| dc.contributor.advisor | 何富年 | zh_TW |
| dc.contributor.advisor | Ho, Foo-Nin | en_US |
| dc.contributor.author (Authors) | 林潔 | zh_TW |
| dc.contributor.author (Authors) | Inez Lim Jie | en_US |
| dc.creator (作者) | 林潔 | zh_TW |
| dc.creator (作者) | Jie, Inez Lim | en_US |
| dc.date (日期) | 2022 | en_US |
| dc.date.accessioned | 1-Jul-2022 16:17:07 (UTC+8) | - |
| dc.date.available | 1-Jul-2022 16:17:07 (UTC+8) | - |
| dc.date.issued (上傳時間) | 1-Jul-2022 16:17:07 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0108933039 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/140633 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 108933039 | zh_TW |
| dc.description.abstract (摘要) | Established in 1997, CIZA Concept is a consultancy firm that provides editorial, public relations, content management, and design services in Singapore. With changing times, the company recognizes the need to diversify its offerings, and one of it is to expand its into the gift and services arena. The value proposition of this new venture, also known as Jet Set, is on product, platform, and people. It focuses on delivering corporate bundle boxes, corporate subscription boxes, and unique products to customers via its e-commerce platform that will be managed by older workers in Singapore. Through this venture, CIZA Concept will bring value to corporate clients who have difficulty sourcing for unique products for their stakeholders, and also manage their relationships with them via subscription boxes, ensuring that their stakeholders will remain satisfied. | en_US |
| dc.description.tableofcontents | 1. Introduction and Business Overview 1 1.1. Introduction 1 1.1.1. Gifts and Services Landscape 1 1.1.2. The Singapore Economy and Employment Rate 2 1.2. Business Overview: CIZA Concept 4 1.3. Business Model Canvas 8 1.3.1. Customer Segments 8 1.3.2. Value Proposition 10 1.3.3. Channels 12 1.3.4. Customer Relationships 14 1.3.5. Revenue Streams 15 1.3.6. Key Activities 16 1.3.7. Key Resources 17 1.3.8. Key Partners 18 1.3.9. Cost Structure 19 2. Strategic Analysis 20 2.1. Industry Structure and Analysis 20 2.2. Internal Analysis - Strengths, Weaknesses, Opportunities, and Threats 22 2.2.1. Strengths 22 2.2.2. Weaknesses 24 2.2.3. Opportunities 25 2.2.4. Threats 25 2.3. External Analysis 27 2.3.1. Porter’s Five Forces Analysis 27 2.3.2. Competitor Analysis 29 2.4. Key Success Factors 35 3. Market Research 37 3.1. Market Research Objectives 37 3.2. Market Research (Survey Results) 37 4. Marketing Plan 52 4.1. Market Segmentation 52 4.2. Market Targeting 54 4.3. Brand Positioning 55 4.4. Marketing Mix Strategy 55 4.4.1. Product 55 4.4.2. Price 56 4.4.3. Place 57 4.4.4. Promotion 58 5. Operational Plan 60 5.1. E-Commerce Platform 60 5.2. Product Partners Management 60 5.3. Logistics Management 61 5.4. Daily Operations 62 6. Financial Plan 63 6.1. Assumptions 63 6.1.1. Capital Investment 63 6.1.2. Revenue Forecast 63 6.1.3. Cost of Goods Sold 64 6.1.4. Operating Expenses 64 6.2. Forecasted Income Statement 66 6.3. Financial Decision 67 6.3.1. Income Statement 67 6.3.2. Project Evaluation 67 7. Organizational Structure 68 8. Future Plans 69 8.1. Expansion on Variety of Bundle Boxes 69 8.2. Offer Greater Customization of Products 69 8.3. Tapping other Social Media Platforms 69 9. Conclusion 70 10. Sources 71 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0108933039 | en_US |
| dc.subject (關鍵詞) | CIZA Concept | zh_TW |
| dc.subject (關鍵詞) | 企業禮品市場 | zh_TW |
| dc.subject (關鍵詞) | 訂閱盒子 | zh_TW |
| dc.subject (關鍵詞) | 新加坡 | zh_TW |
| dc.subject (關鍵詞) | CIZA Concept | en_US |
| dc.subject (關鍵詞) | Giving Business | en_US |
| dc.subject (關鍵詞) | Subscription Boxes | en_US |
| dc.subject (關鍵詞) | Singapore | en_US |
| dc.title (題名) | CIZA Concept: 通過Jet Set 平台飛躍進入企業禮品市場 | zh_TW |
