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題名 平台之競爭法議題-以應用程式商店為中心
Competition Law Issues of Platforms: Focusing on App Store作者 陳子瑄
Chen, Tzu-Hsuan貢獻者 宋皇志
Sung, Huang-Chih
陳子瑄
Chen, Tzu-Hsuan關鍵詞 數位平台
應用程式商店
競爭法
網路效應
市場界定
濫用獨占地位
搭售
應用程式內購買
限制導引條款
Digital platform
App store
Competition Law
Network effect
Definition of relevant market
Abuse of monopolistic Position
Tying
In-app purchase
Anti-steering provisions
Epic Games v. Apple日期 2022 上傳時間 1-Jul-2022 16:31:52 (UTC+8) 摘要 隨著行動通訊及網際網路快速發展,應用程式的出現改變了人們的工作方式及其他社會和經濟現象。然而於現階段應用程式商店發展中,Apple及Google之應用程式商店規模逐漸壯大,以致有濫用主導地位之疑慮存在,衍伸出應用程式商店是否透過控制主導地位以獲得不合理之利益,並使應用程式市場向有利於其的方向傾斜,亦透過訂定審查指南等規則強迫應用程式開發商須繳交一定之交易費用,以及是否存有搭售等其他競爭法爭議。本論文從以上問題出發,聚焦於討論應用程式商店所衍生之不同競爭法問題,並回顧近年於美國及歐盟針對應用程式商店之值得參考之判決,藉由判決中法院之意見得出本文所彙整之競爭法問題於法院實務中仍難以構成,惟其競爭法問題對於開發商、消費者而言仍皆造成傷害。因此本文提出數種應用程式商店平台、法院及監管機關未來可採取的做法,包括利用分離原則以使平台失去現有的優勢以制衡其發展;法院可透過個別化禁制令有效解決單一公司之壟斷行為而不致同時影響其他公司;監管機關可利用互操作性縮小大型企業之獨占地位以及與競爭對手之差距;亦可使用網路中立性將平台列為公共承運人,使其須負擔網路中立性之責任,由監管機關直接監督;也試圖重新規劃應用程式商店平台之商業模式。此外,本文嘗試融入行為經濟學角度,認為行為經濟學可透過其經驗論給予新的執法對策。亦分析各國目前針對應用程式商店所草擬新法案或是修正案,以了解目前各國對於應用程式商店競爭法議題上的態度。最終對於未來企業如何因應及監管機關如何執法上提出建議。
With the development of telecommunication and the internet, the emergence of apps changes the way of working and other social and economic phenomena. However, at the current stage of the development of the app store, the scale of the app stores of Apple and Google now are so huge that raises concern about abusing their dominant position. If they obtain unreasonable profit by controlling the dominant position and tilting the app market in their favor, and setting guidelines to force app developers to pay transaction fees, and whether there are other competition law issues such as tying and others.To answer the questions above, this thesis examines the different competitive law issues derived from app store and focuses on the important app store cases in the US, and the EU. From these cases, this study summarizes and analyses that issues of competition law are still difficult to fulfill in cases, but competition law issues still cause harm to both developers and consumers. Therefore, this thesis makes several suggestions that app store platforms, courts, and regulators can implement in the future: (1) using the principle of separation to make the platform lose its existing advantages to balance the development of app store; (2) the court can solve the monopoly problem of a single company by tailored injunctions; (3) regulator can use interoperability to narrow the gap of large companies and other competitors, and can also use net neutrality to make the platform become a common carrier, making it take the responsibility of net neutrality; (4) redesign the business model of the app store platform.In addition, this study attempts to integrate the perspective of behavioral economics, trying to provide the new law enforcement policies by behavioral economics. It also analyses the new bills or amendments currently to understand the current attitudes of countries on the issue of competition law for app store. 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國立政治大學
科技管理與智慧財產研究所
