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題名 平台之競爭法議題-以應用程式商店為中心
Competition Law Issues of Platforms: Focusing on App Store
作者 陳子瑄
Chen, Tzu-Hsuan
貢獻者 宋皇志
Sung, Huang-Chih
陳子瑄
Chen, Tzu-Hsuan
關鍵詞 數位平台
應用程式商店
競爭法
網路效應
市場界定
濫用獨占地位
搭售
應用程式內購買
限制導引條款
Digital platform
App store
Competition Law
Network effect
Definition of relevant market
Abuse of monopolistic Position
Tying
In-app purchase
Anti-steering provisions
Epic Games v. Apple
日期 2022
上傳時間 1-Jul-2022 16:31:52 (UTC+8)
摘要 隨著行動通訊及網際網路快速發展,應用程式的出現改變了人們的工作方式及其他社會和經濟現象。然而於現階段應用程式商店發展中,Apple及Google之應用程式商店規模逐漸壯大,以致有濫用主導地位之疑慮存在,衍伸出應用程式商店是否透過控制主導地位以獲得不合理之利益,並使應用程式市場向有利於其的方向傾斜,亦透過訂定審查指南等規則強迫應用程式開發商須繳交一定之交易費用,以及是否存有搭售等其他競爭法爭議。
本論文從以上問題出發,聚焦於討論應用程式商店所衍生之不同競爭法問題,並回顧近年於美國及歐盟針對應用程式商店之值得參考之判決,藉由判決中法院之意見得出本文所彙整之競爭法問題於法院實務中仍難以構成,惟其競爭法問題對於開發商、消費者而言仍皆造成傷害。因此本文提出數種應用程式商店平台、法院及監管機關未來可採取的做法,包括利用分離原則以使平台失去現有的優勢以制衡其發展;法院可透過個別化禁制令有效解決單一公司之壟斷行為而不致同時影響其他公司;監管機關可利用互操作性縮小大型企業之獨占地位以及與競爭對手之差距;亦可使用網路中立性將平台列為公共承運人,使其須負擔網路中立性之責任,由監管機關直接監督;也試圖重新規劃應用程式商店平台之商業模式。此外,本文嘗試融入行為經濟學角度,認為行為經濟學可透過其經驗論給予新的執法對策。亦分析各國目前針對應用程式商店所草擬新法案或是修正案,以了解目前各國對於應用程式商店競爭法議題上的態度。最終對於未來企業如何因應及監管機關如何執法上提出建議。
With the development of telecommunication and the internet, the emergence of apps changes the way of working and other social and economic phenomena. However, at the current stage of the development of the app store, the scale of the app stores of Apple and Google now are so huge that raises concern about abusing their dominant position. If they obtain unreasonable profit by controlling the dominant position and tilting the app market in their favor, and setting guidelines to force app developers to pay transaction fees, and whether there are other competition law issues such as tying and others.
To answer the questions above, this thesis examines the different competitive law issues derived from app store and focuses on the important app store cases in the US, and the EU. From these cases, this study summarizes and analyses that issues of competition law are still difficult to fulfill in cases, but competition law issues still cause harm to both developers and consumers. Therefore, this thesis makes several suggestions that app store platforms, courts, and regulators can implement in the future: (1) using the principle of separation to make the platform lose its existing advantages to balance the development of app store; (2) the court can solve the monopoly problem of a single company by tailored injunctions; (3) regulator can use interoperability to narrow the gap of large companies and other competitors, and can also use net neutrality to make the platform become a common carrier, making it take the responsibility of net neutrality; (4) redesign the business model of the app store platform.
In addition, this study attempts to integrate the perspective of behavioral economics, trying to provide the new law enforcement policies by behavioral economics. It also analyses the new bills or amendments currently to understand the current attitudes of countries on the issue of competition law for app store. To conclude the research of this thesis, this study provides the direction for companies and regulators.
