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題名 社交媒體對留學決策的影響
The influence of social media on the study abroad decision
作者 呂雲英
Anh, La Thi Van
貢獻者 林月雲
Lin, Carol
呂雲英
La Thi Van Anh
關鍵詞 留學
社交媒體
教育機構
決策過程
studying abroad
social media
educational institutions
decision making process
日期 2021
上傳時間 4-Aug-2021 15:06:59 (UTC+8)
摘要 The nowadays education world has been changing remarkably and studying abroad is considered a phenomenon to seek the higher quality education, better job opportunities and chances to become international citizen. This phenomenon is contributed greatly by the boom of information under the Internet era, where students can easily search for the suitable university and decide whether to enroll or not. In addition, the popularity of social media has been becoming a quick-updated channels to share student’s life to the world. Therefore, on one hand, encourage students to join the studying abroad life; and on the other hand, equip students the basic knowledge and experience “must-have” before entering the new world. Not only the online magazines or broadcast news, the social media are various, from social network like Facebook, Twitter to video sharing platforms such as YouTube or TikTok.
Acknowledge the importance and the influence of social media, educational institutions are more active online to reach to more potential students. On the other hand, students can give feedbacks to those institutions by posting on the social network. Due to the competition between schools, sources of information are more than ever, especially sources distributed from social network. As a result, it is important to find out if students are able to find the source of information they need. On the other hand, it is needed to evaluate the effects of social network on students when they need to make big decision regarding education overseas.
Understanding this importance, this research aims at evaluate how information regarding studying abroad on a particular social network – Facebook – influences student’s decision making process. It is expected that the study can possibly reveal a relationship between what international students see on Facebook and their choices when it comes to the matter of studying abroad.
參考文獻 Andrade, M. S., & Evans, N. W. (2009). International Students: Strengthening a Critical. Maryland: R&L Education.
Bandura, A. (1982). Self-efficacy mechanism in human agency. American Psychologist.
Bennett, S., Maton, K., & Kervin, L. (2008). The ‘Digital Natives’ Debate: A Critical Review of the Evidence.
Bilkey, W. J., & Nes, E. B. (1982). Country-of-Origin Effects on Product Evaluations. Journal of International Business Studies, 89-100.
Bilsing, D. K. (2015). Social media in study abroad.
Business Research Methodology. (2021). Retrieved from https://research-methodology.net/research-methodology/research-aims-and-objectives/
Chang, L. C., & Krosnick, J. A. (2003). Measuring the frequency of regular behavior: comparing the "typical weeks" to the "past week". Sociological Methodology, 33, 55-80.
Chen, C.-h., & Zimitat, C. (2006). Understanding Taiwanese students` decision-making factors regarding Australian international higher education. International Journal of Educational Management.
Chen, J. (2020). Sprout Blog. Retrieved from https://sproutsocial.com/insights/new-social-media-demographics/
Chou, W.-Y. S., Hunt, Y. M., Beckjord, E. B., Moser, R. P., & Hesse, B. W. (2009). Social Media Use in the United States: Implications for Health Communication.
Consell, D. (2011). Chinese Students Abroad: Why They Choose the UK and How They See Their Future. China An International Journal.
Constantinides, E., & Stagno, M. Z. (2012). Higher Education Marketing: A Study on the Impact of Social Media on Study Selection and University Choice. International Journal of Technology and Educational Marketing Vol 2(Issue 1), 41-58.
Cubillo, J. M., & Cerviño, J. (2006). . International students` decisionmaking process. International Journal of Educational Management.
Datareportal. (2021). Retrieved from Datareportal: https://datareportal.com/global-digital-overview
David, F. (1989). Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology. MIS Quarterly, 13.
Dobosh, M. A. (2018). Survey: Demographic Questions. In M. A. Dobosh, The SAGE Encyclopedia of Communication Research Methods. SAGE Publications, Inc .
EduPASS. (2013). Sources of Financial Aid. Retrieved from https://www.edupass.org/paying-for-college/financial-aid/sources/
Engelke, M. (2008). Independent thesis Advanced level (degree of Master (One Year).