| dc.title (題名) | CIZA Concept: Jet Setting into the Giving Business | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | Merriam Webster. (n.d.). Retrieved April 2022, from Merriam Webster: https://www.merriam-webster.com/dictionary/care%20package Hall, E. D. (2019, September 30). Send a Care Package to Invest in a Relationship. Retrieved from Psychology Today: https://www.psychologytoday.com/us/blog/conscious-communication/201909/send-care-package-invest-in-relationship Danziger, P. N. (2018, September 14). Forbes. Retrieved from Forbes: https://www.forbes.com/sites/pamdanziger/2018/09/14/the-125b-business-of-business-gifting/?sh=88ca2c9101d1 Gross Domestic Product Dashboard. (n.d.). Retrieved April 2022, from Department of Statistics Singapore: https://www.singstat.gov.sg/find-data/search-by-theme/economy/national-accounts/visualising-data/gross-domestic-product-dashboard Unemployment Summary Table. (2022, April 28). Retrieved from Ministry of Manpower: https://stats.mom.gov.sg/Pages/Unemployment-Summary-Table.aspx Unemployment, total (% of total labor force) (modeled ILO estimate). (2022, February 8). Retrieved from The World Bank: https://data.worldbank.org/indicator/SL.UEM.TOTL.ZS Qing, A. (2022, February 18). MOM to help reskill 22,000 long-term unemployed, mostly in their 50s and 60s: Tan See Leng. Retrieved from The Straits Times: https://www.straitstimes.com/singapore/politics/mom-to-help-reskill-22000-long-term-unemployed-mostly-in-their-50s-and-60s-tan-see-leng Cheah, M. (2022, January 21). Corporate gifting grows during Covid-19, businesses expect higher sales this Chinese New Year. Retrieved from The Business Times: https://www.businesstimes.com.sg/consumer/corporate-gifting-grows-during-covid-19-businesses-expect-higher-sales-this-chinese-new Gunasti, K., & Baskinb, E. (2018). Is a $200 Nordstrom Gift Card Worth More or Less Than a $200 Gap Gift Card? The Asymmetric Valuations of Luxury Gift Cards. Journal of Retailing, 380-392. Practices. (n.d.). Retrieved from PRecious Communications: https://www.preciouscomms.com/ Services. (n.d.). Retrieved from Affluence PR: https://affluencepr.com/ About Us. (n.d.). Retrieved from Gift Market: https://www.giftmarket.com.sg/ Propelrr. (2022, March 29). 14 Instagram Ads Best Practices and Tips to Drive Success Online. Retrieved from Propelrr: https://propelrr.com/blog/instagram-ads-best-practices# Getting Started. (n.d.). Retrieved from Instagram: https://business.instagram.com/getting-started Jones, M. (2022, May 4). Snarled-up ports point to worsening global supply chain woes - report. Retrieved from Reuters: https://www.reuters.com/business/snarled-up-ports-point-worsening-global-supply-chain-woes-report-2022-05-03/ Hui Min, C. (2022, April 28). Singapore central bank warns of higher food, energy prices as inflation accelerates. Retrieved from Channel News Asia: https://www.channelnewsasia.com/singapore/consumer-prices-increase-inflation-economy-singapore-mas-macroeconomic-review-april-2022-2652426 Labour Force in Singapore 2021. (2022). Retrieved from Ministry of Manpower: https://stats.mom.gov.sg/iMAS_PdfLibrary/mrsd_2021LabourForce_survey_findings.pdf Retirement and Re-Employment (Amendment) Bill 2021 and CPF (Amendment) Bill 2021 . (2021, November 1). Retrieved from Ministry of Manpower: https://www.mom.gov.sg/newsroom/press-releases/2021/1101-retirement-and-re-employment-amendment-bill-2021-and-cpf-amendment-bill-2021 Pre-Made Care Packs. (n.d.). Retrieved from Care Pack Singapore: https://carepack.sg/ Low, D. W. (2021, November 2). Singapore to Raise Retirement Age Amid Workforce Challenges. Retrieved from Bloomberg: https://www.bloomberg.com/news/articles/2021-11-02/singapore-to-begin-raising-retirement-age-from-july-1-next-year Services. (n.d.). Retrieved from CIZA Concept: www.ciza.com (n.d.). Retrieved from Vermilion Pinstripes: https://www.vermilionpinstripes.com/ (n.d.). Retrieved from Boxaroo: https://boxaroo.co/ (n.d.). Retrieved from Aquaholic: https://www.aquaholic.com.sg/ | zh_TW |
| dc.identifier.doi (DOI) | 10.6814/NCCU202200474 | en_US |
