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題名 ICONIQ商業計劃書 – 後疫情時代下非接觸式社會之3D虛擬人像全息投影商業化實踐
ICONIQ - A Business Plan for Commercialization of Holographic 3D Virtual Human in The Post Pandemic Contactless Society作者 平間麗美
Hirama, Remi貢獻者 何小台
Ho, Chester
平間麗美
Remi Hirama關鍵詞 3D
虛擬人類
全像攝影
COVID-19
後疫情
非接觸式社會
設計思維
創新
新創
商業計畫
3D
Virtual human
Holography
COVID-19
Post-pandemic
Contactless society
Design thinking
Innovation
Startup
Business plan日期 2022 上傳時間 1-Jul-2022 16:16:54 (UTC+8) 摘要 This thesis is a startup business plan to commercialize the computer-rendered, AI-powered and holographically projected human graphical images called “3D Virtual Humans”. 3D Virtual Human was ideated using the Design Thinking approach of observing the persona behavior. Social distancing and community lockdowns for the prevention of COVID-19 are creating a restricted living environment (which this thesis calls “the contactless society”) and causing social inconveniences. It is also acting as one of the drivers for the economic slowdown. Furthermore, its influence on mental health is a growing concern given how it creates social isolation. The fear towards spread of infectious diseases is generating the market demand for touchless transactions through chatbots. How might we add human touch to these faceless transactions and make life easy in the contactless society? This question was the starting point of the business plan.This business plan identifies the intersection of feasibility, viability and desirability of 3D Virtual Human using various analytical frameworks. Chasm Theory analysis reveals the high production cost as a reason why the virtual humans currently remain only within the entertainment industry and not yet mass adopted in other industries. Process analysis proposes improvement ideas for reducing the production time and cost. Analytical frameworks such as TAM-SAM-SOM, Business Model Canvas, Break Even Analysis logically outline the value proposition, financial feasibility and business implementation plan.This business plan cautiously draws the line from the current hype of metaverse that contains many unknowns to be a meaningful marketplace. Selecting Japan as the initial scope of market for its “Society 5.0” to build an IoT country, it focuses on creating a better living experience using holography in the physical environment rather than in the virtual reality through wearable devices. Within the USD 3.92 billion globally serviceable and addressable market of mixed reality, this business plan addresses the strategy to seize USD 230 million sales and USD 78.85 million net income in Japan in five years. 參考文獻 -- Notes --Chapter 11. Tokyo Shoko Research. (2022). “Monthly Report on Country-Level Bankruptcy, February 2022 Edition” (東京商工リサーチ、月次全国企業倒産状況2022年2月)https://www.tsr-net.co.jp/news/status/monthly/202202.html2. Tokyo Shoko Research. (2021). “Monthly Report on Country-Level Bankruptcy, December 2021 Edition” (東京商工リサーチ、月次全国企業倒産状況2021年12月)https://www.tsr-net.co.jp/news/status/monthly/202112.html3. Japan Cabinet Secretariat. “COVID-19 Information and Resources” https://corona.go.jp/emergency/4. Ritchie, Hannah., Mathieu, Edouard., Rodés-Guirao, Lucas., Appel, Cameron., Giattino, Charlie., Ortiz-Ospina, Esteban., Hasell, Joe. Macdonald, Bobbie., Beltekian, Diana., & Roser, Max. (2020)."Coronavirus Pandemic (COVID-19)".Published online at OurWorldInData.org.Retrieved from: `https://ourworldindata.org/coronavirus`5. Ibid.6. Mordor Intelligence. “Virtual Reality (VR) Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)”.https://www.mordorintelligence.com/industry-reports/virtual-reality-market7. Japan Cabinet Secretariat. “Society 5.0”.Japanese original: https://www8.cao.go.jp/cstp/society5_0/index.htmlEnglish translation: https://www8.cao.go.jp/cstp/english/society5_0/index.html8. Greengard, Samuel. (2019). “Virtual Reality”. The MIT Press. 2019. Page 38.DOI: https://doi.org/10.7551/mitpress/11836.001.0001ISBN electronic: 97802623546849. App Annie. “State of Mobile 2022”. Retrieved in January 2022.https://www.appannie.com/en/insights/market-data/state-of-mobile-2022-bouyant-economy/10. Ministry of Economy, Trade and Industry of Japan. (May 28th, 2021). “Information and communication Business Basic Survey 2020 (情報通信業基本調査)”.https://www.meti.go.jp/statistics/tyo/joho/index.htmlhttps://www.meti.go.jp/statistics/tyo/joho/result-2.html11. Reuters. “J.P. Morgan drops Apple, Qualcomm from top picks as tech demand slows”. (April 2nd, 2022).https://www.reuters.com/technology/jp-morgan-drops-apple-qualcomm-top-picks-tech-demand-slows-2022-04-01/12. Meta. (October 28th, 2021). “Founders Letter, 2021”. https://about.fb.com/news/2021/10/founders-letter/“Introducing Meta: A Social Technology Company”.https://about.fb.com/news/2021/10/facebook-company-is-now-meta/13. Perez, Sarah. (February 4th, 2022). “Over 500 mobile apps are now using the term ‘metaverse’ to attract new users”. Tech Crunch. https://techcrunch.com/2022/02/03/over-500-mobile-apps-are-now-using-the-term-metaverse-to-attract-new-users/Chan, Stephanie. (February 2022). “More than 500 apps hope adding ‘Metaverse’ to their marketing will equal millions”. Sensor Tower. https://sensortower.com/blog/metaverse-apps/14. Epic Games. (April 13rd, 2021). “Announcing a $1 Billion Funding Round to Support Epic’s Long-Term Vision for the Metaverse”. https://www.epicgames.com/site/en-US/news/announcing-a-1-billion-funding-round-to-support-epics-long-term-vision-for-the-metaverse15. Decentraland. (August 18th, 2018). “What are NFTs?”https://decentraland.org/blog/technology/what-are-nfts/Nonfungible. (October 24th, 2018). “Why most definitions of “non-fungible” are incorrect.”,https://nonfungible.com/news/opinions/why-most-definitions-of-non-fungible-are-incorrect16. The Guardian. (January 22nd, 2022). “Hermès suing American artist over NFTs inspired by its Birkin bags.”. https://www.theguardian.com/technology/2022/jan/22/hermes-suing-american-artist-over-nfts-of-its-birkin-bagsChapter 217. Chatbots.org. “Synonym - Virtual Human”. https://www.chatbots.org/virtual_human/ . Retrieved in February, 2022.18. Kanebo Cosmetics Official YouTube Channel. (April 11th, 2021). “KATE REAL/UNREAL. その肌、リアルか、アンリアルか。”