108364206資料來源 http://thesis.lib.nccu.edu.tw/record/#G0108364206 資料類型 thesis dc.contributor.advisor 宋皇志 zh_TW dc.contributor.advisor Sung, Huang-Chih en_US dc.contributor.author (Authors) 陳子瑄 zh_TW dc.contributor.author (Authors) Chen, Tzu-Hsuan en_US dc.creator (作者) 陳子瑄 zh_TW dc.creator (作者) Chen, Tzu-Hsuan en_US dc.date (日期) 2022 en_US dc.date.accessioned 1-Jul-2022 16:31:52 (UTC+8) - dc.date.available 1-Jul-2022 16:31:52 (UTC+8) - dc.date.issued (上傳時間) 1-Jul-2022 16:31:52 (UTC+8) - dc.identifier (Other Identifiers) G0108364206 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/140713 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 科技管理與智慧財產研究所 zh_TW dc.description (描述) 108364206 zh_TW dc.description.abstract (摘要) 隨著行動通訊及網際網路快速發展,應用程式的出現改變了人們的工作方式及其他社會和經濟現象。然而於現階段應用程式商店發展中,Apple及Google之應用程式商店規模逐漸壯大,以致有濫用主導地位之疑慮存在,衍伸出應用程式商店是否透過控制主導地位以獲得不合理之利益,並使應用程式市場向有利於其的方向傾斜,亦透過訂定審查指南等規則強迫應用程式開發商須繳交一定之交易費用,以及是否存有搭售等其他競爭法爭議。本論文從以上問題出發,聚焦於討論應用程式商店所衍生之不同競爭法問題,並回顧近年於美國及歐盟針對應用程式商店之值得參考之判決,藉由判決中法院之意見得出本文所彙整之競爭法問題於法院實務中仍難以構成,惟其競爭法問題對於開發商、消費者而言仍皆造成傷害。因此本文提出數種應用程式商店平台、法院及監管機關未來可採取的做法,包括利用分離原則以使平台失去現有的優勢以制衡其發展;法院可透過個別化禁制令有效解決單一公司之壟斷行為而不致同時影響其他公司;監管機關可利用互操作性縮小大型企業之獨占地位以及與競爭對手之差距;亦可使用網路中立性將平台列為公共承運人,使其須負擔網路中立性之責任,由監管機關直接監督;也試圖重新規劃應用程式商店平台之商業模式。此外,本文嘗試融入行為經濟學角度,認為行為經濟學可透過其經驗論給予新的執法對策。亦分析各國目前針對應用程式商店所草擬新法案或是修正案,以了解目前各國對於應用程式商店競爭法議題上的態度。最終對於未來企業如何因應及監管機關如何執法上提出建議。 zh_TW dc.description.abstract (摘要) With the development of telecommunication and the internet, the emergence of apps changes the way of working and other social and economic phenomena. However, at the current stage of the development of the app store, the scale of the app stores of Apple and Google now are so huge that raises concern about abusing their dominant position. If they obtain unreasonable profit by controlling the dominant position and tilting the app market in their favor, and setting guidelines to force app developers to pay transaction fees, and whether there are other competition law issues such as tying and others.To answer the questions above, this thesis examines the different competitive law issues derived from app store and focuses on the important app store cases in the US, and the EU. From these cases, this study summarizes and analyses that issues of competition law are still difficult to fulfill in cases, but competition law issues still cause harm to both developers and consumers. Therefore, this thesis makes several suggestions that app store platforms, courts, and regulators can implement in the future: (1) using the principle of separation to make the platform lose its existing advantages to balance the development of app store; (2) the court can solve the monopoly problem of a single company by tailored injunctions; (3) regulator can use interoperability to narrow the gap of large companies and other competitors, and can also use net neutrality to make the platform become a common carrier, making it take the responsibility of net neutrality; (4) redesign the business model of the app store platform.In addition, this study attempts to integrate the perspective of behavioral economics, trying to provide the new law enforcement policies by behavioral economics. It also analyses the new bills or amendments currently to understand the current attitudes of countries on the issue of competition law for app store. To conclude the research of this thesis, this study provides the