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題名 台灣男同志 That Bitch 迷因文化之批評論述分析
The Meming of “That Bitch” Failure: A Critical Discourse Analysis of Queer Identity Performance on Taiwanese Instagram Memes
作者 灝明杰
Morgan, Sebastian Michael
貢獻者 王淑美
Wang, Su-Mei
灝明杰
Morgan, Sebastian Michael
關鍵詞 台灣男同志
Instagram迷因文化
批判論述分析
Taiwanese gay men
Instagram memes
critical discourse analysis
日期 2022
上傳時間 1-Aug-2022 18:17:44 (UTC+8)
摘要 近年來台灣因對同志族群高度包容與自由,在國際上享有盛名,在2019 年同性婚姻合法化後之後尤其如此。然而,這種觀點忽略了當今生活在台灣的同性戀族群所面臨之微觀政治。本研究探討台灣男同性戀者建構其身分之理論化觀點,並如何在主流霸權價值觀中,找到自己在同性戀社群和異性戀主導社會的定位。
本研究追蹤Instagram上的男同志帳戶:@bitch_inthecabin、@hipster_of_all_trades 與 @garbagestoryboy,並應用多模態批判論述分析方法、以及霍伯斯坦(Halberstam )的「失敗」框架 (failure framework, 2011),解讀這些帳戶所分享之迷因。本研究主要問題有三:(1)迷因如何建構同性戀認同?(2)活躍的IG台灣男同志帳戶如何透過迷因展現其「失敗」?(3)迷因的論述如何能支持、協調及推翻主流文化?
透過批判性論述分析解讀迷因,本研究探討Instagram 用戶如何在異性戀霸權中展現自己的主體性、性相與邊緣位置。他們經常將自己描繪成異性戀女性,並應用酷兒化的女性氣質來概念化男同志的性相、男性特質,並陳述被家人排擠的共同經驗。然而。迷因也重製了異性戀霸權下的男性氣質概念,且帶著種族框架,賦予白人與東亞男性更高優勢地位。研究建議,未來台灣同志研究應進一步探討種族政治議題,尤其是與有色人種相關的論述。
This study explores how Taiwanese gay men theorize gay identity and position themselves relative to hegemonic values in the gay community and heteronormative society. It does this by looking at the discourses present in Internet memes, a viral part of digital culture that appropriates, recontextualizes, and — in this case — queers texts from popular culture.
Guided by Halberstam’s failure framework (2011), multimodal critical discourse analysis methods were applied to memes gathered from three gay Taiwanese meme Instagram accounts: @bitch_inthecabin, @hipster_of_all_trades, and @garbagestoryboy. Three research questions were asked: (1) how do the memes construct gay identity; (2) in what ways do the memes posted by Taiwanese gay Instagrammers present failure; and (3) how do the discourses support, negotiate, and subvert dominant values.
Critical reading of the textual, visual, and contextual elements of the memes revealed patterns in how the Instagrammers talked about their subjectivities, sexualities, and marginal positions in heteronormative society. Often portraying themselves as heterosexual women, they deployed queer femininity to theorize gay male sexuality and queer masculinities, as well as illustrate experiences of gay marginalization in Taiwanese family households. Conversely, the memes reproduced dominant ideas about the appeal of heteronormative masculinity, while also portraying gay male desire through a racial framework that privileged white and East Asian bodies. This study invites further study into local Taiwanese queer politics, including its engagement with blackness and brownness.
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描述 碩士
國立政治大學
國際傳播英語碩士學位學程(IMICS)
109461019
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0109461019
資料類型 thesis
dc.contributor.advisor 王淑美zh_TW
dc.contributor.advisor Wang, Su-Meien_US
dc.contributor.author (Authors) 灝明杰zh_TW
dc.contributor.author (Authors) Morgan, Sebastian Michaelen_US
dc.creator (作者) 灝明杰zh_TW
dc.creator (作者) Morgan, Sebastian Michaelen_US
dc.date (日期) 2022en_US
dc.date.accessioned 1-Aug-2022 18:17:44 (UTC+8)-
dc.date.available 1-Aug-2022 18:17:44 (UTC+8)-
dc.date.issued (上傳時間) 1-Aug-2022 18:17:44 (UTC+8)-
dc.identifier (Other Identifiers) G0109461019en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/141204-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際傳播英語碩士學位學程(IMICS)zh_TW
dc.description (描述) 109461019zh_TW
dc.description.abstract (摘要) 近年來台灣因對同志族群高度包容與自由,在國際上享有盛名,在2019 年同性婚姻合法化後之後尤其如此。然而,這種觀點忽略了當今生活在台灣的同性戀族群所面臨之微觀政治。本研究探討台灣男同性戀者建構其身分之理論化觀點,並如何在主流霸權價值觀中,找到自己在同性戀社群和異性戀主導社會的定位。
本研究追蹤Instagram上的男同志帳戶:@bitch_inthecabin、@hipster_of_all_trades 與 @garbagestoryboy,並應用多模態批判論述分析方法、以及霍伯斯坦(Halberstam )的「失敗」框架 (failure framework, 2011),解讀這些帳戶所分享之迷因。本研究主要問題有三:(1)迷因如何建構同性戀認同?(2)活躍的IG台灣男同志帳戶如何透過迷因展現其「失敗」?(3)迷因的論述如何能支持、協調及推翻主流文化?