https://www.youtube.com/watch?v=XnQFgqsCKEg19. Juniper Research. (August 19, 2021). “COVID-19 and the Voice Assistants Market.”. Retrieved in February, 2022. https://www.juniperresearch.com/blog/august-2021/covid-19-and-the-voice-assistants-market?ch=AI%20Assistant20. Pricing information in “Table 2: List of popular CG creation platforms” was collected from the following companies’ product homepages.Blender: https://www.blender.org/Epic Games (Metahuman Creator): https://www.unrealengine.com/en-US/?lang=en-USQuantum Capture (CTRL Human): https://www.quantumcapture.com/Unity Technologies (Enemies): https://unity.com/demos/enemies21. Pricing information in “Table 3: List of popular AI conversation engine product” was collected from the following companies’ product homepages:Google DialogFlow: https://cloud.google.com/dialogflowIBM Watson Assistant: https://www.ibm.com/products/watson-assistant/artificial-intelligenceAmazon Lex: https://docs.aws.amazon.com/lex/latest/dg/what-is.htmlhttps://aws.amazon.com/lex/pricing/?nc1=h_ls22. ESTI. The standards for MEC’s technology and architecture were first established by ESTI, the European non-profit organization for global technology standards.https://www.etsi.org/technologies/multi-access-edge-computing23. Intel Real Sense. Article ID: 000087450. Content Type: Warranty & RMA. Last Reviewed: September 20, 2021.https://www.intel.com/content/www/us/en/support/articles/000087450/emerging-technologies/intel-realsense-technology.html?wapkw=EOL%20Realsense24. LPIS. https://www.lips-hci.com/about,Inabata & Co, Ltd.https://www.inabata.co.jp/archives/001/202203/20220228_%E7%A8%B2%E7%95%91%E7%94%A3%E6%A5%AD%E3%80%81%E3%80%8CRealSense%E3%80%8D%E4%BB%A3%E6%9B%BF3D%E3%82%BB%E3%83%B3%E3%82%B5%E3%83%BC%E3%82%92%E8%B2%A9%E5%A3%B2%E3%81%B8.pdf25. Pricing information in “Table 4: List of sensor products compatible with 3D Virtual Human projection using Holographic devices” was collected from the following companies’ product homepages.Intel Realsense: https://www.intelrealsense.com/LIPS LIPSedge: https://www.lips-hci.com/Sony Depthsense: https://www.sony-depthsensing.com/Neonode Touch Sensor Module: https://neonode.com/products-and-solutions/holographic-solutionsDigi-Key Electronics:https://www.digikey.com/en/products/filter/touch-sensors/971?s=N4IgTCBcDaIHIFMD2A7JATBACAKkgrgMYAWIAugL5Impress Watch Japan: https://www.watch.impress.co.jp/26. Askanet Co, Ltd. https://www.asukanet.co.jp/contents/product/aerialimaging.htmlAska 3D Product homepage. https://aska3d.com/en/index.html27. J-Plat Pat, Japan Platform for Patent Information. https://www.j-platpat.inpit.go.jp/s0100Viewed in February, 2022.28. Aska 3D Product homepage. https://aska3d.com/en/products.html29. The price is at the best estimate based on the similar products in the market.Microsoft Hololens: https://www.microsoft.com/ja-jp/hololens/buyTotsu Sangyo, Co., Ltd. Aerial Magic https://www.totsu.jp/solution/government/12861/30. Gatebox○R Inc. Product homepage. https://store.gatebox.ai/item-detail/56343 ,https://www.gatebox.ai/about/spec31. Epic Games. (February 11th, 2021). “Announcing MetaHuman Creator: Fast, High-Fidelity Digital Humans in Unreal Engine “.https://www.epicgames.com/site/en-US/news/announcing-metahuman-creator-fast-high-fidelity-digital-humans-in-unreal-enginehttps://www.unrealengine.com/en-US/?lang=en-US32. Miyaji, Hirokuni. (March 3rd, 2021). “2021年、世界のバーチャルヒューマン（インフルエンサー・デジタルヒューマン）事情と作り方を一挙公開 (Making of Virtual Human.)” Note.com https://note.com/genie/n/n6e9ea742b42933. Blender. https://www.blender.org/34. Miyaji, HIrokuni. (March 3rd, 2021). “2021年、世界のバーチャルヒューマン（インフルエンサー・デジタルヒューマン）事情と作り方を一挙公開 (Making of Virtual Human.)” Note.com https://note.com/genie/n/n6e9ea742b42935. The quotation of 3D Virtual Human of development cost.https://snaplace.biz/vinfluencer/ , Snaplace.36. Epic Games. (February 11, 2021). “Announcing MetaHuman Creator: Fast, High-Fidelity Digital Humans in Unreal Engine “.https://www.epicgames.com/site/en-US/news/announcing-metahuman-creator-fast-high-fidelity-digital-humans-in-unreal-engineChapter 337. Corporate Finance Institute. “What is the Total Addressable Market (TAM)?”. Viewed on February, 2022. https://corporatefinanceinstitute.com/resources/knowledge/strategy/total-addressable-market-tam/38. Mordor Intelligence “Augmented Reality & Mixed Reality Market - Growth, Trends, Covid-19 Impact, and Forecasts (2022 - 2027)”. Viewed in February, 2022.https://www.mordorintelligence.com/industry-reports/augmented-reality-mixed-reality-market39. Ibid.40. Ibid.41. Juniper Research. (August 3, 2021). “Voice Assistant Transaction Values to Grow by Over 320% By 2023, But Content Libraries Must Expand.”. Retrieved on February, 2022.https://www.juniperresearch.com/press/voice-assistant-transaction-values-grow-by-320?ch=AI%20Assistant42. The data in Table 5 was collected from on the following statistics:Convenience stores: Japan Franchise Association, https://www.jfa-fc.or.jp/particle/320.htmlDepartment stores: Japan Department Stores Association, https://www.depart.or.jp/International airports: Japan Ministry of Land, Infrastructure, Transport and Tourism,https://www.mlit.go.jp/koku/15_bf_000310.htmlTrain stations: East Japan Railway Company (JR East), West Japan Railway Company (JR West),https://www.jreast.co.jp/youran/pdf/jre_youran_gaiyou_p2.pdf,https://www.westjr.co.jp/company/info/issue/data/Banks: Statistics Bureau of Japan, https://www.stat.go.jp/data/nihon/16.htmlLarge Office Buildings in the major cities: Japan Real Estate Institute, https://www.reinet.or.jp/Medical institutions: Japan Ministry of Health, Labor and Welfare,https://www.mhlw.go.jp/toukei/saikin/hw/iryosd/19/Museums and other educational facilities: Japan Ministry of Education, Culture, Sports, Science and Technology (MEXT),https://www.mext.go.jp/b_menu/toukei/chousa02/shakai/kekka/k_detail/1419659.htm43. Carrefour’s self-checkout cashiers. https://horizons.carrefour.com/44. “Self-Checkout Installations Surged 25% in 2020”, July 8th, 2021. Progressive Grocers.45. Touch To Go Inc. Unmanned stores. https://ttg.co.jp/#46. An experiment in Japan with the Seven-Eleven franchises where a 3D holographic display cashier enables shoppers to complete the payments using the menu projected in midair.https://prtimes.jp/main/html/rd/p/000000039.000018498.html47. Barnes, Andy. (July 25th, 2019). “Meet Sarah, the new AI assistant for your buildings and facilities”. IBM Business Operations Blog. https://www.ibm.com/blogs/internet-of-things/meet-sarah-the-new-ai-assistant/Viewed in February 2022.48. Quantum Capture. (May 24th, 2019). “QC X IBM - Alyssa virtual human built for IBM Tririga.”