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題名 台灣化妝品原料公司於後疫情時代的因應措施探討-以R公司為例
Response Measures of Cosmetic Ingredients Business in Taiwan in Post COVID-19 Era: A Study of Company R作者 姚采君
Yao, Chai-chun貢獻者 馮震宇
姚采君
Yao, Chai-chun關鍵詞 嚴重特殊傳染性肺炎 (COVID-19)
後疫情時代
化妝品原料
環境友善
供應鏈改變
商業轉型規劃
大離職潮
宅經濟
電商
平台
消費習慣
市場銷售
戰爭
能源稀缺日期 2022 上傳時間 2-Sep-2022 14:51:24 (UTC+8) 摘要 嚴重特殊傳染性肺炎(COVID-19)侵襲全球已有兩年餘，對於各國產業、經濟、政治、軍事等面向均造成嚴重失衡及破壞，並因俄烏戰爭於今年二月份開打以來，全球運輸系統在本已因疫情造成供應鏈嚴重缺貨的情況下雪上加霜。化妝品原料產業雖未跟其他產業相同出現極度衰退現象，但因與多種化工、軍事原料有相重疊之處，在面對全球各大公司持續拉貨需求、原料短缺、運輸困難及競爭者增加之時，對於如何供需平衡並維持因疫情之故需求量大增之化妝品產業，實為化妝品原料相關業者的一大課題。本研究以一間自民國81年由臺灣發展研究院協助成立之環保化粧品原料研發R公司為例，研究分析該公司因疫情影響下改變經營策略及整頓規劃，了解如何於供應鏈改變時掌握時機、調整營運目標發展與策略方向，並以本身的核心關鍵研究資源，配合金流、人流、物流與資訊流，用以穩定目前營運狀況，希望能為其他相關業界提供參考，一同渡過難關。 參考文獻 文化內容策進院(2021, April 1)。2020年台灣文化內容消費趨勢調查計畫產業報導專題研究。文化內容策進院，https://taicca.tw/article/6ed44bb4文化內容策進院(2021, August 19)。2020年台灣文化內容產業調查報告產業報導專題研究。文化內容策進院，https://taicca.tw/article/26bcd207花栗愷(2021, June 17)。歐盟的動物實驗禁令真的是「零殘忍」的無敵金牌嗎？兔兔不哭無動物實驗，https://www.922.org.tw/news-detail/187/林韋伶(2021, August 10)。消費習慣回不去了！警戒降級後，「這幾類商品」在電商通路上持續暢銷。今周刊，https://www.businesstoday.com.tw/article/category/183015/post/202108100028/邱嬿燁(2020)。振興措施助攻，藥粧零售業7月起重回成長軌道。產業經濟統計簡訊，367，1–4。段錦泉(2021, August 11)。一位務實經濟學家對數位貨幣的觀察。工商時報，https://view.ctee.com.tw/economic/31560.html陳建鈞(2022, May 9)。從晶片到金屬都缺！全球汽車供應鏈「漲」不停。數位時代，https://www.bnext.com.tw/article/68872/supply-chain-war-effect康彰榮(2021, August 16)。台灣藥妝業現況和應對疫情之道。HKTDC.COM RESEARCH，https://research.hktdc.com/tc/article/ODEyMzg5MDc0張益紳、邱鈺珊(2020)。COVID-19對台灣產業發展趨勢之影響。勤業眾信通訊，5，32-33。張瑞邦(2022, January 12)。疫情下「反工作」浪潮席捲全美。關鍵評論，https://www.thenewslens.com/article/161410張鈜閔(2022, February 4)。2022年最可能爆「世界大戰」5地區！台灣排第2。ETtoday新聞雲，https://www.ettoday.net/news/20220204/2147009.htm黃淑惠(2022, March 29)。俄烏戰爭效應空運價反彈。聯合新聞網，https://udn.com/news/story/7241/6198574經濟部統計局 (2022, August 17)。產業經濟統計簡訊，https://www.moea.gov.tw/MNS/dos/bulletin/Bulletin.aspx?kind=9&html=1&menu_id=18808&bull_id=9673衛福部疾管局 (2022, April 1)。台灣疫情報告。COVID-19全球疫情地圖，https://covid-19.nchc.org.tw/賴偉晏(2020, June 2)。顛覆你的成功法則！零售業必懂的六大疫後新常態，KPMG，https://home.kpmg/tw/zh/home/insights/2020/07/tw-retail-industry-covid-19-normal-economy.html顏如玉(2010, December 11)。化妝品的網路行銷。時尚辭典，https://jnbhzrahwrr.pixnet.net/blog/post/37294059龔招健(2022, April 27)。俄烏戰爭導致油價高漲「停滯性通膨」陰影將籠罩全球？