學術產出-Theses

Article View/Open

Publication Export

Google ScholarTM

政大圖書館

Citation Infomation

  • No doi shows Citation Infomation
題名 成熟市場下驗證服務業者之策略擬定-以S公司之驗證服務事業體為個案對象
The Strategy of Certification Service Provider in Mature Market - A Case Study of Certification Business Unit of Company S
作者 謝禎濤
Hsieh, Chen-Tao
貢獻者 邱志聖
Chiou, Jyh-Shen
謝禎濤
Hsieh, Chen-Tao
關鍵詞 商業模式分析
策略行銷4C架構
4C framework of strategic marketing analysis
Business model analysis
日期 2022
上傳時間 1-Feb-2023 13:59:20 (UTC+8)
摘要 隨著工業化時代的進展,帶動了各類型測試、檢驗、驗證 (Test, Inspection, Certification) 服務之興起。此類服務,契合各行各業於商業運作中,追求對於各個營運環節之品質、安全、健康、環境等議題之重視,藉由各類型測試、檢驗、驗證之確認與保證,得以彰顯商業上之企業價值、商品價值與服務價值。
     相關測試、檢驗、驗證服務業者,在不斷隨著科技進步創新服務內容,以及邁入全球化進程中,建立了TIC (Test, Inspection, Certification)產業面貌特徵與規模經濟,並發展出獨特之商業模式。然投入在此領域之業者日益增加,市場上競爭者眾,如何在動態激烈競爭情境下,能提供出服務多元化、服務專業化、服務差異化以及服務全球化,是TIC業者於策略規劃時,至為重要之生存成長之道。
     本次研究,便以身處TIC產業之S公司,其在台驗證服務之事業體為個案研究對象,分析其在台灣提供驗證服務已超過三十年,其已身處在競爭者環伺之成熟紅海市場背景下,研擬出數項可突破成長限縮之策略方案,最後透過商業模式分析與策略行銷4C架構等策略分析方法,探究數項策略方案可行性與成長性驅動要因。期能在有效實施策略方案後,建立競爭門檻,進而具備競爭優勢,保持持續成長驅動力。
With the progress of the era of industrialization, various types of testing, inspection, and certification services have emerged and are being developed. To pursue the emphasis on related issues such as quality, safety, health, and the environment, this kind of service must be satisfied in all business operation requirements. Through the confirmation and guarantee of various types of tests, inspections, and verifications, commercial excellence, enterprise value, commodity value and service value can be demonstrated.
     Relevant testing, inspection, and verification service providers have established a TIC (Test, Inspection, Certification) industry outlook and economies of scale, and characteristics, and they have developed a unique business model in the process of constantly innovating service content with technological progress and entering the process of globalization. Nevertheless, the number of operators investing in this field is increasing day by day, and there are many competitors in the market. The most important way to survive and grow is through the strategic planning, which strive to find ways of providing service diversification, service specialization, service differentiation, and service globalization under the current dynamic and fiercely competitive situation.
     In this research, we take Company S with its certification service business unit as a case study. This unit has provided certification services in Taiwan for more than 30 years, and it is already in a mature red sea surrounded by competitors. Against the background of this market, several strategic plans with the capacity to break through growth constraints were developed. Finally, through strategic analysis methods such as business model analysis and 4C framework strategic marketing analysis, the feasibility and growth driving factors of several strategic plans were explored. It is hoped that after the effective implementation of the strategic plan, the threshold of competition will be established, and then there will be a competitive advantage to maintain the driving force for sustainable growth.
參考文獻 Blau, P. M. (1964). Exchange and power in social life. New York, NY: John Wiley & Sons.
     Eurofins Scientific. (2020). Annual report. Luxembourg: Author.
     Gain.pro B.V. (2022). TIC market report. Amsterdam: Author.
     Hill, C. W., Jones, G. R., & Schilling, M. A. (2020). Strategic management: Theory & cases: An integrated approach. Boston, MA: Cengage Learning.
