| dc.contributor.advisor | 蔡政憲 | zh_TW |
| dc.contributor.advisor | Tsai, Jason | en_US |
| dc.contributor.author (作者) | 張簡怡芳 | zh_TW |
| dc.contributor.author (作者) | Chang Chien, Yvonne | en_US |
| dc.creator (作者) | 張簡怡芳 | zh_TW |
| dc.creator (作者) | Chang Chien, Yvonne | en_US |
| dc.date (日期) | 2021 | en_US |
| dc.date.accessioned | 2-九月-2021 16:30:26 (UTC+8) | - |
| dc.date.available | 2-九月-2021 16:30:26 (UTC+8) | - |
| dc.date.issued (上傳時間) | 2-九月-2021 16:30:26 (UTC+8) | - |
| dc.identifier (其他 識別碼) | G0107933024 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/136897 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 107933024 | zh_TW |
| dc.description.abstract (摘要) | As a marketer works in insurance industry, the changes in recent years are very exciting. Financial service is no longer cold or just full of numbers. The combination of financial service and technology brings more flexibility, convenience, personalized users experience. Insurers can provide better product and service to customers through the technology. This thesis utilizes secondary data analysis to demonstrate current InsurTech development in Taiwan. Through the sales performance on online insurance, this thesis argues the challenges and difficulties on developing InsurTech. The comparison between local and foreign insures illustrate the different strategy and resource of two companies. Despite the current circumstances, digitization and InsurTech are still the inevitable trend for incumbent insurers. In line with the direction, this thesis identified the opportunities and challenges for insurers. | en_US |
| dc.description.tableofcontents | TABLE OF CONTENTS 1. Introduction 1 1.1. Problem Background 1 1.2. Research Rationale 1 1.3. Research Objectives 1 2. Global InsurTech Overview 2 2.1. Global InsurTech Market overview 2 2.2. InsurTech Coverage and the Trend 6 3. Taiwan Insurance Industry 10 3.1. Market Overview 10 3.2. Market Trends 12 3.2.1. Rising Income Level 12 3.2.2. Rapidly Aging Population and Prolonged Low Birth Rate 14 3.2.3. Underserved Protection Needs but Increasing Public Health Awareness 17 3.2.4. Supportive Government Policies 18 4. InsurTech in Taiwan 20 4.1. Consumer Behavior 20 4.2. Online Insurance Overview and Key Players 23 4.3. InsurTech Strategy 28 4.4. Opportunities and Challenges 39 5. Conclusion 54 6. Reference 55 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0107933024 | en_US |
| dc.subject (關鍵詞) | 保險科技 | zh_TW |
| dc.subject (關鍵詞) | 保險 | zh_TW |
| dc.subject (關鍵詞) | 線上保險 | zh_TW |
| dc.subject (關鍵詞) | 數位化 | zh_TW |
| dc.subject (關鍵詞) | InsurTech | en_US |
| dc.subject (關鍵詞) | insurance | en_US |
| dc.subject (關鍵詞) | online insurance | en_US |
| dc.subject (關鍵詞) | digitization | en_US |
| dc.title (題名) | 台灣保險科技（InsurTech）的機會與挑戰 | zh_TW |
| dc.title (題名) | A Study on Taiwan InsurTech Market: Opportunities and Challenges | en_US |
| dc.type (資料類型) | thesis | en_US |
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| dc.identifier.doi (DOI) | 10.6814/NCCU202101302 | en_US |