. On YouTube: https://www.youtube.com/watch?v=Q5SkEmTvebgViewed in February 2022.49. The National Museum of Emerging Science and Innovation. (March10, 2021). “5Gで展示空間をデジタル化する実証実験を実施”. https://www.miraikan.jst.go.jp/news/press/202103101808.htmlViewed in February 2022.50. Engadget Japanese. “日本科学未来館XR展示”, (December, 22, 2021). On YouTube: https://www.youtube.com/watch?v=WikELyrypoM Viewed on February 2022.Time & Space by KDDI. (June 7th, 2021). “人と機械の自然なコミュニケーション au VISION STUDIOのバーチャルヒューマンcoh”. https://time-space.kddi.com/au-kddi/20210607/3118 Viewed in February 2022.51. Inoue, Ryo. 井上亮. (June 19, 2020). “入院中でもバーチャル外出 家族との「面会」も (Virtually going home during hospitalization)”. Asahi Shinbun Digital.https://www.asahi.com/articles/ASN6L77CBN6LULFA00G.html Viewed in February 2022.52. Miquela Sousa, created by Brud. https://www.virtualhumans.org/human/miquela-sousa53. Coldewey, David. (May 19th, 2021). “Google’s LaMDA makes conversations with AIs more conversational.” TechCrunch. https://techcrunch.com/2021/05/18/googles-lamda-makes-conversations-with-ais-more-conversational/ Viewed in February 2022.Google. (January 21st, 2022). “LaMDA: Towards Safe, Grounded, and High-Quality Dialog Models for Everything”. On Google AI Blog: https://ai.googleblog.com/2022/01/lamda-towards-safe-grounded-and-high.html Viewed in Februrary 2022.54. The rate of compensation in Taiwan is based on:Intelligence Taiwan Co., Ltd., A PersolKelley Company. “Taiwan Salary Guide, 2020”, andRobert Walters. “Salary Survey 2020 – Greater China & South East Asia”.The rate of compensation in Japan is based on:Doda by Persol Career Co., Ltd. (March 15, 2021). “ITエンジニアの平均年収はいくらか“https://doda.jp/engineer/guide/it/003.html, andCareer Garden by Node Place Co., Ltd. (November 13, 2021). “2021年版 マーケティングの年収・給料はどれくらい？”. https://careergarden.jp/marketing/salary/55. UneeQOrganization review of UneeQ on Crunchbase: https://www.crunchbase.com/organization/faceme-ltd/company_financialsUneeQ corporate homepage: https://digitalhumans.com/All reviewed in February 2022.56. Quantum Capture.Organization review of Quantum Capture on Crunchbase:https://www.crunchbase.com/organization/quantum-captureQuantum Capture corporate homepage: https://www.quantumcapture.com/University of Toronto Entrepreneurship: https://entrepreneurs.utoronto.ca/about/about-us/All reviewed in February 2022.57. The 360 Guy. (May 13, 2021). “The Ultimate VR Headset Comparison Table: Every VR Headset Compared.”. 360 Cameras. https://www.threesixtycameras.com/vr-headset-comparison-table/58. IBM Research-Trusted AI. https://research.ibm.com/teams/trusted-ai59. AI Fairness 360. https://aif360.mybluemix.net/60. Pricing information for the facilities are collected from the following corporate homepages. Other pricing information for devices, platforms and software are already introduced in the prior sections:Shared office rent in Sapporo, Regus:https://www.regus-office.jp/area-serch/sapporo-area/sapporo_kita/Shared office rent in Taipei, WeWork: https://wework.tw/en-US/locations/songrenlu#priceAll rent rates are as of 2022.61. National Tax Agency. “No.2100減価償却のあらまし。令和3年9月1日現在法令等 (Amortization Rules)”,https://www.nta.go.jp/taxes/shiraberu/taxanswer/shotoku/2100.htmNational Tax Agency. “No.5461ソフトウエアの取得価額と耐用年数。令和3年9月1日現在法令等 (Software acquisition value and years of amortizable life“,https://www.nta.go.jp/taxes/shiraberu/taxanswer/hojin/5461.htmBoth articles viewed in February 2022.62. Intelligence Taiwan Co., Ltd., A PersolKelley Company. (2020). “Taiwan Salary Guide, 2020”.一般社団法人コンピュータエンターテイメント協会 (Computer Entertainment Supplier’s Association). (2015). “ゲーム開発者の就業とキャリア形成 (Career placement and development of game developers)”.63. National Tax Agency. ”No.5759 法人税の税率 令和3年9月1日現在法令等 (Corporate Tax Rate)”. https://www.nta.go.jp/taxes/shiraberu/taxanswer/hojin/5759.htmJapan Ministry of Finance. “法人課税に関する基本的な資料 (Basic documents for Corporate Tax)”. https://www.mof.go.jp/tax_policy/summary/corporation/c01.htmBoth articles viewed in February 2022.Chapter 464. J-Net 21. “ビジネスQ&A. 新会社法って何ですか？資本金1円でも会社が設立できると聞きました。(Business Q&A. What is New Company Law? Can Company Be Incorporated with only JPY1 of Capital?)” https://j-net21.smrj.go.jp/qa/startup/Q0021.html Organization for Small & Medium Enterprises and Regional Innovation, JAPAN. Viewed in February 2022.65. National Tax Agency. “No.7191 登録免許税の税額表 令和3年9月1日現在法令等 (Table for Corporate Registration Tax)”https://www.nta.go.jp/taxes/shiraberu/taxanswer/inshi/7191.htm66. J-Net 21.”ビジネスQ&A. 会社設立の際の決定事項のうち発行可能株式総数について教えてください。(Business Q&A. What is the Total Number of Authorized Shares to Be Stipulated in The Article of Incorporation)?” https://j-net21.smrj.go.jp/qa/startup/Q0491.html Organization for Small & Medium Enterprises and Regional Innovation, JAPAN. Viewed in February 2022.Daiwa Asset Management Co., Ltd. “額面株式(Per Value Capital)”https://www.daiwa-am.co.jp/guide/term/ka/gakumen_1.html Viewed on February 2022.67. Information in “Table 22: Examples of Venture Capitalists and Investment Strike Zones” was collected based on the corporate information:Allium Capital: https://aliumcap.com/alium-alpha-fund/Sequoia Capital: https://www.sequoiacap.com/Coral Capital: https://coralcap.co/?lang=enXVC LLP: https://x-vc.jp/Taipei Angels Investment. https://www.taipeiangels.com/Chapter 668. Reily, Carol E. (November 17, 2016). “When Bias in Product Design Means Life or Death”, TechCrunch. https://techcrunch.com/2016/11/16/when-bias-in-product-design-means-life-or-death/69. Roblox. (December 15, 2021). “Roblox Reports November 2021 Key Metrics”.https://ir.roblox.com/news/news-details/2021/Roblox-Reports-November-2021-Key-Metrics/default.aspx70. Roblox. “Safety and Civility”. https://corp.roblox.com/safety-civility-resources/71. Japan Ministry of Economy, Trade and Industry. “システム監査制度について(Systems Audit Standard)” https://www.meti.go.jp/policy/netsecurity/sys-kansa/Japan