| dc.contributor.advisor | 張永明 | zh_TW |
| dc.contributor.advisor | Chang, Yung-Ming | en_US |
| dc.contributor.author (作者) | 許采琳 | zh_TW |
| dc.contributor.author (作者) | Silitha Kasiwong | en_US |
| dc.creator (作者) | 許采琳 | zh_TW |
| dc.creator (作者) | Kasiwong, Silitha | en_US |
| dc.date (日期) | 2021 | en_US |
| dc.date.accessioned | 4-八月-2021 15:05:58 (UTC+8) | - |
| dc.date.available | 4-八月-2021 15:05:58 (UTC+8) | - |
| dc.date.issued (上傳時間) | 4-八月-2021 15:05:58 (UTC+8) | - |
| dc.identifier (其他 識別碼) | G0108933043 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/136435 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 108933043 | zh_TW |
| dc.description.abstract (摘要) | Nowadays, the trend of environmental and social awareness is growing. As a result, many people are changing their buying behavior toward the support of meaningful environmental as well as social causes. Therefore, PRADIT+ or PRADIT PLUS comes up with dual business concepts of making business profit and bettering communities. Our business value proposition comes with three meaningful impacts: (1) environmental cause: apply the circular economy concept to transform natural wastes of water hyacinth and reed plants into high-value handicraft products and sell to the global market through the online store for profit; (2) social cause: we aim to create new jobs with sustainable incomes to help revitalize local agricultural communities; and (3) cultural cause: incentives to attract young generation to learn and become artisans to preserve Thai heritage and stay in villages.This thesis applies a combination of essential business methodologies to develop the business plan for PRADIT+. These methodologies are used to study different business aspects: from Porter’s 5 Forces analysis, SWOT analysis, TOWS matrix, to Canvas Business Model, etc. The resulting business plan consists of marketing plan, operational and organizational plan, financial plan, and future expansion plan, as well as indicates a payback period of 2.5 years. | en_US |
| dc.description.tableofcontents | TABLE OF CONTENTS1. Executive Summary 12. Background and Company Introduction 22.1. Problems 22.2. Our Idea and Motivation 72.3. Company Name and Logo 82.4. Mission, Vision and Goal Statement 92.4.1. Mission 92.4.2. Vision Statement 92.4.3. Goal of Business 93. Competitive Analysis 113.1. External Analysis: Competitive Forces Framework (Porter’s 5 Forces) 113.1.1. Threat of New Entrants 113.1.2. Bargaining Power of Supplier 123.1.3. Bargaining Power of Customers 123.1.4. Threat of Substitute Products 123.1.5. Rivalry among existing competitors 133.2. Internal Analysis: SWOT and TOWS Matrix Analysis 133.2.1. SWOT Analysis 133.2.2. TOWS Matrix 163.3. Business Model Canvas 183.3.1. Customer Segments 193.3.2. Value Proposition 193.3.3. Channels 203.3.4. Customer Relationships 203.3.5. Revenue Streams 203.3.6. Key Resources 203.3.7. Key Activities 213.3.8. Key Partners 223.3.9. Cost Structure 224. Market Research 234.1. Industry’s Outlook 234.1.1. Creative Economy in Thailand 234.1.2. Export Values in Thailand’s Creative Industry 244.1.3. Export Potential for Thai Handicrafts 264.2. Creative Labor Force in Thailand 304.2.1. Community Producers 314.3. Competitors 314.3.1. Local Competitors 324.3.2. International Competitors 354.4. Handicrafts from Water Hyacinth and Reed 384.5. Current Trends in the Consumer Behavior towards Eco-Friendly Products 394.6. The Overview of the U.S e-Commerce Market 425. Marketing Strategy 445.1. Segmentation (S) 445.2. Targeting (T) 455.3. Positioning (P) 465.4. The four Ps (4Ps) of Marketing Strategy 475.4.1. Product Strategy 475.4.2. Price Strategy 525.4.3. Place Strategy 545.4.4. Promotion Strategy 566. Operations Plan 586.1. The layout of the online store website 586.2. Producers Selection 596.3. Raw Materials Selection 626.4. Production Process 636.5. Operation Process 676.6. Inventory and Logistics Service Provider 687. Organizational Management 707.1. The legal form of business 707.2. Management Style 707.3. Organization Structure 717.4. Roles and Responsibilities 727.4.1. Strategic and Management Level 727.4.2. Operational Level 747.5. Employee Benefits 777.6. Action Plans to help revitalize communities for social cause 797.6.1. At the local community level 797.6.2. At the national level 798. Financial Projection Plan 808.1. Source of Funds 808.2. Revenue Projection 818.3. Operation Expenses Estimation 858.3.1. Product Cost 858.3.2. Operating and Selling Expenses 878.4. Forecasted Income Statement (Base Case) 898.5. Financial Decision 908.5.1. Income Statement 908.5.2. Project Valuation 908.6. Scenario Analysis 908.6.1. Worst-Case Scenario 919. Future Expansion Plan 9310. Conclusion 9711. Reference 9812. Appendix 10312.1. Appendix 1: Number of Community Producers by Province 103 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0108933043 | en_US |
