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題名 錯失恐懼對財務決策的影響
The Implication of Fear of Missing Out on Financial Decision
作者 張曉韻
Chang, Sharon
貢獻者 周冠男
Robin Chou
張曉韻
Sharon Chang
關鍵詞 錯失恐懼症
FOMO
FOBO
患得患失的情緒
不理性心理
行為財務學
Implication
FOMO
Fear of Mission Out
Irrational behavior
Continuous anxiety
Behavioral Finance
日期 2022
上傳時間 5-Jan-2023 15:14:38 (UTC+8)
摘要 本研究旨在分析錯失恐懼症在財務決策上的行為現象與影響。
錯失恐懼症是一種因為患得患失的情緒進而產生出來並持續性的焦慮感。有這種症狀的人們,總是會覺得別人在自己不在的時候,經歷了某些非常有意義的事、行為或對話,而自己卻錯過了。換言之,當你想像事情可以變得不是現在這樣子或是不如預期的時候, 這種焦慮跟恐懼就會不斷地向你侵襲而來讓你感覺自己對於如何與 何時做下決定永遠是錯的。這種行為最普遍發生在同儕與社交活動之中,財務投資行為更是如此。
近年來,觀察到金融商品價格波動的不理性心理,例如原油期貨價格跌至負數、中國糧食缺口直接反應在小麥及玉米等主要糧食價值高漲、加密貨幣幣值持續遽升以及最近的俄烏戰爭導致鎳價格飆漲,因此起心動念希望進行分析並找出隱藏在背後心理、現象及環境因素,造成人類在這樣的狀態下進行財務行為決定時,如何可以妥善的應用以達到社會安定最佳化。
This thesis is aimed to analyze the phenomenon and the effort of FOMO (Fear of Mission Out) in financial decision and strategy. In general, FOMO is a kind of continuous anxiety caused by the emotion of worries or concerns that you do not have something others have. To those who have FOMO would always believe other people have experienced meaningful events or exciting actions or dialogues while they missed out. In other word, whenever you may imagine things can be better or be improved, you may feel your decision is wrong and you do not know when and how to make decision as the fear and anxiety keep popping out from your mind. This is mostly found in social activities and peer interactions, and of course, financial investment decision significantly.

In recent years, I observed we have seen more and more irrational market movements such as the negative oil futures prices, spiking of food prices in China, volatile price changes in cryptocurrency and prices shooting higher ton Nickel since the war started between Russia and Ukraine. I would like to find out and analyze the phenomenon, background and psychological factors hidden behind the price and how would people make financial investment decision and make best action to keep a well balanced and optimized social stability.
參考文獻 中文文獻

周冠男、周賓凰、池祥萱、龔怡霖(2002)。「行為財務學:文獻回顧與展望」。 證券市場發展季刊。 14 : 2,1-48 頁。

周冠男、王韻怡、池祥萱(2002)。「行為財務學文獻回顧與展望:台灣市場之研究」。經濟論文叢刊(Taiwan Economic Review)。 44 : 1,1-55 頁。

周冠男(2015)。「冷靜一點!從行為財務學了解不理性下的行為決策」。政大商 業評論。 http://nccubr.nccu.edu.tw/article.php?aid=83&mid=28

楊鈞凱(2018)。「投資人行為與學習效果之研究: 以處分效果與過度自信為 例」。國立台灣師範大學管理學院管理研究所碩士論文。

鍾郁安(2011)。「追漲殺跌投資策略對投資報酬之影響 – 台灣地區股票市場實 證」。私立朝陽科技大學財務金融系碩士論文。

龔怡霖(2001)。「行為財務學–文獻回顧與未來發展」。國立中央大學財務管理 研究所碩士論文。

外文文獻

https://en.wikipedia.org/wiki/Patrick_James_McGinnis

https://harbus.org/2004/social-theory-at-hbs-2749/

https://fomoetf.com

Kahneman, D., & Tversky, A. (1979). PROSPECT THEORY AN ANALYSIS OF DECISION UNDER RISK. Econometrica, 47, 29.
Fama, E.F. (1965).“The behavior of stock market prices,” Journal of Business 38,34- 106.

Fama, E. F. (1970).“Efficient capital markets: a review of theory and empirical work,” Journal of Finance 25,383-417.

Fama, E. F. (1991).“Efficient capital markets II,” Journal of Finance 46, 1575-1643.

Fama, E. F. (1997).“Market efficiency, long-term returns and behavioral finance,” Journal of Financial Economics 49.

Fama, E. F., and K. R. French (1995).“The cross-section of expected stock return,” Journal of Finance 47,427-65

Fama, E. F., and K. R. French (1993).“Common risk factors in the returns on bonds and stock returns,” Journal of Financial Economics 33,3-56.

Fama, E. F., and K. R. French (1995).“Size and book-to-market factors in earnings and returns,” Journal of Finance 50, 131-156.

