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題名 現代自我的名流化現象：新媒體研究方法初探
Celebritization of Modern Self: Exploratory Research for New Media Method
作者 田詩薇
Tien, Shih-Wei
貢獻者 吳筱玫
Wu, Hsiao-Mei
田詩薇
Tien, Shih-Wei
關鍵詞 新媒體
使用者介面
名流化現象
名流化
自我
現代性
New Media
User Interface
Celebritization
Celebrification
Self
Modernity
日期 2022
上傳時間 1-Aug-2022 19:04:43 (UTC+8)
摘要 2020 年之後，新媒體鋪墊而成的新日常，已成為COVID-19狀態下的生活常態，操作介面表達自我、與他人溝通，也是必要而為的社會活動。本研究聚焦於新媒體功能「Followers（名）」與「Following（流）」的傳播行為，觀察「名」與「流」互動效果生成的名流化現象；並循「名」與「流」的中文詞義，探究內含於其中的自我認知，以及新媒體的名流化文化對現代自我的影響。考量新媒體介面各異、數據乾淨度與演算法偏向等干擾因素，本研究採用三步驟研究法，蒐集量化、質量化、質化資料進行分析。
　　在步驟一，我們自受訪者的Instagram取得8,132 組Followers數據（名度）與Following數據（流度），對名流度進行相關性分析，並發現，新媒體的名流化邏輯的確和自我認知、自我呈現相關。接著，於步驟二，我們請受訪者自繪新媒體流徑地圖，並以名流化文本的五項敘事元件：時間、地點、標籤、人設、主語，分析使用行為與認知效果，從而瞭解，名流化現象除與新媒體名流有關，也須帶入介面功能與設計（如：Instagram的限時動態、Youtube的進度條）的效果研究，輔以觀察閱讀（共感）與書寫（共作），與名流化文化相互影響而成的使用者實踐。最後，在步驟三，我們根據名流化與現代自我流態文獻，分析自傳敘事的自述訪談資料，進一步瞭解名流化概念的核心──逐名與隨流的意識，與流動現代性如何結合，使現代自我經常性地處於臨界狀態。本研究認為，讀寫名流化文本的動機與「成為現代」有關，透過將自我置於臨界點（Critical Point），保持隨時更新的動態性，從而認知當代自我的現代性。
After the year 2020, daily life paved by new media has become the new normal under COVID-19 condition. People logging on to new media, expressing themselves and communicating with others through interface have become necessary social activities. This study focuses on functions,“Followers”and“Following”, which involve communication behavior of celebritization. We attempt to deconstruct “Celebrity”in the semanteme of Chinese as“名(ming)”and “流(liu)”, to get better understanding of the self-cognition reside in the concept, and how modern-self has been shaped by the culture of celebrification. Considering common confounders in new media research, such as algorithm bias, data cleanliness and interface differences, we developed 3-step method to collect quantitative data, visualize data and qualitative data for analysis.
In step 1, by collected 8,132 sets of“Followers”and“Following”data from interviewees’ Instagram, using correlation analysis to verify covariance between two variable. The result showed that celebrification have significantly reshaped self-cognition and self-presentation. In step 2, we analyzed visualized maps which were drawn by interviewees to metaphor user experience, using five narrative components of celebrification contents (time, location, tag, character, and nominative) to observe how reading (co-perception) and writing (co- authorship) work in media practice. We found that celebritization not only occurred via new media, but also related to interface functions (e.g., stories from Instagram, progress bar from Youtube). In step 3, we collected biographical material from self-narrative by interviewees, to conduct fluid celebrification dynamics analysis. According to assumed liquid modernity theory, contemporary era has been phasing in new transition, which became fluid rather than discrete. However, under the celebrification perspective, we constantly found modern-self in the critical state, which required to compressing self to transition from one status to another, by changing the pressure from“Followers”and“Following”of celebrification, the properties of self can be tuned to be more celebrity-like or more follower-like. We proposed that, motivation of reading and writing celebrification contents, may be related to being modern, to put self into critical point and to create a conducive condition for updating consistently as modernity.
