| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (Authors) | 林祐賢 | zh_TW |
| dc.contributor.author (Authors) | Lin, Yiu-Hsien | en_US |
| dc.creator (作者) | 林祐賢 | zh_TW |
| dc.creator (作者) | Lin, Yiu-Hsien | en_US |
| dc.date (日期) | 2022 | en_US |
| dc.date.accessioned | 5-Jan-2023 15:21:43 (UTC+8) | - |
| dc.date.available | 5-Jan-2023 15:21:43 (UTC+8) | - |
| dc.date.issued (上傳時間) | 5-Jan-2023 15:21:43 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0109933012 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/142903 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 109933012 | zh_TW |
| dc.description.abstract (摘要) | 無 | zh_TW |
| dc.description.abstract (摘要) | This business plan is mainly written about my Kidoo bendable smart thermometer project I launched in Shenzhen back to 2016. I elaborated the project detail, product parameter, marketing strategy in this business plan from scratch. Besides, I also analyzed the market entry strategy and masterminded the path planning afterwards. The readers could follow my narratives and know better about the industry, business environment, and constraint. | en_US |
| dc.description.tableofcontents | 1. EXECUTIVE SUMMARY 1 2. CHINESE MARKET OVERVIEW 3 2.1. THE MATERNAL/CHILD NURSING MARKET REVIEW IN CHINA 3 2.2. TARGET CUSTOMER OVERVIEW 8 2.3. THE ORIGIN OF BENDABLE SMART THERMOMETER 9 2.4. THE MARKET PLAYERS AND STAKEHOLDER 10 3. THE DEVELOPMENT HISTORY IN MAINLAND CHINA 15 3.1. THE DEVELOPMENT HISTORY AND PRODUCT INTRODUCTION 15 3.2. THE ANALYSIS OF DIFFICULTIES IN CHINESE MARKET 34 3.3. THE REASON OF CEASING THE PROJECT 36 4. TAIMAN MARKET ENTRY ANALYSIS 38 4.1. THE CURRENT TAIWAN MARKET ANALYSIS 38 4.2. THE MARKET EXPOSURE STRATEGY 40 4.3. THE SUPPLY CHAIN ANALYSIS 44 5. THE DEVELOPMENT OBJECTIVE IN TAIWAN MARKET 46 5.1. THE DEVELOPMENT OBJECTIVE PLANNING 46 5.2. THE DEVELOPMENT PATH PLANNING 48 5.3. THE FINANCIAL FORECAST 50 6. SUMMARY AND RECOMMENDATION 55 7. REFERENCE 56 LIST OF FIGURES Figure 1 Kidoo Bendable Smart Thermometer Diagram 1 Figure 2 The Demographic Change in Number of The Newborns and Second and Above Children & The Number of Newborns in First and Second Tier Cities and Other Cities 3 Figure 3 The Maternal and Child Nursing Market scale in consumption and CAGR in China from 2016 to 2025 5 Figure 4 The Composition of 2021 Maternal and Child Nursing Merchandise in China 6 Figure 5 The 2022 Maternal and Child Nursing Industry Structure Diagram in China 7 Figure 6 The Top 3 Maternal and Child Nursing Brands in Tmall Double Eleven Festival in 2021 8 Figure 7 Parenting Anxiety for Newborns Having Fever 9 Figure 8 I-Thermonitor Diagram 11 Figure 9 Kidoo Smart Thermometer Continuous Monitoring User Interface 12 Figure 10 Kidoo Smart Thermometer High Temperature Alarm User Interface 12 Figure 11 The Bluetooth Data Transfer between Kidoo Smart Batch and User Cellphone 13 Figure 12 Kidoo System Structure 14 Figure 13 Kidoo Startup Team Picture 16 Figure 14 Kidoo`s Logo 17 Figure 15 Kidoo Marketing Flyer 18 Figure 16 Kidoo Prototype Model Diagram 18 Figure 17 Kidoo Prototype Model Size Diagram 19 Figure 18 Kidoo Usage Illustration 19 Figure 19 Kidoo Batch Component Diagram 20 Figure 20 Kidoo Data Transfer Diagram 22 Figure 21 Taobao Livestream Promotion Event 24 Figure 22 Taobao Crowdfunding Platform 25 Figure 23 Taobao Crowdfunding Interface in Mobile Side 26 Figure 24 Taobao Crowdfunding Community 27 Figure 25 Taobao Livestreaming Interface 28 Figure 26 Media Exposure in Taiwan 28 Figure 27 The Outcome of Kidoo Crowding Funding within One Month 32 Figure 28 Media Exposure List and an Interview with CCTV in China 33 Figure 29 Media Exposure in 36 kr 33 Figure 30 The View of Product Shipping in Office 33 Figure 31 The Number of Births and Deaths in Taiwan from 2011 to 2020 38 Figure 32 The Top 5 Keyword Search of Infant in Taiwan 39 LIST OF TABLES Table 1 Technical Specification 22 Table 2 The Strategy of Attention and Interest in AIDA model 30 Table 3 The Strategy of Desire and Action in AIDA model 32 Table 4 Year 1 Financial Forecast 51 Table 5 Year 2 Financial Forecast 52 Table 6 Year 3 Financial Forecast 53 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0109933012 | en_US |
| dc.subject (關鍵詞) | 溫度計 | zh_TW |
| dc.subject (關鍵詞) | 中國市場回顧 | zh_TW |
| dc.subject (關鍵詞) | 台灣市場進入策略 | zh_TW |
| dc.subject (關鍵詞) | 智慧穿戴式裝置 | zh_TW |
| dc.subject (關鍵詞) | 生醫訊號測量 | zh_TW |
| dc.subject (關鍵詞) | Thermometer | en_US |
| dc.subject (關鍵詞) | China market retrospect | en_US |
| dc.subject (關鍵詞) | Taiwan market entry | en_US |
| dc.subject (關鍵詞) | Smart hardware | en_US |
| dc.subject (關鍵詞) | Medical signal measurement | en_US |
| dc.title (題名) | 可彎折智能體溫計中國市場發展回顧及台灣市場進入分析 | zh_TW |
| dc.title (題名) | The Retrospect of Bendable Smart Thermometer Development in China Market Entry Analysis in Taiwan Market | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | 中國母嬰市場消費研究報告。(2022, March 28)。艾瑞網。https://report.iresearch.cn/report/202203/3960.shtml 發燒總監。https://www.raiing.com/product/ithermonitor 奇度健康。 https://read01.com/zh-tw/EG47mk.html#.YnqQ1uhByUk 谷月軒。(2016, October 1)。台灣新創奇度健康進攻中國母嬰市場！推出全球首款可彎曲的智慧體溫計。數位時代。 https://www.bnext.com.tw/article/41182/taiwanese-startup-kidoo-launched-the-world’s-first-flexible-thermometer Shahizan Hassan, Siti Zaleha Ahmad Nadzimb, Norshuhada Shiratuddinc. Strategic Use of Social Media for Small Business Based on the AIDA Model. Procedia - Social and Behavioral Sciences 172 (2015) 262 – 269 母嬰產業報告:防疫世代誕生。(2021, November 14)。威朋。 https://www.vpon.com/zh-hant/data-ecosystem/ Graham, P. (2012, September). Startup = Growth. Paulgraham. http://www.paulgraham.com/growth.html WHAT IS SEED FUNDING? (2022, January 17). Ann Arbor SPARK. https://annarborusa.org/news/what-is-seed-fundin | zh_TW |
| dc.identifier.doi (DOI) | 10.6814/NCCU202201769 | en_US |
