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題名 亞洲阿爾法女性: 初探台灣年輕人對愛情劇中性別角色轉變之態度
The alpha female in Asia: Exploring Taiwanese young adults’ attitudes towards changing gender roles depicted in romantic Taiwanese media
作者 萬錦成
Hurlbut, Hannah
貢獻者 韓義興
Han, Paul
萬錦成
Hannah Hurlbut
關鍵詞 阿爾法女性
女性主義
性別
享樂感
欣賞評價
意義賦予
Alpha female
Feminism
Gender
Enjoyment
Appreciation
Meaning
日期 2022
上傳時間 5-Oct-2022 09:29:49 (UTC+8)
摘要 社會中不斷提高的性別平等為女性在工作場所或家庭中的發展創造了機會。在本研究中，「阿爾法女性」一詞指不受傳統的性別角色約束，各方面都很優秀的新獨立女性。她們的能力和男性相同，甚至更出色，事業上卓有成就。隨著性別平等議題盛行，關於男性化和女性化改變與身分認同觀念越顯重要，但當今的定義和觀點主要源於西方。此外在傳播領域中，先前的研究探討了媒體人物關係如何為認同他們的人增加享樂感、欣賞評價和意義賦予（Hoffner and Cantor, 1985: Feshbach and Roe, 1968, Vorderer et al., 2004 ；Bartsch and Oliver，2010），以媒體為社會問題對話開起大門。

本研究旨在透過描繪「阿爾法女性」的台灣戲劇片段，來確定台灣年輕世代對改變戀愛關係中性別角色的態度。透過量化問卷、性別指數和媒體曝光進行實驗，本研究提供針對亞洲男性與女性對「阿爾法女性」身份的看法，包含享樂感、欣賞評價，並透過看到描繪這些關係的影片來賦予意義，以及這是否會影響他們對女性主義觀點的整體態度。本研究為未來對性別的文化期望以及當今性別認同和平等的變化如何影響當代年輕人對浪漫關係、工作和媒體的研究奠定基礎。
Rising gender equality across society has created opportunities for women to advance personally and professionally, in the workplace or at home. Within this research, the term “alpha female” has been used to describe the role and domination some women now fulfill in their communities, rising to be leaders at the same level or even higher than their male counterparts. While the significance of this identity on changing ideas of masculinity and femininity has become more and more relevant as discussions on gender equality continue, the perspectives on this mainly stem from Western definitions and views. Within the realm of communication studies, previous research has also studied how the relationship to media characters can add enjoyment, appreciation, and meaning to those who identify with them (Hoffner and Cantor, 1985; Feshbach and Roe, 1968, Vorderer et al., 2004; Bartsch and Oliver, 2010), thus using media as a method to open up conversations about greater societal issues.

This study sought to determine Taiwanese young adults’ attitudes towards changing gender roles in romantic relationships using Taiwanese drama clips depicting the “alpha female.” By conducting an experiment using quantitative surveys, gender indexes, and media exposure, this study provided insight into both Asian male and female perspectives on the “alpha female” identity, how much they enjoy, appreciate, and find meaning by seeing these kinds of relationship dynamics depicted on screen, and whether it impacts their overall attitude towards feminist views. In doing so, this research lays the foundations for future studies into cultural expectations on gender and how the change in gender identity and equality today affects young people navigating romance, work, and media in contemporary society.
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描述 碩士
國立政治大學
國際傳播英語碩士學位學程(IMICS)
109461020
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0109461020
資料類型 thesis
dc.contributor.advisor 韓義興zh_TW
dc.contributor.advisor Han, Paulen_US
dc.contributor.author (Authors) 萬錦成zh_TW
dc.contributor.author (Authors) Hannah Hurlbuten_US
dc.creator (作者) 萬錦成zh_TW
dc.creator (作者) Hurlbut, Hannahen_US
dc.date (日期) 2022en_US
dc.date.accessioned 5-Oct-2022 09:29:49 (UTC+8)-
dc.date.available 5-Oct-2022 09:29:49 (UTC+8)-
dc.date.issued (上傳時間) 5-Oct-2022 09:29:49 (UTC+8)-
dc.identifier (Other Identifiers) G0109461020en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/142184-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際傳播英語碩士學位學程(IMICS)zh_TW
dc.description (描述) 109461020zh_TW
dc.description.abstract (摘要) 社會中不斷提高的性別平等為女性在工作場所或家庭中的發展創造了機會。在本研究中，「阿爾法女性」一詞指不受傳統的性別角色約束，各方面都很優秀的新獨立女性。她們的能力和男性相同，甚至更出色，事業上卓有成就。隨著性別平等議題盛行，關於男性化和女性化改變與身分認同觀念越顯重要，但當今的定義和觀點主要源於西方。此外在傳播領域中，先前的研究探討了媒體人物關係如何為認同他們的人增加享樂感、欣賞評價和意義賦予（Hoffner and Cantor, 1985: Feshbach and Roe, 1968, Vorderer et al., 2004 ；Bartsch and Oliver，2010），以媒體為社會問題對話開起大門。

本研究旨在透過描繪「阿爾法女性」的台灣戲劇片段，來確定台灣年輕世代對改變戀愛關係中性別角色的態度。透過量化問卷、性別指數和媒體曝光進行實驗，本研究提供針對亞洲男性與女性對「阿爾法女性」身份的看法，包含享樂感、欣賞評價，並透過看到描繪這些關係的影片來賦予意義，以及這是否會影響他們對女性主義觀點的整體態度。本研究為未來對性別的文化期望以及當今性別認同和平等的變化如何影響當代年輕人對浪漫關係、工作和媒體的研究奠定基礎。		zh_TW
dc.description.abstract (摘要) Rising gender equality across society has created opportunities for women to advance personally and professionally, in the workplace or at home. Within this research, the term “alpha female” has been used to describe the role and domination some women now fulfill in their communities, rising to be leaders at the same level or even higher than their male counterparts. While the significance of this identity on changing ideas of masculinity and femininity has become more and more relevant as discussions on gender equality continue, the perspectives on this mainly stem from Western definitions and views. Within the realm of communication studies, previous research has also studied how the relationship to media characters can add enjoyment, appreciation, and meaning to those who identify with them (Hoffner and Cantor, 1985; Feshbach and Roe, 1968, Vorderer et al., 2004; Bartsch and Oliver, 2010), thus using media as a method to open up conversations about greater societal issues.