External Trade Organization (JETRO). “EU 一般データ保護規則（GDPR）について(Regarding EU’s GDPR)”. https://www.jetro.go.jp/world/europe/eu/gdpr/72. Raspberry Pi Foundation https://www.raspberrypi.org/73. Information in “Table 25: Examples of Industry Associations – The Case of Digital Games and Entertainment” was collected based on the following industry associations:Entertainment Software Association: https://www.theesa.com/about-esa/#who-we-areEntertainment Software Rating Board: https://www.esrb.org/Computer Entertainment Supplier Association: https://www.cesa.or.jp/profile_e/oc.htmlComputer Entertainment Rating Association: https://www.cero.gr.jp/en/publics/index/-- Bibliography --PrefaceKelly, David & Kelley, Tom. (2013). “Creative Confidence – Unleashing the Creative Potential Within Us All”, Penguin Random House. Ebook ISBN: 9780385349376Chapter 1Greengard, Samuel. (2019). “Virtual Reality”, The MIT Press.doi: https://doi.org/10.7551/mitpress/11836.001.0001ISBN electronic: 9780262354684Holt-Lunstad, Julianne; Smith, Timothy B. & Layton, J. Bradley. (July 27, 2010).“Social Relationships and Mortality Risk: A Meta-analytic Review”, PLOS Medicine.doi: https://doi.org/10.1371/journal.pmed.1000316Kõljalg S., Mändar R., Sõber T., Rööp T. & Mändar R. (June 1st, 2017). “High level bacterial contamination of secondary school students’ mobile phones.”, GERMS 2017;7(2):73-77.doi: 10.18683/germs.2017.1111. Published online on GERMS Journal, ISSN 2248-2997, ISSN-L 2248-2997.http://www.germs.ro/en/Articles/High-level-bacterial-contamination-of-secondary-school-students%E2%80%99-mobile-phones-608International Monetary Fund. “World Economic Outlook Database”. Data retrieved on February 7th, 2022. https://www.imf.org/en/Publications/WEO/weo-database/2021/OctoberChapter 2Tatsuki Tahara, Ayumi Ishii, Tomoyoshi Ito, Yasuyuki Ichihashi, & Ryutaro Oi. (July 22, 2020). “Single-shot wavelength-multiplexed digital holography for 3D fluorescent microscopy and other imaging modalities”, National Institute of Information and Communications Technology, Japan Science and Technology Agency, Toin University of Yokohama, Chiba University Applied Physics Letters. DOI: 10.1063/5.0011075.https://aip.scitation.org/doi/full/10.1063/5.0011075https://www.nict.go.jp/en/press/2020/07/22-1.htmlChapter 3Kerin, Roger A.; Peterson & Robert A. (2012). “Strategic Marketing Problems: Cases and Comments 13th Edition”, Pearson. ISBN 13: 978-0132747257Moore, Geoffrey A. (February 2014). “Crossing the Chasm, 3rd Edition”, HarperCollins Publishers Inc. ISBN:978-0-06-229298-8Chapter 4Berk, Jonathan & DeMarzo, Peter. (2017). “Corporate Finance Fourth Edition”, Pearson Education Limited. ISBN 13:978-1-292-16016-0Chapter 5LaLoux, Frederic. (2014). “Reinventing Organizations – A Guide to Creating Organizations Inspired by the Next State of Human Consciousness”, Nelson Parker. ISBN: 978-2-960133-53-0Chapter 6McKinsey Global Institute. (December 2017). “Jobs Lost, Jobs Gained: Workforce Transitions in a Time of Automation”.OECD. (2018). “Bridging the digital gender divide - Include, Upskill, Innovate”.Chapter 7Kelley, David & Kelly, Tom. (2013). “Creative Confidence – Unleashing the Creative Potential Within Us All”, Penguin Random House. Ebook ISBN: 9780385349376-- Technology Companies Introduced in This Business Plan --Virtual HumansAww. Inc. https://aww.tokyo/Blender https://www.blender.org/Brud https://www.brud.fyi/Epic Games https://www.epicgames.com/site/en-US/homeQuantum Capture https://www.quantumcapture.com/UneeQ https://digitalhumans.com/Unreal Engine https://www.unrealengine.com/en-US/?lang=en-USRoblox https://ir.roblox.com/overview/default.aspxSidus Studio X http://sidus-x.com/ICT, 5G Network and HardwareAskanet Co., Ltd. https://aska3d.com/en/index.htmlGatebox○R Inc. https://www.gatebox.ai/enKDDI Research http://www.kddi-research.jp/english/Microsoft Azure Edge https://azure.microsoft.com/en-us/services/fxt-edge-filer/NTT Docomo https://www.docomo.ne.jp/english/?icid=CRP_common_footer_to_CRP_ENImaging SensorsLIPS https://www.lips-hci.com/Neonode Touch https://neonode.com/products-and-solutions/holographic-solutionsIntel https://www.intelrealsense.com/Sony https://www.sony-depthsensing.com/Motion CapturesXsens https://www.xsens.com/Artificial IntelligenceAmazon Lexhttps://docs.aws.amazon.com/lex/latest/dg/what-is.htmlGoogle DialogFlowhttps://cloud.google.com/dialogflow#section-8Google LaMDAhttps://blog.google/technology/ai/lamda/Google Transformerhttps://ai.googleblog.com/2017/08/transformer-novel-neural-network.htmlIBM Watson Assistanthttps://www.ibm.com/products/watson-assistant/artificial-intelligence 描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
108933034資料來源 http://thesis.lib.nccu.edu.tw/record/#G0108933034 資料類型 thesis dc.contributor.advisor 何小台 zh_TW dc.contributor.advisor Ho, Chester en_US dc.contributor.author (Authors) 平間麗美 zh_TW dc.contributor.author (Authors) Remi Hirama en_US dc.creator (作者) 平間麗美 zh_TW dc.creator (作者) Hirama, Remi en_US dc.date (日期) 2022 en_US dc.date.accessioned 1-Jul-2022 16:16:54 (UTC+8) - dc.date.available 1-Jul-2022 16:16:54 (UTC+8) - dc.date.issued (上傳時間) 1-Jul-2022 16:16:54 (UTC+8) - dc.identifier (Other Identifiers) G0108933034 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/140632 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 國際經營管理英語碩士學位學程(IMBA) zh_TW dc.description (描述) 108933034 zh_TW dc.description.abstract (摘要) This thesis is a startup business plan to commercialize the computer-rendered, AI-powered and holographically projected human graphical images called “3D Virtual Humans”. 