| dc.contributor.advisor | 劉秀明 | zh_TW |
| dc.contributor.advisor | Liu, Sandra | en_US |
| dc.contributor.author (Authors) | 李昕穎 | zh_TW |
| dc.contributor.author (Authors) | Lee, Hsin-Ying | en_US |
| dc.creator (作者) | 李昕穎 | zh_TW |
| dc.creator (作者) | Lee, Hsin-Ying | en_US |
| dc.date (日期) | 2021 | en_US |
| dc.date.accessioned | 3-Jan-2022 16:08:39 (UTC+8) | - |
| dc.date.available | 3-Jan-2022 16:08:39 (UTC+8) | - |
| dc.date.issued (上傳時間) | 3-Jan-2022 16:08:39 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0108933006 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/138379 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 108933006 | zh_TW |
| dc.description.abstract (摘要) | AbstractBreakthrough in the Development of Taiwan’s Sustainable Exhibition IndustryByChristine LeeThe Green MICE (meetings, incentives, conferences, exhibitions/events) project of MEET TAIWAN was awarded “Best Actions to Engage Participants on Sustainability `` by UFI in 2016. The project aimed to promote Taiwan’s sustainable exhibition industry. Albeit most stakeholders understand its importance and some of them are adopting relative approaches, there has no significant breakthrough throughout the recent eight years. Based on the results from a more structured qualitative study instrument collected from the three key industry stakeholders, exhibition organizers, exhibition halls, and decorators, we learn that they have encountered difficulties primarily from the government and the industry. Lacking goals, direction, incentive programs, support from industry partners, and financial pressure make them feel unmotivated and frustrated.This project explored mainly the positions of the three stakeholders across the value chain and their efforts in developing sustainable exhibitions. The findings indicate that the utmost crucial tasks are to create a collaborative ecosystem that the corporate, association, and the government work toward one goal and to change the mindset of ones who are at the management levels of each stakeholder. In addition, the government could further propose revised Green MICE guidelines, incentive programs for the three key stakeholders, organize seminars and provide reports on sustainable topics. With all these, industry stakeholders would have a clearer expectation; and they could be better motivated and able to solicit more resources. Regarding the implementation, it can begin with exhibition halls, who could add sustainability-related regulations into their service contracts. Then, the exhibition organizers may establish a positive loop in the exhibition industry to better promote sustainable exhibitions. | en_US |
| dc.description.tableofcontents | TABLE OF CONTENTS1. Introduction 11.1. Problem background 11.2. Research rationale 21.3. Research objectives 31.4. Research methodology 41.5. Limitations of the research 42. Exhibition Industry Overview 52.1. Exhibition type 52.2. Exhibition process 52.3. Stakeholders in the exhibition industry 63. The current development of Taiwan’s sustainable exhibition industry 73.1. Top three stakeholders accountable for reducing carbon emissions and going sustainable 73.2. Green MICE project of MEET TAIWAN 83.2.1. Establish Green MICE guidelines 83.2.2. Organize Green booth decoration competitions 83.2.3. Organize Green MICE seminars 83.2.4. Encourage and help in adopting international standards 83.2.5. Initiate incentive program for exhibition organizers who adopt Green MICE guidelines 93.3. Achievements of the three key stakeholders in sustainable exhibitions 93.3.1. Exhibition organizer 93.3.2. Venue provider 113.3.3. Decorator 124. Structured instrument for companies and results 134.1. Data collection method 134.2. Structured instrument results 134.2.1. Exhibition organizer 134.2.1.1. Awareness of the sustainable exhibition trend 144.2.1.2. Actions in the sustainable exhibition 154.2.1.3. Difficulties in the promotion of sustainable exhibitions 184.2.2. Venue provider 194.2.2.1. Awareness of the sustainable exhibition trend 194.2.2.2. Actions in the sustainable exhibition 204.2.2.3. Difficulties in the promotion of sustainable exhibitions 224.2.3. Decorator 234.2.3.1. Awareness of the sustainable exhibition trend 234.2.3.2. Actions in the sustainable exhibition 234.2.3.3. Difficulties in the promotion of sustainable exhibitions 255. Discussions 265.1. The gap between stakeholders’ expectations and MEET TAIWAN’s