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題名 智慧型冷熱理療儀商業模式之研究
Research on business model for intellectual temperature physical therapy equipment作者 黃進華
Hwang, Chin-Hwa貢獻者 詹文男<br>尚孝純
黃進華
Hwang, Chin-Hwa關鍵詞 智慧型冷熱理療儀
醫療器材
商業模式
商業九宮格
Intellectual temperature physical therapy equipment
medical equipment
business model
Business Canvas Model日期 2021 上傳時間 2-Sep-2021 16:29:55 (UTC+8) 摘要 日常生活中或醫院內的臨床狀況，常見民眾道：「究竟應該要冷敷或是熱敷呢?」以不同溫度型式敷置於特定患部，是日常中再平常不過的疼痛緩解方式。其中，熱敷會使局部體溫升高、血管放鬆、身體代謝速率增加，並且促進局部循環，可以有效提升組織自癒能力。也因為不管熱敷或冷敷，民眾皆可以使用毛巾沾熱水或冷水的方式簡單操作，因此以此類溫度理療的方式來解決患部不適之問題，也是日常中常見者。所以，將智慧化的設計思惟納入冷熱理療用品中，不僅是時代趨勢，也是提升醫療照顧品質的方式，本研究至此提出溫度型理療用具納入智慧化設計範疇的必要性，並將此由A企業所生產之醫療器材，命名為「智慧型冷熱理療儀」。研究中綜合運用學理的眼光與企業管理中的策略理論，謹慎地推估此類新生產品的商業價值，站在策略管理的分析基礎上，首先運用適當的策略理論模式，了解該類理療產品所位處的經營環境現況，同時根據上述的討論結果，設計適當提綱，訪談A企業董事長與C復健科診所D醫師，運用商業九宮格的分析方式，彙整出「智慧型冷熱理療儀」的獲利方程式。研究結果顯示，當前國際上的醫療器材產業多屬競合模式，智慧型冷熱理療儀要想在未來提高議價力，除了以專利權鞏固產品的競爭優勢外，A企業還能以健康管理之姿，為智慧型冷熱理療儀注入不同的售後服務，讓消費者在使用此等產品時能確實得到差異化的消費感受。其次，商業模式應區分為病患類與非病患類，並集中差異化價值主張、通路與顧客關係經營之內涵，俾利加強不同目標客群對此產品的鏈結度。
In daily life or clinical conditions in hospitals, it is common for people to say: "Should I apply cold or hot compresses?" Applying different temperature patterns to specific affected areas is an ordinary way of pain relief in daily life. Among them, hot compress will increase local body temperature, relax blood vessels, increase body metabolism rate, and promote whole circulation, which can effectively improve the self-healing ability of tissues. It is also because people can use a towel to dip hot or cold water in a simple operation regardless of hot or cold compresses. Therefore, it is common to use this type of temperature physiotherapy to solve the problem of discomfort in the affected area. Therefore, incorporating intelligent design ideas into hot and cold physiotherapy products is not only a trend of the times, but also a way to improve the quality of medical care. So far, this research proposes the necessity of incorporating temperature-based physiotherapy equipment into the scope of intelligent design, and this is changed by A The medical equipment produced by the company is named "Intelligent Thermal Therapy Apparatus". In the research, the theoretical perspective and the strategic theories in corporate management are used to carefully estimate the commercial value of such new products. Based on the analysis of strategic management, first use appropriate strategic theoretical models to understand the physical therapy products of this type. The current business environment of the location; at the same time, based on the above discussion results, design an appropriate topic outline, interview the chairman of the company A and the doctor D of the rehabilitation clinic of C, and use the analysis method of commercial nine-squares to summarize the "intelligent cold and heat physiotherapy" Profit equation.The results of the study show that the current international medical equipment industry is mostly a competitive model. If the smart cold and heat physiotherapy device wants to increase its bargaining power in the future, in addition to consolidating the competitive advantage of its products with patent rights, company A can also use health management. Injecting different after-sales services into smart cold and heat physiotherapy instruments, so that consumers can really get a differentiated consumption experience when using these products. 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國立政治大學
