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題名 從有限到無限：數位新創利用資源之研究
From Limited to Limitless: A Study of Resource Exploitation in Digital Startup
作者 温郁芃
Wen, Yu-Peng
貢獻者 尚孝純
Shang, Shiaw-Chun
温郁芃
Wen, Yu-Peng
關鍵詞 資源拼湊
數位新創
資源有限
資源利用
Bricolage
Digital startup
Resource scarcity
日期 2022
上傳時間 2-Sep-2022 14:49:26 (UTC+8)
摘要 資源有限是數位新創公司往往會面臨到的問題。若數位新創公司無法有效地獲得和運用資源時，可能導致其失敗甚至倒閉。然而實際上，數位新創公司處於一個資源富足的環境中，擁有無數免費或廉價的資源可供使用。因此，本文旨在透過資源拼湊的概念的角度研究數位新創公司如何充分地利用可利用的資源。為了實現這一目標，我們使用了兩個案例研究分析以釐清數位新創公司的資源利用行為。本研究將數位初創公司可用的資源舉例列出，包括金融資源、技術資源、管理資源和人力資源。此外，我們的研究還提出了數位新創公司在面臨生命歷程中各階段的挑戰時，為獲取不同類型的資源，可以採取資源尋找或資源拼湊的方法。
Resource scarcity is a common issue for digital startups. A digital startup`s inability to obtain and employ resources effectively could lead to failure or even go out of business. In actuality, they are in a wealthy setting with countless resources that are free or inexpensive. Hence, this paper aims to study how digital startups make the most of the available resources based on the bricolage concept. To achieve this objective, we used a two-case study analysis to comprehend the resource utilization of digital startups. Our research listed examples of available resources for digital startups, including financial resources, technical resources, managerial resources, and human resources. Furthermore, our study suggests the approach of resource utilization between resource-seeking and bricolage that digital startups take in order to acquire different types of resources when facing challenges at different stages of their lifecycles.
參考文獻 1. Alf, M. (2013). Social media in logistics: nice to have or a pre-requisite for success. Retrieved March, 20(2013), 2013.
2. An, W., Zhao, X., Cao, Z., Zhang, J., & Liu, H. (2018). How bricolage drives corporate entrepreneurship: The roles of opportunity identification and learning orientation. Journal of Product Innovation Management, 35(1), 49-65.
3. Baker, T., & Nelson, R. E. (2005). Creating something from nothing: Resource construction through entrepreneurial bricolage. Administrative science quarterly, 50(3), 329-366.
4. Barber, A. E. (1998). Recruiting employees: Individual and organizational perspectives. Sage Publications.
5. Basri, W. S., & Siam, M. R. (2017). Maximizing the social media potential for small businesses and startups: A conceptual study. International Journal of Economic Perspectives, 11(2), 241-245.
6. Christauskas, C., & Miseviciene, R. (2012). Cloud–computing based accounting for small to medium sized business. Engineering Economics, 23(1), 14-21.
7. Decker, R., Haltiwanger, J., Jarmin, R., & Miranda, J. (2014). The role of entrepreneurship in US job creation and economic dynamism. Journal of Economic Perspectives, 28(3), 3-24.
8. Feagin, J. R., Orum, A. M., & Sjoberg, G. (1991). A case for the case study. UNC Press Books.
9. Garud, N., & Prabhu, G. N. (2021). Linking R&D Inventors’ Social Skills and Bricolage to R&D Performance in Resource Constrained Environments in Emerging Markets. IEEE Transactions on Engineering Management, 68(3), 713-724. https://doi.org/10.1109/TEM.2020.2997796
10. Guo, H., Su, Z., & Ahlstrom, D. (2016). Business model innovation: The effects of exploratory orientation, opportunity recognition, and entrepreneurial bricolage in an emerging economy. Asia Pacific Journal of Management, 33(2), 533-549.
11. Kannan, P. (2017). Digital marketing: A framework, review and research agenda. International Journal of Research in Marketing, 34(1), 22-45.
12. Kickul, J., Griffiths, M., Bacq, S., & Garud, N. (2018). Catalyzing social innovation: is entrepreneurial bricolage always good? Entrepreneurship & Regional Development, 30(3-4), 407-420.
