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題名 現代科技與線上博奕之發展與應用
作者 李威
Lee, Wei
貢獻者 謝明華
李威
Lee, Wei
關鍵詞 線上博弈
人工智慧
區塊鏈
加密貨幣
日期 2021
上傳時間 2-Sep-2021 16:07:44 (UTC+8)
摘要 本研究統整目前線上博弈產業的發展，以及各市場目前之現況。博弈產業依照遊戲型態可分為運動博弈、賭場遊樂設施以及樂透彩票。線上博弈產業以歐洲與美國市場發展最為快速，預計未來將由美國與中國主導博弈產業的發展。在新興科技上，人工智慧以及區塊鏈技術為未來破壞式創新之重要技術，這些技術可以應用於線上博弈產業中，人工智慧應用層面包含提升客戶服務、防範博弈作弊、偵測詐欺交易、透過數據以符合各國法規監管以及搜集玩家之資訊提升用戶體驗等。Playscan 即為一個將人工智慧應用在博弈市場的負責任賭博之解決方案。
參考文獻 王品勻. (2010). 線上博弈網站品質與資訊安全及隱私對網站滿意度與忠誠度之影響-享樂價值之中介角色.
劉代洋. (2009). 博奕產業管理概論. In 博奕產業管理概論.
蔡敏琪. (2009). 觀光賭場管理機制之研究-以美國、新加玻、澳門、澳洲為例.
ArthurD.Little. (2009). Online Gambling: All In? Retrieved from https://www.adlittle.com/sites/default/files/viewpoints/ADL_OG_01.pdf
CalvinAyre. (2020). The Global Gambling Industry: Its main Trends and Forecasts for 2020-2025. Retrieved from https://betting-insider.com/blog/gamblingtrends
Davenport, T. H., & Ronanki, R. (2018). Artificial Intelligence for the Real World. Harvard Business Review(January–February 2018), 108-116.
Gainsbury, S. M., & Blaszczynski, A. (2017). How blockchain and cryptocurrency technology could revolutionize online gambling. Gaming Law Review, 21(7), 482-492.
GrandViewResearch. (2020). Online Gambling Market Size, Share & Trends Analysis Report By Type (Sports Betting, Casinos, Poker, Bingo), By Device (Desktop, Mobile), By Region (North America, Europe, APAC, Latin America, MEA), And Segment Forecasts, 2020 - 2027. Retrieved from https://www.grandviewresearch.com/industry-analysis/online-gambling-market/methodology
H2GamblingCapital. (2020). COVID19 - H2 Gambling Capital Impact Tracker - Week 48 - 31 December 2020. Retrieved from https://h2gc.com/news/general/covid19-h2-gambling-capital-impact-tracker-week-48-december-2020
H2GamblingCapital. (2021a). H2 Gambling Capital - COVID Gross Win Impact Tracker 27 May 2021. Retrieved from https://h2gc.com/news/general/h2-gambling-capital-covid-gross-win-impact-tracker-27-may-2021
H2GamblingCapital. (2021b). H2 Gambling Capital’s Analysis Shows Online Operator Growth of 38% in Q1
. Retrieved from https://h2gc.com/news/general/h2-gambling-capitals-analysis-shows-online-operator-growth-of-38-in-q1
Intelligence, M. (2021). ONLINE GAMBLING MARKET - GROWTH, TRENDS, COVID-19 IMPACT, AND FORECASTS (2021 - 2026). Retrieved from https://www.mordorintelligence.com/industry-reports/online-gambling-market
Lam, D. (2009). The world of Chinese gambling: Peacock Publications.
Russell, S. J., & Norvig, P. (2016). Artificial intelligence: a modern approach: Malaysia; Pearson Education Limited.
