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題名 探討假新聞特徵標記及讀者認知風格對假新聞感知可信度之影響
Exploring the Effect of Fake News Characteristic Markings on the Perceived Credibility of Readers with Different Cognitive Style in Fake News
作者 蘇晉威
Su, Jin-Wei
貢獻者 梁定澎<br>彭志宏
Liang, Ting-Peng<br>Peng, Chih-Hung
蘇晉威
Su, Jin-Wei
關鍵詞 假新聞特徵標記
認知反思測試
假新聞感知可信度
日期 2021
上傳時間 2-Sep-2021 15:58:53 (UTC+8)
摘要 近年來，假新聞成為一個具有爭議性的議題，尤其在 2016 年美國總統大選期間和之後，人們對於此議題的重視更是與日俱增。並且由於社交媒體的普及，使得新思想的傳播更加便利，更加劇了其對民主、新聞環境和公眾信任的侵蝕。有鑑於假新聞議題的重要性，本研究將從受眾在閱讀新聞時的角度出發，試圖以一種網頁輔助系統新聞特徵標記的手段，協助受眾聚焦重要的新聞特徵，使其在遭遇假新聞時能降低其對該新聞的感知可信度。因此本研究將探討新聞網站進行假新聞特徵標記是否影響假新聞的感知可信度，並將認知反射測試的表現作為干擾變數，觀察其是否會干擾假新聞特徵標記與假新聞感知可信度之間的關聯。本研究使用問卷調查法在網路上發放問卷後，透過 SmartPLS 3 對回收之樣本以結構方程模式分析，並在確認研究之信度與效度後，對研究架構進行假說的檢定。研究結果發現假新聞特徵標記會負向顯著影響假新聞感知可信度，認知反射測試的干擾效果顯著。
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描述 碩士
國立政治大學
資訊管理學系
108356029
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0108356029
資料類型 thesis
dc.contributor.advisor 梁定澎<br>彭志宏zh_TW
dc.contributor.advisor Liang, Ting-Peng<br>Peng, Chih-Hungen_US
dc.contributor.author (Authors) 蘇晉威zh_TW
dc.contributor.author (Authors) Su, Jin-Weien_US
dc.creator (作者) 蘇晉威zh_TW
dc.creator (作者) Su, Jin-Weien_US
dc.date (日期) 2021en_US
dc.date.accessioned 2-Sep-2021 15:58:53 (UTC+8)-
dc.date.available 2-Sep-2021 15:58:53 (UTC+8)-
dc.date.issued (上傳時間) 2-Sep-2021 15:58:53 (UTC+8)-
dc.identifier (Other Identifiers) G0108356029en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/136851-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 資訊管理學系zh_TW
dc.description (描述) 108356029zh_TW
dc.description.abstract (摘要) 近年來，假新聞成為一個具有爭議性的議題，尤其在 2016 年美國總統大選期間和之後，人們對於此議題的重視更是與日俱增。並且由於社交媒體的普及，使得新思想的傳播更加便利，更加劇了其對民主、新聞環境和公眾信任的侵蝕。有鑑於假新聞議題的重要性，本研究將從受眾在閱讀新聞時的角度出發，試圖以一種網頁輔助系統新聞特徵標記的手段，協助受眾聚焦重要的新聞特徵，使其在遭遇假新聞時能降低其對該新聞的感知可信度。因此本研究將探討新聞網站進行假新聞特徵標記是否影響假新聞的感知可信度，並將認知反射測試的表現作為干擾變數，觀察其是否會干擾假新聞特徵標記與假新聞感知可信度之間的關聯。本研究使用問卷調查法在網路上發放問卷後，透過 SmartPLS 3 對回收之樣本以結構方程模式分析，並在確認研究之信度與效度後，對研究架構進行假說的檢定。研究結果發現假新聞特徵標記會負向顯著影響假新聞感知可信度，認知反射測試的干擾效果顯著。zh_TW
dc.description.tableofcontents 摘要 i
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 4
第三節 研究流程 5
第二章 文獻探討 6
第一節 新聞的可信度及影響因素 6
第二節 假新聞的特徵 9
第三節 認知反思測試 12
第四節 網頁輔助系統 15
第三章 研究架構與方法 17
第一節 研究架構 17
第二節 研究假說 18
第三節 研究方法 21
第四節 實驗設計 25
第四章 研究分析與成果 35
第一節 資料收集與樣本結構分析35
第二節 樣本檢驗與信效度分析39
第三節 結構模型分析與假說檢定 42
第四節 研究假設驗證結果 45
第五章 研究結論與建議 46
第一節 研究結果與討論 46
第二節 研究貢獻與建議 48
參考資料 50
附錄一 正式實驗中兩情境之真新聞呈現 57
附錄二 正式實驗中兩情境之假新聞呈現 58		zh_TW
dc.format.extent 12015495 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0108356029en_US
dc.subject (關鍵詞) 假新聞特徵標記zh_TW
dc.subject (關鍵詞) 認知反思測試zh_TW
dc.subject (關鍵詞) 假新聞感知可信度zh_TW
dc.title (題名) 探討假新聞特徵標記及讀者認知風格對假新聞感知可信度之影響zh_TW
dc.title (題名) Exploring the Effect of Fake News Characteristic Markings on the Perceived Credibility of Readers with Different Cognitive Style in Fake Newsen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) Adipat, B., Zhang, D., & Zhou, L. (2011). The effects of tree-view based presentation adaptation on mobile web browsing. MIS Quarterly: Management Information Systems, 35(1), 99–121. https://doi.org/10.2307/23043491
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dc.identifier.doi (DOI) 10.6814/NCCU202101355en_US