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題名 Embedding food in place and rural development: Insights from the Bluefin Tuna Cultural Festival in Donggang, Taiwan
作者 林怡潔
Lin, Yi-Chieh Jessica
Bestor, Theodore C.
貢獻者 傳播學院
日期 2020-10
上傳時間 27-Oct-2021 14:30:22 (UTC+8)
摘要 This paper examines the role of the “Bluefin Tuna Cultural Festival” in developing and sustaining regional identities within the context of rural regeneration, sustainability, and the creation of closer relationships between production and consumption in the countryside. It focuses on Donggang, Southern Taiwan, an area with rural development issues, increasing tourism impacts, and contested issues of local identity, sustainability, and an aging society. This paper draws on public discourse and in-depth interviews with key stakeholders in Donggang to understand the conditions required for substantiating authenticity of the gastronomic products and experi-ences and the promotion of an appealing gastronomic image. This study traces the process of embedding bluefin tuna in Donggang through marketing, branding and provides a preliminary conceptualization of interrelations between gastronomic tourism and community development in East Asia. The paper draws attention to these particular issues issues: the commodification of local heritage and coun-tryside capital, strategies and challenges of hosting culinary festivals and resolving the issue of return migration.
關聯 Journal of Rural Studies, Vol.79, pp.373-381
資料類型 article
DOI https://doi.org/10.1016/j.jrurstud.2020.08.030
dc.contributor 傳播學院
dc.creator (作者) 林怡潔
dc.creator (作者) Lin, Yi-Chieh Jessica
dc.creator (作者) Bestor, Theodore C.
dc.date (日期) 2020-10
dc.date.accessioned 27-Oct-2021 14:30:22 (UTC+8)-
dc.date.available 27-Oct-2021 14:30:22 (UTC+8)-
dc.date.issued (上傳時間) 27-Oct-2021 14:30:22 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/137577-
dc.description.abstract (摘要) This paper examines the role of the “Bluefin Tuna Cultural Festival” in developing and sustaining regional identities within the context of rural regeneration, sustainability, and the creation of closer relationships between production and consumption in the countryside. It focuses on Donggang, Southern Taiwan, an area with rural development issues, increasing tourism impacts, and contested issues of local identity, sustainability, and an aging society. This paper draws on public discourse and in-depth interviews with key stakeholders in Donggang to understand the conditions required for substantiating authenticity of the gastronomic products and experi-ences and the promotion of an appealing gastronomic image. This study traces the process of embedding bluefin tuna in Donggang through marketing, branding and provides a preliminary conceptualization of interrelations between gastronomic tourism and community development in East Asia. The paper draws attention to these particular issues issues: the commodification of local heritage and coun-tryside capital, strategies and challenges of hosting culinary festivals and resolving the issue of return migration.
dc.format.extent 2316349 bytes-
dc.format.mimetype application/pdf-
dc.relation (關聯) Journal of Rural Studies, Vol.79, pp.373-381
dc.title (題名) Embedding food in place and rural development: Insights from the Bluefin Tuna Cultural Festival in Donggang, Taiwan
dc.type (資料類型) article
dc.identifier.doi (DOI) 10.1016/j.jrurstud.2020.08.030
dc.doi.uri (DOI) https://doi.org/10.1016/j.jrurstud.2020.08.030