This study sought to determine Taiwanese young adults’ attitudes towards changing gender roles in romantic relationships using Taiwanese drama clips depicting the “alpha female.” By conducting an experiment using quantitative surveys, gender indexes, and media exposure, this study provided insight into both Asian male and female perspectives on the “alpha female” identity, how much they enjoy, appreciate, and find meaning by seeing these kinds of relationship dynamics depicted on screen, and whether it impacts their overall attitude towards feminist views. In doing so, this research lays the foundations for future studies into cultural expectations on gender and how the change in gender identity and equality today affects young people navigating romance, work, and media in contemporary society.		en_US
dc.description.tableofcontents Introduction 1
1.1 Research Background 1
1.2 Research Purpose 3
1.3 Research Objectives 5
Literature Review 6
2.1 Feminism in Asia 6
2.1.1 Feminism in the Workplace 7
2.1.2 Alpha Female Inventory 9
2.2 Feminism in Romantic Relationships 10
2.2.1 Masculinity in Society 12
2.2.2 Bem Sex-Role Inventory 13
2.3 Feminism in Media 16 2.3.1 Enjoyment 18 2.3.2 Meaning 18 2.3.3 Appreciation 19
2.4 Summary 20
Method 21
3.1 Pilot Study 21
3.1.1 Procedure and Participants 21
3.1.2 Measures and Results 23
3.2 Main Study 33
3.2.1 Procedure and Participants 33
3.2.2 Measures 37
Results 51
4.1 AFI, BSRI, and Feminism 51
4.2 BSRI and Attitude to “Alpha Female” 52
4.3 Feminism, Alpha Female, and Entertainment 53
4.3.1 Attitude towards Feminism 53
4.3.2 Attitude towards Alpha Female 53
4.4 Open-ended Responses 55
Discussions and Conclusions 57
5.1 Limitations 61
5.2 Contributions and Significance 63
5.3 Future Research 65
References 68
Appendix A: English Alpha Female Inventory 80
Appendix B: Alpha Female and Non-Alpha Female Video Clip Samples 81
Appendix C: Pilot Test I/II Questionnaire 83
Appendix D: Main Study Demographic Descriptive Statistics Attitude and Affect 93
Appendix E: Main Study Pearson’s Correlations by Gender 99 Appendix F: Main Study Selected Open-Ended Answers 105

List of Figures
Figure 1. Proposed Research Model 21
Figure 2. Pilot Test AFI-BSRI Preliminary Results 24
Figure 3. Pilot Test MAFI-BSRI Preliminary Results 28
Figure 4. Final Research Model 54

List of Tables
Table 1. Pilot Test Demographic Descriptive Statistics 23 Table 2. Pilot Test Descriptive Statistics of Alpha Female Inventory 25
Table 3. Pilot Test Descriptive Statistics of Bem Sex Role Inventory 26
Table 4. Pilot Test Descriptive Statistics of Media Alpha Female Inventory (MAFI) 29
Table 5. Pilot Test Descriptive Statistics of Attitude and Affect 31
Table 6. Main Test Demographic Descriptive Statistics 35
Table 7. Main Study Descriptive Statistics of Alpha Female Inventory 38
Table 8. Main Study Descriptive Statistics of Alpha Female Inventory Scoring 39
Table 9. Main Study Descriptive Statistics of Bem Sex-Role Inventory 41
Table 10. Main Study Demographic Descriptive Statistics of BSRI by Gender and AFI 43
Table 11. Main Study Descriptive Statistics of Media Alpha Female Inventory (MAFI) 44
Table 12. Main Study Descriptive Statistics of Media Alpha Female Inventory Scoring 46
Table 13. Main Study Demographic Descriptive Statistics of MAFI by Gender and AFI 48
Table 14. Main Study Descriptive Statistics of Attitude and Affect 49
Table 15. Main Study Path Analysis Results 52		zh_TW
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dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0109461020en_US
dc.subject (關鍵詞) 阿爾法女性zh_TW
dc.subject (關鍵詞) 女性主義zh_TW
dc.subject (關鍵詞) 性別zh_TW
dc.subject (關鍵詞) 享樂感zh_TW
dc.subject (關鍵詞) 欣賞評價zh_TW
dc.subject (關鍵詞) 意義賦予zh_TW
dc.subject (關鍵詞) Alpha femaleen_US
dc.subject (關鍵詞) Feminismen_US
dc.subject (關鍵詞) Genderen_US
dc.subject (關鍵詞) Enjoymenten_US
dc.subject (關鍵詞) Appreciationen_US
dc.subject (關鍵詞) Meaningen_US
dc.title (題名) 亞洲阿爾法女性: 初探台灣年輕人對愛情劇中性別角色轉變之態度zh_TW
dc.title (題名) The alpha female in Asia: Exploring Taiwanese young adults’ attitudes towards changing gender roles depicted in romantic Taiwanese mediaen_US
dc.type (資料類型) thesisen_US
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