經營管理碩士學程(EMBA)
108932170資料來源 http://thesis.lib.nccu.edu.tw/record/#G0108932170 資料類型 thesis dc.contributor.advisor 詹文男<br>尚孝純 zh_TW dc.contributor.author (Authors) 黃進華 zh_TW dc.contributor.author (Authors) Hwang, Chin-Hwa en_US dc.creator (作者) 黃進華 zh_TW dc.creator (作者) Hwang, Chin-Hwa en_US dc.date (日期) 2021 en_US dc.date.accessioned 2-Sep-2021 16:29:55 (UTC+8) - dc.date.available 2-Sep-2021 16:29:55 (UTC+8) - dc.date.issued (上傳時間) 2-Sep-2021 16:29:55 (UTC+8) - dc.identifier (Other Identifiers) G0108932170 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/136893 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 經營管理碩士學程(EMBA) zh_TW dc.description (描述) 108932170 zh_TW dc.description.abstract (摘要) 日常生活中或醫院內的臨床狀況，常見民眾道：「究竟應該要冷敷或是熱敷呢?」以不同溫度型式敷置於特定患部，是日常中再平常不過的疼痛緩解方式。其中，熱敷會使局部體溫升高、血管放鬆、身體代謝速率增加，並且促進局部循環，可以有效提升組織自癒能力。也因為不管熱敷或冷敷，民眾皆可以使用毛巾沾熱水或冷水的方式簡單操作，因此以此類溫度理療的方式來解決患部不適之問題，也是日常中常見者。所以，將智慧化的設計思惟納入冷熱理療用品中，不僅是時代趨勢，也是提升醫療照顧品質的方式，本研究至此提出溫度型理療用具納入智慧化設計範疇的必要性，並將此由A企業所生產之醫療器材，命名為「智慧型冷熱理療儀」。研究中綜合運用學理的眼光與企業管理中的策略理論，謹慎地推估此類新生產品的商業價值，站在策略管理的分析基礎上，首先運用適當的策略理論模式，了解該類理療產品所位處的經營環境現況，同時根據上述的討論結果，設計適當提綱，訪談A企業董事長與C復健科診所D醫師，運用商業九宮格的分析方式，彙整出「智慧型冷熱理療儀」的獲利方程式。研究結果顯示，當前國際上的醫療器材產業多屬競合模式，智慧型冷熱理療儀要想在未來提高議價力，除了以專利權鞏固產品的競爭優勢外，A企業還能以健康管理之姿，為智慧型冷熱理療儀注入不同的售後服務，讓消費者在使用此等產品時能確實得到差異化的消費感受。其次，商業模式應區分為病患類與非病患類，並集中差異化價值主張、通路與顧客關係經營之內涵，俾利加強不同目標客群對此產品的鏈結度。 zh_TW dc.description.abstract (摘要) In daily life or clinical conditions in hospitals, it is common for people to say: "Should I apply cold or hot compresses?" Applying different temperature patterns to specific affected areas is an ordinary way of pain relief in daily life. Among them, hot compress will increase local body temperature, relax blood vessels, increase body metabolism rate, and promote whole circulation, which can effectively improve the self-healing ability of tissues. It is also because people can use a towel to dip hot or cold water in a simple operation regardless of hot or cold compresses. Therefore, it is common to use this type of temperature physiotherapy to solve the problem of discomfort in the affected area. Therefore, incorporating intelligent design ideas into hot and cold physiotherapy products is not only a trend of the times, but also a way to improve the quality of medical care. So far, this research proposes the necessity of incorporating temperature-based physiotherapy equipment into the scope of intelligent design, and this is changed by A The medical equipment produced by the company is named "Intelligent Thermal Therapy Apparatus". In the research, the theoretical perspective and the strategic theories in corporate management are