     Krakovsky, M. (2015). The middleman economy: How brokers, agents, dealers, and everyday matchmakers create value and profit. New York, NY: Palgrave Macmillan.
     Osterwalder, A. (2004). The business model ontology a proposition in a design science approach (Doctoral dissertation, Université de Lausanne, Faculté des hautes études commerciales).
     Osterwalder, A., & Pigneur, Y. (2010). Business model generation: a handbook for visionaries, game changers, and challengers (Vol. 1). Hoboken, NJ: John Wiley & Sons.
     Persistence Market Research. (2021). Testing inspection certification market report. New York, NY: Author.
     Raymond James Investment Banking. (2021). TIC Newsletter Fall 2021. St. Petersburg, Russia: Author
     Raymond James Investment Banking. (2021). TIC Quarterly-1Q21. St. Petersburg, Russia: Author.
     司徒達賢(2021)。策略管理新論-觀念架構與分析方法(三版)。台北市:元照出版。
     林敬倫(2010)。探討台灣工業設計服務業的共創性營運模式(未出版之碩士論文)。元智大學,桃園市。
     邱志聖(2019)。品牌策略與管理。台北市:元照出版有限公司。
     邱志聖(2020)。策略行銷分析-架構與實務應用(五版)。台北市:元照出版。
     金融監督管理委員會(2021)。109年度審計監理報告。台北市:金融監督管理委員會。
     詹文男,李震華,周維忠,王義智,數位轉型研究團隊(2020)。數位轉型力。台北市:商周出版。
     福永雅文(2012)。蘭徹斯特策略:小克大、弱勝強,打敗大你10倍對手的終極武器。台北市:大牌出版。
     蔡鴻青(2020)。百年企業策略轉折點:活下去的十個關鍵。北市:早安財經。
描述 碩士
國立政治大學
經營管理碩士學程(EMBA)
109932039
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0109932039
資料類型 thesis
dc.contributor.advisor 邱志聖zh_TW
dc.contributor.advisor Chiou, Jyh-Shenen_US
dc.contributor.author (Authors) 謝禎濤zh_TW
dc.contributor.author (Authors) Hsieh, Chen-Taoen_US
dc.creator (作者) 謝禎濤zh_TW
dc.creator (作者) Hsieh, Chen-Taoen_US
dc.date (日期) 2022en_US
dc.date.accessioned 1-Feb-2023 13:59:20 (UTC+8)-
dc.date.available 1-Feb-2023 13:59:20 (UTC+8)-
dc.date.issued (上傳時間) 1-Feb-2023 13:59:20 (UTC+8)-
dc.identifier (Other Identifiers) G0109932039en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/143175-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 經營管理碩士學程(EMBA)zh_TW
dc.description (描述) 109932039zh_TW
dc.description.abstract (摘要) 隨著工業化時代的進展,帶動了各類型測試、檢驗、驗證 (Test, Inspection, Certification) 服務之興起。此類服務,契合各行各業於商業運作中,追求對於各個營運環節之品質、安全、健康、環境等議題之重視,藉由各類型測試、檢驗、驗證之確認與保證,得以彰顯商業上之企業價值、商品價值與服務價值。
     相關測試、檢驗、驗證服務業者,在不斷隨著科技進步創新服務內容,以及邁入全球化進程中,建立了TIC (Test, Inspection, Certification)產業面貌特徵與規模經濟,並發展出獨特之商業模式。然投入在此領域之業者日益增加,市場上競爭者眾,如何在動態激烈競爭情境下,能提供出服務多元化、服務專業化、服務差異化以及服務全球化,是TIC業者於策略規劃時,至為重要之生存成長之道。
     本次研究,便以身處TIC產業之S公司,其在台驗證服務之事業體為個案研究對象,分析其在台灣提供驗證服務已超過三十年,其已身處在競爭者環伺之成熟紅海市場背景下,研擬出數項可突破成長限縮之策略方案,最後透過商業模式分析與策略行銷4C架構等策略分析方法,探究數項策略方案可行性與成長性驅動要因。期能在有效實施策略方案後,建立競爭門檻,進而具備競爭優勢,保持持續成長驅動力。
zh_TW
dc.description.abstract (摘要) With the progress of the era of industrialization, various types of testing, inspection, and certification services have emerged and are being developed. To pursue the emphasis on related issues such as quality, safety, health, and the environment, this kind of service must be satisfied in all business operation requirements. Through the confirmation and guarantee of various types of tests, inspections, and verifications, commercial excellence, enterprise value, commodity value and service value can be demonstrated.
     Relevant testing, inspection, and verification service providers have established a TIC (Test, Inspection, Certification) industry outlook and economies of scale, and characteristics, and they have developed a unique business model in the process of constantly innovating service content with technological progress and entering the process of globalization. Nevertheless, the number of operators investing in this field is increasing day by day, and there are many competitors in the market. The most important way to survive and grow is through the strategic planning, which strive to find ways of providing service diversification, service specialization, service differentiation, and service globalization under the current dynamic and fiercely competitive situation.
