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題名 都市中產爸爸們在臉書上的父職展演策略
Urban middle-class fathers’ strategies of performative fatherhood on Facebook作者 黃婕恩
Huang, Jie-En貢獻者 王淑美
黃婕恩
Huang, Jie-En關鍵詞 父職
社群媒體
親子文
臉書
Fatherhood
Social media
Sharenting
Facebook日期 2022 上傳時間 2-Sep-2022 15:51:39 (UTC+8) 摘要 臉書是最早掀起社群媒體風潮的社交網路，人們在網路上分享生活並展現自已，社群媒體就像一張名片、一個舞台讓我們可以在上面展現出想要被看見的樣子。而親職角色也因為作為父母的使用者在上面分享親子文，而讓親職的樣貌從私領域進入到公領域被大家觀看，父職的樣貌在社群媒體盛行的年代讓男性居家的那一面有機會被人觀看，在過去父職角色的再現多是經過守門的結果，包含電影、廣告、電視劇、雜誌等等，但在社群媒體的年代，父職角色的樣貌變得更多元了，作為社群媒體使用者的父親可以透過自己的策略去進行現代的父職角色展演。本研究聚焦於具有父職的社群媒體使用者，在 Facebook 上呈現出新好父親（new father）此種父職樣貌的顯著文化現象，探究父親的社群媒體使用者產製和分享親子文的經驗，梳理出身為父親的社群媒體使用者的社群媒體實踐如何反映出現代父職論述，他們是用哪些策略去呈現自己的父職角色。
Facebook is the pioneer of social media culture, and people use it to share their daily life and present themselves. That is, social media is like a business card or theatrical stage that helps people present themselves in the way they want to be seen. Parents also wish to be seen on social media, since they use social media to perform sharenting. Thus, the parenting role is relocated from the private domain, where parenthood was observable only domestically, to the public domain, where it is now observable by everyone. In particular, fatherhood was portrayed in the past (in films, television, advertising, and magazines) with the specific media acting as gatekeepers. However, in the era of social media, the representation of fatherhood is more diverse. A social media user who is also a father could perform the father’s role according to their strategy. This study examines the obvious cultural phenomenon of social media users also enjoying the identity of fathers, presents the parenting role of “new fathers” observable online, investigates the sharenting experience of fathers in this new era, and explores how these fathers use various strategies for their performative fatherhood role.參考文獻 中文參考文獻Jiebrad（2012年8月7號）。〈FB都是嬰兒照很煩，快去裝Unbaby.me擺脫它〉， 《科技報橘》。取自：https://buzzorange.com/techorange/2012/08/07/unbaby-me/王右君（2019）。〈試探「他者」在社群網站自我敘事 與記憶建構中扮演的角色： 以Facebook親子文個案為例〉，《新聞學研究》，141: 39-81。王舒芸（1997）。〈奶爸難為－雙薪家庭之父職角色初探〉。《婦女與兩性學刊》，8: 115-149。王舒芸（2019）。〈父職角色的歷史演變與現代意義〉。《性別平等教育季刊》，87: 9-11。李政賢譯（2006）。《質性研究 : 設計與計畫撰寫》。台北：五南。（原書：Catherine, M., Gretchen, B.R, [1991]. Designing Qualitative Research. 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國立政治大學
傳播學院傳播碩士學位學程
107464050資料來源 http://thesis.lib.nccu.edu.tw/record/#G0107464050 資料類型 thesis dc.contributor.advisor 王淑美 zh_TW dc.contributor.author (Authors) 黃婕恩 zh_TW dc.contributor.author (Authors) Huang, Jie-En en_US dc.creator (作者) 黃婕恩 zh_TW dc.creator (作者) Huang, Jie-En en_US dc.date (日期) 2022 en_US dc.date.accessioned 2-Sep-2022 15:51:39 (UTC+8) - dc.date.available 2-Sep-2022 15:51:39 (UTC+8) - dc.date.issued (上傳時間) 2-Sep-2022 15:51:39 (UTC+8) - dc.identifier (Other Identifiers) G0107464050 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/141862 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 傳播學院傳播碩士學位學程 zh_TW dc.description (描述) 107464050 zh_TW dc.description.abstract (摘要) 臉書是最早掀起社群媒體風潮的社交網路，人們在網路上分享生活並展現自已，社群媒體就像一張名片、一個舞台讓我們可以在上面展現出想要被看見的樣子。