3D Virtual Human was ideated using the Design Thinking approach of observing the persona behavior. Social distancing and community lockdowns for the prevention of COVID-19 are creating a restricted living environment (which this thesis calls “the contactless society”) and causing social inconveniences. It is also acting as one of the drivers for the economic slowdown. Furthermore, its influence on mental health is a growing concern given how it creates social isolation. The fear towards spread of infectious diseases is generating the market demand for touchless transactions through chatbots. How might we add human touch to these faceless transactions and make life easy in the contactless society? This question was the starting point of the business plan.This business plan identifies the intersection of feasibility, viability and desirability of 3D Virtual Human using various analytical frameworks. Chasm Theory analysis reveals the high production cost as a reason why the virtual humans currently remain only within the entertainment industry and not yet mass adopted in other industries. Process analysis proposes improvement ideas for reducing the production time and cost. Analytical frameworks such as TAM-SAM-SOM, Business Model Canvas, Break Even Analysis logically outline the value proposition, financial feasibility and business implementation plan.This business plan cautiously draws the line from the current hype of metaverse that contains many unknowns to be a meaningful marketplace. Selecting Japan as the initial scope of market for its “Society 5.0” to build an IoT country, it focuses on creating a better living experience using holography in the physical environment rather than in the virtual reality through wearable devices. Within the USD 3.92 billion globally serviceable and addressable market of mixed reality, this business plan addresses the strategy to seize USD 230 million sales and USD 78.85 million net income in Japan in five years. en_US dc.description.tableofcontents PREFACE 11. INTRODUCTION 41.1. PROBLEMS THAT MOTIVATED THE IDEA OF HOLOGRAPHIC 3D VIRTUAL HUMAN 41.2. SCOPE OF THIS BUSINESS PLAN 91.2.1. In Scope 91.2.2. Out of Scope 132. WHAT IS HOLOGRAPHIC 3D VIRTUAL HUMAN 172.1. PRODUCT DESIGN 172.2. TECHNOLOGY 182.3. THE 3D VIRTUAL HUMAN PRODUCTION PROCESS 262.3.1. The Production Process - Conventional Way 262.3.2. The Improved Production Process in ICONIQ 303. BUSINESS MODEL 323.1. COMPANY NAME AND VISION 333.2. CUSTOMER SEGMENTATION THROUGH THE MARKET ANALYSIS 333.2.1. TAM and SAM 333.2.2. SOM 353.2.3. Potential Use Cases 363.3. VALUE PROPOSITION 413.4. CUSTOMER RELATIONS 453.5. CHANNELS 463.6. KEY ACTIVITIES 483.6.1. Product Development 483.6.2. Product Sales 483.6.3. Research and Development 483.7. KEY RESOURCES 493.7.1. Service Providers 493.7.2. Human Resources 503.8. KEY COMPETITORS 513.8.1. Who Creates Virtual Humans 513.8.2. ICONIQ’s Differentiation Factors from Other Players in the Market 533.9. KEY PARTNERS 543.9.1. Suppliers Group 543.9.2. Research Partners 553.10. FINANCIALS 553.10.1. Cost Structure 563.10.2. Pricing 583.10.3. Customer Upfront Cost and Customer Benefit 643.10.4. Revenue Stream 653.10.5. Five-Year Proforma Income Statement 664. STARTUP APPROACH 694.1. LEGAL ENTITY 694.2. THE SEED FUND 704.3. OWNERSHIP EQUITY 714.4. THE VALUE OF INITIALLY ISSUED PREFERRED STOCKS 714.5. FUNDRAISING OPPORTUNITIES AT SEED ROUND 734.6. STARTUP TIMELINE 745. ORGANIZATION DESIGN 746. DIGITAL ETHICS 766.1. DIGITAL ETHICS - NO LONGER A MATTER OF COMPLIANCE, IT’S A MATTER OF PRODUCT SAFETY 766.2. DIVERSITY 776.3. AI, A THREAT TO HUMAN JOBS? 806.4. ICONIQ’S COMMITMENT TO DIGITAL ETHICS 826.4.1. Digital Ethics Framework 836.4.2. Industry Associations 877. CONCLUSION 888. NOTES 89CHAPTER 1 89CHAPTER 2 91CHAPTER 3 94CHAPTER 4 98CHAPTER 6 999. BIBLIOGRAPHY 10010. TECHNOLOGY COMPANIES INTRODUCED IN THIS BUSINESS PLAN 102 zh_TW dc.format.extent 4042353 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0108933034 en_US dc.subject (關鍵詞) 3D zh_TW dc.subject (關鍵詞) 虛擬人類 zh_TW dc.subject (關鍵詞) 全像攝影 zh_TW dc.subject (關鍵詞) COVID-19 zh_TW dc.subject (關鍵詞) 後疫情 zh_TW dc.subject (關鍵詞) 非接觸式社會 zh_TW dc.subject (關鍵詞) 設計思維 zh_TW dc.subject (關鍵詞) 創新 zh_TW dc.subject (關鍵詞) 新創 zh_TW dc.subject (關鍵詞) 商業計畫 zh_TW dc.subject (關鍵詞) 3D en_US dc.subject (關鍵詞) Virtual human en_US dc.subject (關鍵詞) Holography en_US dc.subject (關鍵詞) COVID-19 en_US dc.subject (關鍵詞) Post-pandemic en_US dc.subject (關鍵詞) Contactless society en_US dc.subject (關鍵詞) Design thinking en_US dc.subject (關鍵詞) Innovation en_US dc.subject (關鍵詞) Startup en_US dc.subject (關鍵詞) Business plan en_US dc.title (題名) ICONIQ商業計劃書 – 後疫情時代下非接觸式社會之3D虛擬人像全息投影商業化實踐 zh_TW dc.title (題名) ICONIQ - A Business Plan for Commercialization of Holographic 3D Virtual Human in The Post Pandemic Contactless Society en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) -- Notes --Chapter 11. Tokyo Shoko Research. (2022). “Monthly Report on Country-Level Bankruptcy, February 2022 Edition” (東京商工リサーチ、月次全国企業倒産状況2022年2月)https://www.tsr-net.co.jp/news/status/monthly/202202.html2. Tokyo Shoko Research. (2021). “Monthly Report on Country-Level Bankruptcy, December 2021 Edition” (東京商工リサーチ、月次全国企業倒産状況2021年12月)https://www.tsr-net.co.jp/news/status/monthly/202112.html3. Japan Cabinet Secretariat. “COVID-19 Information and Resources” https://corona.go.jp/emergency/4. Ritchie, Hannah., Mathieu, Edouard., Rodés-Guirao, Lucas., Appel, Cameron., Giattino, Charlie., Ortiz-Ospina, Esteban., Hasell, Joe. Macdonald, Bobbie., Beltekian, Diana., & Roser, Max. (2020)."Coronavirus Pandemic (COVID-19)".Published online at OurWorldInData.org.Retrieved from: `https://ourworldindata.org/coronavirus`5. Ibid.6. Mordor Intelligence. “Virtual Reality (VR) Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)”.https://www.mordorintelligence.com/industry-reports/virtual-reality-market7. Japan Cabinet Secretariat. “Society 5.0”.Japanese original: https://www8.cao.go.jp/cstp/society5_0/index.htmlEnglish translation: https://www8.cao.go.jp/cstp/english/society5_0/index.html8. Greengard, Samuel. (2019). “Virtual Reality”. The MIT Press. 