used to carefully estimate the commercial value of such new products. Based on the analysis of strategic management, first use appropriate strategic theoretical models to understand the physical therapy products of this type. The current business environment of the location; at the same time, based on the above discussion results, design an appropriate topic outline, interview the chairman of the company A and the doctor D of the rehabilitation clinic of C, and use the analysis method of commercial nine-squares to summarize the "intelligent cold and heat physiotherapy" Profit equation.The results of the study show that the current international medical equipment industry is mostly a competitive model. If the smart cold and heat physiotherapy device wants to increase its bargaining power in the future, in addition to consolidating the competitive advantage of its products with patent rights, company A can also use health management. Injecting different after-sales services into smart cold and heat physiotherapy instruments, so that consumers can really get a differentiated consumption experience when using these products. Secondly, the business model should be divided into patient-type and non-patient-type, and concentrate the connotation of differentiated value proposition, channel and customer relationship management, in order to strengthen the link between different target groups of this product. en_US dc.description.tableofcontents 目錄中文摘要 iABSTRACT ii目錄 iv圖目錄 vi表目錄 vii第一章 緒論 1第一節 研究背景與動機 1第二節 研究目的 4第三節 名詞釋義 6第四節 研究範圍與對象 7第五節 研究流程 11第二章 文獻探討 13第一節 冷熱理療儀之目標市場 13第二節 產業分析之策略理論 16第三節 商業模式之理論分析 22第四節 醫療器材之商業模式文獻 24第三章 研究方法 27第一節 研究架構 27第二節 研究設計與方法 29第三節 研究工具 33第四節 資料蒐集 35第四章 研究結果 36第一節 個案介紹 36第二節 研究發現 42第五章 結論與建議 65第一節 結論 65第二節 建議 71第三節 研究限制 73參考文獻 74中文部分 74英文部分 77附錄 80訪談記錄一: A企業董事長 80訪談紀錄二: C診所復健科醫師 83 圖目錄圖1.1 智慧型冷熱循環裝置之立體外觀圖 8圖1.2 智慧型冷熱循環裝置撓折使用操作示圖 8圖1.3 實施例之智慧型冷熱循環裝置主機立體外觀圖 8圖1.4 A實施例之冷熱敷傳導帶立體外觀圖 9圖1.4 B實施例之冷熱敷傳導帶另一立體外觀圖 9圖1.5 A蓄能冷熱傳導帶局部剖示圖 9圖1.5 B蓄能冷熱傳導帶局部剖示圖 9圖1.6 智慧型冷熱循環裝置之電路控制系統圖 10圖1.7 本研究流程圖 12圖2.1 各種治療方式之滿意度表現 14圖2.2 波特五力分析模型 20圖3.1 本研究架構 28圖4.1 傳統熱薰和冷熱理療儀使用示意圖 38圖4.2 智慧型冷熱理療儀-專業醫療型 40圖4.3 智慧型冷熱理療儀-個人攜帶型 41圖4.4 智慧型冷熱理療儀-居家使用型 41圖4.5 2070年較2020年人口變動數 44圖4.6 醫療器材產業鏈 47圖4.7 波特五力分析模型 50表目錄表2.1 策略理論的沿革與發展一覽表 17表2.2 SWOT 分析之策略擬定 19表2.3 商業模式九大構成要素及涵蓋面 23表2.4 醫療器材商業模式之文獻 24表3.1 個案研究法之設計型態 29表3.2 個案分析步驟 30表3.3 訪談對象與訪談議題一覽 32表3.4 智慧型冷熱理療儀專家訪談題綱-A企業董事長 33表3.5 智慧型冷熱理療儀專家訪談題綱- C診所復健科醫師 34表4.1 醫療器材產品分類表 46表4.2 A企業SWOT分析 53表4.3 智慧型冷熱理療儀價值主張 54表4.4 智慧型冷熱理療儀目標客層 55表4.5 智慧型冷熱理療儀之關鍵活動 56表4.6 智慧型冷熱理療儀之關鍵合作夥伴 57表4.7 智慧型冷熱理療儀之關鍵資源 58表4.8 智慧型冷熱理療儀之通路與顧客關係 59表4.9 智慧型冷熱理療儀之成本 60表4.10 智慧型冷熱理療儀之收益 61表4.11 智慧型冷熱理療儀商業模式-病患類 62表4.12 智慧型冷熱理療儀商業模式-非病患類 64 zh_TW dc.format.extent 3273762 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0108932170 en_US dc.subject (關鍵詞) 智慧型冷熱理療儀 zh_TW dc.subject (關鍵詞) 醫療器材 zh_TW dc.subject (關鍵詞) 商業模式 zh_TW dc.subject (關鍵詞) 商業九宮格 zh_TW dc.subject (關鍵詞) Intellectual temperature physical therapy equipment en_US dc.subject (關鍵詞) medical equipment en_US dc.subject (關鍵詞) business model en_US dc.subject (關鍵詞) Business Canvas Model en_US dc.title (題名) 智慧型冷熱理療儀商業模式之研究 zh_TW dc.title (題名) Research on business model for intellectual temperature physical therapy equipment en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 中文部分工研院IEK(2013) 。