透過批判性論述分析解讀迷因,本研究探討Instagram 用戶如何在異性戀霸權中展現自己的主體性、性相與邊緣位置。他們經常將自己描繪成異性戀女性,並應用酷兒化的女性氣質來概念化男同志的性相、男性特質,並陳述被家人排擠的共同經驗。然而。迷因也重製了異性戀霸權下的男性氣質概念,且帶著種族框架,賦予白人與東亞男性更高優勢地位。研究建議,未來台灣同志研究應進一步探討種族政治議題,尤其是與有色人種相關的論述。
zh_TW
dc.description.abstract (摘要) This study explores how Taiwanese gay men theorize gay identity and position themselves relative to hegemonic values in the gay community and heteronormative society. It does this by looking at the discourses present in Internet memes, a viral part of digital culture that appropriates, recontextualizes, and — in this case — queers texts from popular culture.
Guided by Halberstam’s failure framework (2011), multimodal critical discourse analysis methods were applied to memes gathered from three gay Taiwanese meme Instagram accounts: @bitch_inthecabin, @hipster_of_all_trades, and @garbagestoryboy. Three research questions were asked: (1) how do the memes construct gay identity; (2) in what ways do the memes posted by Taiwanese gay Instagrammers present failure; and (3) how do the discourses support, negotiate, and subvert dominant values.
Critical reading of the textual, visual, and contextual elements of the memes revealed patterns in how the Instagrammers talked about their subjectivities, sexualities, and marginal positions in heteronormative society. Often portraying themselves as heterosexual women, they deployed queer femininity to theorize gay male sexuality and queer masculinities, as well as illustrate experiences of gay marginalization in Taiwanese family households. Conversely, the memes reproduced dominant ideas about the appeal of heteronormative masculinity, while also portraying gay male desire through a racial framework that privileged white and East Asian bodies. This study invites further study into local Taiwanese queer politics, including its engagement with blackness and brownness.
en_US
dc.description.tableofcontents i. List of Figures and Tables xi
Figures xi
1. Introduction 1
1.1. Research Background 1
1.2. Research Motivations 3
1.3. Research Aims and Objectives 7
1.4. Thesis Structure 8
2. Literature Review 10
2.1. Online Queer Community 10
2.1.1. (Off-to-On)line Community 10
2.1.2. Online Community Structure 12
2.1.3. Learning through the Community 14
2.1.4. Community Flaws 16
2.2. Memes as Popular Culture 17
2.2.1. Conceptualizing Memes 17
2.2.2. Memes as Group Discourse 18
2.2.3. Memes of Subversion 19
2.2.4. Memes and Bigotry 23
2.2.5. The Limits of Meme Activism 24
2.3. Features of Queer Memes 26
2.3.1. Emotional Lows 27
2.3.2. Resilience 28
2.3.3. Humor 29
2.3.4. Imagery and Icons 31
2.3.5. Shout Outs and Call Outs 32
2.4. Theoretical Standpoint 35
2.4.1. Cultural Hegemony and Counterhegemony 35
2.4.2. Queer Failure 36
2.4.3. Low Theory 38
2.4.4. Encoding/Decoding 39
2.4.5. Reviewing the Theory 43
2.5. Cultural Differences (Taiwan Context) 45
2.5.1. Contextualizing Taiwanese Gender and Sexuality 45
2.5.2. Family Values and Expectations 46
2.5.3. Situating Gender 47
2.5.4. The Developmental Model of Taiwanese Masculinities 48
2.5.5. Conceptualizing Taiwanese Queerness 48
2.5.6. Queer Resistance in the Chinese Cultural Frame 51
2.6. This Study 52
3. Methodology 54
3.1. Research Questions 54
3.2. Personal Reflexivity 55
3.3. Data Collection 57
3.4. Account Selection 58
3.5. Accounts 60
3.6. Data Analysis 61
Phase One: Realizing the Texts 62
Phase Two: Analysis 63
4. Realizing the Texts 64
4.1. Introduction 64
4.2. Accounts 64
4.2.1. @bitch_inthecabin 65
4.2.2. @garbagestoryboy 66
4.2.3. @hipster_of_all_trades 67
4.3. Objects 68
4.3.1. Sex 69
4.3.2. Pop Culture Divas 69
4.3.3. Desirable Men 70
4.4. Subjects 70
4.4.1. The Feminized Gay Subject 71
4.4.2. The Intrusive Relative 71
4.4.3. The Gay Sister 72
5. Analysis 73
5.1. Queering Femininity through Femme Identification 73
5.1.1. K-Pop Stars 74
5.1.2. Bad Bitches 77
5.1.3. Concubines 79
5.1.4. Femme Identification is Failed Identification 82
5.2. Outlining Desirable Bodies 84
5.2.1. Muscularity 84
5.2.2. Race and Ethnicity 86
5.2.3. Positioning, Dominance, and Submission 89
5.3. Vulnerable Resistance 92
5.3.1. Anger 93
5.3.2. Crying 96
6. Discussion 98
6.1. Failed Femboys and the “That Bitch” Ideology 98
6.2. The Politics of Wanting 102
6.3. Resisting Biopower 104
7. Conclusion 107
7.1. Limitations and Recommendations 112
7.2. Final Reflections 114
References 115
zh_TW
dc.format.extent 19281746 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0109461019en_US
dc.subject (關鍵詞) 台灣男同志zh_TW
dc.subject (關鍵詞) Instagram迷因文化zh_TW
dc.subject (關鍵詞) 批判論述分析zh_TW
dc.subject (關鍵詞) Taiwanese gay menen_US
dc.subject (關鍵詞) Instagram memesen_US
dc.subject (關鍵詞) critical discourse analysisen_US
dc.title (題名) 台灣男同志 That Bitch 迷因文化之批評論述分析zh_TW
dc.title (題名) The Meming of “That Bitch” Failure: A Critical Discourse Analysis of Queer Identity Performance on Taiwanese Instagram Memesen_US
dc.type (資料類型) thesisen_US
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dc.identifier.doi (DOI) 10.6814/NCCU202200940en_US