錢雜誌，https://www.moneynet.com.tw/article/26556/%E4%BF%84%E7%83%8F%E6%88%B0%E7%88%AD%E5%B0%8E%E8%87%B4%E6%B2%B9%E5%83%B9%E9%AB%98%E6%BC%B2%E5%81%9C%E6%BB%AF%E6%80%A7%E9%80%9A%E8%86%A8%E9%99%B0%E5%BD%B1%E5%B0%87%E7%B1%A0%E7%BD%A9%E5%85%A8%E7%90%83Archyde. (2022, March 14). From Wheat to Aluminum, 4Strategic Exports from Russia and Ukraine. Archyde.https://www.archyde.com/from-wheat-to-aluminum-4-strategic-exports-from-russia-and-ukraine/Balfakeih, H. M. (2022, June 12). Russia Sanctions: Can theWorld Cope without Its Oil and Gas? Arab News.https://www.arabnews.com/node/2102126Borrell, J. (2022, May 16). Russia’s Invasion of UkrainePuts the Global Economy at Risk. The European ExternalAction Service. https://www.eeas.europa.eu/eeas/russia%E2%80%99s-invasion-ukraine-puts-global-economy-risk_enCheng, M. (2022, July 26). Employers Are Giving Workers theWork from Home Days They Want. World Economic Forum.https://www.weforum.org/agenda/2022/07/work-from-home-employers-workers-work-life/Foster, S. (2021, August 23). Survey: 55% of AmericansExpect to Search for a New Job over the next 12 Months.Bankrate. https://www.bankrate.com/personal-finance/job-seekers-survey-august-2021/Gourinchas, P. (2022, July 26). Global Economic Growth SlowsAmid Gloomy and More Uncertain Outlook. IMFBlog.https://blogs.imf.org/2022/07/26/global-economic-growth-slows-amid-gloomy-and-more-uncertain-outlook/Harwell, D. (2021, December 16). Kellogg’s Is Pushing toReplace Striking Workers. A Reddit ‘Antiwork’ Mob IsFighting Back. The Washington Post. https://www.washingtonpost.com/technology/2021/12/16/reddit-kellogg-strike-antiwork/Horton, J., & Palumbo, D. (2022, July 26). Russia Sanctions:Can the World Cope without Its Oil and Gas? BBC News.https://www.bbc.com/news/58888451Iacurci, G. (2022, July 14). Inflation Poses a ‘Clear andPresent Danger,’ Says Manchin: Economists Weigh in onHow It Can Hurt and Help Consumers. CNBC. https://www.cnbc.com/2022/07/14/how-inflation-can-hurt-and-help-consumers.htmlKelly, J. (2021, December 30). ‘Lying Flat,’ ‘Antiwork’ AndThe ‘Great Resignation’ Spreads Worldwide As YoungPeople Protest Against System. Forbes. https://www.forbes.com/sites/jackkelly/2021/12/30/lying-flat-antiwork-and-the-great-resignation-spreads-worldwide-as-young-people-protest-against-system/?sh=58be090153b7Kurter, H. L. (2022, January 30). 4 Ways To Win Over AndRetain Top Talent During The Great Resignation. Forbes.https://www.forbes.com/sites/heidilynnekurter/2022/01/30/4-ways-to-win-over-and-retain-top-talent-during-the-great-resignation/?sh=6cc73c85684aLin, R. (2018, January). The Next Big Trend: Stay-at-HomeEconomy. Ipsos. https://www.ipsos.com/sites/default/files/ct/publication/documents/2018-01/n064_mkt_stay-at-home_economy.pdfLucas, E. (2022, July 13). Five Types Of Talent Behind TheGreat