| dc.contributor.advisor | 詹文男 | zh_TW |
| dc.contributor.author (Authors) | 洪彰璟 | zh_TW |
| dc.contributor.author (Authors) | Hung, Chang-Ching | en_US |
| dc.creator (作者) | 洪彰璟 | zh_TW |
| dc.creator (作者) | Hung, Chang-Ching | en_US |
| dc.date (日期) | 2021 | en_US |
| dc.date.accessioned | 2-Sep-2021 16:15:18 (UTC+8) | - |
| dc.date.available | 2-Sep-2021 16:15:18 (UTC+8) | - |
| dc.date.issued (上傳時間) | 2-Sep-2021 16:15:18 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0106932096 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/136878 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 經營管理碩士學程(EMBA) | zh_TW |
| dc.description (描述) | 106932096 | zh_TW |
| dc.description.abstract (摘要) | 『坐月子』在華人社會中是相當傳統且重要的一件事，而坐月子時的各種限制則因為社會文化型態的改變，慢慢地由繁變簡。唯獨『月子餐』是到今天為止，婦女生產完後，仍舊相當重視的一件事。在台灣，婦女生產時要預約月子中心，或是在家中坐月子，進而要訂購月子餐時，應該都不會太困難，這些在台灣已是相當成熟的產業。不過在美國，特別在美東地區，就不是那麼一回事了。美國的月子中心主要的客戶是以要到美國生產美國寶寶的華人為主，這些月子中心有好有壞參差不齊，要好好地慎選。而美國的月子餐產業，並不如台灣這樣的精緻與蓬勃發展。在美國的月子餐主要分為冷凍生鮮快遞以及小區域當日親送為主。研究者的家人與親友對於在美國使用月子餐有些經驗，每次談論到這個話題時，總覺得美國月子餐，不如台灣的月子餐。因為華人在美西的人口佔了大多數，月子餐在美西也是很容易找的到，研究者目前定居在美東波士頓，月子餐的資訊相對少了許多，也因此想要進一步的分析美東月子餐的商業模式。本研究首先就月子餐在美東市場的概況，先做初步的檢索，再來開始細部研究月子餐在美東市場的市場環境條件，與商業模式，並佐以曾經在美國有過生產經驗的受訪者的深度訪談，最後解構分析月子餐在美東市場的商業模式。 | zh_TW |
| dc.description.abstract (摘要) | “Postpartum confinement” is a very important and traditional thing in Chinese society, and the limitations of postpartum confinement are slowly becoming simpler due to the change of social and cultural patterns. Until now, the “Postpartum Meal” is still considered to be valued after women give birth.In Taiwan, it should not be too difficult for women to make an appointment for a postpartum care center, or to stay at home and order a postpartum meal, which is already a fairly mature industry in Taiwan. But in the United States, especially in the East, that`s not the case. The main customers of the postpartum care center in the United States are mainly Chinese people who want to give birth to American babies in the United States, and these postpartum care centers have mixed reviews, so it is important to choose carefully. Unlike Taiwan, the postpartum meal industry is not as refined and flourish in the U.S.. The meal is mainly divided into frozen food deliveries and daily or weekly deliveries to local areas. The researcher`s family and friends have some experience with the use of postpartum meals in the United States, and every time they talk about this topic, they always feel that the American postpartum meal is not as good as the postpartum meal in Taiwan. Because the Chinese have a considerable population in the West of the United States, it is very easy to get postpartum meal there. The researcher currently lives in Boston, where information about postpartum meals is relatively limited, and therefore wants to further analyze the business model of the Eastern U.S. postpartum meal.This study is based on the overview of postpartum meals in the Eastern U.S. market, followed by a preliminary research, then a detailed study about the conditions and business model of the market environment in the East. This is done along with in-depth interviews with respondents who have had experience giving birth in the U.S., then lastly, deconstruct and analyze the business model of postpartum meal in the U.S. East market. | en_US |
| dc.description.tableofcontents | 目次第一章 緒論 1第一節 研究背景與動機 1第二節 研究問題與目的 5第三節 名詞釋義 6第四節 研究範圍 7第五節 論文章節結構與研究流程 8第二章 文獻探討 9第一節 月子餐 9第二節 策略分析相關理論 14第三節 4C策略行銷分析 28第四節 商業模式 32第三章 研究方法 35第一節 研究架構 35第二節 研究構念 36第三節 研究設計 39第四節 研究工具 40第五節 研究對象 41第六節 資料蒐集 42第四章 研究結果 43第一節 美國東岸月子餐的產業概述與現況 43第二節 研究發現與討論 46第五章 結論與建議 77第一節 結論 77第二節 建議 82第三節 研究限制 84參考文獻 85附錄： 89附錄一：訪談問卷 89附錄二：訪談大綱 90 | zh_TW |
| dc.format.extent | 4154067 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0106932096 | en_US |
| dc.subject (關鍵詞) | 月子餐 | zh_TW |
| dc.subject (關鍵詞) | 美東市場 | zh_TW |
| dc.subject (關鍵詞) | 商業模式 | zh_TW |
| dc.subject (關鍵詞) | Postpartum Meal | en_US |
| dc.subject (關鍵詞) | the Eastern U.S. market | en_US |
| dc.subject (關鍵詞) | Business Model | en_US |
| dc.title (題名) | 美東地區月子餐商業模式之研究- 以A公司為例 | zh_TW |
| dc.title (題名) | Research on Postpartum Meal in the East Coast of United States – Taking A Company As An Example | en_US |
| dc.type (資料類型) | thesis | en_US |
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| dc.identifier.doi (DOI) | 10.6814/NCCU202101321 | en_US |