13. Korsgaard, S., Müller, S., & Welter, F. (2021). It’s right nearby: how entrepreneurs use spatial bricolage to overcome resource constraints. Entrepreneurship & Regional Development, 33(1-2), 147-173.
14. Lévi-Strauss, C. (1968). The savage mind. In (pp. 488-488): JSTOR.
15. Lambrecht, A., & Tucker, C. E. (2015). Can big data protect a firm from competition? Available at SSRN 2705530.
16. Linna, P. (2013). Bricolage as a means of innovating in a resource-scarce environment: A study of innovator-entrepreneurs at the BOP. Journal of Developmental Entrepreneurship, 18(03), 1350015.
17. Matthias, O., Fouweather, I., Gregory, I., & Vernon, A. (2017). Making sense of Big Data–can it transform operations management? International Journal of Operations & Production Management.
18. Meyer, C. B. (2001). A case in case study methodology. Field methods, 13(4), 329-352.
19. Muduli, A., Verma, S., & Datta, S. K. (2016). High performance work system in India: Examining the role of employee engagement. Journal of Asia-Pacific Business, 17(2), 130-150.
20. Nguven-Duc, A., Dahle, Y., Steinert, M., & Abrahamsson, P. (2017a). Towards understanding startup product development as effectual entrepreneurial behaviors. International Conference on Product-Focused Software Process Improvement,
21. Nguven-Duc, A., Dahle, Y., Steinert, M., & Abrahamsson, P. (2017b, 2017//). Towards Understanding Startup Product Development as Effectual Entrepreneurial Behaviors. Product-Focused Software Process Improvement, Cham.
22. Pandey, N., & Pal, A. (2020). Impact of digital surge during Covid-19 pandemic: A viewpoint on research and practice. International Journal of Information Management, 55, 102171.
23. Patton, M. Q. (1987). How to use qualitative methods in evaluation. Sage.
24. Reypens, L., Bacq, S., & Milanov, H. (2021). Beyond bricolage: Early-stage technology venture resource mobilization in resource-scarce contexts. Journal of Business Venturing, 36(4), 106110. https://doi.org/https://doi.org/10.1016/j.jbusvent.2021.106110
25. Salamzadeh, A., & Kawamorita Kesim, H. (2015). Startup companies: Life cycle and challenges. 4th International conference on employment, education and entrepreneurship (EEE), Belgrade, Serbia,
26. Salunke, S., Weerawardena, J., & McColl-Kennedy, J. R. (2013). Competing through service innovation: The role of bricolage and entrepreneurship in project-oriented firms. Journal of Business Research, 66(8), 1085-1097.
27. Senyard, J., Baker, T., & Davidsson, P. (2009). Entrepreneurial bricolage: Towards systematic empirical testing. Frontiers of Entrepreneurship Research, 29(5), 5.
28. Senyard, J., Baker, T., Steffens, P., & Davidsson, P. (2014). Bricolage as a path to innovativeness for resource‐constrained new firms. Journal of Product Innovation Management, 31(2), 211-230.
29. Shi, Y., & Xu, D. (2013). How software startups survive: a model based on resource-based view and dynamic capabilities.
30. Sutton, S. M. (2000). The role of process in software start-up. IEEE software, 17(4), 33-39.
31. Tzabbar, D., & Margolis, J. (2017). Beyond the startup stage: The founding team’s human capital, new venture’s stage of life, founder–CEO duality, and breakthrough innovation. Organization Science, 28(5), 857-872.
32. Witell, L., Gebauer, H., Jaakkola, E., Hammedi, W., Patricio, L., & Perks, H. (2017). A bricolage perspective on service innovation. Journal of Business Research, 79, 290-298.
33. Wu, L., Liu, H., & Zhang, J. (2017). Bricolage effects on new-product development speed and creativity: The moderating role of technological turbulence. Journal of Business Research, 70, 127-135.
34. Yu, X., Li, Y., Su, Z., Tao, Y., Nguyen, B., & Xia, F. (2020). Entrepreneurial bricolage and its effects on new venture growth and adaptiveness in an emerging economy. Asia Pacific Journal of Management, 37(4), 1141-1163.