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描述 碩士
國立政治大學
科技管理與智慧財產研究所
108364206
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0108364206
資料類型 thesis
dc.contributor.advisor 宋皇志zh_TW
dc.contributor.advisor Sung, Huang-Chihen_US
dc.contributor.author (Authors) 陳子瑄zh_TW
dc.contributor.author (Authors) Chen, Tzu-Hsuanen_US
dc.creator (作者) 陳子瑄zh_TW
dc.creator (作者) Chen, Tzu-Hsuanen_US
dc.date (日期) 2022en_US
dc.date.accessioned 1-Jul-2022 16:31:52 (UTC+8)-
dc.date.available 1-Jul-2022 16:31:52 (UTC+8)-
dc.date.issued (上傳時間) 1-Jul-2022 16:31:52 (UTC+8)-
dc.identifier (Other Identifiers) G0108364206en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/140713-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 科技管理與智慧財產研究所zh_TW
dc.description (描述) 108364206zh_TW
dc.description.abstract (摘要) 隨著行動通訊及網際網路快速發展,應用程式的出現改變了人們的工作方式及其他社會和經濟現象。然而於現階段應用程式商店發展中,Apple及Google之應用程式商店規模逐漸壯大,以致有濫用主導地位之疑慮存在,衍伸出應用程式商店是否透過控制主導地位以獲得不合理之利益,並使應用程式市場向有利於其的方向傾斜,亦透過訂定審查指南等規則強迫應用程式開發商須繳交一定之交易費用,以及是否存有搭售等其他競爭法爭議。
本論文從以上問題出發,聚焦於討論應用程式商店所衍生之不同競爭法問題,並回顧近年於美國及歐盟針對應用程式商店之值得參考之判決,藉由判決中法院之意見得出本文所彙整之競爭法問題於法院實務中仍難以構成,惟其競爭法問題對於開發商、消費者而言仍皆造成傷害。因此本文提出數種應用程式商店平台、法院及監管機關未來可採取的做法,包括利用分離原則以使平台失去現有的優勢以制衡其發展;法院可透過個別化禁制令有效解決單一公司之壟斷行為而不致同時影響其他公司;監管機關可利用互操作性縮小大型企業之獨占地位以及與競爭對手之差距;亦可使用網路中立性將平台列為公共承運人,使其須負擔網路中立性之責任,由監管機關直接監督;也試圖重新規劃應用程式商店平台之商業模式。此外,本文嘗試融入行為經濟學角度,認為行為經濟學可透過其經驗論給予新的執法對策。亦分析各國目前針對應用程式商店所草擬新法案或是修正案,以了解目前各國對於應用程式商店競爭法議題上的態度。最終對於未來企業如何因應及監管機關如何執法上提出建議。
zh_TW
dc.description.abstract (摘要) With the development of telecommunication and the internet, the emergence of apps changes the way of working and other social and economic phenomena. However, at the current stage of the development of the app store, the scale of the app stores of Apple and Google now are so huge that raises concern about abusing their dominant position. If they obtain unreasonable profit by controlling the dominant position and tilting the app market in their favor, and setting guidelines to force app developers to pay transaction fees, and whether there are other competition law issues such as tying and others.
To answer the questions above, this thesis examines the different competitive law issues derived from app store and focuses on the important app store cases in the US, and the EU. From these cases, this study summarizes and analyses that issues of competition law are still difficult to fulfill in cases, but competition law issues still cause harm to both developers and consumers. Therefore, this thesis makes several suggestions that app store platforms, courts, and regulators can implement in the future: (1) using the principle of separation to make the platform lose its existing advantages to balance the development of app store; (2) the court can solve the monopoly problem of a single company by tailored injunctions; (3) regulator can use interoperability to narrow the gap of large companies and other competitors, and can also use net neutrality to make the platform become a common carrier, making it take the responsibility of net neutrality; (4) redesign the business model of the app store platform.