Resignation. Forbes. https://www.forbes.com/sites/emmylucas/2022/07/13/five-types-of-talent-behind-the-great-resignation/?sh=7b53cb1f55a9Tan, W. (2022, March 11). How the Russia-Ukraine War IsWorsening Shipping Snarls and Pushing up Freight Rates.CNBC. https://www.cnbc.com/2022/03/11/russia-ukraine-war-impact-on-shipping-ports-air-freight.htmlUNWTO. (2022, August 1). International Tourism ConsolidatesStrong Recovery Amidst Growing Challenges. UNWTO.https://www.unwto.org/news/international-tourism-consolidates-strong-recovery-admidst-growing-challenges 描述 碩士
國立政治大學
經營管理碩士學程(EMBA)
104932185資料來源 http://thesis.lib.nccu.edu.tw/record/#G0104932185 資料類型 thesis dc.contributor.advisor 馮震宇 zh_TW dc.contributor.author (Authors) 姚采君 zh_TW dc.contributor.author (Authors) Yao, Chai-chun en_US dc.creator (作者) 姚采君 zh_TW dc.creator (作者) Yao, Chai-chun en_US dc.date (日期) 2022 en_US dc.date.accessioned 2-Sep-2022 14:51:24 (UTC+8) - dc.date.available 2-Sep-2022 14:51:24 (UTC+8) - dc.date.issued (上傳時間) 2-Sep-2022 14:51:24 (UTC+8) - dc.identifier (Other Identifiers) G0104932185 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/141572 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 經營管理碩士學程(EMBA) zh_TW dc.description (描述) 104932185 zh_TW dc.description.abstract (摘要) 嚴重特殊傳染性肺炎(COVID-19)侵襲全球已有兩年餘，對於各國產業、經濟、政治、軍事等面向均造成嚴重失衡及破壞，並因俄烏戰爭於今年二月份開打以來，全球運輸系統在本已因疫情造成供應鏈嚴重缺貨的情況下雪上加霜。化妝品原料產業雖未跟其他產業相同出現極度衰退現象，但因與多種化工、軍事原料有相重疊之處，在面對全球各大公司持續拉貨需求、原料短缺、運輸困難及競爭者增加之時，對於如何供需平衡並維持因疫情之故需求量大增之化妝品產業，實為化妝品原料相關業者的一大課題。本研究以一間自民國81年由臺灣發展研究院協助成立之環保化粧品原料研發R公司為例，研究分析該公司因疫情影響下改變經營策略及整頓規劃，了解如何於供應鏈改變時掌握時機、調整營運目標發展與策略方向，並以本身的核心關鍵研究資源，配合金流、人流、物流與資訊流，用以穩定目前營運狀況，希望能為其他相關業界提供參考，一同渡過難關。 zh_TW dc.description.tableofcontents 第一章 緒論 1第一節 研究背景與動機 1第二節 研究目的與問題 2第三節 論文章節結構與研究流程 4第二章 後疫情時代的變化與挑戰 5第一節 消費者的習慣及喜好持續改變 5第二節 市場環境變化 7第三節 科技數位化變化加速 8第四節 經濟壓力加劇 9第三章 後疫情時代對產業影響因素之探討 10第一節 大離職潮 10第二節 宅經濟及電商崛起 11第三節 俄烏之戰 13第四節 能源價格上揚 15第五節 大通膨時代 15第四章 個案公司介紹與研究 17第一節 產業生態環境劇烈變化 17第二節 調整營運目標發展、策略方向及對應的困境 18第三節 策略性穩定營運狀況 19第四節 適應及穩定期 21第五章 結論 23參考文獻 25 zh_TW dc.format.extent 822027 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0104932185 en_US dc.subject (關鍵詞) 嚴重特殊傳染性肺炎 (COVID-19) zh_TW dc.subject (關鍵詞) 後疫情時代 zh_TW dc.subject (關鍵詞) 化妝品原料 zh_TW dc.subject (關鍵詞) 環境友善 zh_TW dc.subject (關鍵詞) 供應鏈改變 zh_TW dc.subject (關鍵詞) 商業轉型規劃 zh_TW dc.subject (關鍵詞) 大離職潮 zh_TW dc.subject (關鍵詞) 宅經濟 zh_TW dc.subject (關鍵詞) 電商 zh_TW dc.subject (關鍵詞) 平台 zh_TW dc.subject (關鍵詞) 消費習慣 zh_TW dc.subject (關鍵詞) 市場銷售 zh_TW dc.subject (關鍵詞) 戰爭 zh_TW dc.subject (關鍵詞) 能源稀缺 zh_TW dc.title (題名) 台灣化妝品原料公司於後疫情時代的因應措施探討-以R公司為例 zh_TW dc.title (題名) Response Measures of Cosmetic Ingredients Business in Taiwan in Post COVID-19 Era: A Study of Company R en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 文化內容策進院(2021, April 1)。