35. Statista. (n.d.). Airbnb - statistics & facts. Retrieved March 16, 2022 from
https://www.statista.com/topics/2273/airbnb/#dossierKeyfigures
36. Wiley, C. (2010). The Basic Functions of an Accounting Information System.
Available from internet: http://www.ehow.com/list_6402203_basic-functions-accounting-information-system.html
37. The Business Channel (2017). The real story about how Airbnb was founded –
Nathan Blecharczyk Co-founder Airbnb - Startup Success [Video file].
Retrieved from https://www.youtube.com/watch?v=M6GBqqk2mY4&t=144s&ab_channel=TheBusinessChannel
描述 碩士
國立政治大學
資訊管理學系
110356016
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0110356016
資料類型 thesis
dc.contributor.advisor 尚孝純zh_TW
dc.contributor.advisor Shang, Shiaw-Chunen_US
dc.contributor.author (Authors) 温郁芃zh_TW
dc.contributor.author (Authors) Wen, Yu-Pengen_US
dc.creator (作者) 温郁芃zh_TW
dc.creator (作者) Wen, Yu-Pengen_US
dc.date (日期) 2022en_US
dc.date.accessioned 2-Sep-2022 14:49:26 (UTC+8)-
dc.date.available 2-Sep-2022 14:49:26 (UTC+8)-
dc.date.issued (上傳時間) 2-Sep-2022 14:49:26 (UTC+8)-
dc.identifier (Other Identifiers) G0110356016en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/141563-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 資訊管理學系zh_TW
dc.description (描述) 110356016zh_TW
dc.description.abstract (摘要) 資源有限是數位新創公司往往會面臨到的問題。若數位新創公司無法有效地獲得和運用資源時，可能導致其失敗甚至倒閉。然而實際上，數位新創公司處於一個資源富足的環境中，擁有無數免費或廉價的資源可供使用。因此，本文旨在透過資源拼湊的概念的角度研究數位新創公司如何充分地利用可利用的資源。為了實現這一目標，我們使用了兩個案例研究分析以釐清數位新創公司的資源利用行為。本研究將數位初創公司可用的資源舉例列出，包括金融資源、技術資源、管理資源和人力資源。此外，我們的研究還提出了數位新創公司在面臨生命歷程中各階段的挑戰時，為獲取不同類型的資源，可以採取資源尋找或資源拼湊的方法。zh_TW
dc.description.abstract (摘要) Resource scarcity is a common issue for digital startups. A digital startup`s inability to obtain and employ resources effectively could lead to failure or even go out of business. In actuality, they are in a wealthy setting with countless resources that are free or inexpensive. Hence, this paper aims to study how digital startups make the most of the available resources based on the bricolage concept. To achieve this objective, we used a two-case study analysis to comprehend the resource utilization of digital startups. Our research listed examples of available resources for digital startups, including financial resources, technical resources, managerial resources, and human resources. Furthermore, our study suggests the approach of resource utilization between resource-seeking and bricolage that digital startups take in order to acquire different types of resources when facing challenges at different stages of their lifecycles.en_US
dc.description.tableofcontents Contents
摘要 (2)
Abstract (3)
1. Introduction (8)
2. Literature Review (9)
2.1. Digital Startup (9)
2.2. Resource-Scarcity and Available Resources (9)
2.3. Entrepreneurial Bricolage (12)
3. Research Design (12)
3.1. Methodology (13)
3.2. Case Selection and Data Collection (13)
3.3. Data Analysis (14)
4. Research Analysis (15)
4.1. Case 1 - TOPPAN IDGATE (15)
4.1.1. Case Description (15)
4.1.2. Lifecycle (16)
4.1.3. Challenges and Resource Utilization (17)
4.1.3.1. Financial Resources (17)
4.1.3.2. Technical Resources (18)
4.1.3.3. Managerial Resources (18)
4.1.3.4. Human Resources (18)
4.2. Case 2 - Popworld (20)
4.2.1. Case Description (20)
4.2.2. Lifecycle (20)
4.2.3. Challenges and Resource Utilization (21)
4.2.3.1. Financial Resources (21)
4.2.3.2. Technical Resources (22)
4.2.3.3. Managerial Resources (22)
4.2.3.4. Human Resources (23)
