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題名 現代科技與線上博奕之發展與應用
作者 李威
Lee, Wei
貢獻者 謝明華
李威
Lee, Wei
關鍵詞 線上博弈
人工智慧
區塊鏈
加密貨幣
日期 2021
上傳時間 2-九月-2021 16:07:44 (UTC+8)
摘要 本研究統整目前線上博弈產業的發展，以及各市場目前之現況。博弈產業依照遊戲型態可分為運動博弈、賭場遊樂設施以及樂透彩票。線上博弈產業以歐洲與美國市場發展最為快速，預計未來將由美國與中國主導博弈產業的發展。在新興科技上，人工智慧以及區塊鏈技術為未來破壞式創新之重要技術，這些技術可以應用於線上博弈產業中，人工智慧應用層面包含提升客戶服務、防範博弈作弊、偵測詐欺交易、透過數據以符合各國法規監管以及搜集玩家之資訊提升用戶體驗等。Playscan 即為一個將人工智慧應用在博弈市場的負責任賭博之解決方案。
參考文獻 王品勻. (2010). 線上博弈網站品質與資訊安全及隱私對網站滿意度與忠誠度之影響-享樂價值之中介角色.\n劉代洋. (2009). 博奕產業管理概論. In 博奕產業管理概論.\n蔡敏琪. (2009). 觀光賭場管理機制之研究-以美國、新加玻、澳門、澳洲為例.\nArthurD.Little. (2009). Online Gambling: All In? Retrieved from https://www.adlittle.com/sites/default/files/viewpoints/ADL_OG_01.pdf\nCalvinAyre. (2020). The Global Gambling Industry: Its main Trends and Forecasts for 2020-2025. Retrieved from https://betting-insider.com/blog/gamblingtrends\nDavenport, T. H., & Ronanki, R. (2018). Artificial Intelligence for the Real World. Harvard Business Review(January–February 2018), 108-116.\nGainsbury, S. M., & Blaszczynski, A. (2017). How blockchain and cryptocurrency technology could revolutionize online gambling. Gaming Law Review, 21(7), 482-492.\nGrandViewResearch. (2020). Online Gambling Market Size, Share & Trends Analysis Report By Type (Sports Betting, Casinos, Poker, Bingo), By Device (Desktop, Mobile), By Region (North America, Europe, APAC, Latin America, MEA), And Segment Forecasts, 2020 - 2027. Retrieved from https://www.grandviewresearch.com/industry-analysis/online-gambling-market/methodology\nH2GamblingCapital. (2020). COVID19 - H2 Gambling Capital Impact Tracker - Week 48 - 31 December 2020. Retrieved from https://h2gc.com/news/general/covid19-h2-gambling-capital-impact-tracker-week-48-december-2020\nH2GamblingCapital. (2021a). H2 Gambling Capital - COVID Gross Win Impact Tracker 27 May 2021. Retrieved from https://h2gc.com/news/general/h2-gambling-capital-covid-gross-win-impact-tracker-27-may-2021\nH2GamblingCapital. (2021b). H2 Gambling Capital’s Analysis Shows Online Operator Growth of 38% in Q1\n. Retrieved from https://h2gc.com/news/general/h2-gambling-capitals-analysis-shows-online-operator-growth-of-38-in-q1\nIntelligence, M. (2021). ONLINE GAMBLING MARKET - GROWTH, TRENDS, COVID-19 IMPACT, AND FORECASTS (2021 - 2026). Retrieved from https://www.mordorintelligence.com/industry-reports/online-gambling-market\nLam, D. (2009). The world of Chinese gambling: Peacock Publications.\nRussell, S. J., & Norvig, P. (2016). Artificial intelligence: a modern approach: Malaysia; Pearson Education Limited.