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描述 博士
國立政治大學
傳播學院博士班
103463503
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0103463503
資料類型 thesis
dc.contributor.advisor 吳筱玫zh_TW
dc.contributor.advisor Wu, Hsiao-Meien_US
dc.contributor.author (Authors) 田詩薇zh_TW
dc.contributor.author (Authors) Tien, Shih-Weien_US
dc.creator (作者) 田詩薇zh_TW
dc.creator (作者) Tien, Shih-Weien_US
dc.date (日期) 2022en_US
dc.date.accessioned 1-Aug-2022 19:04:43 (UTC+8)-
dc.date.available 1-Aug-2022 19:04:43 (UTC+8)-
dc.date.issued (上傳時間) 1-Aug-2022 19:04:43 (UTC+8)-
dc.identifier (Other Identifiers) G0103463503en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/141413-
dc.description (描述) 博士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 傳播學院博士班zh_TW
dc.description (描述) 103463503zh_TW
dc.description.abstract (摘要) 2020 年之後，新媒體鋪墊而成的新日常，已成為COVID-19狀態下的生活常態，操作介面表達自我、與他人溝通，也是必要而為的社會活動。本研究聚焦於新媒體功能「Followers（名）」與「Following（流）」的傳播行為，觀察「名」與「流」互動效果生成的名流化現象；並循「名」與「流」的中文詞義，探究內含於其中的自我認知，以及新媒體的名流化文化對現代自我的影響。考量新媒體介面各異、數據乾淨度與演算法偏向等干擾因素，本研究採用三步驟研究法，蒐集量化、質量化、質化資料進行分析。
　　在步驟一，我們自受訪者的Instagram取得8,132 組Followers數據（名度）與Following數據（流度），對名流度進行相關性分析，並發現，新媒體的名流化邏輯的確和自我認知、自我呈現相關。接著，於步驟二，我們請受訪者自繪新媒體流徑地圖，並以名流化文本的五項敘事元件：時間、地點、標籤、人設、主語，分析使用行為與認知效果，從而瞭解，名流化現象除與新媒體名流有關，也須帶入介面功能與設計（如：Instagram的限時動態、Youtube的進度條）的效果研究，輔以觀察閱讀（共感）與書寫（共作），與名流化文化相互影響而成的使用者實踐。最後，在步驟三，我們根據名流化與現代自我流態文獻，分析自傳敘事的自述訪談資料，進一步瞭解名流化概念的核心──逐名與隨流的意識，與流動現代性如何結合，使現代自我經常性地處於臨界狀態。本研究認為，讀寫名流化文本的動機與「成為現代」有關，透過將自我置於臨界點（Critical Point），保持隨時更新的動態性，從而認知當代自我的現代性。		zh_TW
dc.description.abstract (摘要) After the year 2020, daily life paved by new media has become the new normal under COVID-19 condition. People logging on to new media, expressing themselves and communicating with others through interface have become necessary social activities. This study focuses on functions,“Followers”and“Following”, which involve communication behavior of celebritization. We attempt to deconstruct “Celebrity”in the semanteme of Chinese as“名(ming)”and “流(liu)”, to get better understanding of the self-cognition reside in the concept, and how modern-self has been shaped by the culture of celebrification. Considering common confounders in new media research, such as algorithm bias, data cleanliness and interface differences, we developed 3-step method to collect quantitative data, visualize data and qualitative data for analysis.
In step 1, by collected 8,132 sets of“Followers”and“Following”data from interviewees’ Instagram, using correlation analysis to verify covariance between two variable. The result showed that celebrification have significantly reshaped self-cognition and self-presentation. In step 2, we analyzed visualized maps which were drawn by interviewees to metaphor user experience, using five narrative components of celebrification contents (time, location, tag, character, and nominative) to observe how reading (co-perception) and writing (co- authorship) work in media practice. We found that celebritization not only occurred via new media, but also related to interface functions (e.g., stories from Instagram, progress bar from Youtube). In step 3, we collected biographical material from self-narrative by interviewees, to conduct fluid celebrification dynamics analysis. According to assumed liquid modernity theory, contemporary era has been phasing in new transition, which became fluid rather than discrete. However, under the celebrification perspective, we constantly found modern-self in the critical state, which required to compressing self to transition from one status to another, by changing the pressure from“Followers”and“Following”of celebrification, the properties of self can be tuned to be more celebrity-like or more follower-like. We proposed that, motivation of reading and writing celebrification contents, may be related to being modern, to put self into critical point and to create a conducive condition for updating consistently as modernity.		en_US
dc.description.tableofcontents 第壹章 在想些什麼？ 1
第一節 問題意識起點 1
第二節 研究背景 2
第三節 研究現況 14
第四節 研究目的 16
第貳章 流動的自我 18
第一節 前言 18
第二節 現代性狀態與自我論述 21
第三節 流動現代性的名與流 38
第四節 共感與共作的名流化文本 60
第五節 研究問題：流動現代的名流化與自我 81
第參章 研究方法 83
第一節 名流化研究方法 83
第二節 方法設計考量與說明：流動的新媒體空間 86
第三節 資料蒐集與分析說明 90
第四節 方法執行與可能限制 98
第肆章 觀察名流化：名流化相關性分析 100
第一節 資料處理 101
第二節 正相關的名與流 106
第三節 負相關的名與流 108
第四節 無相關的名與流 110
第五節 小結 112
第伍章 觀察名流與名流化：使用者流徑地圖分析 114
第一節 受訪者地圖概述 115
第二節 共感與共作分析：時間元件 121
第三節 共感與共作分析：地點元件 133
第四節 共感與共作分析：標籤元件 143
第五節 共感與共作分析：人設元件 148
第六節 共感與共作分析：主語元件 159
第七節 補充：地圖方法 165
第陸章 觀察名流化自我：自述分析 167
第一節 X 169
第二節 Y 180
第三節 ZI 194
第四節 C 207
第五節 小結 220
第柒章 結論 224
第一節 研究發現與貢獻 225
第二節 研究限制與建議 227
第三節 延伸討論 229
參考文獻 233
中文部分 233
英文部分 238
日文部分 249		zh_TW
dc.format.extent 18283791 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0103463503en_US
dc.subject (關鍵詞) 新媒體zh_TW
dc.subject (關鍵詞) 使用者介面zh_TW
dc.subject (關鍵詞) 名流化現象zh_TW
dc.subject (關鍵詞) 名流化zh_TW
dc.subject (關鍵詞) 自我zh_TW
dc.subject (關鍵詞) 現代性zh_TW
dc.subject (關鍵詞) New Mediaen_US
dc.subject (關鍵詞) User Interfaceen_US
dc.subject (關鍵詞) Celebritizationen_US
dc.subject (關鍵詞) Celebrificationen_US
dc.subject (關鍵詞) Selfen_US
dc.subject (關鍵詞) Modernityen_US
dc.title (題名) 現代自我的名流化現象：新媒體研究方法初探zh_TW
dc.title (題名) Celebritization of Modern Self: Exploratory Research for New Media Methoden_US
dc.type (資料類型) thesisen_US
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dc.identifier.doi (DOI) 10.6814/NCCU202200819en_US