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題名 社群媒體內容對於幸福感的影響: 探討台灣疫情期間情緒的中介效果及社會資本的調節效果
The effects of social media content on psychological well-being: Exploring the mediation effect of emotional response and the moderation effect of social capital in Taiwan under COVID-19
作者 李瑞真
Lee, Seojin
貢獻者 韓義興
Han, Yi-Hsing
李瑞真
Lee, Seojin
關鍵詞 社交媒體
情緒反應
社會資本
心理健康
COVID-19 大流行
Social media
Emotional response
Social capital
Psychological well-being
COVID-19 pandemic
日期 2021
上傳時間 2-Sep-2021 17:13:09 (UTC+8)
摘要 在最近的 COVID-19 大流行案例中,社會疏遠和嚴格封鎖的必要性凸顯了互聯網和在線交流的重要性。社交媒體是關鍵的現代技術的一部分,它通過消除那些現有的有形和無形的障礙,將世界各地的人們聯繫起來,通過減少孤獨感和焦慮感來促進心理健康。由於嚴格限制身體接觸,這種全球大流行的特殊情況使社交媒體交流對於社交聯繫和緩解變得更加困難。
這項研究的重點是社交媒體內容如何通過激發風險感知來影響情緒反應,以及社交媒體如何讓人們在 COVID-19 期間聯繫或應對與整體心理滿足相關的危機。該研究使用實驗設計和在線調查,在給定社交媒體內容的三種不同條件下(正面、負面或中性)創建,以檢測這些不同的社交媒體內容如何影響人們克服危機。該研究基於台灣及其最常用的社交媒體 Facebook。研究結果表明,社交媒體內容的不同價態會引起情緒反應,導致心理健康水平不同,但高於平均水平,即部分積極。然而,結果表明,社會資本對心理幸福感的影響沒有顯著影響。調查結果提醒人們需要對此框架進行跨文化分析和縱向研究的進一步研究。
In the recent case of COVID-19 pandemic has aroused the necessity of social distancing and stringent lockdowns which highlights the importance of internet and online communication. Social media is part of the critical modern technology that connects people around the world when incapable of physical confrontation by removing those existing tangible and intangible barriers, contributing to one’s psychological well-being by decreasing the sense of loneliness and anxiety (Chen & Li, 2017; Ellison et al., 2007; Ko & Kuo, 2009). This exceptional situation of global pandemic has made the social media communication even more arduous for social connection and mitigation since physical contact has been strictly limited.
This study focuses on how social media contents affect emotional response by provoking risk perception and how social media allows people to connect or cope with the crisis in relation to overall mental contentment during COVID-19. The study uses online experiment with surveys created in three different conditions of given social media contents that are either positive, negative or neutral, in order to detect how those different social media contents affect people’s psychological state. The study is based on Taiwan with their most used social media which is Facebook. The findings disclosed that positive, negative and neutral valance of social media contents induced corresponding emotional responses that resulted in different levels of psychological well-being. That is, emotional responses mediated the relationship between valence of social media contents and psychological well-being. However, the results revealed that social capital did not significantly influence the effect on psychological well-being. The findings call attention to the need for public awareness that social media contents influence individual mental well-being especially during the period of pandemic.
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描述 碩士
國立政治大學
國際傳播英語碩士學位學程(IMICS)
108461018
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0108461018
資料類型 thesis
dc.contributor.advisor 韓義興zh_TW
dc.contributor.advisor Han, Yi-Hsingen_US
dc.contributor.author (Authors) 李瑞真zh_TW
dc.contributor.author (Authors) Lee, Seojinen_US
dc.creator (作者) 李瑞真zh_TW
dc.creator (作者) Lee, Seojinen_US
dc.date (日期) 2021en_US
dc.date.accessioned 2-Sep-2021 17:13:09 (UTC+8)-
dc.date.available 2-Sep-2021 17:13:09 (UTC+8)-
dc.date.issued (上傳時間) 2-Sep-2021 17:13:09 (UTC+8)-
dc.identifier (Other Identifiers) G0108461018en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/137005-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際傳播英語碩士學位學程(IMICS)zh_TW
dc.description (描述) 108461018zh_TW
dc.description.abstract (摘要) 在最近的 COVID-19 大流行案例中,社會疏遠和嚴格封鎖的必要性凸顯了互聯網和在線交流的重要性。社交媒體是關鍵的現代技術的一部分,它通過消除那些現有的有形和無形的障礙,將世界各地的人們聯繫起來,通過減少孤獨感和焦慮感來促進心理健康。由於嚴格限制身體接觸,這種全球大流行的特殊情況使社交媒體交流對於社交聯繫和緩解變得更加困難。
這項研究的重點是社交媒體內容如何通過激發風險感知來影響情緒反應,以及社交媒體如何讓人們在 COVID-19 期間聯繫或應對與整體心理滿足相關的危機。該研究使用實驗設計和在線調查,在給定社交媒體內容的三種不同條件下(正面、負面或中性)創建,以檢測這些不同的社交媒體內容如何影響人們克服危機。該研究基於台灣及其最常用的社交媒體 Facebook。研究結果表明,社交媒體內容的不同價態會引起情緒反應,導致心理健康水平不同,但高於平均水平,即部分積極。然而,結果表明,社會資本對心理幸福感的影響沒有顯著影響。調查結果提醒人們需要對此框架進行跨文化分析和縱向研究的進一步研究。
zh_TW
dc.description.abstract (摘要) In the recent case of COVID-19 pandemic has aroused the necessity of social distancing and stringent lockdowns which highlights the importance of internet and online communication. Social media is part of the critical modern technology that connects people around the world when incapable of physical confrontation by removing those existing tangible and intangible barriers, contributing to one’s psychological well-being by decreasing the sense of loneliness and anxiety (Chen & Li, 2017; Ellison et al., 2007; Ko & Kuo, 2009). This exceptional situation of global pandemic has made the social media communication even more arduous for social connection and mitigation since physical contact has been strictly limited.