Fama, E. F., and K. R. French (1996b).“Multifactor explanations of asset pricing anomalies,” Journal of Finance 51, 55-84.

Deci, E. L., & Ryan, R. M. (1985). “Intrinsic Motivation and Self-Determination in Human Behavior,” (Berlin: Springer Science & Business Media).
Retrieved from https://doi.org/10.1007/978-1-4899-2271-7

Przybylski, A. K., Murayama, K., DeHaan, C. R., & Gladwell, V. (2013). “Motivational, emotional, and behavioral correlates of fear of missing out,” Computers in Human Behavior, 29(4), 1841–1848. Retrieved from https://doi.org/10.1016/j.chb.2013.02.014

Gupta, S. and Shrivastava, M. (2021), “Herding and loss aversion in stock markets: mediating role of fear of missing out (FOMO) in retail investors,” International Journal of Emerging Markets, Vol. ahead-of-print No. ahead-of-print.
Retrieved from https://doi.org/10.1108/IJOEM-08-2020-0933

Kim, D. (2021), “An Empirical Investigation on the Workings of the Cryptocurrency Market : Focusing on the Fear of Missing Out (FOMO) Effect,”(Master Thesis, KDI School of Public Policy and Management, Yeongi-gun, Korea). Retrieved from https://archives.kdischool.ac.kr/handle/11125/42925
描述 碩士
國立政治大學
經營管理碩士學程(EMBA)
109932115
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0109932115
資料類型 thesis
dc.contributor.advisor 周冠男zh_TW
dc.contributor.advisor Robin Chouen_US
dc.contributor.author (Authors) 張曉韻zh_TW
dc.contributor.author (Authors) Sharon Changen_US
dc.creator (作者) 張曉韻zh_TW
dc.creator (作者) Chang, Sharonen_US
dc.date (日期) 2022en_US
dc.date.accessioned 5-Jan-2023 15:14:38 (UTC+8)-
dc.date.available 5-Jan-2023 15:14:38 (UTC+8)-
dc.date.issued (上傳時間) 5-Jan-2023 15:14:38 (UTC+8)-
dc.identifier (Other Identifiers) G0109932115en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/142876-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 經營管理碩士學程(EMBA)zh_TW
dc.description (描述) 109932115zh_TW
dc.description.abstract (摘要) 本研究旨在分析錯失恐懼症在財務決策上的行為現象與影響。
錯失恐懼症是一種因為患得患失的情緒進而產生出來並持續性的焦慮感。有這種症狀的人們,總是會覺得別人在自己不在的時候,經歷了某些非常有意義的事、行為或對話,而自己卻錯過了。換言之,當你想像事情可以變得不是現在這樣子或是不如預期的時候, 這種焦慮跟恐懼就會不斷地向你侵襲而來讓你感覺自己對於如何與 何時做下決定永遠是錯的。這種行為最普遍發生在同儕與社交活動之中,財務投資行為更是如此。
近年來,觀察到金融商品價格波動的不理性心理,例如原油期貨價格跌至負數、中國糧食缺口直接反應在小麥及玉米等主要糧食價值高漲、加密貨幣幣值持續遽升以及最近的俄烏戰爭導致鎳價格飆漲,因此起心動念希望進行分析並找出隱藏在背後心理、現象及環境因素,造成人類在這樣的狀態下進行財務行為決定時,如何可以妥善的應用以達到社會安定最佳化。
zh_TW
dc.description.abstract (摘要) This thesis is aimed to analyze the phenomenon and the effort of FOMO (Fear of Mission Out) in financial decision and strategy. In general, FOMO is a kind of continuous anxiety caused by the emotion of worries or concerns that you do not have something others have. To those who have FOMO would always believe other people have experienced meaningful events or exciting actions or dialogues while they missed out. In other word, whenever you may imagine things can be better or be improved, you may feel your decision is wrong and you do not know when and how to make decision as the fear and anxiety keep popping out from your mind. This is mostly found in social activities and peer interactions, and of course, financial investment decision significantly.