Fakunle, O. (2020). Developing a framework for international students’ rationales for studying abroad, beyond economic factors.
Farhan Ali, A. U. (2021). Impact of Social Media on the political Socialization of the Students: A Case Study of Gomal University, Pakistan.
Garcia, L. S., & Silva, C. M. (2016). Diffence Between Perceived Usefulness Of Social Media And Institutional Channels By Undergraduate Students.
Geisen, E. (2020). Qualtrics XM. Retrieved from https://www.qualtrics.com/blog/measuring-behavioral-frequency/
Griffin, R. W. (2007). Fundamentals of Management. Singapore: CENGAGE Learning.
Hanson, K., & Litten, L. (1982). Mapping the Road to Academia: A Review of Research on Women, Men, and the College Selection Process.
Hawthorne, L. (2008). The Growing Global Demand for Students as Skilled Migrants. Migration Policy Institute .
Hill, T., Smith, N. D., & Mann, M. F. (1987). Role of Efficacy Expectations in Predicting the Decision to Use Advanced Technologies: The Case of Computers. Journal of Applied Psychology .
IIE. (2020). Retrieved from https://www.iie.org/programs/generation-study-abroad/about/why-study-abroad
IIE Press Realease. (2014).
Ismagilova, E., & Doneddu, D. (2018, August). How students use social media to choose their university. Retrieved from The Conversation: https://theconversation.com/how-students-use-social-media-to-choose-their-university-101282
Ivy, J. (2004). Succeeding in the MBA marketplace: identifying the. Journal of Higher Education Policy and Management.
Jenkins, C. (2001). Coming to America: Examining why International Students Choose to Pursuea Degree at Oklahoma State University.
Joshi, A., Kale, S., Chandel, S., & Pal, D. K. (2015). Likert Scale: Explored and Explained. Current Journal of Applied Science and Technology, 396-403.
Kaufman, S. B. (2011). Why Inspiration matters. Harvard Business Review.
Kettle, P., Gilmartin, N., Corcoran, M. P., Byrne, D., & Sun, T. H. (2016). Time well spent? A survey of student online media usage. Department of Sociology, Maynooth University.
Lala, V., & Priluck, R. (2011). When Students Complain: An Antecedent Model of Students’ Intention to Complain.
Lankshear, C., & Knobel, M. (2004). A Handbook for Teacher Research.
Levitz, N. (2012). E-Expectations Report. Retrieved from http://learn.ruffalonl.com/rs/395-EOG-977/images/2013_E-Expectations_International.pdf
Manning. (2014). Social media, definition and classes. Encyclopaedia of social media and politics, 1158-1162.
Maringe, F. (2006). University and course choice: implications for positioning, recruiment and marketing. International Journal of Educational Management.
Maringe, F., & Carter, S. (2007). International students’ motivations for studying in UK HE: Insights into the choice and decision making of African students. International Journal of Education Management.
Maylor, H., & Blackmon, K. (2005). Researching Business and Management.
Mazzarol, T. (1998). Critical success factors for international education marketing. The International Journal of Educational Management, 37-50.
Mazzarol, T., & Soutar, G. N. (2002). Push-pull factors influencing international. International Journal of Educational Management.
McGuirk, P. M., & O`Neill, P. (2016). Using questionnaires in qualitative human geography . Faculty of Social Sciences, University of Wollongong.
Morphitou, R. N., & Demetriou, M. (2017). Athens Institue for Education and Research . Retrieved from http://www.atiner.gr/presentations/2017Ria-Nicoletti-Morphitou.pdf
Morris, T. (2012). Customer Think. Retrieved from
https://customerthink.com/how_higher_ed_can_master_student_recruitment_on_social_media/
Mpinganjira, M. (2009). Comparative analysis of factors influencing the decision to study abroad. African Journal of Business Management.
OECD . (2013). Education at a Glance 2013: Highlights. OECD Publishing, 32.
O`Leary, Z. (2004). The Essential Guide to Doing Your Research Project.
Otto, J., Jr, D. A., & Ross, D. (2008). Does Ratemyprofessor.Com Really Rate My Professor?
