| dc.contributor.advisor | 何富年 | zh_TW |
| dc.contributor.advisor | Foo Nin Ho | en_US |
| dc.contributor.author (作者) | 羅潔薇 | zh_TW |
| dc.contributor.author (作者) | Jovelle Krista Lawrence | en_US |
| dc.creator (作者) | 羅潔薇 | zh_TW |
| dc.creator (作者) | Lawrence, Jovelle Krista | en_US |
| dc.date (日期) | 2022 | en_US |
| dc.date.accessioned | 1-八月-2022 17:41:27 (UTC+8) | - |
| dc.date.available | 1-八月-2022 17:41:27 (UTC+8) | - |
| dc.date.issued (上傳時間) | 1-八月-2022 17:41:27 (UTC+8) | - |
| dc.identifier (其他 識別碼) | G0109933039 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/141130 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 109933039 | zh_TW |
| dc.description.abstract (摘要) | This Thesis outlines the business plan for my start up Ecommerce platform which will provide individuals and businesses within the Caribbean region access to a wider market where they can buy and sell products. One of the main challenges the Caribbean is facing currently is the lack of full economic integration among Caribbean regions, as many leaders are realizing that one of the greatest strengths of the region lies in it being able to effectively, efficiently and successfully work together. Our ecommerce platform seeks to address this challenge, by encouraging the unity of governments and key partners in bringing about better integration. The idea for this business plan came through a discussion with my brother, as one of the difficulties my friends and I faced while living and working in the Caribbean up until 2019, was in ordering items online that was either difficult to find, or extremely expensive to purchase on island. We would order the goods from websites like Amazon, have it shipped to a friend in the US who would consolidate the different packages for us, then ship to us in the Caribbean. The shipping and customs costs were high, and the wait time to receive the items were long. The service our platform is seeking to provide will alleviate much of those challenges we experienced, and allow items that can be located within the Caribbean to be easily shipped in a timely manner and at a lesser cost. It is also a tool that will assist in the development and advancement for small to medium sized businesses that are seeking to scale their operations. | en_US |
| dc.description.tableofcontents | Acknowledgements i Abstract ii Table of Figures vi Table of Tables vii Executive Summary viii 1. About the Company 1 1.1 Mission and Values 1 1.2 Company Structure 2 2. Market Analysis 3 2.1 What is E -Commerce? 3 2.2 E-Commerce Global Sales Trend 3 2.3 United States E-commerce Market Analysis 4 2.4 Europe E-commerce Market Analysis 5 2.5 Asia- Pacific E-commerce Market Analysis 5 2.6 Latin America & Caribbean E-commerce Market Analysis 6 3. Competitor Analysis 9 4. Macroeconomic Analysis 11 4.1 Caribbean Import & Export Market 11 4.2 Caribbean Commerce Industry 13 4.3 Business Opportunity 16 5. Strategic Planning 17 5.1 SWOT Analysis 17 5.2 Maximizing Strengths and Opportunities 18 5.3 Minimizing Weaknesses and Threats 19 5.4 Porter’s Five Forces Model 19 5.4.1 Competitive Rivalry 20 5.4.2 Threat of New Entrants 20 5.4.3 Bargaining Power of Customer 21 5.4.4 Bargaining Power of Supplier 22 5.4.5 Threat of substitute products 23 5.4.6 Overall Analysis of Competitive Environment 25 6. Business Model 26 6.1 Key Partners 26 6.2 Key Activities 27 6.3 Key Resources 28 6.4 Value Proposition 28 6.5 Customer Relationships 29 6.6 Channels 30 6.7 Customer Segmentation 30 6.8 Cost Structure 31 6.9 Revenue Streams 32 7. Marketing Plan 34 7.1 Service/ Promotion 34 7.2 Price 36 7.2.1 Ecommerce Store Plan 36 7.2.2 Advertisement on Ecommerce Platform 37 7.2.3 Affiliate Partnership 38 7.3 Place 38 8. Operational Plan 39 8.1 Customer’s View 39 8.2 ShopSKN’s View 39 8.3 Logistics Service Provider 39 8.4 Rollout Plan 40 9. Future Growth Plans 41 9.1 Brand Expansion 42 9.2 Service Expansion 42 9.3 Technical Expansion 43 9.3.1 Autonomous Cargo Ships 43 10. Measurement for Success 44 10.1 Partnership Building 44 10.2 Enforcement of Regional Initiatives 44 10.3 Customer Engagement & Retention 44 10.4 Return on Investment 45 11. Financial Plan 46 11.1 Startup Cost 46 11.2 Financial Forecast Statement 47 11.2.1 Five Year Financial Forecast Statement 49 11.2.2 Projected Cash Flow 50 11.2.3 Loan Amortization 50 12. Conclusion 52 13. Bibliography 53 | zh_TW |
| dc.format.extent | 1387685 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0109933039 | en_US |
| dc.subject (關鍵詞) | 加勒比地區 | zh_TW |
| dc.subject (關鍵詞) | 電子商務 | zh_TW |
| dc.subject (關鍵詞) | 平台 | zh_TW |
| dc.subject (關鍵詞) | ShopSKN | zh_TW |
| dc.subject (關鍵詞) | Caribbean | en_US |
| dc.subject (關鍵詞) | E-commerce | en_US |
| dc.subject (關鍵詞) | Platform | en_US |
| dc.subject (關鍵詞) | ShopSKN | en_US |
| dc.title (題名) | 加勒比地區電子商務平台商業計劃書 | zh_TW |
| dc.title (題名) | ShopSKN: Caribbean Ecommerce Platform Business Plan | en_US |
| dc.type (資料類型) | thesis | en_US |
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| dc.identifier.doi (DOI) | 10.6814/NCCU202200790 | en_US |