In addition, this study attempts to integrate the perspective of behavioral economics, trying to provide the new law enforcement policies by behavioral economics. It also analyses the new bills or amendments currently to understand the current attitudes of countries on the issue of competition law for app store. To conclude the research of this thesis, this study provides the direction for companies and regulators.
en_US
dc.description.tableofcontents 第一章 緒論 1
第一節 研究動機與目的 1
第二節 研究方法 2
第三節 研究範圍與限制 2
第四節 本文架構 3
第二章 應用程式商店之平台特性 5
第一節 應用程式商店與雙邊市場 5
第一項 雙邊市場之定義及特性 5
第二項 應用程式商店於雙邊市場之應用 8
第二節 應用程式商店之生態體系及特性 12
第一項 發行應用程式之方法 13
第二項 應用程式內購買及交易費用 17
第三章 應用程式商店平台之競爭法爭議 21
第一節 市場界定與支配地位 21
第一項 相關市場之界定 21
第二項 市場力量 26
第二節 拒絕交易 28
第一項 概要 28
第二項 關鍵設施理論 28
第三項 應用程式商店之拒絕交易 30
第三節 超額定價 31
第一項 概要 31
第二項 United Brands案之兩階段測試 33
第三項 應用程式商店之超額定價 34
第四節 搭售、綑綁 36
第一項 概要 36
第二項 各國搭售行為之相關規定 37
第三項 應用程式商店之搭售 39
第五節 限制導引條款 43
第一項 概要 43
第二項 Ohio v. American Express 44
第三項 應用程式商店之限制導引條款 46
第六節 小結 47
第四章 應用程式商店平台之案件分析 50
第一節 Apple Inc. v. Pepper 50
第一項 案例事實 50
第二項 法院見解 51
第三項 判決評析暨本文見解 54
第二節 Epic Games, Inc. vs. Apple Inc. 57
第一項 案例事實 57
第二項 法院見解 60
第三項 判決評析暨本文見解 70
第三節 其他案例 71
第一項 The European Commission: Google案 71
第二項 The European Commission: Statement of Objections to Apple 73
第三項 荷蘭市場競爭事務機構(ACM)之裁決 74
第四節 小結暨後續案件 76
第五章 應用程式商店於未來之可能做法 79
第一節 競爭法之解方 79
第一項 分離原則 79
第二項 個別化禁制令 81
第三項 互操作性 82
第四項 網路中立性 85
第五項 重新考慮槓桿原則 88
第六項 行為經濟學 90
第二節 重新架構商業模式 92
第一項 應用程式內購買機制與交易費用 92
第二項 清晰透明之應用程式商店規則 93
第三節 各國近期立法變革 94
第一項 美國 95
第二項 歐盟 97
第三項 亞洲 100
第四節 小結 101
第六章 結論與建議 105
第一節 結論 105
第二節 建議 106
第一項 對於企業之策略建議 106
第二項 對於我國監管機關未來執法上之建議 107
參考文獻 113
zh_TW
dc.format.extent 3637551 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0108364206en_US
dc.subject (關鍵詞) 數位平台zh_TW
dc.subject (關鍵詞) 應用程式商店zh_TW
dc.subject (關鍵詞) 競爭法zh_TW
dc.subject (關鍵詞) 網路效應zh_TW
dc.subject (關鍵詞) 市場界定zh_TW
dc.subject (關鍵詞) 濫用獨占地位zh_TW
dc.subject (關鍵詞) 搭售zh_TW
dc.subject (關鍵詞) 應用程式內購買zh_TW
dc.subject (關鍵詞) 限制導引條款zh_TW
dc.subject (關鍵詞) Digital platformen_US
dc.subject (關鍵詞) App storeen_US
dc.subject (關鍵詞) Competition Lawen_US
dc.subject (關鍵詞) Network effecten_US
dc.subject (關鍵詞) Definition of relevant marketen_US
dc.subject (關鍵詞) Abuse of monopolistic Positionen_US
dc.subject (關鍵詞) Tyingen_US
dc.subject (關鍵詞) In-app purchaseen_US
dc.subject (關鍵詞) Anti-steering provisionsen_US
dc.subject (關鍵詞) Epic Games v. Appleen_US
dc.title (題名) 平台之競爭法議題-以應用程式商店為中心zh_TW
dc.title (題名) Competition Law Issues of Platforms: Focusing on App Storeen_US
dc.type (資料類型) thesisen_US
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dc.identifier.doi (DOI) 10.6814/NCCU202200586en_US