PEW Research Center. (2019). Retrieved from Pewresearch:
https://www.pewresearch.org/internet/fact-sheet/social-media/
Phang, L. (2013). Factors Influencing International Students’ Study Destination.
Phillips, S. (2007). Retrieved from The Guardian: https://www.theguardian.com/technology/2007/jul/25/media.newmedia#:~:text=In%20February%202004%20Mr%20Zuckerberg,undergraduate%20population%20had%20a%20profile.
Pimmer, C., Linxen, S., & Gröhbiel, U. (2012). Facebook as a learning tool? A case study on the appropriation of social network sites from mobile phone in developing countries.
Pimpa, N. (2003). The influence of family on Thai students` choices of international. International Journal of Educational Management.
Price, I., Matzdorf, F., & Suckley, L. (2003). The impact of facilities on student choice of university. Facilities 21.
QS Intelligence Unit. (2011). QS Global Employer Survey Report.
Quan-Haase, A., & Young, A. L. (n.d.). Uses and Gratifications of Social Media: A Comparison of Facebook and Instant Messaging. 2010.
QuestionPro. (2021). QuestionPro. Retrieved from https://www.questionpro.com/article/types-of-questions-question-types.html
Reddy, V. P. (2014). The influence of social media on international students` choice of university and course. Queensland University of Technology.
Saunders, M. N. (2019). Research Methods for Business Students, 4th Edition. Pearson.
Sherifi, D. (2018). Perceived Usefulness and Perceived Ease of Use Impact on Patient Portal Use. Walden University.
Sprout Social . (2021). Connectplus. Retrieved from https://connectplus.nz/pages/facebook-demographics
Thompsom, J. (2007). Is Education 1.0 ready for Web 2.0 students? Innovate Journal, 6.
Thrash, T. M., & Elliot, A. J. (2003). Inspiration as a Psychological Construct. Journal of Personality adn Social Psychology, 84, 871-889.
Torabi, N. (2020). Design thinking - steering the "Inspriration phase".
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描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
108933058
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0108933058
資料類型 thesis
dc.contributor.advisor 林月雲zh_TW
dc.contributor.advisor Lin, Carolen_US
dc.contributor.author (Authors) 呂雲英zh_TW
dc.contributor.author (Authors) La Thi Van Anhen_US
dc.creator (作者) 呂雲英zh_TW
dc.creator (作者) Anh, La Thi Vanen_US
dc.date (日期) 2021en_US
dc.date.accessioned 4-Aug-2021 15:06:59 (UTC+8)-
dc.date.available 4-Aug-2021 15:06:59 (UTC+8)-
dc.date.issued (上傳時間) 4-Aug-2021 15:06:59 (UTC+8)-
dc.identifier (Other Identifiers) G0108933058en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/136441-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 108933058zh_TW
dc.description.abstract (摘要) The nowadays education world has been changing remarkably and studying abroad is considered a phenomenon to seek the higher quality education, better job opportunities and chances to become international citizen. This phenomenon is contributed greatly by the boom of information under the Internet era, where students can easily search for the suitable university and decide whether to enroll or not. In addition, the popularity of social media has been becoming a quick-updated channels to share student’s life to the world. Therefore, on one hand, encourage students to join the studying abroad life; and on the other hand, equip students the basic knowledge and experience “must-have” before entering the new world. Not only the online magazines or broadcast news, the social media are various, from social network like Facebook, Twitter to video sharing platforms such as YouTube or TikTok.
Acknowledge the importance and the influence of social media, educational institutions are more active online to reach to more potential students. On the other hand, students can give feedbacks to those institutions by posting on the social network. Due to the competition between schools, sources of information are more than ever, especially sources distributed from social network. As a result, it is important to find out if students are able to find the source of information they need. On the other hand, it is needed to evaluate the effects of social network on students when they need to make big decision regarding education overseas.
