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題名 以創新擴散觀點探討影響我國地方政府推行MyData之因素
Factors affecting the implementation of MyData in Taiwan Local Governments: A view of innovation diffusion
作者 林稟恒
Lin, Bing-Heng
貢獻者 朱斌妤<br>曾憲立
Chu, Pin-Yu<br>Tseng, Hsien-Lee
林稟恒
Lin, Bing-Heng
關鍵詞 智慧政府
個人化資料自主運用(MyData)平臺
公部門組織創新擴散
Digital Government
MyData service
Public sector organization innovation diffusion
日期 2022
上傳時間 2-Sep-2022 15:15:38 (UTC+8)
摘要 因應資通訊科技發展，公部門藉由數位科技引進數位化的創新服務，是必然的趨勢，並以追求簡單與便利的公部門創新服務為目標。與此同時，也開始注重解決民眾生活痛點，發展以人為中心並運用資料串聯公部門的服務，推行更符合現代化人性的數位創新服務，其中便包含MyData服務。基此，我國公部門推出個人化資料自主運用(MyData)平臺。然而，公部門推行MyData服務的過程中，亦會碰到一定的困難與挑戰。本研究將以此做為研究出發，鎖定目前已推行MyData服務之地方政府－臺南市政府、高雄市政府、嘉義縣政府、雲林縣政府，以創新擴散觀點探討，影響其資訊單位與業務單位推行MyData服務因素。

本研究之研究方法，係採用次級資料分析法與深度訪談法。透過次級資料中有關地方政府建置MyData服務的會議時間、資訊，了解地方政府推行MyData服務脈絡，同時也作為本研究探討組織之間創新擴散論點的佐證；透過深度訪談將前述提及四個縣市資訊單位及其推薦的業務單位與合作之廠商（資訊團隊），關於推行MyData服務的想法與策略、過程與執行現況、碰到的困難與挑戰以及未來預計發展方向等問題，歸結實質影響我國地方政府推行MyData服務因素。

研究結果發現，我國地方政府推行MyData服務的過程中，資訊單位係為一重要角色，嘗試提升MyData服務的資料安全並降低使用者之間的數位落差，但目前仍在找尋適合業務單位與民眾的MyData模式。除此之外，本研究亦發現，影響我國地方政府資訊單位與業務單位推行MyData服務的核心因素，係支持性領導因素與競爭因素，同時，目前我國地方政府縣市之間所推行的MyData服務，也具有擴散的現象。
With the development of Information and Communication Technologies (Icts), it is an inevitable trend for the public sector to introduce digital innovative services by means of digital technologies, and to pursue convenient innovative services for the public sector. At the same time, it also began to focus on solving the pain points of people`s life, developing human-centered services and connecting public departments with data, and implementing digital innovative services more in line with modern human nature, including MyData service. Based on this, Taiwan`s public sector launched personalized data independent using platform. However, there will be difficulties and challenges in the implementation of MyData services in the public sector. This study will focus on the local governments that have implemented MyData services, Tainan City government, Kaohsiung City government, Chiayi County government and Yunlin County government, and discuss the factors influencing the implementation of MyData services by their IT sector and agency sectors from the perspective of innovation diffusion.

The research methods of this study are secondary analysis research and in-depth interview. Through the meeting time and information of MyData service set up by local government in the secondary data, we can understand the context of MyData service implemented by local government, and it is also used as the evidence of the thesis of innovation diffusion among organizations discussed in this study. Through in-depth interviews four counties IT sector and their recommended agency sector and the manufacturers, about carrying out the MyData service idea and strategy, process and implementation status, encountered difficulties and challenges and development trends of the future, due to substantial effect pushing MyData service factors of local government in Taiwan.

The results show that IT sectors play an important role in the implementation of MyData service by local governments in Taiwan. They try to improve the data security of MyData service and reduce the digital divide between users. However, they are still searching for a MyData model suitable for agency sectors and the public. In addition, this study also found that the core factors affecting the implementation of MyData service by local government IT sectors and agency sectors in Taiwan are supportive leadership and competition. At the same time, the implementation of MyData service among counties and cities of local governments in Taiwan is also spreading.
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潘國才、黃代華、黃雅蘭（2020）個人化服務－MyData智慧化服務。載於陳敦源、朱斌妤、蕭乃沂、黃東益、廖洲棚、曾憲立（編），政府數位轉型：一本必讀的入門書（124-137）。臺北：五南圖書出版有限公司。
潘國才、楊耿瑜（2018）。我國智慧政府發展藍圖。國土及公共治理季刊，6（4），86-93。
蕭乃沂、朱斌妤（2018）。資料驅動創新的跨域公共治理。國土及公共治理季刊，6（4），74-85。
蕭乃沂、陳恭、郭昱瑩（2017）。第五階段電子化政府服務精進－國際趨勢與民眾需求探勘（編號：NDC-MIS-105-003）。臺北：國家發展委員會。
顧振豪（2016）。完備資料開放與自主管理機制，建構數位國家發展基礎。國土及公共治理季刊，4（4），67-79。

