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題名 探討媒體報導對企業社會責任之影響
How Does Media Coverage Affect Corporate Social Responsibility
作者 劉紫伶
Liu, Tzu-Ling
貢獻者 彭志宏
Peng, Chih-Hung
劉紫伶
Liu, Tzu-Ling
關鍵詞 企業社會責任
媒體好感度
印象管理
利潤導向
Corporate Social Responsibility
Media Favorability
Impression Management
Profit-oriented
日期 2022
上傳時間 1-Aug-2022 17:26:57 (UTC+8)
摘要   近年來,許多公司與社會大眾越來越關注企業社會責任。而媒體作為資訊傳播的媒介,使利害關係人獲得更多公司資訊以影響他們對公司的看法,進而為公司的企業社會責任帶來重要作用。本研究以印象管理理論為基礎,推論並探討公司的媒體好感度、企業社會責任與利潤導向策略的關聯性,並使用2003年至2018年間的美國公司作為樣本進行分析。研究結果顯示,媒體好感度對於內部企業社會責任產生顯著正向影響,對於外部企業社會責任則無顯著相關。進一步地,研究利潤導向策略與媒體好感度的交互作用,發現利潤導向策略會削弱媒體好感度與外部企業社會責任的關係,有顯著的負向調節作用。
Many firms and the public have focused on corporate social responsibility in recent years. As an essential information dissemination tool, the media can make the public access more information, to influence the image and reputation of the firm, which in turn plays an important role in corporate social responsibility. In this study, I follow the impression management theory to investigate the association of media favorability, corporate social responsibility, and profit-oriented strategies by examining a sample of U.S. firms from 2003 to 2018. The empirical results show that media favorability has a significant positive impact on internal corporate social responsibility, but has no significant correlation with external corporate social responsibility. Furthermore, the research also indicates that profit-oriented strategies negatively moderate the effect of media favorability on external corporate social responsibility.
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描述 碩士
國立政治大學
資訊管理學系
110356002
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0110356002
資料類型 thesis
dc.contributor.advisor 彭志宏zh_TW
dc.contributor.advisor Peng, Chih-Hungen_US
dc.contributor.author (Authors) 劉紫伶zh_TW
dc.contributor.author (Authors) Liu, Tzu-Lingen_US
dc.creator (作者) 劉紫伶zh_TW
dc.creator (作者) Liu, Tzu-Lingen_US
dc.date (日期) 2022en_US
dc.date.accessioned 1-Aug-2022 17:26:57 (UTC+8)-
dc.date.available 1-Aug-2022 17:26:57 (UTC+8)-
dc.date.issued (上傳時間) 1-Aug-2022 17:26:57 (UTC+8)-
dc.identifier (Other Identifiers) G0110356002en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/141052-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 資訊管理學系zh_TW
dc.description (描述) 110356002zh_TW
dc.description.abstract (摘要)   近年來,許多公司與社會大眾越來越關注企業社會責任。而媒體作為資訊傳播的媒介,使利害關係人獲得更多公司資訊以影響他們對公司的看法,進而為公司的企業社會責任帶來重要作用。本研究以印象管理理論為基礎,推論並探討公司的媒體好感度、企業社會責任與利潤導向策略的關聯性,並使用2003年至2018年間的美國公司作為樣本進行分析。研究結果顯示,媒體好感度對於內部企業社會責任產生顯著正向影響,對於外部企業社會責任則無顯著相關。進一步地,研究利潤導向策略與媒體好感度的交互作用,發現利潤導向策略會削弱媒體好感度與外部企業社會責任的關係,有顯著的負向調節作用。zh_TW
dc.description.abstract (摘要) Many firms and the public have focused on corporate social responsibility in recent years. As an essential information dissemination tool, the media can make the public access more information, to influence the image and reputation of the firm, which in turn plays an important role in corporate social responsibility. In this study, I follow the impression management theory to investigate the association of media favorability, corporate social responsibility, and profit-oriented strategies by examining a sample of U.S. firms from 2003 to 2018. The empirical results show that media favorability has a significant positive impact on internal corporate social responsibility, but has no significant correlation with external corporate social responsibility. Furthermore, the research also indicates that profit-oriented strategies negatively moderate the effect of media favorability on external corporate social responsibility.en_US
dc.description.tableofcontents 第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 4
第三節 研究流程 5
第二章 文獻探討 6
第一節 企業社會責任 6
第二節 媒體好感度 10
第三節 印象管理理論 12
第四節 利潤導向策略 15
第三章 假說發展與研究架構 16
第一節 媒體好感度與企業社會責任 16
第二節 利潤導向策略的調節作用 18
第三節 研究架構 19
第四章 研究方法 20
第一節 資料來源與樣本選取 20
第二節 變數操作性定義 21
第三節 實證模型 26
第五章 實證結果與分析 27
第一節 敘述性統計分析 27
第二節 相關係數分析 28
第三節 迴歸結果分析 30
第四節 穩健性檢驗 33
第六章 結論與建議 37
第一節 研究結論 37
第二節 研究貢獻 38
第三節 研究限制與未來方向 41
參考文獻 43
zh_TW
dc.format.extent 2284092 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0110356002en_US
dc.subject (關鍵詞) 企業社會責任zh_TW
dc.subject (關鍵詞) 媒體好感度zh_TW
dc.subject (關鍵詞) 印象管理zh_TW
dc.subject (關鍵詞) 利潤導向zh_TW
dc.subject (關鍵詞) Corporate Social Responsibilityen_US
dc.subject (關鍵詞) Media Favorabilityen_US
dc.subject (關鍵詞) Impression Managementen_US
dc.subject (關鍵詞) Profit-orienteden_US
dc.title (題名) 探討媒體報導對企業社會責任之影響zh_TW
dc.title (題名) How Does Media Coverage Affect Corporate Social Responsibilityen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) Allen, M. W., & Caillouet, R. H. (1994). Legitimation endeavors: Impression management strategies used by an organization in crisis. Communications Monographs, 61(1), 44-62.