4.3. Cross-Case Analysis (23)
4.3.1. Financial Resources (24)
4.3.2. Technical Resources (24)
4.3.3. Managerial Resources (25)
4.3.4. Human Resources (26)
5. Conclusion (27)
5.1. Summary (27)
5.2. Limitations and Future Research Directions (28)
Reference (28)
Appendix Ι (32)		zh_TW
dc.format.extent 826525 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0110356016en_US
dc.subject (關鍵詞) 資源拼湊zh_TW
dc.subject (關鍵詞) 數位新創zh_TW
dc.subject (關鍵詞) 資源有限zh_TW
dc.subject (關鍵詞) 資源利用zh_TW
dc.subject (關鍵詞) Bricolageen_US
dc.subject (關鍵詞) Digital startupen_US
dc.subject (關鍵詞) Resource scarcityen_US
dc.title (題名) 從有限到無限：數位新創利用資源之研究zh_TW
dc.title (題名) From Limited to Limitless: A Study of Resource Exploitation in Digital Startupen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 1. Alf, M. (2013). Social media in logistics: nice to have or a pre-requisite for success. Retrieved March, 20(2013), 2013.
2. An, W., Zhao, X., Cao, Z., Zhang, J., & Liu, H. (2018). How bricolage drives corporate entrepreneurship: The roles of opportunity identification and learning orientation. Journal of Product Innovation Management, 35(1), 49-65.
3. Baker, T., & Nelson, R. E. (2005). Creating something from nothing: Resource construction through entrepreneurial bricolage. Administrative science quarterly, 50(3), 329-366.
4. Barber, A. E. (1998). Recruiting employees: Individual and organizational perspectives. Sage Publications.
5. Basri, W. S., & Siam, M. R. (2017). Maximizing the social media potential for small businesses and startups: A conceptual study. International Journal of Economic Perspectives, 11(2), 241-245.
6. Christauskas, C., & Miseviciene, R. (2012). Cloud–computing based accounting for small to medium sized business. Engineering Economics, 23(1), 14-21.
7. Decker, R., Haltiwanger, J., Jarmin, R., & Miranda, J. (2014). The role of entrepreneurship in US job creation and economic dynamism. Journal of Economic Perspectives, 28(3), 3-24.
8. Feagin, J. R., Orum, A. M., & Sjoberg, G. (1991). A case for the case study. UNC Press Books.
9. Garud, N., & Prabhu, G. N. (2021). Linking R&D Inventors’ Social Skills and Bricolage to R&D Performance in Resource Constrained Environments in Emerging Markets. IEEE Transactions on Engineering Management, 68(3), 713-724. https://doi.org/10.1109/TEM.2020.2997796
10. Guo, H., Su, Z., & Ahlstrom, D. (2016). Business model innovation: The effects of exploratory orientation, opportunity recognition, and entrepreneurial bricolage in an emerging economy. Asia Pacific Journal of Management, 33(2), 533-549.
11. Kannan, P. (2017). Digital marketing: A framework, review and research agenda. International Journal of Research in Marketing, 34(1), 22-45.
12. Kickul, J., Griffiths, M., Bacq, S., & Garud, N. (2018). Catalyzing social innovation: is entrepreneurial bricolage always good? Entrepreneurship & Regional Development, 30(3-4), 407-420.
13. Korsgaard, S., Müller, S., & Welter, F. (2021). It’s right nearby: how entrepreneurs use spatial bricolage to overcome resource constraints. Entrepreneurship & Regional Development, 33(1-2), 147-173.
14. Lévi-Strauss, C. (1968). The savage mind. In (pp. 488-488): JSTOR.
15. Lambrecht, A., & Tucker, C. E. (2015). Can big data protect a firm from competition? Available at SSRN 2705530.
16. Linna, P. (2013). Bricolage as a means of innovating in a resource-scarce environment: A study of innovator-entrepreneurs at the BOP. Journal of Developmental Entrepreneurship, 18(03), 1350015.
