| dc.contributor.advisor | 蔡政憲 | zh_TW |
| dc.contributor.advisor | Tsai, Jason | en_US |
| dc.contributor.author (Authors) | 張簡怡芳 | zh_TW |
| dc.contributor.author (Authors) | Chang Chien, Yvonne | en_US |
| dc.creator (作者) | 張簡怡芳 | zh_TW |
| dc.creator (作者) | Chang Chien, Yvonne | en_US |
| dc.date (日期) | 2021 | en_US |
| dc.date.accessioned | 2-Sep-2021 16:30:26 (UTC+8) | - |
| dc.date.available | 2-Sep-2021 16:30:26 (UTC+8) | - |
| dc.date.issued (上傳時間) | 2-Sep-2021 16:30:26 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0107933024 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/136897 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 107933024 | zh_TW |
| dc.description.abstract (摘要) | As a marketer works in insurance industry, the changes in recent years are very exciting. Financial service is no longer cold or just full of numbers. The combination of financial service and technology brings more flexibility, convenience, personalized users experience. Insurers can provide better product and service to customers through the technology. This thesis utilizes secondary data analysis to demonstrate current InsurTech development in Taiwan. Through the sales performance on online insurance, this thesis argues the challenges and difficulties on developing InsurTech. The comparison between local and foreign insures illustrate the different strategy and resource of two companies. Despite the current circumstances, digitization and InsurTech are still the inevitable trend for incumbent insurers. In line with the direction, this thesis identified the opportunities and challenges for insurers. | en_US |
| dc.description.tableofcontents | TABLE OF CONTENTS 1. Introduction 1 1.1. Problem Background 1 1.2. Research Rationale 1 1.3. Research Objectives 1 2. Global InsurTech Overview 2 2.1. Global InsurTech Market overview 2 2.2. InsurTech Coverage and the Trend 6 3. Taiwan Insurance Industry 10 3.1. Market Overview 10 3.2. Market Trends 12 3.2.1. Rising Income Level 12 3.2.2. Rapidly Aging Population and Prolonged Low Birth Rate 14 3.2.3. Underserved Protection Needs but Increasing Public Health Awareness 17 3.2.4. Supportive Government Policies 18 4. InsurTech in Taiwan 20 4.1. Consumer Behavior 20 4.2. Online Insurance Overview and Key Players 23 4.3. InsurTech Strategy 28 4.4. Opportunities and Challenges 39 5. Conclusion 54 6. Reference 55 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0107933024 | en_US |
| dc.subject (關鍵詞) | 保險科技 | zh_TW |
| dc.subject (關鍵詞) | 保險 | zh_TW |
| dc.subject (關鍵詞) | 線上保險 | zh_TW |
| dc.subject (關鍵詞) | 數位化 | zh_TW |
| dc.subject (關鍵詞) | InsurTech | en_US |
| dc.subject (關鍵詞) | insurance | en_US |
| dc.subject (關鍵詞) | online insurance | en_US |
| dc.subject (關鍵詞) | digitization | en_US |
| dc.title (題名) | 台灣保險科技（InsurTech）的機會與挑戰 | zh_TW |
| dc.title (題名) | A Study on Taiwan InsurTech Market: Opportunities and Challenges | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | Reference 自由時報. 2021.〈財經週報-純網路保險〉網路投保不到１趴 商品設計是重點. https://ec.ltn.com.tw/article/paper/1446404. Access 22 May 2021. 數位時代. 數位轉型3大關鍵力，國泰金控搖身成為科技公司！https://www.bnext.com.tw/article/60009/ddtdigitaltransformation. Access 1 May 2021 蘋果日報.2021.Money101調查：僅3成民眾曾網路投保 最怕個資外洩、不清楚保單https://tw.appledaily.com/property/20210513/Z5K6TNWB3ZCMLK4RZ6YYCNZNRM/. Access 22 May 2021. 聯合新聞網. 2021. 純網路保險有市場嗎？ 