direction for companies and regulators. en_US dc.description.tableofcontents 第一章 緒論 1第一節 研究動機與目的 1第二節 研究方法 2第三節 研究範圍與限制 2第四節 本文架構 3第二章 應用程式商店之平台特性 5第一節 應用程式商店與雙邊市場 5第一項 雙邊市場之定義及特性 5第二項 應用程式商店於雙邊市場之應用 8第二節 應用程式商店之生態體系及特性 12第一項 發行應用程式之方法 13第二項 應用程式內購買及交易費用 17第三章 應用程式商店平台之競爭法爭議 21第一節 市場界定與支配地位 21第一項 相關市場之界定 21第二項 市場力量 26第二節 拒絕交易 28第一項 概要 28第二項 關鍵設施理論 28第三項 應用程式商店之拒絕交易 30第三節 超額定價 31第一項 概要 31第二項 United Brands案之兩階段測試 33第三項 應用程式商店之超額定價 34第四節 搭售、綑綁 36第一項 概要 36第二項 各國搭售行為之相關規定 37第三項 應用程式商店之搭售 39第五節 限制導引條款 43第一項 概要 43第二項 Ohio v. American Express 44第三項 應用程式商店之限制導引條款 46第六節 小結 47第四章 應用程式商店平台之案件分析 50第一節 Apple Inc. v. Pepper 50第一項 案例事實 50第二項 法院見解 51第三項 判決評析暨本文見解 54第二節 Epic Games, Inc. vs. Apple Inc. 57第一項 案例事實 57第二項 法院見解 60第三項 判決評析暨本文見解 70第三節 其他案例 71第一項 The European Commission: Google案 71第二項 The European Commission: Statement of Objections to Apple 73第三項 荷蘭市場競爭事務機構(ACM)之裁決 74第四節 小結暨後續案件 76第五章 應用程式商店於未來之可能做法 79第一節 競爭法之解方 79第一項 分離原則 79第二項 個別化禁制令 81第三項 互操作性 82第四項 網路中立性 85第五項 重新考慮槓桿原則 88第六項 行為經濟學 90第二節 重新架構商業模式 92第一項 應用程式內購買機制與交易費用 92第二項 清晰透明之應用程式商店規則 93第三節 各國近期立法變革 94第一項 美國 95第二項 歐盟 97第三項 亞洲 100第四節 小結 101第六章 結論與建議 105第一節 結論 105第二節 建議 106第一項 對於企業之策略建議 106第二項 對於我國監管機關未來執法上之建議 107參考文獻 113 zh_TW dc.format.extent 3637551 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0108364206 en_US dc.subject (關鍵詞) 數位平台 zh_TW dc.subject (關鍵詞) 應用程式商店 zh_TW dc.subject (關鍵詞) 競爭法 zh_TW dc.subject (關鍵詞) 網路效應 zh_TW dc.subject (關鍵詞) 市場界定 zh_TW dc.subject (關鍵詞) 濫用獨占地位 zh_TW dc.subject (關鍵詞) 搭售 zh_TW dc.subject (關鍵詞) 應用程式內購買 zh_TW dc.subject (關鍵詞) 限制導引條款 zh_TW dc.subject (關鍵詞) Digital platform en_US dc.subject (關鍵詞) App store en_US dc.subject (關鍵詞) Competition Law en_US dc.subject (關鍵詞) Network effect en_US dc.subject (關鍵詞) Definition of relevant market en_US dc.subject (關鍵詞) Abuse of monopolistic Position en_US dc.subject (關鍵詞) Tying en_US dc.subject (關鍵詞) In-app purchase en_US dc.subject (關鍵詞) Anti-steering provisions en_US dc.subject (關鍵詞) Epic Games v. Apple en_US dc.title (題名) 平台之競爭法議題-以應用程式商店為中心 zh_TW dc.title (題名) Competition Law Issues of Platforms: Focusing on App Store en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 一、 中文專書汪渡村,公平交易法,五南,2010年5月。丁茂中,論SSNIP測試法與相關市場的界定,中國方正,2008年9月。公平交易委員會,認識公平交易法,行政院公平交易委員會,2015年7月。楊偉文、胡浩叡,新公平交易法,華泰文化,2004年。胡祖舜,競爭法之經濟分析,元照,2019年9月。二、中文期刊林廷機,拒絕交易行為於獨占地位之濫用問題,公平交易通訊,第62期,2016年11月。劉孔中,以關鍵設施理論限制專利强制授權之範圍,公平交易季刊,15卷第1期,頁25-58,2007年1月。公平交易委員會,修正「行政院公平交易委員會對於電信事業之規範說明」第1點、第8點規定,並修正名稱為「公平交易委員會對於電信事業之規範說明」,行政院公報,第018卷第045期,2012年3月9日。邱敬淵、李素華,競爭法下市場封鎖經濟效果之研究--搭售,公平交易季刊,季刊第26卷第3期,頁121-171,2018年7月。江雅綺,網路反壟斷浪潮 臺灣數位政策如何定位,交流雜誌,178期,頁13-16,2021年8月。三、研究計畫林常青、胡偉民、李芸慈、陳以洵、邱芝螢、施昕陽,市場界定實證分析法之應用,公平交易委員會107年委託研究報告,2018年。江雅綺、郭迺鋒、程法彰、黃子恬、楊宗翰,行為反托拉斯與消費者權益之探討,公平交易委員會109年委託研究報告,2020年。四、英文文獻(一)專書Carl Shapiro, et al., Information Rules: A Strategic Guide to the Network Economy (Harvard Business Press. 1998).Hagiu Andrei, Platforms, Pricing, Commitment and Variety in Two-Sided Markets (Princeton University. 2004).Josef Drexl, Research Handbook on Intellectual Property and Competition Law (Edward Elgar Publishing. 2010).Shoshana Zuboff, The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power (Profile books. 2019).