描述 碩士
國立政治大學
經營管理碩士學程(EMBA)
104932415
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0104932415
資料類型 thesis
dc.contributor.advisor 謝明華zh_TW
dc.contributor.author (Authors) 李威zh_TW
dc.contributor.author (Authors) Lee, Weien_US
dc.creator (作者) 李威zh_TW
dc.creator (作者) Lee, Weien_US
dc.date (日期) 2021en_US
dc.date.accessioned 2-Sep-2021 16:07:44 (UTC+8)-
dc.date.available 2-Sep-2021 16:07:44 (UTC+8)-
dc.date.issued (上傳時間) 2-Sep-2021 16:07:44 (UTC+8)-
dc.identifier (Other Identifiers) G0104932415en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/136870-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 經營管理碩士學程(EMBA)zh_TW
dc.description (描述) 104932415zh_TW
dc.description.abstract (摘要) 本研究統整目前線上博弈產業的發展，以及各市場目前之現況。博弈產業依照遊戲型態可分為運動博弈、賭場遊樂設施以及樂透彩票。線上博弈產業以歐洲與美國市場發展最為快速，預計未來將由美國與中國主導博弈產業的發展。在新興科技上，人工智慧以及區塊鏈技術為未來破壞式創新之重要技術，這些技術可以應用於線上博弈產業中，人工智慧應用層面包含提升客戶服務、防範博弈作弊、偵測詐欺交易、透過數據以符合各國法規監管以及搜集玩家之資訊提升用戶體驗等。Playscan 即為一個將人工智慧應用在博弈市場的負責任賭博之解決方案。zh_TW
dc.description.tableofcontents 第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究方法與目的 7
第二章 線上博弈 10
第一節 何謂博弈產業 10
第二節 線上博奕之發展 14
第三章 現代科技 34
第一節 人工智慧技術 34
第二節 區塊鏈技術 37
第四章 現代科技應用在線上博奕 42
第一節 應用層面 42
第二節 加密貨幣應用層面 47
第五章 結論 50
參考文獻 52		zh_TW
dc.format.extent 717688 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0104932415en_US
dc.subject (關鍵詞) 線上博弈zh_TW
dc.subject (關鍵詞) 人工智慧zh_TW
dc.subject (關鍵詞) 區塊鏈zh_TW
dc.subject (關鍵詞) 加密貨幣zh_TW
dc.title (題名) 現代科技與線上博奕之發展與應用zh_TW
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 王品勻. (2010). 線上博弈網站品質與資訊安全及隱私對網站滿意度與忠誠度之影響-享樂價值之中介角色.
劉代洋. (2009). 博奕產業管理概論. In 博奕產業管理概論.
蔡敏琪. (2009). 觀光賭場管理機制之研究-以美國、新加玻、澳門、澳洲為例.
ArthurD.Little. (2009). Online Gambling: All In? Retrieved from https://www.adlittle.com/sites/default/files/viewpoints/ADL_OG_01.pdf
CalvinAyre. (2020). The Global Gambling Industry: Its main Trends and Forecasts for 2020-2025. Retrieved from https://betting-insider.com/blog/gamblingtrends
Davenport, T. H., & Ronanki, R. (2018). Artificial Intelligence for the Real World. Harvard Business Review(January–February 2018), 108-116.
Gainsbury, S. M., & Blaszczynski, A. (2017). How blockchain and cryptocurrency technology could revolutionize online gambling. Gaming Law Review, 21(7), 482-492.
GrandViewResearch. (2020). Online Gambling Market Size, Share & Trends Analysis Report By Type (Sports Betting, Casinos, Poker, Bingo), By Device (Desktop, Mobile), By Region (North America, Europe, APAC, Latin America, MEA), And Segment Forecasts, 2020 - 2027. Retrieved from https://www.grandviewresearch.com/industry-analysis/online-gambling-market/methodology
H2GamblingCapital. (2020). COVID19 - H2 Gambling Capital Impact Tracker - Week 48 - 31 December 2020. Retrieved from https://h2gc.com/news/general/covid19-h2-gambling-capital-impact-tracker-week-48-december-2020
H2GamblingCapital. (2021a). H2 Gambling Capital - COVID Gross Win Impact Tracker 27 May 2021. Retrieved from https://h2gc.com/news/general/h2-gambling-capital-covid-gross-win-impact-tracker-27-may-2021
H2GamblingCapital. (2021b). H2 Gambling Capital’s Analysis Shows Online Operator Growth of 38% in Q1
. Retrieved from https://h2gc.com/news/general/h2-gambling-capitals-analysis-shows-online-operator-growth-of-38-in-q1
Intelligence, M. (2021). ONLINE GAMBLING MARKET - GROWTH, TRENDS, COVID-19 IMPACT, AND FORECASTS (2021 - 2026). Retrieved from https://www.mordorintelligence.com/industry-reports/online-gambling-market
Lam, D. (2009). The world of Chinese gambling: Peacock Publications.
Russell, S. J., & Norvig, P. (2016). Artificial intelligence: a modern approach: Malaysia; Pearson Education Limited.		zh_TW
dc.identifier.doi (DOI) 10.6814/NCCU202101372en_US