     In this research, we take Company S with its certification service business unit as a case study. This unit has provided certification services in Taiwan for more than 30 years, and it is already in a mature red sea surrounded by competitors. Against the background of this market, several strategic plans with the capacity to break through growth constraints were developed. Finally, through strategic analysis methods such as business model analysis and 4C framework strategic marketing analysis, the feasibility and growth driving factors of several strategic plans were explored. It is hoped that after the effective implementation of the strategic plan, the threshold of competition will be established, and then there will be a competitive advantage to maintain the driving force for sustainable growth.
en_US
dc.description.tableofcontents 第一章 緒論 1
     第一節 研究背景與動機 1
     第二節 研究方法 2
     第二章 文獻回顧 4
     第一節 商業模式之文獻 4
     第二節 4C架構之文獻 7
     第三章 產業分析 9
     第一節 測試檢驗與驗證(TIC)行業商業模式 9
     第二節 測試檢驗與驗證(TIC)行業市場現況 14
     第四章 個案分析 22
     第一節 個案公司簡介 22
     第二節 個案公司驗證服務事業體之商業模式與市場位置探討 27
     第三節 個案公司驗證服務事業群之成長策略方案 30
     第四節 4C行銷策略架構之良性循環 52
     第五章 結論與建議 58
     第一節 結論 58
     第二節 建議 59
     參考文獻 62
zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0109932039en_US
dc.subject (關鍵詞) 商業模式分析zh_TW
dc.subject (關鍵詞) 策略行銷4C架構zh_TW
dc.subject (關鍵詞) 4C framework of strategic marketing analysisen_US
dc.subject (關鍵詞) Business model analysisen_US
dc.title (題名) 成熟市場下驗證服務業者之策略擬定-以S公司之驗證服務事業體為個案對象zh_TW
dc.title (題名) The Strategy of Certification Service Provider in Mature Market - A Case Study of Certification Business Unit of Company Sen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) Blau, P. M. (1964). Exchange and power in social life. New York, NY: John Wiley & Sons.
     Eurofins Scientific. (2020). Annual report. Luxembourg: Author.
     Gain.pro B.V. (2022). TIC market report. Amsterdam: Author.
     Hill, C. W., Jones, G. R., & Schilling, M. A. (2020). Strategic management: Theory & cases: An integrated approach. Boston, MA: Cengage Learning.
     Krakovsky, M. (2015). The middleman economy: How brokers, agents, dealers, and everyday matchmakers create value and profit. New York, NY: Palgrave Macmillan.
     Osterwalder, A. (2004). The business model ontology a proposition in a design science approach (Doctoral dissertation, Université de Lausanne, Faculté des hautes études commerciales).
     Osterwalder, A., & Pigneur, Y. (2010). Business model generation: a handbook for visionaries, game changers, and challengers (Vol. 1). Hoboken, NJ: John Wiley & Sons.
     Persistence Market Research. (2021). Testing inspection certification market report. New York, NY: Author.
     Raymond James Investment Banking. (2021). TIC Newsletter Fall 2021. St. Petersburg, Russia: Author
     Raymond James Investment Banking. (2021). TIC Quarterly-1Q21. St. Petersburg, Russia: Author.
     司徒達賢(2021)。策略管理新論-觀念架構與分析方法(三版)。台北市:元照出版。
     林敬倫(2010)。探討台灣工業設計服務業的共創性營運模式(未出版之碩士論文)。元智大學,桃園市。
     邱志聖(2019)。品牌策略與管理。台北市:元照出版有限公司。
     邱志聖(2020)。策略行銷分析-架構與實務應用(五版)。台北市:元照出版。
     金融監督管理委員會(2021)。109年度審計監理報告。台北市:金融監督管理委員會。
     詹文男,李震華,周維忠,王義智,數位轉型研究團隊(2020)。數位轉型力。台北市:商周出版。
     福永雅文(2012)。蘭徹斯特策略:小克大、弱勝強,打敗大你10倍對手的終極武器。台北市:大牌出版。
     蔡鴻青(2020)。百年企業策略轉折點:活下去的十個關鍵。北市:早安財經。
zh_TW