| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (Authors) | 梁慧安 | zh_TW |
| dc.contributor.author (Authors) | Liang, Hui-An | en_US |
| dc.creator (作者) | 梁慧安 | zh_TW |
| dc.creator (作者) | Liang, Hui-An | en_US |
| dc.date (日期) | 2022 | en_US |
| dc.date.accessioned | 1-Aug-2022 17:40:23 (UTC+8) | - |
| dc.date.available | 1-Aug-2022 17:40:23 (UTC+8) | - |
| dc.date.issued (上傳時間) | 1-Aug-2022 17:40:23 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0108933020 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/141122 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 108933020 | zh_TW |
| dc.description.abstract (摘要) | Aging society is a trend in developing and developed countries. We can see the populations of elderly adults increase year by year. Related issues then occur accordingly. However, lots of issues are too hard to be solved. For example, a shortage of pension cause financial problems for elderly people. Lots of elderly adults live alone until the end of their life. Li Ho! is here for solving these problems. Li Ho! is an application designed for elderly adults. In Li Ho!, elderly people can easily make new friends and connect with their old friends. Besides that, the application combines the resource from the government and enterprises which help elderly adults find suitable jobs. Elderly people should not be ignored as the weakest group in society. On the opposite, we should pay more attention to them. | en_US |
| dc.description.tableofcontents | 1. Executive Summary 1 2. Why 3 2.1. Taiwan Market Research 3 2.1.1. Problems in Taiwan Market 4 2.1.2. Opportunities in Taiwan Market 5 2.2. Japan Market Research 6 2.2.1. Problems in Japan Market 6 2.2.2. Opportunities in Japan Market 8 2.3. the U.S. Market Research 9 2.3.1. Problems in the U.S. Market 10 2.3.2. Opportunities in the U.S. Market 12 3. Who 14 3.1. Organization Structure 14 3.2. Target Customers 15 3.3. Key Partners 15 3.4. Key Competitors 16 4. What 17 4.1. Core Value 17 4.2. Core Business 17 4.2.1. Service for Elderly Adults after 65 years old 17 4.2.2. Service for Middle-aged Adults 18 4.2.3. Service for Enterprises 18 4.2.4. Service for Young People 19 4.2.5. Service for Advertisers 19 4.2.6. Service for the Government 19 4.2.7. Service for NPOs and NGOs 19 4.2.8. Service for Fun Clubs 19 4.2.9. Pricing 20 4.2.10. Simulation of Community Functions 20 4.2.11. Simulation of Job Matching Functions 21 4.3. SWOT 23 4.3.1. Strengths 23 4.3.2. Weaknesses 24 4.3.3. Opportunities 24 4.3.4. Threats 25 5. How 26 5.1. Marketing Plan 26 5.2. Milestones 27 5.3. Financial Plan 27 5.4. Feature Simulation 32 6. Business Canvas 35 7. Conclusion 37 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0108933020 | en_US |
| dc.subject (關鍵詞) | 老年人 | zh_TW |
| dc.subject (關鍵詞) | 社群媒體 | zh_TW |
| dc.subject (關鍵詞) | 工作配對 | zh_TW |
| dc.subject (關鍵詞) | 社區 | zh_TW |
| dc.subject (關鍵詞) | 高齡化社會 | zh_TW |
| dc.subject (關鍵詞) | Elderly adults | en_US |
| dc.subject (關鍵詞) | Social media | en_US |
| dc.subject (關鍵詞) | Job matching | en_US |
| dc.subject (關鍵詞) | Community | en_US |
| dc.subject (關鍵詞) | Ageing Society | en_US |
| dc.title (題名) | 老年人社群媒體與工作配對應用程式商業企劃書 | zh_TW |
| dc.title (題名) | Li Ho!: Social Media and Job Matching Application for Elderly Adults | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | Life Expectancy of the World Population. (2020, December). Worldometer https://www.worldometers.info/demographics/life-expectancy/ Bye, bye, baby? Birthrates are declining globally- here’s why it matters. (2021, June 15). World Economic Forum https://www.weforum.org/agenda/2021/06/birthrates-declining-globally-why-matters/ 人口統計資料. (2022, Jan). 中華民國內政部戶政司全球資訊網 https://www.ris.gov.tw/app/portal/346 人口與勞動力. (2021, Jan). 中華民國內政部戶政司全球資訊網 https://statdb.mol.gov.tw/html/nat/109/109001%E5%88%86%E6%9E%90.pdf Japan’s ageing society (2020, December 15). Think Tank https://www.europarl.europa.eu/thinktank/en/document/EPRS_BRI(2020)659419 老也不得閒 日高齡就業人口連16年成長 (2020, September 21). Commercial Times https://ctee.com.tw/news/global/339191.html Health and Retirement Are Top Causes of Anxiety in 2021 Survey in Japan (2021, October). Nippon.com https://www.nippon.com/en/japan-data/h01183/ 主要國家受高等教育之人口比率 (2022, February). 國家發展委員會 https://www.ndc.gov.tw/Content_List.aspx?n=97FB936F0DFAADEF 2020 Profile of Older Americans. (2021, May). Administration for Community Living https://acl.gov/sites/default/files/Aging%20and%20Disability%20in%20America/2020ProfileOlderAmericans.Final_.pdf | zh_TW |
| dc.identifier.doi (DOI) | 10.6814/NCCU202200817 | en_US |