調查顯示：僅三成民眾線上買保單. https://udn.com/news/story/7239/5451660. Access 22 May 2021. Amazon is launching car and bike insurance in India. https://www.businessinsider.com/amazon-launches-auto-bike-insurance-in-india-2020-7?IR=T. Access 5 Jun. 2021. Amazon Protect 2 year Accidental Damage & Breakdown Cover for Portable Audio. https://www.amazon.co.uk/Amazon-Protect-Accidental-Breakdown-Portable/dp/B01E5PV1DU. Access 5 Jun. 2021 Applied Systems Enters Into New Partnership with Google to Enhance Cloud Technologies. https://www1.appliedsystems.com/en-us/news/press-releases/2021/applied-systems-enters-into-new-partnership-with-google-to-enhance-cloud-technologies/. Access 5 Jun. 2021, from: Arjun Kharpal, China’s giants from Alibaba to Tencent ramp up health tech efforts to battle coronavirus. https://www.cnbc.com/2020/03/04/coronavirus-china-alibaba-tencent-baidu-boost-health-tech-efforts.html. Access 5 Jun. 2021 Boomers, Gen X, Gen Y, and Gen Z Explained. https://www.kasasa.com/articles/generations/gen-x-gen-y-gen-z. Access 15 May 2021. Cisco, Apple, Aon, Allianz introduce a first in cyber risk management. https://www.allianz.com/en/press/news/business/insurance/180205-allianz-cisco-apple-aon-cyber-risk-solution.html. Access 5 Jun. 2021. CTBC & PwC – Taiwan High Net Worth Segment Report 2020, P. 15 Digital 2021, Taiwan. https://datareportal.com/reports/digital-2021-taiwan. Access 24 Apr. 2021. IMF World Economic Outlook (October 2020). https://www.imf.org/en/Publications/WEO/Issues/2020/09/30/world-economic-outlook-october-2020. Access 17 Apr. 2021. InsurTech Market Size, Share & Growth Report, 2021-2028. https://www.grandviewresearch.com/industry-analysis/insurtech-market. Access 13 Jun. 2021. Insurance companies form alliance in Taiwan. https://www.taiwannews.com.tw/en/news/3960142. Access 24 Apr. 2021. Jerry Bowels, Is the COVID-19 pandemic Big Tech’s path to redemption - and yours? https://diginomica.com/covid-19-pandemic-big-techs-path-redemption-and-yours. Access 5 Jun. 2021. KPMG, Taiwan Insurance Report, 2020, P. 50 Lemonade Customer and Revenue Stats for 2021. https://backlinko.com/lemonade-customers. Access 12 Jun. 2021. “Neo Banks” vs “Neo Insurers”. https://medium.com/commerzventures/neo-banks-vs-neo-insurers-df4751b973d0. Accessed 12 Jun. 2021. Patrick Johnson, What is a Digital Bank? https://www.veriff.com/blog/what-is-a-digital-bank. Access 22 May 2021. Raised in a digital world, Gen Z will require truly digital insurance offerings and new demand-generation techniques. https://www.capgemini.com/2019/10/raised-in-a-digital-world-gen-z-will-require-truly-digital-insurance-offerings-and-new-demand-generation-techniques/. Access, 15 May 2021. Swiss Re – Sigma No. 1/2020 Report, P. 4, P. 5 Swiss Re – Sigma No. 4/2020 Report, P.28, P.31, P.32 Terry Gangcuangco, AXA`s Thomas Buberl on companies that could give insurers a run for their money. https://www.insurancebusinessmag.com/asia/news/technology/axas-thomas-buberl-on-companies-that-could-give-insurers-a-run-for-their-money-179768.aspx. Access 5 Jun. 2021. The ultimate guide to InsurTech: Building a business strategy for the digital age. https://apextechinc.com/the-ultimate-guide-to-insurtech-building-a-business-strategy-for-the-digital-age/. Access 8 May 2021. The generations defined. https://www.pewresearch.org/fact-tank/2019/01/17/where-millennials-end-and-generation-z-begins/ft_19-01-17_generations_2019/. Access 15 May 2021. WEF, The Global Risks Report 2021, P. 11 What is Zhong An? China’s digital-only insurance firm using tech to get ahead in the market. https://www.nsinsurance.com/news/what-is-zhong-an-insurance/. Access 12 Jun. 2021. World InsurTech Report 2020, P. 10 ZhongAn 2020 Annual Report, P.2 | zh_TW |
| dc.identifier.doi (DOI) | 10.6814/NCCU202101302 | en_US |