Understanding this importance, this research aims at evaluate how information regarding studying abroad on a particular social network – Facebook – influences student’s decision making process. It is expected that the study can possibly reveal a relationship between what international students see on Facebook and their choices when it comes to the matter of studying abroad.
en_US
dc.description.tableofcontents TABLE OF CONTENTS
1. CHAPTER 1: INTRODUCTION 1
1.1. Background 1
1.2. Signification of the study 2
1.3. The study scope 3
1.4. Delimitations 3
1.5. Thesis outline 3
2. CHAPTER 2: LITERATURE REVIEW 5
2.1. International student mobility 5
2.1.1. Definitions of international student 5
2.1.2. International student mobility and study destination 5
2.1.3. Factors that influences international students decision-making process 6
2.1.3.1. Finance 6
2.1.3.2. Factors of “push” and “pull” 7
2.1.3.3. Availability of programs 7
2.1.3.4. Host country’s policy 8
2.1.3.5. Global workforce demand 8
2.2. Decision making process regarding study abroad 9
2.2.1. Definitions 9
2.2.2. Model of International student’s preferences 9
2.3. Social media and its influence on decision making 11
2.3.1. Social media 11
2.3.2. Some famous social media platforms 12
2.3.2.1. Facebook 12
2.3.2.2. Other social media platform 16
2.3.3. How social media put influences on students when making decisions regarding education 17
3. CHAPTER 3: METHODOLOGY 19
3.1. Research Questions 19
3.2. Research objectives 19
3.3. Data collection method 20
3.4. Designing questionnaire survey 20
3.4.1. General framework using in the questionnaire survey 20
3.4.2. Theoretical frameworks to formulate the questions about respondent’s personal information 22
3.4.3. Theoretical models to evaluate Facebook user’s opinion about Facebook 22
3.4.3.1. The usage preferences 22
3.4.3.2. The influence of inspiration 23
3.4.3.3. Perceived Usefulness 25
3.4.4. Other framework using in designing the questionnaire survey 25
3.4.4.1. The adaption of questionnaire survey from other related survey 25
3.4.4.2. The adoption of Likert scale 26
3.5. Survey question type 26
3.6. Relationship of survey questions to research objectives 27
3.7. Summary of the survey questions 27
3.7.1. Limitations 29
4. CHAPTER 4: FINDINGS 30
4.1. Survey responses and related analysis 30
4.1.1. Responses of section A 30
4.1.2. Responses of section B 38
4.1.3. Responses of Section C: 40
5. CHAPTER 5: CONCLUSION 46
5.1. Conclusion 46
5.2. Recommendations 52
5.3. Future research 53
6. REFERENCES 54
7. APPENDIX 60
zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0108933058en_US
dc.subject (關鍵詞) 留學zh_TW
dc.subject (關鍵詞) 社交媒體zh_TW
dc.subject (關鍵詞) 教育機構zh_TW
dc.subject (關鍵詞) 決策過程zh_TW
dc.subject (關鍵詞) studying abroaden_US
dc.subject (關鍵詞) social mediaen_US
dc.subject (關鍵詞) educational institutionsen_US
dc.subject (關鍵詞) decision making processen_US
dc.title (題名) 社交媒體對留學決策的影響zh_TW
dc.title (題名) The influence of social media on the study abroad decisionen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) Andrade, M. S., & Evans, N. W. (2009). International Students: Strengthening a Critical. Maryland: R&L Education.
Bandura, A. (1982). Self-efficacy mechanism in human agency. American Psychologist.
Bennett, S., Maton, K., & Kervin, L. (2008). The ‘Digital Natives’ Debate: A Critical Review of the Evidence.
Bilkey, W. J., & Nes, E. B. (1982). Country-of-Origin Effects on Product Evaluations. Journal of International Business Studies, 89-100.
Bilsing, D. K. (2015). Social media in study abroad.
Business Research Methodology. (2021). Retrieved from https://research-methodology.net/research-methodology/research-aims-and-objectives/
Chang, L. C., & Krosnick, J. A. (2003). Measuring the frequency of regular behavior: comparing the "typical weeks" to the "past week". Sociological Methodology, 33, 55-80.
Chen, C.-h., & Zimitat, C. (2006). Understanding Taiwanese students` decision-making factors regarding Australian international higher education. International Journal of Educational Management.