(二)期刊論文Friso Bostoen & Daniel Mândrescu, Assessing abuse of dominance in the platform economy: a case study of app stores, 16 European Competition Journal 431-491 (2020).Jean‐Charles Rochet & Jean Tirole, Two‐sided markets: a progress report, 37 The RAND Journal of Economics 645-667 (2006).David S Evans & Richard Schmalensee, The Antitrust Analysis of Multi-Sided Platform Businesses, NBER Working Paper (2013).David S Evans, Some empirical aspects of multi-sided platform industries, 2 Review of Network Economics (2003).Marc Rysman, The economics of two-sided markets, 23 Journal of Economic Perspectives 125-143 (2009).David S Evans, The antitrust economics of multi-sided platform markets, 20 Yale Journal on Regulation 325-381 (2003).Serkan Ada, Two-Sided Markets: Apples Digital Application Platform, 1 Journal of Social Sciences (2013).Thomas Eisenmann, et al., Strategies for two-sided markets, 84 Harvard Business Review 92-102 (2006).David Tilson, et al., Change and control paradoxes in mobile infrastructure innovation: the Android and iOS mobile operating systems cases 1324-1333 (IEEE 2012).Mathieu Renard, Practical iOS apps hacking 14-26 (2012).Gregory J Werden, Demand elasticites in antitrust analysis, 66 Antitrust Law Journal 363-414 (1997).European Commission, Commission Notice on the definition of relevant market for the purposes of Community competition law, 100 Official Journal of the European Community 5-13 (1997).Monopolies Commission, Competition policy: the challenge of digital markets, Special Report (2015).Catherine Tucker, Digital data, platforms and the usual [antitrust] suspects: Network effects, switching costs, essential facility, 54 Review of Industrial Organization 683-694 (2019).Konstantinos Stylianou, Apple v Pepper: the unintended fallout in Europe, 7 Journal of Antitrust Enforcement 457-465 (2019).Suzin A Win, Privity vs. Proximity: The Supreme Court`s Erroneous Reading of the Illinois Brick Doctrine in Apple Inc. v. 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Pepper (2019), https://www.faegredrinker.com/en/insights/publications/2019/5/future-of-antitrust-class-actions-foreshadowed-in-apple-inc-v-pepperRima Alaily, 10 app store principles to promote choice, fairness and innovation (2020), https://blogs.microsoft.com/on-the-issues/2020/10/08/app-store-fairness-caf-interoperability-principles/Shannon Liao, The man behind Fortnite is making the riskiest bet of his career. The payoff could be huge (2021), https://edition.cnn.com/2021/02/10/tech/tim-sweeney-epic-games-risk-takers/index.htmlNick Statt, Apple just kicked Fortnite off the App Store (2020), https://www.theverge.com/2020/8/13/21366438/apple-fortnite-ios-app-store-violations-epic-paymentsShannon Liao, Did Fortnite just kill the App Store as we know it? (2020), https://edition.cnn.com/2020/08/15/tech/fortnite-apple-google-lawsuit/index.htmlMike Peterson, Apple fires back in Epic Games `Fortnite` saga, seeks damages for breach of contract (2020), https://appleinsider.com/articles/20/09/08/apple-fires-back-in-epic-games-fortnite-saga-seeks-damages-for-breach-of-contractJames Batchelor, UK antitrust tribunal blocks Epic`s case against Apple (2021), https://www.gamesindustry.biz/articles/2021-02-23-uk-antitrust-tribunal-blocks-epics-case-against-appleManny Li,行動應用商店的關鍵審判:Epic Games v. 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