2019. Page 38.DOI: https://doi.org/10.7551/mitpress/11836.001.0001ISBN electronic: 97802623546849. App Annie. “State of Mobile 2022”. Retrieved in January 2022.https://www.appannie.com/en/insights/market-data/state-of-mobile-2022-bouyant-economy/10. Ministry of Economy, Trade and Industry of Japan. (May 28th, 2021). “Information and communication Business Basic Survey 2020 (情報通信業基本調査)”.https://www.meti.go.jp/statistics/tyo/joho/index.htmlhttps://www.meti.go.jp/statistics/tyo/joho/result-2.html11. Reuters. “J.P. Morgan drops Apple, Qualcomm from top picks as tech demand slows”. (April 2nd, 2022).https://www.reuters.com/technology/jp-morgan-drops-apple-qualcomm-top-picks-tech-demand-slows-2022-04-01/12. Meta. (October 28th, 2021). “Founders Letter, 2021”. https://about.fb.com/news/2021/10/founders-letter/“Introducing Meta: A Social Technology Company”.https://about.fb.com/news/2021/10/facebook-company-is-now-meta/13. Perez, Sarah. (February 4th, 2022). “Over 500 mobile apps are now using the term ‘metaverse’ to attract new users”. Tech Crunch. https://techcrunch.com/2022/02/03/over-500-mobile-apps-are-now-using-the-term-metaverse-to-attract-new-users/Chan, Stephanie. (February 2022). “More than 500 apps hope adding ‘Metaverse’ to their marketing will equal millions”. Sensor Tower. https://sensortower.com/blog/metaverse-apps/14. Epic Games. (April 13rd, 2021). “Announcing a $1 Billion Funding Round to Support Epic’s Long-Term Vision for the Metaverse”. https://www.epicgames.com/site/en-US/news/announcing-a-1-billion-funding-round-to-support-epics-long-term-vision-for-the-metaverse15. Decentraland. (August 18th, 2018). “What are NFTs?”https://decentraland.org/blog/technology/what-are-nfts/Nonfungible. (October 24th, 2018). “Why most definitions of “non-fungible” are incorrect.”,https://nonfungible.com/news/opinions/why-most-definitions-of-non-fungible-are-incorrect16. The Guardian. (January 22nd, 2022). “Hermès suing American artist over NFTs inspired by its Birkin bags.”. https://www.theguardian.com/technology/2022/jan/22/hermes-suing-american-artist-over-nfts-of-its-birkin-bagsChapter 217. Chatbots.org. “Synonym - Virtual Human”. https://www.chatbots.org/virtual_human/ . Retrieved in February, 2022.18. Kanebo Cosmetics Official YouTube Channel. (April 11th, 2021). “KATE REAL/UNREAL. その肌、リアルか、アンリアルか。”https://www.youtube.com/watch?v=XnQFgqsCKEg19. Juniper Research. (August 19, 2021). “COVID-19 and the Voice Assistants Market.”. Retrieved in February, 2022. https://www.juniperresearch.com/blog/august-2021/covid-19-and-the-voice-assistants-market?ch=AI%20Assistant20. Pricing information in “Table 2: List of popular CG creation platforms” was collected from the following companies’ product homepages.Blender: https://www.blender.org/Epic Games (Metahuman Creator): https://www.unrealengine.com/en-US/?lang=en-USQuantum Capture (CTRL Human): https://www.quantumcapture.com/Unity Technologies (Enemies): https://unity.com/demos/enemies21. Pricing information in “Table 3: List of popular AI conversation engine product” was collected from the following companies’ product homepages:Google DialogFlow: https://cloud.google.com/dialogflowIBM Watson Assistant: https://www.ibm.com/products/watson-assistant/artificial-intelligenceAmazon Lex: https://docs.aws.amazon.com/lex/latest/dg/what-is.htmlhttps://aws.amazon.com/lex/pricing/?nc1=h_ls22. ESTI. The standards for MEC’s technology and architecture were first established by ESTI, the European non-profit organization for global technology standards.https://www.etsi.org/technologies/multi-access-edge-computing23. Intel Real Sense. Article ID: 000087450. Content Type: Warranty & RMA. Last Reviewed: September 20, 2021.https://www.intel.com/content/www/us/en/support/articles/000087450/emerging-technologies/intel-realsense-technology.html?wapkw=EOL%20Realsense24. LPIS. https://www.lips-hci.com/about,Inabata & Co, Ltd.https://www.inabata.co.jp/archives/001/202203/20220228_%E7%A8%B2%E7%95%91%E7%94%A3%E6%A5%AD%E3%80%81%E3%80%8CRealSense%E3%80%8D%E4%BB%A3%E6%9B%BF3D%E3%82%BB%E3%83%B3%E3%82%B5%E3%83%BC%E3%82%92%E8%B2%A9%E5%A3%B2%E3%81%B8.pdf25. Pricing information in “Table 4: List of sensor products compatible with 3D Virtual Human projection using Holographic devices” was collected from the following companies’ product homepages.Intel Realsense: https://www.intelrealsense.com/LIPS LIPSedge: https://www.lips-hci.com/Sony Depthsense: https://www.sony-depthsensing.com/Neonode Touch Sensor Module: https://neonode.com/products-and-solutions/holographic-solutionsDigi-Key Electronics:https://www.digikey.com/en/products/filter/touch-sensors/971?s=N4IgTCBcDaIHIFMD2A7JATBACAKkgrgMYAWIAugL5Impress Watch Japan: https://www.watch.impress.co.jp/26. Askanet Co, Ltd. https://www.asukanet.co.jp/contents/product/aerialimaging.htmlAska 3D Product homepage. https://aska3d.com/en/index.html27. J-Plat Pat, Japan Platform for Patent Information. https://www.j-platpat.inpit.go.jp/s0100Viewed in February, 2022.28. Aska 3D Product homepage. https://aska3d.com/en/products.html29. The price is at the best estimate based on the similar products in the market.Microsoft Hololens: https://www.microsoft.com/ja-jp/hololens/buyTotsu Sangyo, Co., Ltd. Aerial Magic https://www.totsu.jp/solution/government/12861/30. Gatebox○R Inc. Product homepage. https://store.gatebox.ai/item-detail/56343 ,https://www.gatebox.ai/about/spec31. Epic Games. (February 11th, 2021). “Announcing MetaHuman Creator: Fast, High-Fidelity Digital Humans in Unreal Engine “.https://www.epicgames.com/site/en-US/news/announcing-metahuman-creator-fast-high-fidelity-digital-humans-in-unreal-enginehttps://www.unrealengine.com/en-US/?lang=en-US32. Miyaji, Hirokuni. (March 3rd, 2021). “2021年、世界のバーチャルヒューマン（インフルエンサー・デジタルヒューマン）事情と作り方を一挙公開 (Making of Virtual Human.)” Note.com https://note.com/genie/n/n6e9ea742b42933. Blender. https://www.blender.org/34. Miyaji, HIrokuni. (March 3rd, 2021). “2021年、世界のバーチャルヒューマン（インフルエンサー・デジタルヒューマン）事情と作り方を一挙公開 (Making of Virtual Human.)” Note.com https://note.com/genie/n/n6e9ea742b42935. The quotation of 3D Virtual Human of development cost.https://snaplace.biz/vinfluencer/ , Snaplace.36. Epic Games. (February 11, 2021). “Announcing MetaHuman Creator: Fast, High-Fidelity Digital Humans in Unreal Engine “.https://www.epicgames.com/site/en-US/news/announcing-metahuman-creator-fast-high-fidelity-digital-humans-in-unreal-engineChapter 337. Corporate Finance Institute. “What is the Total Addressable Market (TAM)?”. Viewed on February, 2022. https://corporatefinanceinstitute.com/resources/knowledge/strategy/total-addressable-market-tam/38. Mordor Intelligence “Augmented Reality & Mixed Reality Market - Growth, Trends, Covid-19 Impact, and Forecasts (2022 - 2027)”. Viewed in February, 2022.https://www.mordorintelligence.com/industry-reports/augmented-reality-mixed-reality-market39. Ibid.40. Ibid.41. Juniper Research. (August 3, 2021). “Voice Assistant Transaction Values to Grow by Over 320% By 2023, But Content Libraries Must Expand.”