initiatives 265.2. Methods to better engage stakeholders in sustainable exhibitions 275.2.1. Exhibition organizer 275.2.1.1. Position among key stakeholders and activeness in sustainable exhibitions 275.2.1.2. Drivers for better involvement 295.2.2. Venue provider 315.2.2.1. Position among key stakeholders and activeness in sustainable exhibitions 315.2.2.2. Drivers for better involvement 315.2.3. Decorator 325.2.3.1. Position among key stakeholders and activeness in sustainable exhibitions 325.2.3.2. Drivers for better involvement 326. Recommendations and conclusions 346.1. Encourage industry stakeholders in Taiwan to sign the Net Zero Carbon Events Pledge 346.2. Set up goals, roadmap, and timeline for Taiwan’s exhibition industry 356.3. Form a cross-company sustainable development group within TECA 366.4. Adjust Green MICE Project of MEET TAIWAN 366.4.1. Revise Green MICE guidelines 366.4.2. Initiate more intriguing incentive programs 376.4.3. Conduct research on Taiwan’s sustainable exhibition industry 376.5. Incorporate new regulations into contracts 377. References 408. Appendix 42 | zh_TW |
| dc.format.extent | 2497448 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0108933006 | en_US |
| dc.subject (關鍵詞) | 永續性 | zh_TW |
| dc.subject (關鍵詞) | 台灣展覽產業 | zh_TW |
| dc.subject (關鍵詞) | 淨零 | zh_TW |
| dc.subject (關鍵詞) | MEET TAIWAN計畫 | zh_TW |
| dc.subject (關鍵詞) | Sustainability | en_US |
| dc.subject (關鍵詞) | Taiwan exhibition industry | en_US |
| dc.subject (關鍵詞) | Net-zero | en_US |
| dc.subject (關鍵詞) | MEET TAIWAN | en_US |
| dc.title (題名) | 臺灣永續展覽產業發展突破利基 | zh_TW |
| dc.title (題名) | Breakthrough In the Development of Taiwan’s Sustainable Exhibition Industry | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | ReferencesAbout TECA. (2021, November 16). Taiwan Exhibition and Convention Association. https://texco.org.tw/en/about/introductionAbout UFI. (2021, November 10). UFI. https://www.ufi.org/about/Apple Charges Forward to 2030 Carbon Neutral Goal, Adding 9 Gigawatts of Clean Power and Doubling Supplier Commitments. (2021, October 27). Apple News Room. https://www.apple.com/newsroom/2021/10/apple-charges-forward-to-2030-carbon-neutral-goal-adding-9-gigawatts-of-clean-power-and-doubling-supplier-commitments/Global Economic Impact of Exhibitions. (2019, December). UFI and Oxford Economics. https://s3.amazonaws.com/tourism-economics/craft/Case-Studies-Docs/Global_Economic_Impact_of_Exhibitions_Dec2019.pdfGlobal Economic Impact of Exhibitions. (2020, June). UFI and Oxford Economics.https://www.ufi.org/wp-content/uploads/2020/06/Global_Economic_Impact_of_Exhibitions_Jun2020.pdfGreen MICE Project of MEET TAIWAN, Best Actions to Engage Participants Around Sustainability. (2021, November 16). Taiwan External Trade Development.https://www.ufi.org/wp-content/uploads/2016/05/SD_2016_TAITRA_with-all-appendices.pdfISO 20121 Sustainable Events. (2021, November 13). International Organization for Standardization.https://www.iso.org/iso-20121-sustainable-events.htmlNet Zero Carbon Events. (2021, November 14). Joint Meetings Industry Council.https://netzerocarbonevents.org/initiative/Net Zero Carbon Pledge for the Events Industry. (2021, November 14). Joint Meetings Industry Council. https://netzerocarbonevents.org/the-pledge/The Paris Agreement. (2021, November 1). United Nations Framework Convention on Climate Change. https://unfccc.int/process-and-meetings/the-paris-agreement/the-paris-agreementPAS 2060 carbon neutrality. (2021, November 13). The British Standards Institution.https://www.bsigroup.com/en-GB/pas-2060-carbon-neutrality/Status of Sustainability in the Exhibition Industry. (2021, July). UFI and Explori.https://www.ufi.org/archive-research/status-of-sustainability-in-the-exhibition-industry-july-2021/The UFI Report on Best Practices in Sustainability. (2016). UFI and Greenview.https://www.ufi.org/wp-content/uploads/2016/10/UFI_Best_Practices_In_Sustainability_Report.pdfThe 17 Goals. (2021, November 2). United Nations. https://sdgs.un.org/goals106年會展活動導入綠色會展指南獎勵措施. (2021, October 17). MEET TAIWAN.https://www.meettaiwan.com/mtfiles/mt//menu/201703/1489118118158-1.pdf會展產業基本運作流程、管理模式與價值鏈. (2021, October 15). http://it.csu.edu.tw/wSite/public/Attachment/f1436173445756.pdf臺灣優勢 (2021, October 20). MEET TAIWAN. https://www.meettaiwan.com/zh_TW/menu/M0000239/%E8%87%BA%E7%81%A3%E5%84%AA%E5%8B%A2.html | zh_TW |
| dc.identifier.doi (DOI) | 10.6814/NCCU202101752 | en_US |
