| dc.contributor.advisor | 陳春龍 | zh_TW |
| dc.contributor.advisor | Chen, Samuel | en_US |
| dc.contributor.author (Authors) | 何燕玲 | zh_TW |
| dc.contributor.author (Authors) | Linda Ho | en_US |
| dc.creator (作者) | 何燕玲 | zh_TW |
| dc.creator (作者) | Ho, Linda | en_US |
| dc.date (日期) | 2008 | en_US |
| dc.date.accessioned | 1-Mar-2022 17:06:06 (UTC+8) | - |
| dc.date.available | 1-Mar-2022 17:06:06 (UTC+8) | - |
| dc.date.issued (上傳時間) | 1-Mar-2022 17:06:06 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0090933003 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/139192 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 90933003 | zh_TW |
| dc.description.abstract (摘要) | Abstract Corporate Transformation: From a Traditional Record Company, Emerging into a Total Entertainment Company By Linda Ho The sales of compact discs (CDs), which are the record industry’s main product, have been on a downward spiral, with more than half of this decline being attributed to internet music piracy. And Taiwan is no exception to this phenomenon. Record companies began to reevaluate the sustainability of their businesses as gross revenues from CD sales can no longer keep up with the cost of producing and marketing. Since developing a symbiotic relationship with talents and active participation in artist management happens to be the way that can provide these independent recording firms with the most benefits, local music industry players began to integrate artist management as a major component of their operations to remain profitable. This business plan proposes a series of sustainability and growth strategies for HIM International Music, Inc. by analyzing current market conditions and developments, and taking into consideration its core values, its vision, and its competitiveness within the market. | en_US |
| dc.description.tableofcontents | TABLE OF CONTENTS 1. Introduction 1 2. Industry Background 4 2.1. The Entertainment Industry 4 2.2. The Recording Industry 6 2.2.1. Traditional Revenue Streams of Record Labels 7 2.2.2. Expanding Revenue Streams of Record Labels 7 2.2.3. Record Label-Artist Management Companies and their Management Models 8 2.2.3.1. Full Management 8 2.2.3.2. Co-Shared Management 8 2.2.3.3. Shared Management 9 3. Company Background 10 3.1. Customer Needs 10 3.1.1. Artists 10 3.1.2. Fans and Corporate Advertisers 11 3.2. Company Skills 11 3.2.1. Core Competencies 11 3.2.2. SWOT Analysis 12 3.2.2.1. Strengths 12 3.2.2.2. Weaknesses 13 3.2.2.3. Opportunities 13 3.2.2.4. Threats 14 3.3. Competition 15 3.4. Collaborators 16 3.4.1. Content Sources – Composers and Lyricists 16 3.4.2. Production Companies and Mass Media 16 3.4.3. Sales Channels 16 3.4.4. Complementing AMCs 17 3.5. Context 17 3.5.1. Political (including Legal) 17 3.5.2. Economic 17 3.5.3. Social 18 3.5.4. Technological 18 4. Sustainability and Growth Strategy 19 4.1. The HIM Model 19 4.2. Maximizing Traditional Revenue Streams 20 4.2.1. Physical Sales 20 4.2.2. Music Publishing and Rights Management 21 4.2.3. New Media Sales 21 4.2.4. Artist Management 21 4.2.5. Others 21 4.3. Artist Discovery and Development Plan 21 4.3.1. New Artists 22 4.3.1.1. Discovery 22 4.3.1.2. Training and Development 23 4.3.1.3. Launching 23 4.3.2. Breakout Artists 23 4.3.2.1. Image Maintenance 23 4.3.2.2. Managing Groups 24 4.3.3. Mid-level Artists 24 4.3.4. Top-line Artists 24 4.3.5. In-house Songwriters and Lyricists 25 4.4. New Revenue and Profitability Schemes 25 4.4.1. Mainland China 25 4.4.2. Licensing 25 4.4.3. TV Drama Production 25 5. Investment Plan and Financial Forecast 26 6. Potential Risks 28 7. References 29 8. Appendix 30 8.1. APPENDIX 1 HIM Artists – Profile Photographs 30 8.2. APPENDIX 2 Dance to Fame Program Proposal 35 8.3. APPENDIX 3 iPeer Multimedia International Ltd. Company Profile 38 8.4. APPENDIX 4 HIM Top-line Artists’ Merchandise 39 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0090933003 | en_US |
| dc.subject (關鍵詞) | 唱片行業 | zh_TW |
| dc.subject (關鍵詞) | 永續性 | zh_TW |
| dc.subject (關鍵詞) | 共生關係 | zh_TW |
| dc.subject (關鍵詞) | 藝人管理 | zh_TW |
| dc.subject (關鍵詞) | Record industry | en_US |
| dc.subject (關鍵詞) | Sustainability | en_US |
| dc.subject (關鍵詞) | Symbiotic relationship | en_US |
| dc.subject (關鍵詞) | Artist management | en_US |
| dc.title (題名) | 企業轉型: 從傳統唱片公司至全娛樂經紀公司 | zh_TW |
| dc.title (題名) | Corporate Transformation: From a Traditional Record Company, Emerging into a Total Entertainment Company | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | References Entertainment Industry in China Porter’s Five Forces Strategy Analysis. Aruvian Research. March 2008. [Retrieved] July 27, 2008, from http://www.researchandmarkets.com/reports/c65952. Global Entertainment & Media Industry Will Grow to $ 1.8 Trillion in 2010. 2006. [Retrieved] July 27, 2008 from http://www.metrics2.com/blog/2006/09/19/global_entertainment_media_industry_will_grow_to_1.html. Global Entertainment and Media Outlook: 2008-2012 Outlook. PriceWaterhouseCoopers. 2008. [Retrieved] July 27, 2008, from http://www.pwc.com/extweb/industry.nsf/docid/8CF0A9E084894A5A85256CE8006E19ED?opendocument&vendor=#rec. Innovations Changing the Face of Global Music Industry. Tony George. April 13, 2007. [Retrieved] July 26, 2008, from http://www.abc.net.au/news/opinion/items/200704/s1896190.htm. Subscription to the Cathay Global Entertainment Fund begins on July 21. July 10, 2008. [Retrieved] July 26, 2008, from http://tbm.cna.com.hk/readcbp.php?ID=200807101877&v_news=200807101893,200807101877,200807101873. Taiwan’s Music Industry Mourns Lost Profits. Joyce Huang. April 5, 2002. [Retrieved] July 26, 2008 from http://www.taipeitimes.com/News/front/archives/2002/04/05/130587. The Music Industry: From Major to Minor. January 10, 2008. [Retrieved] July 26, 2008, from http://www.economist.com/business/displaystory.cfm?story_id=10498664. Warner Music Group Annual Report 2007. January 2008. [Retrieved] July 26, 2008, from http://library.corporate-ir.net/library/18/182/182480/items/276802/WMG2007AR.pdf. | zh_TW |
| dc.identifier.doi (DOI) | 10.6814/NCCU202200215 | en_US |