. Retrieved on February, 2022.https://www.juniperresearch.com/press/voice-assistant-transaction-values-grow-by-320?ch=AI%20Assistant42. The data in Table 5 was collected from on the following statistics:Convenience stores: Japan Franchise Association, https://www.jfa-fc.or.jp/particle/320.htmlDepartment stores: Japan Department Stores Association, https://www.depart.or.jp/International airports: Japan Ministry of Land, Infrastructure, Transport and Tourism,https://www.mlit.go.jp/koku/15_bf_000310.htmlTrain stations: East Japan Railway Company (JR East), West Japan Railway Company (JR West),https://www.jreast.co.jp/youran/pdf/jre_youran_gaiyou_p2.pdf,https://www.westjr.co.jp/company/info/issue/data/Banks: Statistics Bureau of Japan, https://www.stat.go.jp/data/nihon/16.htmlLarge Office Buildings in the major cities: Japan Real Estate Institute, https://www.reinet.or.jp/Medical institutions: Japan Ministry of Health, Labor and Welfare,https://www.mhlw.go.jp/toukei/saikin/hw/iryosd/19/Museums and other educational facilities: Japan Ministry of Education, Culture, Sports, Science and Technology (MEXT),https://www.mext.go.jp/b_menu/toukei/chousa02/shakai/kekka/k_detail/1419659.htm43. Carrefour’s self-checkout cashiers. https://horizons.carrefour.com/44. “Self-Checkout Installations Surged 25% in 2020”, July 8th, 2021. Progressive Grocers.45. Touch To Go Inc. Unmanned stores. https://ttg.co.jp/#46. An experiment in Japan with the Seven-Eleven franchises where a 3D holographic display cashier enables shoppers to complete the payments using the menu projected in midair.https://prtimes.jp/main/html/rd/p/000000039.000018498.html47. Barnes, Andy. (July 25th, 2019). “Meet Sarah, the new AI assistant for your buildings and facilities”. IBM Business Operations Blog. https://www.ibm.com/blogs/internet-of-things/meet-sarah-the-new-ai-assistant/Viewed in February 2022.48. Quantum Capture. (May 24th, 2019). “QC X IBM - Alyssa virtual human built for IBM Tririga.”. On YouTube: https://www.youtube.com/watch?v=Q5SkEmTvebgViewed in February 2022.49. The National Museum of Emerging Science and Innovation. (March10, 2021). “5Gで展示空間をデジタル化する実証実験を実施”. https://www.miraikan.jst.go.jp/news/press/202103101808.htmlViewed in February 2022.50. Engadget Japanese. “日本科学未来館XR展示”, (December, 22, 2021). On YouTube: https://www.youtube.com/watch?v=WikELyrypoM Viewed on February 2022.Time & Space by KDDI. (June 7th, 2021). “人と機械の自然なコミュニケーション au VISION STUDIOのバーチャルヒューマンcoh”. https://time-space.kddi.com/au-kddi/20210607/3118 Viewed in February 2022.51. Inoue, Ryo. 井上亮. (June 19, 2020). “入院中でもバーチャル外出 家族との「面会」も (Virtually going home during hospitalization)”. Asahi Shinbun Digital.https://www.asahi.com/articles/ASN6L77CBN6LULFA00G.html Viewed in February 2022.52. Miquela Sousa, created by Brud. https://www.virtualhumans.org/human/miquela-sousa53. Coldewey, David. (May 19th, 2021). “Google’s LaMDA makes conversations with AIs more conversational.” TechCrunch. https://techcrunch.com/2021/05/18/googles-lamda-makes-conversations-with-ais-more-conversational/ Viewed in February 2022.Google. (January 21st, 2022). “LaMDA: Towards Safe, Grounded, and High-Quality Dialog Models for Everything”. On Google AI Blog: https://ai.googleblog.com/2022/01/lamda-towards-safe-grounded-and-high.html Viewed in Februrary 2022.54. The rate of compensation in Taiwan is based on:Intelligence Taiwan Co., Ltd., A PersolKelley Company. “Taiwan Salary Guide, 2020”, andRobert Walters. “Salary Survey 2020 – Greater China & South East Asia”.The rate of compensation in Japan is based on:Doda by Persol Career Co., Ltd. (March 15, 2021). “ITエンジニアの平均年収はいくらか“https://doda.jp/engineer/guide/it/003.html, andCareer Garden by Node Place Co., Ltd. (November 13, 2021). “2021年版 マーケティングの年収・給料はどれくらい？”. https://careergarden.jp/marketing/salary/55. UneeQOrganization review of UneeQ on Crunchbase: https://www.crunchbase.com/organization/faceme-ltd/company_financialsUneeQ corporate homepage: https://digitalhumans.com/All reviewed in February 2022.56. Quantum Capture.Organization review of Quantum Capture on Crunchbase:https://www.crunchbase.com/organization/quantum-captureQuantum Capture corporate homepage: https://www.quantumcapture.com/University of Toronto Entrepreneurship: https://entrepreneurs.utoronto.ca/about/about-us/All reviewed in February 2022.57. The 360 Guy. (May 13, 2021). “The Ultimate VR Headset Comparison Table: Every VR Headset Compared.”. 360 Cameras. https://www.threesixtycameras.com/vr-headset-comparison-table/58. IBM Research-Trusted AI. https://research.ibm.com/teams/trusted-ai59. AI Fairness 360. https://aif360.mybluemix.net/60. Pricing information for the facilities are collected from the following corporate homepages. Other pricing information for devices, platforms and software are already introduced in the prior sections:Shared office rent in Sapporo, Regus:https://www.regus-office.jp/area-serch/sapporo-area/sapporo_kita/Shared office rent in Taipei, WeWork: https://wework.tw/en-US/locations/songrenlu#priceAll rent rates are as of 2022.61. National Tax Agency. “No.2100減価償却のあらまし。令和3年9月1日現在法令等 (Amortization Rules)”,https://www.nta.go.jp/taxes/shiraberu/taxanswer/shotoku/2100.htmNational Tax Agency. “No.5461ソフトウエアの取得価額と耐用年数。令和3年9月1日現在法令等 (Software acquisition value and years of amortizable life“,https://www.nta.go.jp/taxes/shiraberu/taxanswer/hojin/5461.htmBoth articles viewed in February 2022.62. Intelligence Taiwan Co., Ltd., A PersolKelley Company. (2020). “Taiwan Salary Guide, 2020”.一般社団法人コンピュータエンターテイメント協会 (Computer Entertainment Supplier’s Association). (2015). “ゲーム開発者の就業とキャリア形成 (Career placement and development of game developers)”.63. National Tax Agency. ”No.5759 法人税の税率 令和3年9月1日現在法令等 (Corporate Tax Rate)”. https://www.nta.go.jp/taxes/shiraberu/taxanswer/hojin/5759.htmJapan Ministry of Finance. “法人課税に関する基本的な資料 (Basic documents for Corporate Tax)”. https://www.mof.go.jp/tax_policy/summary/corporation/c01.htmBoth articles viewed in February 2022.Chapter 464. J-Net 21. “ビジネスQ&A. 新会社法って何ですか？資本金1円でも会社が設立できると聞きました。(Business Q&A. What is New Company Law? Can Company Be Incorporated with only JPY1 of Capital?)” https://j-net21.smrj.go.jp/qa/startup/Q0021.html Organization for Small & Medium Enterprises and Regional Innovation, JAPAN. Viewed in February 2022.65. National Tax Agency. “No.7191 登録免許税の税額表 令和3年9月1日現在法令等 (Table for Corporate Registration Tax)”https://www.nta.go.jp/taxes/shiraberu/taxanswer/inshi/7191.htm66. J-Net 21.”