Chen, J. (2020). Sprout Blog. Retrieved from https://sproutsocial.com/insights/new-social-media-demographics/
Chou, W.-Y. S., Hunt, Y. M., Beckjord, E. B., Moser, R. P., & Hesse, B. W. (2009). Social Media Use in the United States: Implications for Health Communication.
Consell, D. (2011). Chinese Students Abroad: Why They Choose the UK and How They See Their Future. China An International Journal.
Constantinides, E., & Stagno, M. Z. (2012). Higher Education Marketing: A Study on the Impact of Social Media on Study Selection and University Choice. International Journal of Technology and Educational Marketing Vol 2(Issue 1), 41-58.
Cubillo, J. M., & Cerviño, J. (2006). . International students` decisionmaking process. International Journal of Educational Management.
Datareportal. (2021). Retrieved from Datareportal: https://datareportal.com/global-digital-overview
David, F. (1989). Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology. MIS Quarterly, 13.
Dobosh, M. A. (2018). Survey: Demographic Questions. In M. A. Dobosh, The SAGE Encyclopedia of Communication Research Methods. SAGE Publications, Inc .
EduPASS. (2013). Sources of Financial Aid. Retrieved from https://www.edupass.org/paying-for-college/financial-aid/sources/
Engelke, M. (2008). Independent thesis Advanced level (degree of Master (One Year).
Fakunle, O. (2020). Developing a framework for international students’ rationales for studying abroad, beyond economic factors.
Farhan Ali, A. U. (2021). Impact of Social Media on the political Socialization of the Students: A Case Study of Gomal University, Pakistan.
Garcia, L. S., & Silva, C. M. (2016). Diffence Between Perceived Usefulness Of Social Media And Institutional Channels By Undergraduate Students.
Geisen, E. (2020). Qualtrics XM. Retrieved from https://www.qualtrics.com/blog/measuring-behavioral-frequency/
Griffin, R. W. (2007). Fundamentals of Management. Singapore: CENGAGE Learning.
Hanson, K., & Litten, L. (1982). Mapping the Road to Academia: A Review of Research on Women, Men, and the College Selection Process.
Hawthorne, L. (2008). The Growing Global Demand for Students as Skilled Migrants. Migration Policy Institute .
Hill, T., Smith, N. D., & Mann, M. F. (1987). Role of Efficacy Expectations in Predicting the Decision to Use Advanced Technologies: The Case of Computers. Journal of Applied Psychology .
IIE. (2020). Retrieved from https://www.iie.org/programs/generation-study-abroad/about/why-study-abroad
IIE Press Realease. (2014).
Ismagilova, E., & Doneddu, D. (2018, August). How students use social media to choose their university. Retrieved from The Conversation: https://theconversation.com/how-students-use-social-media-to-choose-their-university-101282
Ivy, J. (2004). Succeeding in the MBA marketplace: identifying the. Journal of Higher Education Policy and Management.
Jenkins, C. (2001). Coming to America: Examining why International Students Choose to Pursuea Degree at Oklahoma State University.
Joshi, A., Kale, S., Chandel, S., & Pal, D. K. (2015). Likert Scale: Explored and Explained. Current Journal of Applied Science and Technology, 396-403.
Kaufman, S. B. (2011). Why Inspiration matters. Harvard Business Review.
Kettle, P., Gilmartin, N., Corcoran, M. P., Byrne, D., & Sun, T. H. (2016). Time well spent? A survey of student online media usage. Department of Sociology, Maynooth University.
Lala, V., & Priluck, R. (2011). When Students Complain: An Antecedent Model of Students’ Intention to Complain.
Lankshear, C., & Knobel, M. (2004). A Handbook for Teacher Research.
Levitz, N. (2012). E-Expectations Report. Retrieved from http://learn.ruffalonl.com/rs/395-EOG-977/images/2013_E-Expectations_International.pdf
Manning. (2014). Social media, definition and classes. Encyclopaedia of social media and politics, 1158-1162.
Maringe, F. (2006). University and course choice: implications for positioning, recruiment and marketing. International Journal of Educational Management.
