58
15.1. Variation assumption 58
15.2. Key indexes to review financing performance for a SaaS Company 58
15.3. Key indexes of Aggressive Scenario 59
15.3.1. Cash Flow Statement (Aggressive Scenario) 60
15.3.2. Balance Sheet (Aggressive Scenario) 61
15.3.3. Income Statement (Aggressive Scenario) 62
15.4. Key indexes of Neutral Scenario 63
15.4.1. Cash Flow Statement (Neutral Scenario) 64
15.4.2. Balance Sheet (Neutral Scenario) 65
15.4.3. Income Statement (Neutral Scenario) 66
15.5. Key Indexes of Conservative Scenario 67
15.5.1. Cash Flow Statement (Conservative Scenario) 68
15.5.2. Balance Sheet (Conservative Scenario) 69
15.5.3. Income Statement (Conservative Scenario) 70
15.6. Financing Summary 71
16. Upgrade Options & Key Success factors 72
16.1. Other than sport selections 72
16.2. Add Website platform 72
16.3. Find the Right Angels 72
16.4. Create more revenue stream 72
16.5. Unlock new location faster 72
16.6. Security concern by users 73
16.7. Create a virtual team/club into function 73
17. Reference 74
18. Appendix 77		zh_TW
dc.format.extent 4803797 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0107933008en_US
dc.subject (關鍵詞) 即時配對zh_TW
dc.subject (關鍵詞) 交友zh_TW
dc.subject (關鍵詞) 上班族zh_TW
dc.subject (關鍵詞) 社交軟體zh_TW
dc.subject (關鍵詞) 眾籌zh_TW
dc.subject (關鍵詞) instant matchingen_US
dc.subject (關鍵詞) friendingen_US
dc.subject (關鍵詞) office workeren_US
dc.subject (關鍵詞) social appen_US
dc.subject (關鍵詞) crowdfundingen_US
dc.title (題名) “來人啊”：結合運動，交友與建立人脈的社交平台軟體之商業計劃zh_TW
dc.title (題名) A business plan of building a social app named “Need You Here” which combined exercise, friending, and networkingen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) [1]. (2021年6月15日). 擷取自 至善基金會: https://www.zhi-shan.org/
[2]. (2021, 6 21). Retrieved from Mindi World News: https://www.mindiworldnews.com/
[3]. AdSense 說明. (2021年6月21日). 擷取自 AdSense 收益分成: https://support.google.com/adsense/answer/180195?hl=zh-Hant
[4]. China(Taiwan)ofRepublic. (2018). 民眾會增加運動消費支出的情況. 107 年度我國民眾運動消費支出調查 (頁 271). Sports Administration, Ministry of Education.
[5]. China(Taiwan)ofRepublic. (中華民國 108 年 6 月). 107 年各縣市整體消費支出總額與平均金額. 107 年度我國民眾運動消費支出調查 (頁 279). Sports Administration, Ministry of Education.
[6]. CreativeMaxieWhitsett. (2020年6月11日). How to Gain Your First 5k Instagram Followers in 6 Months. 擷取自 Whitsett Maxie: https://www.wmcreativemarketing.com/2020/06/11/how-to-gain-your-first-5k-instagram-followers-in-6-months/
[7]. DeanBrian. (2021年5月10日). How Many Users Does Clubhouse Have? 40+ Clubhouse Stats. 擷取自 BACKLINKO: https://backlinko.com/clubhouse-users
[8]. Dept. of Household Registrationof the Interior. Republic of China(Taiwan)Ministry. (2011年6月). 人口統計資料. 擷取自 中華民國內政部戶政司全球資訊網: https://www.ris.gov.tw/app/portal/346
[9]. Google Cloud. (2021年6月21日). 擷取自 Cloud SQL Contact Us : https://cloud.google.com/sql/pricing
[10]. Kemp, S. (2021, Feb. 11). DIGITAL 2021: TAIWAN. Retrieved from DATAREPORTAL: https://datareportal.com/reports/digital-2021-taiwan
[11]. Small and Medium Enterprise Administrationof Economic Affairs R.O.C.Ministry. (2021年6月15日). 擷取自 青年創業及啟動金貸款專區: https://www.moeasmea.gov.tw/article-tw-2570-4238
[12]. 中華民國交通部公路總局. (2021年6月). 機動車輛登記數－按行政區別分. 擷取自 交通部公路總局: https://stat.thb.gov.tw/hb01/webMain.aspx?sys=210&kind=21&type=1&funid=1110007&rdm=dtjloeNU
[13]. 世新大學. (中華民國 109 年). 運動 i 台灣. 運動現況調查結案報告書 (頁 34). 中華民國教育部體育署.
[14]. 永盛聯合會計師事務所. (2019年2月17日). 擷取自 永盛聯合會計師事務所: https://hocom.tw/h/index?key=7216762770
[15]. 自動化廣告. (2021年6月21日). 擷取自 Facebook: https://www.facebook.com/ad_center/create/automatedads?ad_account_id=2017399381893651&entry_point=www_consolidated_promote_button&page_id=102079832115315
[16]. 推廣粉絲專頁. (2021年6月21日). 擷取自 Facebook: https://www.facebook.com/ad_center/create/pagead?entry_point=www_consolidated_promote_button&page_id=102079832115315
[17]. 理常法律事務所. (2021年3月22日). 擷取自 理常法律事務所: https://dplaw.taipei/
[18]. 產業數據. (2021年May月). 擷取自 Taipei Digital Index: https://index.taipeiads.com/select-category.php/get-type.php?type1=7.01&year=2021&month=05&d_month=05
[19]. 經濟部. (2021年5月24日). 公司名稱暨所營事業預查輔助查詢. 擷取自 公司名稱暨所營事業預查輔助查詢: https://serv.gcis.nat.gov.tw/pub/cmpy/nameSearchAction.do?method=detail&prefixNo=110042615
[20]. 機車使用狀況調查報告. (2019年10月). 擷取自 中華民國交通部: https://www.motc.gov.tw/uploaddowndoc?file=survey/201911011142510.pdf&filedisplay=201911011142510.pdf&flag=doc
[21]. 機動車輛登記數－按行政區別分. (2021). 擷取自 交通部公路總局: https://stat.thb.gov.tw/hb01/webMain.aspx?sys=210&kind=21&type=1&funid=1110007&rdm=dtjloeNU
[22]. 環保署發布2018年環保車車型，提供民眾購車參考. (2018年4月24日). 擷取自 行政院環保署環保新聞專區: https://enews.epa.gov.tw/Page/3B3C62C78849F32F/633a9c8a-294e-4d13-9d09-3fde67145920		zh_TW
dc.identifier.doi (DOI) 10.6814/NCCU202100777en_US