2020年台灣文化內容消費趨勢調查計畫產業報導專題研究。文化內容策進院，https://taicca.tw/article/6ed44bb4文化內容策進院(2021, August 19)。2020年台灣文化內容產業調查報告產業報導專題研究。文化內容策進院，https://taicca.tw/article/26bcd207花栗愷(2021, June 17)。歐盟的動物實驗禁令真的是「零殘忍」的無敵金牌嗎？兔兔不哭無動物實驗，https://www.922.org.tw/news-detail/187/林韋伶(2021, August 10)。消費習慣回不去了！警戒降級後，「這幾類商品」在電商通路上持續暢銷。今周刊，https://www.businesstoday.com.tw/article/category/183015/post/202108100028/邱嬿燁(2020)。振興措施助攻，藥粧零售業7月起重回成長軌道。產業經濟統計簡訊，367，1–4。段錦泉(2021, August 11)。一位務實經濟學家對數位貨幣的觀察。工商時報，https://view.ctee.com.tw/economic/31560.html陳建鈞(2022, May 9)。從晶片到金屬都缺！全球汽車供應鏈「漲」不停。數位時代，https://www.bnext.com.tw/article/68872/supply-chain-war-effect康彰榮(2021, August 16)。台灣藥妝業現況和應對疫情之道。HKTDC.COM RESEARCH，https://research.hktdc.com/tc/article/ODEyMzg5MDc0張益紳、邱鈺珊(2020)。COVID-19對台灣產業發展趨勢之影響。勤業眾信通訊，5，32-33。張瑞邦(2022, January 12)。疫情下「反工作」浪潮席捲全美。關鍵評論，https://www.thenewslens.com/article/161410張鈜閔(2022, February 4)。2022年最可能爆「世界大戰」5地區！台灣排第2。ETtoday新聞雲，https://www.ettoday.net/news/20220204/2147009.htm黃淑惠(2022, March 29)。俄烏戰爭效應空運價反彈。聯合新聞網，https://udn.com/news/story/7241/6198574經濟部統計局 (2022, August 17)。產業經濟統計簡訊，https://www.moea.gov.tw/MNS/dos/bulletin/Bulletin.aspx?kind=9&html=1&menu_id=18808&bull_id=9673衛福部疾管局 (2022, April 1)。台灣疫情報告。COVID-19全球疫情地圖，https://covid-19.nchc.org.tw/賴偉晏(2020, June 2)。顛覆你的成功法則！零售業必懂的六大疫後新常態，KPMG，https://home.kpmg/tw/zh/home/insights/2020/07/tw-retail-industry-covid-19-normal-economy.html顏如玉(2010, December 11)。化妝品的網路行銷。時尚辭典，https://jnbhzrahwrr.pixnet.net/blog/post/37294059龔招健(2022, April 27)。俄烏戰爭導致油價高漲「停滯性通膨」陰影將籠罩全球？錢雜誌，https://www.moneynet.com.tw/article/26556/%E4%BF%84%E7%83%8F%E6%88%B0%E7%88%AD%E5%B0%8E%E8%87%B4%E6%B2%B9%E5%83%B9%E9%AB%98%E6%BC%B2%E5%81%9C%E6%BB%AF%E6%80%A7%E9%80%9A%E8%86%A8%E9%99%B0%E5%BD%B1%E5%B0%87%E7%B1%A0%E7%BD%A9%E5%85%A8%E7%90%83Archyde. (2022, March 14). From Wheat to Aluminum, 4Strategic Exports from Russia and Ukraine. Archyde.https://www.archyde.com/from-wheat-to-aluminum-4-strategic-exports-from-russia-and-ukraine/Balfakeih, H. M. (2022, June 12). Russia Sanctions: Can theWorld Cope without Its Oil and Gas? Arab News.https://www.arabnews.com/node/2102126Borrell, J. (2022, May 16). Russia’s Invasion of UkrainePuts the Global Economy at Risk. The European ExternalAction Service. https://www.eeas.europa.eu/eeas/russia%E2%80%99s-invasion-ukraine-puts-global-economy-risk_enCheng, M. (2022, July 26). Employers Are Giving Workers theWork