Maringe, F., & Carter, S. (2007). International students’ motivations for studying in UK HE: Insights into the choice and decision making of African students. International Journal of Education Management.
Maylor, H., & Blackmon, K. (2005). Researching Business and Management.
Mazzarol, T. (1998). Critical success factors for international education marketing. The International Journal of Educational Management, 37-50.
Mazzarol, T., & Soutar, G. N. (2002). Push-pull factors influencing international. International Journal of Educational Management.
McGuirk, P. M., & O`Neill, P. (2016). Using questionnaires in qualitative human geography . Faculty of Social Sciences, University of Wollongong.
Morphitou, R. N., & Demetriou, M. (2017). Athens Institue for Education and Research . Retrieved from http://www.atiner.gr/presentations/2017Ria-Nicoletti-Morphitou.pdf
Morris, T. (2012). Customer Think. Retrieved from
https://customerthink.com/how_higher_ed_can_master_student_recruitment_on_social_media/
Mpinganjira, M. (2009). Comparative analysis of factors influencing the decision to study abroad. African Journal of Business Management.
OECD . (2013). Education at a Glance 2013: Highlights. OECD Publishing, 32.
O`Leary, Z. (2004). The Essential Guide to Doing Your Research Project.
Otto, J., Jr, D. A., & Ross, D. (2008). Does Ratemyprofessor.Com Really Rate My Professor?
PEW Research Center. (2019). Retrieved from Pewresearch:
https://www.pewresearch.org/internet/fact-sheet/social-media/
Phang, L. (2013). Factors Influencing International Students’ Study Destination.
Phillips, S. (2007). Retrieved from The Guardian: https://www.theguardian.com/technology/2007/jul/25/media.newmedia#:~:text=In%20February%202004%20Mr%20Zuckerberg,undergraduate%20population%20had%20a%20profile.
Pimmer, C., Linxen, S., & Gröhbiel, U. (2012). Facebook as a learning tool? A case study on the appropriation of social network sites from mobile phone in developing countries.
Pimpa, N. (2003). The influence of family on Thai students` choices of international. International Journal of Educational Management.
Price, I., Matzdorf, F., & Suckley, L. (2003). The impact of facilities on student choice of university. Facilities 21.
QS Intelligence Unit. (2011). QS Global Employer Survey Report.
Quan-Haase, A., & Young, A. L. (n.d.). Uses and Gratifications of Social Media: A Comparison of Facebook and Instant Messaging. 2010.
QuestionPro. (2021). QuestionPro. Retrieved from https://www.questionpro.com/article/types-of-questions-question-types.html
Reddy, V. P. (2014). The influence of social media on international students` choice of university and course. Queensland University of Technology.
Saunders, M. N. (2019). Research Methods for Business Students, 4th Edition. Pearson.
Sherifi, D. (2018). Perceived Usefulness and Perceived Ease of Use Impact on Patient Portal Use. Walden University.
Sprout Social . (2021). Connectplus. Retrieved from https://connectplus.nz/pages/facebook-demographics
Thompsom, J. (2007). Is Education 1.0 ready for Web 2.0 students? Innovate Journal, 6.
Thrash, T. M., & Elliot, A. J. (2003). Inspiration as a Psychological Construct. Journal of Personality adn Social Psychology, 84, 871-889.
Torabi, N. (2020). Design thinking - steering the "Inspriration phase".
UNESCO Institute for Statistics. (2015). UNESCO Institute for Statistics. Retrieved from http://uis.unesco.org/en/glossary-term/international-or-internationally-mobile-students
UNESCO Institute for Statistics. (2019). Retrieved from https://migrationdataportal.org/themes/international-students#:~:text=the%20three%20definitions.-,Key%20Trends,2000%20(UNESCO%2C%202019).
UNESCO Institute for Statistics. (2020). UNESCO Institute for Statistics. Retrieved from http://uis.unesco.org/en/uis-student-flow
UNESCO Institute for Statistics. (2020). UNESCO Institute for Statistics. Retrieved from http://uis.unesco.org/en/uis-student-flow
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dc.identifier.doi (DOI) 10.6814/NCCU202100937en_US