ビジネスQ&A. 会社設立の際の決定事項のうち発行可能株式総数について教えてください。(Business Q&A. What is the Total Number of Authorized Shares to Be Stipulated in The Article of Incorporation)?” https://j-net21.smrj.go.jp/qa/startup/Q0491.html Organization for Small & Medium Enterprises and Regional Innovation, JAPAN. Viewed in February 2022.Daiwa Asset Management Co., Ltd. “額面株式(Per Value Capital)”https://www.daiwa-am.co.jp/guide/term/ka/gakumen_1.html Viewed on February 2022.67. Information in “Table 22: Examples of Venture Capitalists and Investment Strike Zones” was collected based on the corporate information:Allium Capital: https://aliumcap.com/alium-alpha-fund/Sequoia Capital: https://www.sequoiacap.com/Coral Capital: https://coralcap.co/?lang=enXVC LLP: https://x-vc.jp/Taipei Angels Investment. https://www.taipeiangels.com/Chapter 668. Reily, Carol E. (November 17, 2016). “When Bias in Product Design Means Life or Death”, TechCrunch. https://techcrunch.com/2016/11/16/when-bias-in-product-design-means-life-or-death/69. Roblox. (December 15, 2021). “Roblox Reports November 2021 Key Metrics”.https://ir.roblox.com/news/news-details/2021/Roblox-Reports-November-2021-Key-Metrics/default.aspx70. Roblox. “Safety and Civility”. https://corp.roblox.com/safety-civility-resources/71. Japan Ministry of Economy, Trade and Industry. “システム監査制度について(Systems Audit Standard)” https://www.meti.go.jp/policy/netsecurity/sys-kansa/Japan External Trade Organization (JETRO). “EU 一般データ保護規則（GDPR）について(Regarding EU’s GDPR)”. https://www.jetro.go.jp/world/europe/eu/gdpr/72. Raspberry Pi Foundation https://www.raspberrypi.org/73. Information in “Table 25: Examples of Industry Associations – The Case of Digital Games and Entertainment” was collected based on the following industry associations:Entertainment Software Association: https://www.theesa.com/about-esa/#who-we-areEntertainment Software Rating Board: https://www.esrb.org/Computer Entertainment Supplier Association: https://www.cesa.or.jp/profile_e/oc.htmlComputer Entertainment Rating Association: https://www.cero.gr.jp/en/publics/index/-- Bibliography --PrefaceKelly, David & Kelley, Tom. (2013). “Creative Confidence – Unleashing the Creative Potential Within Us All”, Penguin Random House. Ebook ISBN: 9780385349376Chapter 1Greengard, Samuel. (2019). “Virtual Reality”, The MIT Press.doi: https://doi.org/10.7551/mitpress/11836.001.0001ISBN electronic: 9780262354684Holt-Lunstad, Julianne; Smith, Timothy B. & Layton, J. Bradley. (July 27, 2010).“Social Relationships and Mortality Risk: A Meta-analytic Review”, PLOS Medicine.doi: https://doi.org/10.1371/journal.pmed.1000316Kõljalg S., Mändar R., Sõber T., Rööp T. & Mändar R. (June 1st, 2017). “High level bacterial contamination of secondary school students’ mobile phones.”, GERMS 2017;7(2):73-77.doi: 10.18683/germs.2017.1111. Published online on GERMS Journal, ISSN 2248-2997, ISSN-L 2248-2997.http://www.germs.ro/en/Articles/High-level-bacterial-contamination-of-secondary-school-students%E2%80%99-mobile-phones-608International Monetary Fund. “World Economic Outlook Database”. Data retrieved on February 7th, 2022. https://www.imf.org/en/Publications/WEO/weo-database/2021/OctoberChapter 2Tatsuki Tahara, Ayumi Ishii, Tomoyoshi Ito, Yasuyuki Ichihashi, & Ryutaro Oi. (July 22, 2020). “Single-shot wavelength-multiplexed digital holography for 3D fluorescent microscopy and other imaging modalities”, National Institute of Information and Communications Technology, Japan Science and Technology Agency, Toin University of Yokohama, Chiba University Applied Physics Letters. DOI: 10.1063/5.0011075.https://aip.scitation.org/doi/full/10.1063/5.0011075https://www.nict.go.jp/en/press/2020/07/22-1.htmlChapter 3Kerin, Roger A.; Peterson & Robert A. (2012). “Strategic Marketing Problems: Cases and Comments 13th Edition”, Pearson. ISBN 13: 978-0132747257Moore, Geoffrey A. (February 2014). “Crossing the Chasm, 3rd Edition”, HarperCollins Publishers Inc. ISBN:978-0-06-229298-8Chapter 4Berk, Jonathan & DeMarzo, Peter. (2017). “Corporate Finance Fourth Edition”, Pearson Education Limited. ISBN 13:978-1-292-16016-0Chapter 5LaLoux, Frederic. (2014). “Reinventing Organizations – A Guide to Creating Organizations Inspired by the Next State of Human Consciousness”, Nelson Parker. ISBN: 978-2-960133-53-0Chapter 6McKinsey Global Institute. (December 2017). “Jobs Lost, Jobs Gained: Workforce Transitions in a Time of Automation”.OECD. (2018). “Bridging the digital gender divide - Include, Upskill, Innovate”.Chapter 7Kelley, David & Kelly, Tom. (2013). “Creative Confidence – Unleashing the Creative Potential Within Us All”, Penguin Random House. Ebook ISBN: 9780385349376-- Technology Companies Introduced in This Business Plan --Virtual HumansAww. Inc. https://aww.tokyo/Blender https://www.blender.org/Brud https://www.brud.fyi/Epic Games https://www.epicgames.com/site/en-US/homeQuantum Capture https://www.quantumcapture.com/UneeQ https://digitalhumans.com/Unreal Engine https://www.unrealengine.com/en-US/?lang=en-USRoblox https://ir.roblox.com/overview/default.aspxSidus Studio X http://sidus-x.com/ICT, 5G Network and HardwareAskanet Co., Ltd. https://aska3d.com/en/index.htmlGatebox○R Inc. https://www.gatebox.ai/enKDDI Research http://www.kddi-research.jp/english/Microsoft Azure Edge https://azure.microsoft.com/en-us/services/fxt-edge-filer/NTT Docomo https://www.docomo.ne.jp/english/?icid=CRP_common_footer_to_CRP_ENImaging SensorsLIPS https://www.lips-hci.com/Neonode Touch https://neonode.com/products-and-solutions/holographic-solutionsIntel https://www.intelrealsense.com/Sony https://www.sony-depthsensing.com/Motion CapturesXsens https://www.xsens.com/Artificial IntelligenceAmazon Lexhttps://docs.aws.amazon.com/lex/latest/dg/what-is.htmlGoogle DialogFlowhttps://cloud.google.com/dialogflow#section-8Google LaMDAhttps://blog.google/technology/ai/lamda/Google Transformerhttps://ai.googleblog.com/2017/08/transformer-novel-neural-network.htmlIBM Watson Assistanthttps://www.ibm.com/products/watson-assistant/artificial-intelligence zh_TW dc.identifier.doi (DOI) 10.6814/NCCU202200488 en_US