描述 碩士
國立政治大學
經營管理碩士學程(EMBA)
104932415
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0104932415
資料類型 thesis
dc.contributor.advisor 謝明華zh_TW
dc.contributor.author (作者) 李威zh_TW
dc.contributor.author (作者) Lee, Weien_US
dc.creator (作者) 李威zh_TW
dc.creator (作者) Lee, Weien_US
dc.date (日期) 2021en_US
dc.date.accessioned 2-九月-2021 16:07:44 (UTC+8)-
dc.date.available 2-九月-2021 16:07:44 (UTC+8)-
dc.date.issued (上傳時間) 2-九月-2021 16:07:44 (UTC+8)-
dc.identifier (其他 識別碼) G0104932415en_US
dc.identifier.uri (URI) https://ah.lib.nccu.edu.tw/item?item_id=156038-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 經營管理碩士學程(EMBA)zh_TW
dc.description (描述) 104932415zh_TW
dc.description.abstract (摘要) 本研究統整目前線上博弈產業的發展，以及各市場目前之現況。博弈產業依照遊戲型態可分為運動博弈、賭場遊樂設施以及樂透彩票。線上博弈產業以歐洲與美國市場發展最為快速，預計未來將由美國與中國主導博弈產業的發展。在新興科技上，人工智慧以及區塊鏈技術為未來破壞式創新之重要技術，這些技術可以應用於線上博弈產業中，人工智慧應用層面包含提升客戶服務、防範博弈作弊、偵測詐欺交易、透過數據以符合各國法規監管以及搜集玩家之資訊提升用戶體驗等。Playscan 即為一個將人工智慧應用在博弈市場的負責任賭博之解決方案。zh_TW
dc.description.tableofcontents 第一章 緒論 1\n第一節 研究背景與動機 1\n第二節 研究方法與目的 7\n第二章 線上博弈 10\n第一節 何謂博弈產業 10\n第二節 線上博奕之發展 14\n第三章 現代科技 34\n第一節 人工智慧技術 34\n第二節 區塊鏈技術 37\n第四章 現代科技應用在線上博奕 42\n第一節 應用層面 42\n第二節 加密貨幣應用層面 47\n第五章 結論 50\n參考文獻 52zh_TW
dc.format.extent 717688 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0104932415en_US
dc.subject (關鍵詞) 線上博弈zh_TW
dc.subject (關鍵詞) 人工智慧zh_TW
dc.subject (關鍵詞) 區塊鏈zh_TW
dc.subject (關鍵詞) 加密貨幣zh_TW
dc.title (題名) 現代科技與線上博奕之發展與應用zh_TW
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 王品勻. (2010). 線上博弈網站品質與資訊安全及隱私對網站滿意度與忠誠度之影響-享樂價值之中介角色.\n劉代洋. (2009). 博奕產業管理概論. In 博奕產業管理概論.\n蔡敏琪. (2009). 觀光賭場管理機制之研究-以美國、新加玻、澳門、澳洲為例.\nArthurD.Little. (2009). Online Gambling: All In? Retrieved from https://www.adlittle.com/sites/default/files/viewpoints/ADL_OG_01.pdf\nCalvinAyre. (2020). The Global Gambling Industry: Its main Trends and Forecasts for 2020-2025. Retrieved from https://betting-insider.com/blog/gamblingtrends\nDavenport, T. H., & Ronanki, R. (2018). Artificial Intelligence for the Real World. Harvard Business Review(January–February 2018), 108-116.\nGainsbury, S. M., & Blaszczynski, A. (2017). How blockchain and cryptocurrency technology could revolutionize online gambling. Gaming Law Review, 21(7), 482-492.\nGrandViewResearch. (2020). Online Gambling Market Size, Share & Trends Analysis Report By Type (Sports Betting, Casinos, Poker, Bingo), By Device (Desktop, Mobile), By Region (North America, Europe, APAC, Latin America, MEA), And Segment Forecasts, 2020 - 2027. Retrieved from https://www.grandviewresearch.com/industry-analysis/online-gambling-market/methodology\nH2GamblingCapital. (2020). COVID19 - H2 Gambling Capital Impact Tracker - Week 48 - 31 December 2020. Retrieved from https://h2gc.com/news/general/covid19-h2-gambling-capital-impact-tracker-week-48-december-2020\nH2GamblingCapital. (2021a). H2 Gambling Capital - COVID Gross Win Impact Tracker 27 May 2021. Retrieved from https://h2gc.com/news/general/h2-gambling-capital-covid-gross-win-impact-tracker-27-may-2021\nH2GamblingCapital. (2021b). H2 Gambling Capital’s Analysis Shows Online Operator Growth of 38% in Q1\n. Retrieved from https://h2gc.com/news/general/h2-gambling-capitals-analysis-shows-online-operator-growth-of-38-in-q1\nIntelligence, M. (2021). ONLINE GAMBLING MARKET - GROWTH, TRENDS, COVID-19 IMPACT, AND FORECASTS (2021 - 2026). Retrieved from https://www.mordorintelligence.com/industry-reports/online-gambling-market\nLam, D. (2009). The world of Chinese gambling: Peacock Publications.\nRussell, S. J., & Norvig, P. (2016). Artificial intelligence: a modern approach: Malaysia; Pearson Education Limited.zh_TW
dc.identifier.doi (DOI) 10.6814/NCCU202101372en_US