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描述 碩士
國立政治大學
公共行政學系
108256027
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0108256027
資料類型 thesis
dc.contributor.advisor 朱斌妤<br>曾憲立zh_TW
dc.contributor.advisor Chu, Pin-Yu<br>Tseng, Hsien-Leeen_US
dc.contributor.author (Authors) 林稟恒zh_TW
dc.contributor.author (Authors) Lin, Bing-Hengen_US
dc.creator (作者) 林稟恒zh_TW
dc.creator (作者) Lin, Bing-Hengen_US
dc.date (日期) 2022en_US
dc.date.accessioned 2-Sep-2022 15:15:38 (UTC+8)-
dc.date.available 2-Sep-2022 15:15:38 (UTC+8)-
dc.date.issued (上傳時間) 2-Sep-2022 15:15:38 (UTC+8)-
dc.identifier (Other Identifiers) G0108256027en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/141690-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 公共行政學系zh_TW
dc.description (描述) 108256027zh_TW
dc.description.abstract (摘要) 因應資通訊科技發展，公部門藉由數位科技引進數位化的創新服務，是必然的趨勢，並以追求簡單與便利的公部門創新服務為目標。與此同時，也開始注重解決民眾生活痛點，發展以人為中心並運用資料串聯公部門的服務，推行更符合現代化人性的數位創新服務，其中便包含MyData服務。基此，我國公部門推出個人化資料自主運用(MyData)平臺。然而，公部門推行MyData服務的過程中，亦會碰到一定的困難與挑戰。本研究將以此做為研究出發，鎖定目前已推行MyData服務之地方政府－臺南市政府、高雄市政府、嘉義縣政府、雲林縣政府，以創新擴散觀點探討，影響其資訊單位與業務單位推行MyData服務因素。

本研究之研究方法，係採用次級資料分析法與深度訪談法。透過次級資料中有關地方政府建置MyData服務的會議時間、資訊，了解地方政府推行MyData服務脈絡，同時也作為本研究探討組織之間創新擴散論點的佐證；透過深度訪談將前述提及四個縣市資訊單位及其推薦的業務單位與合作之廠商（資訊團隊），關於推行MyData服務的想法與策略、過程與執行現況、碰到的困難與挑戰以及未來預計發展方向等問題，歸結實質影響我國地方政府推行MyData服務因素。

研究結果發現，我國地方政府推行MyData服務的過程中，資訊單位係為一重要角色，嘗試提升MyData服務的資料安全並降低使用者之間的數位落差，但目前仍在找尋適合業務單位與民眾的MyData模式。除此之外，本研究亦發現，影響我國地方政府資訊單位與業務單位推行MyData服務的核心因素，係支持性領導因素與競爭因素，同時，目前我國地方政府縣市之間所推行的MyData服務，也具有擴散的現象。		zh_TW
dc.description.abstract (摘要) With the development of Information and Communication Technologies (Icts), it is an inevitable trend for the public sector to introduce digital innovative services by means of digital technologies, and to pursue convenient innovative services for the public sector. At the same time, it also began to focus on solving the pain points of people`s life, developing human-centered services and connecting public departments with data, and implementing digital innovative services more in line with modern human nature, including MyData service. Based on this, Taiwan`s public sector launched personalized data independent using platform. However, there will be difficulties and challenges in the implementation of MyData services in the public sector. This study will focus on the local governments that have implemented MyData services, Tainan City government, Kaohsiung City government, Chiayi County government and Yunlin County government, and discuss the factors influencing the implementation of MyData services by their IT sector and agency sectors from the perspective of innovation diffusion.

The research methods of this study are secondary analysis research and in-depth interview. Through the meeting time and information of MyData service set up by local government in the secondary data, we can understand the context of MyData service implemented by local government, and it is also used as the evidence of the thesis of innovation diffusion among organizations discussed in this study. Through in-depth interviews four counties IT sector and their recommended agency sector and the manufacturers, about carrying out the MyData service idea and strategy, process and implementation status, encountered difficulties and challenges and development trends of the future, due to substantial effect pushing MyData service factors of local government in Taiwan.

The results show that IT sectors play an important role in the implementation of MyData service by local governments in Taiwan. They try to improve the data security of MyData service and reduce the digital divide between users. However, they are still searching for a MyData model suitable for agency sectors and the public. In addition, this study also found that the core factors affecting the implementation of MyData service by local government IT sectors and agency sectors in Taiwan are supportive leadership and competition. At the same time, the implementation of MyData service among counties and cities of local governments in Taiwan is also spreading.		en_US
dc.description.tableofcontents 目 次 I
表 次 III
圖 次 V

第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的與問題 7
第三節 研究流程 9

第二章 文獻回顧 11
第一節 MyData發展與概念介紹 11
第二節 各國MyData推動現況 13
第三節 我國MyData推動現況 32
第四節 公部門組織的創新擴散 38
第五節 影響公部門組織創新擴散的因素 43

第三章 研究設計 53
第一節 研究方法跟個案範圍界定 53
第二節 研究個案介紹 57
第三節 受訪對象與訪談題目大綱設計 64

第四章 訪談資料分析 71
第一節 臺南市政府 71
第二節 高雄市政府 89
第三節 嘉義縣政府 102
第四節 雲林縣政府 126
第五節 個案統整與比較分析 149

第五章 結論與研究建議 159
第一節 研究發現 159
第二節 研究建議 167
第三節 研究限制與未來研究建議 173

參考文獻 175		zh_TW
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dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0108256027en_US
dc.subject (關鍵詞) 智慧政府zh_TW
dc.subject (關鍵詞) 個人化資料自主運用(MyData)平臺zh_TW
dc.subject (關鍵詞) 公部門組織創新擴散zh_TW
dc.subject (關鍵詞) Digital Governmenten_US
dc.subject (關鍵詞) MyData serviceen_US
dc.subject (關鍵詞) Public sector organization innovation diffusionen_US
dc.title (題名) 以創新擴散觀點探討影響我國地方政府推行MyData之因素zh_TW
dc.title (題名) Factors affecting the implementation of MyData in Taiwan Local Governments: A view of innovation diffusionen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 中文部分

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dc.identifier.doi (DOI) 10.6814/NCCU202201297en_US