Andersen, M. L., & Dejoy, J. S. (2011). Corporate social and financial performance: the role of size, industry, risk, R&D and advertising expenses as control variables. Business and Society Review, 116(2), 237-256.
Bednar, M. K. (2012). Watchdog or lapdog? A behavioral view of the media as a corporate governance mechanism. Academy of management Journal, 55(1), 131-150.
Borghesi, R., Houston, J. F., & Naranjo, A. (2014). Corporate socially responsible investments: CEO altruism, reputation, and shareholder interests. Journal of Corporate Finance, 26, 164-181.
Bouchet, A., Song, X., & Sun, L. (2020). CEO network centrality and corporate social responsibility. Social Responsibility Journal.
Brammer, S. J., & Pavelin, S. (2006). Corporate reputation and social performance: The importance of fit. Journal of management studies, 43(3), 435-455.
Burke, P. J. (1991). Identity processes and social stress. American sociological review, 836-849.
Burke, P. J., & Stets, J. E. (1999). Trust and commitment through self-verification. Social psychology quarterly, 347-366.
Bushee, B. J., & Miller, G. S. (2012). Investor relations, firm visibility, and investor following. The Accounting Review, 87(3), 867-897.
Cahan, S. F., Chen, C., Chen, L., & Nguyen, N. H. (2015). Corporate social responsibility and media coverage. Journal of Banking & Finance, 59, 409-422.
Carroll, C. E. (2009). The relationship between firms’ media favorability and public esteem. Public Relations Journal, 3(4), 1-32.
Carroll, C. E., & McCombs, M. (2003). Agenda-setting effects of business news on the public`s images and opinions about major corporations. Corporate reputation review, 6(1), 36-46.
Chang, Y. K., Oh, W.-y., Jung, J. C., & Lee, J.-y. (2012). Firm size and corporate social performance: The mediating role of outside director representation. Journal of Leadership & Organizational Studies, 19(4), 486-500.
Chen, C. C., & Meindl, J. R. (1991). The construction of leadership images in the popular press: The case of Donald Burr and People Express. Administrative science quarterly, 521-551.
Chen, W. T., Zhou, G. S., & Zhu, X. K. (2019). CEO tenure and corporate social responsibility performance. Journal of Business Research, 95, 292-302.
Clarkson, M. E. (1995). A stakeholder framework for analyzing and evaluating corporate social performance. Academy of management review, 20(1), 92-117.
Clatworthy, M., & Jones, M. J. (2003). Financial reporting of good news and bad news: evidence from accounting narratives. Accounting and business research, 33(3), 171-185.
Colbert, B., Kurukcz, E., & Wheeler, D. (2008). Sustainability Conversations: Contested Conceptions and Mesodynamic Tensions. Wilfrid Laurier University.
Core, J. E., Guay, W., & Larcker, D. F. (2008). The power of the pen and executive compensation. Journal of financial economics, 88(1), 1-25.
Deephouse, D. L. (2000). Media reputation as a strategic resource: An integration of mass communication and resource-based theories. Journal of management, 26(6), 1091-1112.
Dyck, A., & Zingales, L. (2002). The corporate governance role of the media. In: National Bureau of Economic Research Cambridge, Mass., USA.
El Ghoul, S., Guedhami, O., Nash, R., & Patel, A. (2019). New evidence on the role of the media in corporate social responsibility. Journal of business ethics, 154(4), 1051-1079.
Fahad, W. A. (2018, October 6). LEGO Bolsters Market Presence In India With New Iconic Launches. BW Education. http://bweducation.businessworld.in/article/LEGO-Bolsters-Market-Presence-In-India-With-New-Iconic-Launches/05-10-2018-161652/
Fombrun, C. J. (1996). Reputation: Realizing Value from the Corporate Image: Harvard Business School Press. Boston, MA.
Freeman, R. E. (2010). Strategic management: A stakeholder approach. Cambridge university press.
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dc.identifier.doi (DOI) 10.6814/NCCU202200823en_US