In recent years, I observed we have seen more and more irrational market movements such as the negative oil futures prices, spiking of food prices in China, volatile price changes in cryptocurrency and prices shooting higher ton Nickel since the war started between Russia and Ukraine. I would like to find out and analyze the phenomenon, background and psychological factors hidden behind the price and how would people make financial investment decision and make best action to keep a well balanced and optimized social stability.
en_US
dc.description.tableofcontents 第一章 緒論 1
第一節 研究動機 1
第二節 研究目的 3
第二章 文獻探討 6
第一節 錯失恐懼(FOMO)與更好選擇恐懼(FOBO)的起源... 6
第二節 效率市場理論與假說 8
第三節 行為財務學回顧. 10
第三章 研究方法與設計. 12
第一節 研究方法 12
第二節 研究設計 13
第三節 研究來源、範圍與對象 15
第四章 實證結果 17
第一節 訪談資料分析 17
第二節 結果彙整 19
第五章 結論與建議 22
第一節 研究結論 22
第二節 未來建議 22
參考文獻 24
zh_TW
dc.format.extent 836450 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0109932115en_US
dc.subject (關鍵詞) 錯失恐懼症zh_TW
dc.subject (關鍵詞) FOMOzh_TW
dc.subject (關鍵詞) FOBOzh_TW
dc.subject (關鍵詞) 患得患失的情緒zh_TW
dc.subject (關鍵詞) 不理性心理zh_TW
dc.subject (關鍵詞) 行為財務學zh_TW
dc.subject (關鍵詞) Implicationen_US
dc.subject (關鍵詞) FOMOen_US
dc.subject (關鍵詞) Fear of Mission Outen_US
dc.subject (關鍵詞) Irrational behavioren_US
dc.subject (關鍵詞) Continuous anxietyen_US
dc.subject (關鍵詞) Behavioral Financeen_US
dc.title (題名) 錯失恐懼對財務決策的影響zh_TW
dc.title (題名) The Implication of Fear of Missing Out on Financial Decisionen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 中文文獻

周冠男、周賓凰、池祥萱、龔怡霖(2002)。「行為財務學:文獻回顧與展望」。 證券市場發展季刊。 14 : 2,1-48 頁。

周冠男、王韻怡、池祥萱(2002)。「行為財務學文獻回顧與展望:台灣市場之研究」。經濟論文叢刊(Taiwan Economic Review)。 44 : 1,1-55 頁。

周冠男(2015)。「冷靜一點!從行為財務學了解不理性下的行為決策」。政大商 業評論。 http://nccubr.nccu.edu.tw/article.php?aid=83&mid=28

楊鈞凱(2018)。「投資人行為與學習效果之研究: 以處分效果與過度自信為 例」。國立台灣師範大學管理學院管理研究所碩士論文。

鍾郁安(2011)。「追漲殺跌投資策略對投資報酬之影響 – 台灣地區股票市場實 證」。私立朝陽科技大學財務金融系碩士論文。

龔怡霖(2001)。「行為財務學–文獻回顧與未來發展」。國立中央大學財務管理 研究所碩士論文。

外文文獻

https://en.wikipedia.org/wiki/Patrick_James_McGinnis

https://harbus.org/2004/social-theory-at-hbs-2749/

https://fomoetf.com

Kahneman, D., & Tversky, A. (1979). PROSPECT THEORY AN ANALYSIS OF DECISION UNDER RISK. Econometrica, 47, 29.
Fama, E.F. (1965).“The behavior of stock market prices,” Journal of Business 38,34- 106.

Fama, E. F. (1970).“Efficient capital markets: a review of theory and empirical work,” Journal of Finance 25,383-417.

Fama, E. F. (1991).“Efficient capital markets II,” Journal of Finance 46, 1575-1643.

Fama, E. F. (1997).“Market efficiency, long-term returns and behavioral finance,” Journal of Financial Economics 49.

Fama, E. F., and K. R. French (1995).“The cross-section of expected stock return,” Journal of Finance 47,427-65

Fama, E. F., and K. R. French (1993).“Common risk factors in the returns on bonds and stock returns,” Journal of Financial Economics 33,3-56.

Fama, E. F., and K. R. French (1995).“Size and book-to-market factors in earnings and returns,” Journal of Finance 50, 131-156.

Fama, E. F., and K. R. French (1996b).“Multifactor explanations of asset pricing anomalies,” Journal of Finance 51, 55-84.

Deci, E. L., & Ryan, R. M. (1985). “Intrinsic Motivation and Self-Determination in Human Behavior,” (Berlin: Springer Science & Business Media).
Retrieved from https://doi.org/10.1007/978-1-4899-2271-7

Przybylski, A. K., Murayama, K., DeHaan, C. R., & Gladwell, V. (2013). “Motivational, emotional, and behavioral correlates of fear of missing out,” Computers in Human Behavior, 29(4), 1841–1848. Retrieved from https://doi.org/10.1016/j.chb.2013.02.014

Gupta, S. and Shrivastava, M. (2021), “Herding and loss aversion in stock markets: mediating role of fear of missing out (FOMO) in retail investors,” International Journal of Emerging Markets, Vol. ahead-of-print No. ahead-of-print.
Retrieved from https://doi.org/10.1108/IJOEM-08-2020-0933

Kim, D. (2021), “An Empirical Investigation on the Workings of the Cryptocurrency Market : Focusing on the Fear of Missing Out (FOMO) Effect,”(Master Thesis, KDI School of Public Policy and Management, Yeongi-gun, Korea). Retrieved from https://archives.kdischool.ac.kr/handle/11125/42925
zh_TW
dc.identifier.doi (DOI) 10.6814/NCCU202201742en_US