逆轉勝！台灣先進製造的新動力。尤傳莉譯(2012)。獲利世代。臺北：早安財經文化。古永嘉(1996)。企業研究方法。台北：華泰。(林柏堅，2016吉田始史(2014)。【全圖解】神奇熱敷法：一條毛巾治好痠痛！「高體溫」讓你年輕10歲！醫學證實，體溫下降一度，免疫力降三成【特別收錄★超速效熱敷指南】，采實文化，台北市。朱振綸、侯勝茂、陳政光、葉奎麟、釋高上、洪立維、許皓為、李黛苹(2019)。退化性關節炎治療演進:自體脂肪間質幹細胞，台北市醫師公會會刊，卷別： 63 期別： 12。行政院(2015)。「行政院生產力 4.0 發展方案」，取自https://bost.ey.gov.tw/Upload/UserFiles/%E8%A1%8C%E6%94%BF%E9%99%A2%E7%94%9F%E7%94%A2%E5%8A%9B4_0%E7%99%BC%E5%B1%95%E6%96%B9%E6%A1%88(2).pdf行政院主計總處(2019)。家庭收支調查報告。吳育儒*、施教諭、謝茜茹、李志偉、黃千惠。溫度設定與毛巾包裹層數對熱敷包在體表升溫表現上的影響(2012)。物理治療(FJPT)；37(1):21-29。吳亞縉（2017）。醫療器材產業商業模式之個案研究。國立雲林科技大學企業管理系碩士論文，雲林縣。 取自https://hdl.handle.net/11296/2a6g6就是開一個吳柏賢（2010）。台灣血糖測試產業之商業模式的個案研究。國立交通大學管理學院碩士在職專班工業工程與管理組碩士論文，新竹市。 取自https://hdl.handle.net/11296/mvr59v吳豐程（2020）。評估尿石素B對退化性關節炎治療之可行性。國防醫學院病理及寄生蟲學研究所碩士論文，台北市。 取https://hdl.handle.net/11296/6335en卓瓊鈺(2000)。職場常見的累積性傷害疾病，物理治療，卷25期1，頁47-56。徐硯怡（2019）。飲食控制及阻力運動訓練對成年肥胖的膝退化性關節炎者在疼痛緩解、身體組成、下肢功能及生活品質之影響。高雄醫學大學運動醫學系碩士在職專班碩士論文，高雄市。 取自https://hdl.handle.net/11296/3saej7國軍高雄總醫院(2020)。膝關節退化性關節炎的治療，取自https://802.mnd.gov.tw/ListP0200129.ShowItemListState.do?QueryRecord.CreateDate=2019-10-25%2013:19:40&QueryRecord.ShowAdmin=false&ProgId=P0200128，上網檢索日期2021年2月14日國家發展委員會(2017)，智慧醫療關鍵議題與對策之研究，取自https://ws.ndc.gov.tw/Download.ashx?u=LzAwMS9hZG1pbmlzdHJhdG9yLzEwL3JlbGZpbGUvNTY0NC8yNzE1OC8xZDIwZjcwYS00YzhlLTQwZWQtYWY4ZC0xZmM1NWIxMDI0OWUucGRm&n=5pm65oWn6Yar55mCX%2Be1kOahiOWgseWRil8yMDE3MDQxMV9SMi5wZGY%3D&icon=..pdf國家發展委員會(2020)。2070年較2020年人口變動數，取自https://www.ndc.gov.tw/Content_List.aspx?n=3CF120A42CD31054，上網檢索日期2021年2月11日產業價值鏈資訊平台(2021)。醫療器材產業鏈簡介，取自https://ic.tpex.org.tw/introduce.php?ic=C200陳怡安（2020）。單側與雙側壺鈴訓練對跆拳道品勢選手平衡能力及核心穩定之影響。國立體育大學競技與教練科學研究所碩士論文，桃園縣。 取自https://hdl.handle.net/11296/34fxex陳彩稚(2012)。企業風險管理，前程文化。勤業眾信(2017)。2017新藥研發與併購整合白皮書，取自https://www2.deloitte.com/tw/tc/pages/life-sciences-and-healthcare/articles/2017integration-rd-ma.html，上網檢索日期2021年1月9日勤業眾信(2019)。全球醫療照護趨勢，取自https://www2.deloitte.com/content/dam/Deloitte/tw/Documents/life-sciences-health-care/tw-2019-LSHC-Outlook.pdf楊珺如、戴牧琳、湯文慈(2020)。不同站姿寬度對於強風下高爾夫推桿桿頭運動學之影響。國立臺中科大體育學刊第十六期。經濟部投資業務處(2008)。醫療器材產業分析及投資機會，取自http://en.fcu.edu.tw/wSite/public/Attachment/f1264148816595.pdf臺安醫院(2019)。退化性關節炎治療方式的選擇，取自https://www.tahsda.org.tw/m/files/SDM/%E9%80%80%E5%8C%96%E6%80%A7%E9%97%9C%E7%AF%80%E7%82%8E%E9%86%AB%E7%97%85%E5%85%B1%E4%BA%AB%E6%B1%BA%E7%AD%96%E8%BC%94%E5%8A%A9%E5%88%86%E6%9E%90%E8%A1%A8.pdf衛生福利部國民健康署(2019)。2019國民健康署年報。鄧守成(2019)。醫療器材創業創新商業模式探討－以某醫學美容植入物為例。國立臺灣大學商學組碩士論文，台北市。 取https://hdl.handle.net/11296/pb6d鍾憲瑞 (2012)。商業模式：創新與管理，前程文化。蘇義鈞（2018）。研發導向之骨科醫療器材公司的競爭策略、商業模式與行銷策略分析-以台灣微創醫療器材公司為例。國立臺灣大學事業經營碩士在職學位學程碩士論文，台北市。 取自https://hdl.handle.net/11296/uw7z6y 英文部分AAOS(2020). https://www.aaos.org/annual/plan-your-experience/aaos-2020-annual-meeting-informationAndrews, D. 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