from Home Days They Want. World Economic Forum.https://www.weforum.org/agenda/2022/07/work-from-home-employers-workers-work-life/Foster, S. (2021, August 23). Survey: 55% of AmericansExpect to Search for a New Job over the next 12 Months.Bankrate. https://www.bankrate.com/personal-finance/job-seekers-survey-august-2021/Gourinchas, P. (2022, July 26). Global Economic Growth SlowsAmid Gloomy and More Uncertain Outlook. IMFBlog.https://blogs.imf.org/2022/07/26/global-economic-growth-slows-amid-gloomy-and-more-uncertain-outlook/Harwell, D. (2021, December 16). Kellogg’s Is Pushing toReplace Striking Workers. A Reddit ‘Antiwork’ Mob IsFighting Back. The Washington Post. https://www.washingtonpost.com/technology/2021/12/16/reddit-kellogg-strike-antiwork/Horton, J., & Palumbo, D. (2022, July 26). Russia Sanctions:Can the World Cope without Its Oil and Gas? BBC News.https://www.bbc.com/news/58888451Iacurci, G. (2022, July 14). Inflation Poses a ‘Clear andPresent Danger,’ Says Manchin: Economists Weigh in onHow It Can Hurt and Help Consumers. CNBC. https://www.cnbc.com/2022/07/14/how-inflation-can-hurt-and-help-consumers.htmlKelly, J. (2021, December 30). ‘Lying Flat,’ ‘Antiwork’ AndThe ‘Great Resignation’ Spreads Worldwide As YoungPeople Protest Against System. Forbes. https://www.forbes.com/sites/jackkelly/2021/12/30/lying-flat-antiwork-and-the-great-resignation-spreads-worldwide-as-young-people-protest-against-system/?sh=58be090153b7Kurter, H. L. (2022, January 30). 4 Ways To Win Over AndRetain Top Talent During The Great Resignation. Forbes.https://www.forbes.com/sites/heidilynnekurter/2022/01/30/4-ways-to-win-over-and-retain-top-talent-during-the-great-resignation/?sh=6cc73c85684aLin, R. (2018, January). The Next Big Trend: Stay-at-HomeEconomy. Ipsos. https://www.ipsos.com/sites/default/files/ct/publication/documents/2018-01/n064_mkt_stay-at-home_economy.pdfLucas, E. (2022, July 13). Five Types Of Talent Behind TheGreat Resignation. Forbes. https://www.forbes.com/sites/emmylucas/2022/07/13/five-types-of-talent-behind-the-great-resignation/?sh=7b53cb1f55a9Tan, W. (2022, March 11). How the Russia-Ukraine War IsWorsening Shipping Snarls and Pushing up Freight Rates.CNBC. https://www.cnbc.com/2022/03/11/russia-ukraine-war-impact-on-shipping-ports-air-freight.htmlUNWTO. (2022, August 1). International Tourism ConsolidatesStrong Recovery Amidst Growing Challenges. UNWTO.https://www.unwto.org/news/international-tourism-consolidates-strong-recovery-admidst-growing-challenges zh_TW dc.identifier.doi (DOI) 10.6814/NCCU202201345 en_US
