| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (Authors) | 吳啟陽 | zh_TW |
| dc.contributor.author (Authors) | Brandon Wu | en_US |
| dc.creator (作者) | 吳啟陽 | zh_TW |
| dc.creator (作者) | Wu, Brandon | en_US |
| dc.date (日期) | 2022 | en_US |
| dc.date.accessioned | 1-Aug-2022 17:40:21 (UTC+8) | - |
| dc.date.available | 1-Aug-2022 17:40:21 (UTC+8) | - |
| dc.date.issued (上傳時間) | 1-Aug-2022 17:40:21 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0108933011 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/141121 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 108933011 | zh_TW |
| dc.description.abstract (摘要) | In recent years, it’s more and more common to see people sit on the grass and enjoy picnic in the park. Especially during the pandemic period, people tend to avoid having the meal within the restaurants. Picnic seems to be a good choice for friends and families gather together and enjoy the meal. However, preparing a picnic event could be a tiring job, from preparing the foods to finding the picnic gadgets. Our business model is to make picnic activity as easy as you go to restaurants and have a nice afternoon tea. Our Value proposition is to provide people with a convenient picnic solution. Therefore, our location will be located in the area with good public transport network and only 2 minutes walking distance from New Taipei City Metropolitan Park which is 16 times of Taipei Daan Forest Park. And our foods are designed that’s suitable for a picnic event, afternoon tea and lunch as well. People could come to Blend Picnic to buy foods and rent our stylish picnic gadgets, then they could simply have a good time in Metropolitan park. This business plan is developed by using a combination of essential business methodologies. Theses methodologies includes Canvas Business Model, SWOT analysis, and Kotler`s 5 A`s of Sales Marketing, etc. With our financial analysis, we expect a payback period of 2 years. | en_US |
| dc.description.tableofcontents | 1. Executive Summary 1 2. Company Description 3 2.1. Ownership 3 2.2. Products & Services 4 3. Business Strategy 6 3.1. Market Overview 6 3.2. Customer Segments 6 3.3. Marketing Analysis 10 4. Menu & Service 13 4.1. Menu Sample 13 4.2. Pricing 13 4.3. Location 14 5. Marketing and Sales Strategy 16 5.1. Strengths 16 5.2. Weakness 17 5.3. Opportunities 17 5.4. Threats 18 5.5. 5A marketing strategy 18 6. Financial Analysis 21 6.1. Assumption 21 6.2. Source of Funds 21 6.3. Breakeven Analysis 22 6.4. Projected Cash Flow 22 7. Conclusion 23 Reference 24 Appendix 25 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0108933011 | en_US |
| dc.subject (關鍵詞) | 野餐特色餐廳 | zh_TW |
| dc.subject (關鍵詞) | 野餐器具出租服務 | zh_TW |
| dc.subject (關鍵詞) | 野餐解決方案 | zh_TW |
| dc.subject (關鍵詞) | 簡單野餐 | zh_TW |
| dc.subject (關鍵詞) | Picnic feature restaurant | en_US |
| dc.subject (關鍵詞) | Picnic gadgets rental service | en_US |
| dc.subject (關鍵詞) | Picnic solution | en_US |
| dc.subject (關鍵詞) | Easy Picnic | en_US |
| dc.title (題名) | 開設布籃野餐餐廳之商業企劃書 | zh_TW |
| dc.title (題名) | Business Plan for Blend Picnic Restaurant | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | 1. https://www.vogue.com.tw/voguepicnic/ 2. https://www.nngroup.com/articles/empathy-mapping/ 3. https://budgetbranders.com/blog/how-to-write-a-restaurant-business-plan/ 4. https://www.twtrend.com/download/0/food-and-beverage-service-activities-2021/ 5. https://www.storm.mg/localarticle/3084624 6. https://www.cwb.gov.tw/V8/C/D/DailyPrecipitation.html 7. https://www.indeed.com/career-advice/career-development/kotler-5-as-of-customer-path 8. https://quickbooks.intuit.com/r/starting-a-business/business-plan-template/ | zh_TW |
| dc.identifier.doi (DOI) | 10.6814/NCCU202201069 | en_US |
