| dc.contributor.advisor | 楊光磊 | zh_TW |
| dc.contributor.advisor | Young, Konrad | en_US |
| dc.contributor.author (Authors) | 尹兆逸 | zh_TW |
| dc.contributor.author (Authors) | Yin, Chao-Yi | en_US |
| dc.creator (作者) | 尹兆逸 | zh_TW |
| dc.creator (作者) | Yin, Chao-Yi | en_US |
| dc.date (日期) | 2021 | en_US |
| dc.date.accessioned | 10-Feb-2022 13:04:26 (UTC+8) | - |
| dc.date.available | 10-Feb-2022 13:04:26 (UTC+8) | - |
| dc.date.issued (上傳時間) | 10-Feb-2022 13:04:26 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0107933011 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/138931 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 107933011 | zh_TW |
| dc.description.abstract (摘要) | Abstract The Product Development Opportunity of Automotive Products - A case of H Sales Department of G Company, a Taiwanese Electronics Agent By Joey Yin The product life cycle in the electronics industry is shrinking, which affects the long-term business model, profit margin, and even the survival of companies severely. The main purpose of this study is to explore the business opportunity for new products from the viewpoint of H sales department in the automotive electronics industry for G company, an electronics agency. Electric vehicle (EV) or smart vehicle is one of the most rapidly growing segmentation in recent years. Taiwanese automotive manufacturers are not the mainstream players in the world. However, the automotive electronics products, upper stream material and parts, take the top share. When its technology improves, EV has become more popular all over the world, which in turn brings new demands for automotive electronics products. The study focuses on analyzing business opportunity and feasibility of new products in the automotive electronics market for G company. With this research, G company is able to enter the rising automotive electronics market, and become an important agent in the automotive industry instead of maintaining existing business in the fiercely competing consumer electronics industry. The evolving opportunities in the relatively niche automotive electronics market could help G company start ahead of its larger-scale competitors. Due to G company’s flexibility and aggressiveness, G company could achieve a new business revenue peak in the coming years. | en_US |
| dc.description.tableofcontents | Table of Contents 1. Executive Summary 1 1.1. Problem Background 2 1.2. Research Objective 3 2. Automotive Electronics Product Market Analysis 4 2.1. Global Automotive Electronics Product Market 5 2.2. Advanced Driver Assistance Systems (ADAS) 7 2.3. Original Equipment (OE) and Aftermarket (AM) products 9 2.3.1. Original Equipment (OE) 9 2.3.2. Aftermarket (AM) 10 2.4. Taiwan Market Analysis 11 3. New Product Line Development 14 3.1. Driver Monitoring System (DMS) 16 3.1.1. Infrared LED in Driver Monitoring System 18 3.1.2. Driver Monitoring System in Taiwan 19 3.1.3. Customer Development and G Company Market Share Forecast 20 3.2. Automotive Camera Module and Sensor 23 3.2.1. Power Management IC (PMIC) in Automotive Camera and Sensor 26 3.2.2. Automotive Camera Module and Sensor in Taiwan 27 3.2.3. Customer Development and G Company Market Share Forecast 28 3.3. Copper Foil in Electric Vehicle Lithium-Ion Battery 30 3.3.1. Core in Copper foil 32 3.3.2. Copper Foil in Taiwan 34 3.3.3. Customer Development and G Company Market Share Forecast 35 4. G Company Overview 38 4.1. Company Profile 38 4.1.1. History 38 4.1.2. Business 38 4.1.3. Features 39 4.1.4. Revenue 40 4.1.5. Organization 40 4.2. Sales departments 42 4.2.1. Employee 43 4.2.2. Employee’s Income 43 4.2.3. Employee turnover rates 45 4.3. Company Competitiveness 46 4.3.1. Industry Competitors 46 4.4. Company Differentiation 47 5. Financial Situation of H Sales Department 50 5.1. Current Income Statement Without New Products 50 5.2. Future Income Statement Including New Products 51 6. Conclusion 54 7. Reference 56 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0107933011 | en_US |
| dc.subject (關鍵詞) | 電子業 | zh_TW |
| dc.subject (關鍵詞) | 電子代理商 | zh_TW |
| dc.subject (關鍵詞) | 車用電子 | zh_TW |
| dc.subject (關鍵詞) | 汽車產業 | zh_TW |
| dc.subject (關鍵詞) | Electronics industry | en_US |
| dc.subject (關鍵詞) | Electronics agent | en_US |
| dc.subject (關鍵詞) | Automotive electronics | en_US |
| dc.subject (關鍵詞) | Automotive industry | en_US |
| dc.title (題名) | 車載產品發展機會－以台灣電子業代理商G公司之H業務部門為案例探討 | zh_TW |
| dc.title (題名) | The Product Development Opportunity of Automotive Products - A case of H Sales Department of G Company, a Taiwanese Electronics Agent | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | Reference 1. International Energy Agency (IEA) https://www.iea.org/ 2. International Energy Agency (IEA), “Global EV Outlook 2021”, April 2021 3. Precedence Research https://www.precedenceresearch.com/ 4. IEK https://ieknet.iek.org.tw/ 5. IEK, “全球汽車電子產業回顧與展望” 6. ARTC https://www.artc.org.tw/ 7. ARTC, “透過產業趨勢與專利地圖解析ADAS 技術發展” 8. ARTC, “車輛產業(汽車電子、電動車與自駕車)發展契機與展望” 9. Deloitte Insights www.deloitte.com/insights 10. Deloitte Insights, “Electric vehicles Setting a course for 2030”, 2021 11. Strategy Analytics https://www.strategyanalytics.com/ 12. McKinsey & Company www.mckinsey.com 13. McKinsey & Company, “Automotive software and electronics 2030 Mapping the sector’s future landscape”, 2021 14. IHS Markit, “Automotive Industry Outlook: Managing Volatility and Leveraging Opportunities in a Dynamic Market Environment”, February 2019 15. German Association of the Automotive Industry https://www.vda.de/en 16. Smart eye https://smarteye.se/blogs/driver-monitoring-dms-on-its-way-to-become-mandatory-in-vehicles-around-the-world/ 17. World Health Organization (WHO), “Global Status Report on Road Safety 2018” https://www.who.int/violence_injury_prevention/road_safety_status/2018/en 18. WPG Holdings https://www.wpgholdings.com/main/index/en 19. Harvard Business Publishing https://hbr.org/ 20. iCatch Technology https://www.icatchtek.com/NewsContent/d85b80aa02424c34a6d651afb33958ea 21. Bravotek Electronics https://www.bravotekcorp.com/en 22. RISHO KOGYO CO., LTD. https://www.risho.co.jp/english/index.html 23. Macquarie Research, “Korea EV battery materials”, 5 December 2019 | zh_TW |
| dc.identifier.doi (DOI) | 10.6814/NCCU202200019 | en_US |