17. Matthias, O., Fouweather, I., Gregory, I., & Vernon, A. (2017). Making sense of Big Data–can it transform operations management? International Journal of Operations & Production Management.
18. Meyer, C. B. (2001). A case in case study methodology. Field methods, 13(4), 329-352.
19. Muduli, A., Verma, S., & Datta, S. K. (2016). High performance work system in India: Examining the role of employee engagement. Journal of Asia-Pacific Business, 17(2), 130-150.
20. Nguven-Duc, A., Dahle, Y., Steinert, M., & Abrahamsson, P. (2017a). Towards understanding startup product development as effectual entrepreneurial behaviors. International Conference on Product-Focused Software Process Improvement,
21. Nguven-Duc, A., Dahle, Y., Steinert, M., & Abrahamsson, P. (2017b, 2017//). Towards Understanding Startup Product Development as Effectual Entrepreneurial Behaviors. Product-Focused Software Process Improvement, Cham.
22. Pandey, N., & Pal, A. (2020). Impact of digital surge during Covid-19 pandemic: A viewpoint on research and practice. International Journal of Information Management, 55, 102171.
23. Patton, M. Q. (1987). How to use qualitative methods in evaluation. Sage.
24. Reypens, L., Bacq, S., & Milanov, H. (2021). Beyond bricolage: Early-stage technology venture resource mobilization in resource-scarce contexts. Journal of Business Venturing, 36(4), 106110. https://doi.org/https://doi.org/10.1016/j.jbusvent.2021.106110
25. Salamzadeh, A., & Kawamorita Kesim, H. (2015). Startup companies: Life cycle and challenges. 4th International conference on employment, education and entrepreneurship (EEE), Belgrade, Serbia,
26. Salunke, S., Weerawardena, J., & McColl-Kennedy, J. R. (2013). Competing through service innovation: The role of bricolage and entrepreneurship in project-oriented firms. Journal of Business Research, 66(8), 1085-1097.
27. Senyard, J., Baker, T., & Davidsson, P. (2009). Entrepreneurial bricolage: Towards systematic empirical testing. Frontiers of Entrepreneurship Research, 29(5), 5.
28. Senyard, J., Baker, T., Steffens, P., & Davidsson, P. (2014). Bricolage as a path to innovativeness for resource‐constrained new firms. Journal of Product Innovation Management, 31(2), 211-230.
29. Shi, Y., & Xu, D. (2013). How software startups survive: a model based on resource-based view and dynamic capabilities.
30. Sutton, S. M. (2000). The role of process in software start-up. IEEE software, 17(4), 33-39.
31. Tzabbar, D., & Margolis, J. (2017). Beyond the startup stage: The founding team’s human capital, new venture’s stage of life, founder–CEO duality, and breakthrough innovation. Organization Science, 28(5), 857-872.
32. Witell, L., Gebauer, H., Jaakkola, E., Hammedi, W., Patricio, L., & Perks, H. (2017). A bricolage perspective on service innovation. Journal of Business Research, 79, 290-298.
33. Wu, L., Liu, H., & Zhang, J. (2017). Bricolage effects on new-product development speed and creativity: The moderating role of technological turbulence. Journal of Business Research, 70, 127-135.
34. Yu, X., Li, Y., Su, Z., Tao, Y., Nguyen, B., & Xia, F. (2020). Entrepreneurial bricolage and its effects on new venture growth and adaptiveness in an emerging economy. Asia Pacific Journal of Management, 37(4), 1141-1163.
35. Statista. (n.d.). Airbnb - statistics & facts. Retrieved March 16, 2022 from
https://www.statista.com/topics/2273/airbnb/#dossierKeyfigures
36. Wiley, C. (2010). The Basic Functions of an Accounting Information System.
Available from internet: http://www.ehow.com/list_6402203_basic-functions-accounting-information-system.html
37. The Business Channel (2017). The real story about how Airbnb was founded –
Nathan Blecharczyk Co-founder Airbnb - Startup Success [Video file].
Retrieved from https://www.youtube.com/watch?v=M6GBqqk2mY4&t=144s&ab_channel=TheBusinessChannel		zh_TW
dc.identifier.doi (DOI) 10.6814/NCCU202201226en_US