This study focuses on how social media contents affect emotional response by provoking risk perception and how social media allows people to connect or cope with the crisis in relation to overall mental contentment during COVID-19. The study uses online experiment with surveys created in three different conditions of given social media contents that are either positive, negative or neutral, in order to detect how those different social media contents affect people’s psychological state. The study is based on Taiwan with their most used social media which is Facebook. The findings disclosed that positive, negative and neutral valance of social media contents induced corresponding emotional responses that resulted in different levels of psychological well-being. That is, emotional responses mediated the relationship between valence of social media contents and psychological well-being. However, the results revealed that social capital did not significantly influence the effect on psychological well-being. The findings call attention to the need for public awareness that social media contents influence individual mental well-being especially during the period of pandemic.
en_US
dc.description.tableofcontents Acknowledgement ........................................................................................................... i
Abstract .......................................................................................................................... ii
Table of contents ............................................................................................................ iii
List of figures & tables ................................................................................................... vi
Figures ........................................................................................................................... vi
Tables ............................................................................................................................ vi
Chapter 1. Introduction ................................................................................................... 1
1.1 Research background ................................................................................................... 1
1.2 Statement of the problem ............................................................................................. 2
1.3 Research objectives...................................................................................................... 3
1.4 Research question ........................................................................................................ 4
1.5 Research model ........................................................................................................... 6
1.6 Significance of the study .............................................................................................. 7
Chapter 2. Literature Review ......................................................................................... 10
2.1 The impact of COVID-19 on individuals ................................................................... 10
2.1.1 COVID-19 in Taiwan .......................................................................................... 12
2.2 Definition and importance of social media ................................................................. 13
2.3 Valence of social media contents ............................................................................... 14
2.4 Psychological well-being ........................................................................................... 16
2.4.1 Social media and psychological well-being.......................................................... 17
iv
2.4.2 Social media, social capital and psychological well-being ................................... 18
2.5 Emotional Response during risk ................................................................................. 19
2.6 Social capital ............................................................................................................. 22
2.6.1 Bridging and bonding social capital ..................................................................... 23
2.6.2 Social capital and social media ............................................................................ 24
Chapter 3. Research model and methods ....................................................................... 27
3.1 Research model ......................................................................................................... 27
3.2 Pilot test ..................................................................................................................... 28
3.2.1 Experimental design ............................................................................................ 28
3.2.2 Participants and procedure ................................................................................... 29
3.2.3 Stimulus materials ............................................................................................... 29
3.2.4 Measurements ..................................................................................................... 30
3.3 Main study ................................................................................................................. 37
3.3.1 Participants, procedure and experimental design .................................................. 37
3.3.2 Stimulus materials ............................................................................................... 38
3.3.2 Measurement ....................................................................................................... 39
Chapter 4. Results ......................................................................................................... 43
Chapter 5. Discussion .................................................................................................... 49
Chapter 6. Conclusion ................................................................................................... 55
References .................................................................................................................... 58
Appendix A. The Scales ................................................................................................ 80
v
Appendix B. Survey questionnaire ................................................................................ 84
Appendix C. Stimulus materials .................................................................................... 97
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dc.format.extent 2051049 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0108461018en_US
dc.subject (關鍵詞) 社交媒體zh_TW
dc.subject (關鍵詞) 情緒反應zh_TW
dc.subject (關鍵詞) 社會資本zh_TW
dc.subject (關鍵詞) 心理健康zh_TW
dc.subject (關鍵詞) COVID-19 大流行zh_TW
dc.subject (關鍵詞) Social mediaen_US
dc.subject (關鍵詞) Emotional responseen_US
dc.subject (關鍵詞) Social capitalen_US
dc.subject (關鍵詞) Psychological well-beingen_US
dc.subject (關鍵詞) COVID-19 pandemicen_US
dc.title (題名) 社群媒體內容對於幸福感的影響: 探討台灣疫情期間情緒的中介效果及社會資本的調節效果zh_TW
dc.title (題名) The effects of social media content on psychological well-being: Exploring the mediation effect of emotional response and the moderation effect of social capital in Taiwan under COVID-19en_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) Abrams, E. M., & Greenhawt, M. (2020). Risk communication during COVID-19. The Journal of Allergy and Clinical Immunology: In Practice, 8(6), 1791-1794.
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dc.identifier.doi (DOI) 10.6814/NCCU202101297en_US