而親職角色也因為作為父母的使用者在上面分享親子文，而讓親職的樣貌從私領域進入到公領域被大家觀看，父職的樣貌在社群媒體盛行的年代讓男性居家的那一面有機會被人觀看，在過去父職角色的再現多是經過守門的結果，包含電影、廣告、電視劇、雜誌等等，但在社群媒體的年代，父職角色的樣貌變得更多元了，作為社群媒體使用者的父親可以透過自己的策略去進行現代的父職角色展演。本研究聚焦於具有父職的社群媒體使用者，在 Facebook 上呈現出新好父親（new father）此種父職樣貌的顯著文化現象，探究父親的社群媒體使用者產製和分享親子文的經驗，梳理出身為父親的社群媒體使用者的社群媒體實踐如何反映出現代父職論述，他們是用哪些策略去呈現自己的父職角色。 zh_TW dc.description.abstract (摘要) Facebook is the pioneer of social media culture, and people use it to share their daily life and present themselves. That is, social media is like a business card or theatrical stage that helps people present themselves in the way they want to be seen. Parents also wish to be seen on social media, since they use social media to perform sharenting. Thus, the parenting role is relocated from the private domain, where parenthood was observable only domestically, to the public domain, where it is now observable by everyone. In particular, fatherhood was portrayed in the past (in films, television, advertising, and magazines) with the specific media acting as gatekeepers. However, in the era of social media, the representation of fatherhood is more diverse. A social media user who is also a father could perform the father’s role according to their strategy. This study examines the obvious cultural phenomenon of social media users also enjoying the identity of fathers, presents the parenting role of “new fathers” observable online, investigates the sharenting experience of fathers in this new era, and explores how these fathers use various strategies for their performative fatherhood role. en_US dc.description.tableofcontents 第一章 緒論 8第一節 研究背景與動機 8第二節 親子文研究現況 10第二章 文獻探討 12第一節 家長的Facebook實踐 12壹、人際交流 13貳、自我展演 16第二節 家庭照片的改變 從實體相本到社群媒體 21壹、家庭攝影（family photography） 21貳、攝影的演進 23第三節 父職角色與陽剛氣質 26壹、父職（fatherhood） 26貳、現代的理想父親 28參、現實生活中的父親實踐 29肆、陽剛氣質（masculinity） 32伍、父親與陽剛氣質的媒體呈現 35第四節 台灣的父親 39壹、現代台灣父親的父職實踐 39貳、台灣媒體的父職角色呈現 42第五節 本章小結 44第三章 研究方法 46第一節 研究問題 46第二節 研究方法的選擇 46第三節 研究設計 48第四節 受訪者描述 50壹、受訪者A 50貳、受訪者B 52參、受訪者C 54肆、受訪者D 55伍、受訪者E 56陸、受訪者F 58柒、受訪者G 59捌、受訪者H 60玖、受訪者I 60第四章 研究分析 63第一節 親子文中的父親 63壹、理想與不理想的父職樣貌 64貳、合適的親子文內容 68第二節 親子文的社群媒體發文策略 71壹、親子文的分享原則 72貳、不合適的親子文內容 74第三節 現實中多元的父職樣貌在Facebook上卻是單一個呈現 78第四節 數位影像與臉書 造就了現代化的家庭照片 82第五章 研究結果 88第一節 研究結果與發現 88第二節 研究限制與貢獻 92參考文獻 94 zh_TW dc.format.extent 2760973 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0107464050 en_US dc.subject (關鍵詞) 父職 zh_TW dc.subject (關鍵詞) 社群媒體 zh_TW dc.subject (關鍵詞) 親子文 zh_TW dc.subject (關鍵詞) 臉書 zh_TW dc.subject (關鍵詞) Fatherhood en_US dc.subject (關鍵詞) Social media en_US dc.subject (關鍵詞) Sharenting en_US dc.subject (關鍵詞) Facebook en_US dc.title (題名) 都市中產爸爸們在臉書上的父職展演策略 zh_TW dc.title (題名) Urban middle-class fathers’ strategies of performative fatherhood on Facebook en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 中文參考文獻Jiebrad（2012年8月7號）。〈FB都是嬰兒照很煩，快去裝Unbaby.me擺脫它〉， 《科技報橘》。取自：https://buzzorange.com/techorange/2012/08/07/unbaby-me/王右君（2019）。〈試探「他者」在社群網站自我敘事 與記憶建構中扮演的角色： 以Facebook親子文個案為例〉，《新聞學研究》，141: 39-81。王舒芸（1997）。〈奶爸難為－雙薪家庭之父職角色初探〉。《婦女與兩性學刊》，8: 115-149。王舒芸（2019）。〈父職角色的歷史演變與現代意義〉。《性別平等教育季刊》，87: 9-11。李政賢譯（2006）。《質性研究 : 設計與計畫撰寫》。台北：五南。（原書：Catherine, M., Gretchen, B.R, [1991]. 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