| dc.subject (關鍵詞) | 泰國手工藝品 | zh_TW |
| dc.subject (關鍵詞) | 商業計劃 | zh_TW |
| dc.subject (關鍵詞) | 資源回收經濟 | zh_TW |
| dc.subject (關鍵詞) | 社區總體營造 | zh_TW |
| dc.subject (關鍵詞) | Thai Artisanal Handicraft | en_US |
| dc.subject (關鍵詞) | Business Plan | en_US |
| dc.subject (關鍵詞) | Recycle Economy | en_US |
| dc.subject (關鍵詞) | Community Revitalization | en_US |
| dc.title (題名) | PRADIT+: 化天然廢物為手工藝品 | zh_TW |
| dc.title (題名) | PRADIT+: From Natural Waste to Artisanal Handicraft | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | ReferenceAbout B Corps | Certified B Corporation. (n.d.). Certified B Corporation. https://bcorporation.net/about-b-corpsBangkok Post Public Company Limited. (2018). Art exports await recovery. Https://Www.Bangkokpost.Com. https://www.bangkokpost.com/business/1391274/art-exports-await-recoveryBank of Thailand (Statistical Data). (2021, April 30). Bank of Thailand. https://www.bot.or.th/App/BTWS_STAT/statistics/BOTWEBSTAT.aspx?reportID=738&language=ENGA Basic Understanding of Participative Management. (n.d.). Management Study Guide. https://www.managementstudyguide.com/participative-management.htmClaymone, Y. (2011). Background of One Tambon One Product (OTOP) in Thailand. A Study on One Village One Product Project (OVOP) in Japan and Thailand as an Alternative of Community Development in Indonesia: A Perspective on Japan and Thailand, 5–6.Claymone, Y., & Jaiborisudhi, W. (2019). An Analysis of One Tambon One Product (OTOP) Project: Problems, Obstacles, Achievements. International Journal of East Asian Studies, 172–192.Elderly Compensation. (2019, March). The Ministry of Labor. https://www.mol.go.th/wp-content/uploads/sites/2/2019/07/prakad_elderly-compensation_for3march2019.pdfThe Elusive Green Consumer. (2020, June 1). Harvard Business Review. https://hbr.org/2019/07/the-elusive-green-consumerINN News. (2015, March 16). 2 ผัวเมียหาตัดผักตบชวาขายสร้างรายได้. www.sanook.com/news. https://www.sanook.com/news/1764217/International Finance Corporation, World Bank Group. (2020). COVID-19’S IMPACT ON THE SECTOR. The Impact of COVID-19 on Logistics, 2–3.Keawmanee, R. (2015). Water Hyacinth - The Green Potential. Local Water Hyacinth Handicraft Groups in Thailand. Published.Kemp, S. (2021, April 21). Digital 2021 April Statshot Report. DataReportal – Global Digital Insights. https://datareportal.com/reports/digital-2021-april-global-statshotLOREK, A. (2015). Current trends in the consumer behaviour towards eco-friendly products. Economic and Environmental Studies, 15. https://www.econstor.eu/bitstream/10419/178880/1/ees_15_2_01.pdfMonetary Policy Report, March 2021. (2021, March). BOT. https://www.bot.or.th/English/PressandSpeeches/Press/2021/Pages/n2264.aspxMorris, T., & Morris, T. (2021, June 8). Green consumerism: what brands need to know. GWI. https://blog.gwi.com/trends/green-consumerism/NATSUDA, K., & IGUSA, K. (Eds.). (2011, August). One Village One Product - Rural Development Strategy in Asia: the Case of OTOP in Thailand. https://aizono-associates.com/en/images/pdf/4.pdfNumber of the water hyacinth in 2021. (n.d.). Royal Irrigation Department. https://www.posttoday.com/social/general/645545Phayao Handicrafts group. (n.d.). Phayaopuktobchawa. http://www.phayaopuktobchawa.com/history.phpSACICT. (2021, May). Export Value of Thai Crafts in April 2020. https://www.sacict.or.th/th/detail/2021-05-28-15-57-48SUNTHORN PONGPAO. (2016, August 11). 100,000 tonnes of water hyacinth being cleared in Ayutthaya. Bangkokpost. https://www.bangkokpost.com/thailand/general/1058854/100-000-tonnes-of-water-hyacinth-being-cleared-in-ayutthayaThe Creative Economy Agency. (n.d.). Thailand’s Creative Occupations. CEA. https://www.cea.or.th/en/single-statistic/creative-workforceUNCTAD. (2008). Creative Economy Report 2008. https://unctad.org/system/files/official-document/ditc20082cer_en.pdfUNCTAD. (2018). UNCTAD Creative Economy Outlook and Country Profile Report 2018. https://unctad.org/system/files/official-document/ditcted2018d3_en.pdfThe water hyacinth basic information. (n.d.). Department of Public Works and Town & Country Planning. https://onedptportal.dpt.go.th/portal/apps/Cascade/index.html?appid=d06d5cbe9f0f4ab8b042d3451c66978aWater Hyacinth Village. (n.d.). Tourism Thailand. https://www.tourismthailand.org/Attraction/water-hyacinth-villageWhat is Fulfillment? Is it help your business? -MyCloudFulfillment. (2020, September 2). My Cloud Fulfillment. https://www.mycloudfulfillment.com/en/fulfillment/What is OTOP? | Royal Thai Embassy. (n.d.). Thai Embassy. https://www.thaiembassy.sg/friends-of-thailand/p/what-is-otopก. (2020, November). อัตราภาษีและการคำนวณภาษี. กรมสรรพากร. https://www.rd.go.th/841.html | zh_TW |
| dc.identifier.doi (DOI) | 10.6814/NCCU202101048 | en_US |
